UK-Ethiopia Investment Trade and Tourism Forum

9th June 2011

Savoy Place, London

TOURISM INDUSTRY

IN

ETHIOPIA

1

2

Key functions of the Ministry

Tourism Potentials &

Cultural Assets

3 Visions & Targets of the Sector

4Investment Opportunities

Remarks5

Key Functions

theof

Ministry

1

Aggregate enforcement for the development of Culture & Tourism being the mandate, the following are a few of the key functions of the ministry :• Create conducive enabling environment for the sustainable

development of Tourism Packages • Promote widely the country’s tourist attractions identified• Facilitate the preservation of the country’s natural heritage and

the utilization of them as Tourist products• Set and supervise the enforcement of standards for tourist

facilities• Serve as a focal institution to facilitate the coordination of the

multi-sectoral efforts required for the provision of quality Tourist Services

• Build the capacity of the tourism sector through availing support packages in adapting best international practices

TOURISM2

Ethiopia is a nation where Nature, Culture and History merge to form history.A lot can be said regarding what the country is endowed for:

• Rich heritage in culture and history since the 4th Century A.D.

• Mosaic of Peoples with diversity of Culture & Religion• Own Alphabet in Sub-Saharan Africa with Unique

Calendar• Land of Pilgrimage for Humanity

(Origin of very first Humans)

• Rich endemic wild life• Home for many international organizations resulting

Ethiopia a Socio-political hub

FACTS

CULTURAL ATTRACTIONS OF ETHIOPIA

THE CRADLE OF HUMANITY

LUCY SELAM ARDI

THE EARLIEST LADIES KNOWN TO MANKIND

AXUM

1000 B.C : Axumite Kingdom

Ruled by the Queen of Sheba

Monuments of Axumite kingdom

DEBRE DAMOExisting oldest intact monastery

6th CENTURY

NEGASHI

The mosque in Negashiby tradition burial site of several of the 116followers of Profet Mohammed

including his daughter and two of his wives-to-bewho fled to the Ethiopian kingdomto escape persecution in Mecca.

A historic Mosque in relation to prophet Mohammed

LALIBELLARock-hewn churches of St. George

11 rock – hewn churches built in the 12th Century

GONDARA CITY OF CASTLES FROM ANCIENT TIMES

BUILD BY EMPEROR FASILADAS

AND HIS SUCCESSORS

FROM 1632 - 1730

BAHIR DARSOUTHERN SHORES OF LAKE TANA consisting 37 islands

Housing 20 churches and monasteries

HARARAn ancient walled city of Jugol with five gates,

known for its handcrafts

Ethiopia: A mosaic of nations and nationalities!

FESTIVALS AND CELEBRATIONS

THE FINDING OF THE TRUE CROSS NEW YEAREPIPHANY

CHRISTMASEID EL FITRMAWLID

Serves as the heart beats of the Ethiopian culture!

Ethiopian Great RunRun along-side stars!

‘Trained for MILLION years’

NATURAL ATTRACTIONS OF ETHIOPIA

THE BLUE NILEWhere the Nile takes its origins

THE B

LUE N

ILE

WH

ERE TH

E NILE TA

KES ITS O

RIG

INS

AFAR (Ertalle)ACTIVE VOLCANO

AFAR The Danakil depression

SOF OMAR – underground caves

The Omo Valley and Awash Riverideal for rafting

The Rift ValleyHome of a huge variety of wildlife

NATIONAL PARKS

11 National parks and 2 specialized sanctuary

The Semien National Park

WORLD HERITAGE SITES

8 World heritage sites recognized by UNESCO

Targets of the

3

COMPREHENSIVE DEVELOPMENT TARGETS ARE SET TO THE TOURISM SECTOR :• Contributing to the success of the national Growth and

Transformation plan• Comprehensively identify and develop attractions to be tourism

products• Branding and marketing the nation as a tourist destination• Developing and availing potential destinations for tourism

purpose• Supporting and Facilitating the private sector to involve in the

tourism industryTo achieve all these goals, the government has been investing on infrastructure. Following will give us an overview:

AIRPORTSStandard air ports have been built to facilitate all the domesticdestinations

ETHIOPIAN AIRLINES

OPERATES MAJOR INTERNATIONAL ROUTES

ETHIOPIA: Your Origin, Your Destination!

Roads infrastructureModernization and Expansion Programs

Reached 46,812 km 45 % Federal Asphalt roads

remaining 55 % rural roads

(excluding Community roads!)

Power &Telecommunications 2,260 MWH of installed power generating capacity

Regular Telephone - Over 200% increase

Mobile Telephone - Over 1000% increase, last five years.

HR DevelopmentStrategic interventions are identified and implementationunderway to develop the HR demands of the sector.

INVESTMENT

4

Enormous opportunities exist for tourism investment: Eco-tourism, Specialized international hotels, restaurants

( Ethiopia hub for Conference Tourism)

Safari/ Rafting, and tour operation.

Opportunities also exist in this sector in the construction of star-designated hotels, motels and lodges all over the country.Following slides will show some of the developments achieved so far:

HOTELS349 rated Hotels including Lodges, and112 new hotel Projects are ongoing

Conference FacilitiesADDIS ABABA has emerged as a ‘conference hub’ in AFRICA!

Creative IndustriesPotential for the TOURISM Sector

Production of demand oriented artifacts

Requiring simple tools and easy-to-learn techniques

Offering high-value added products and services

That require substantial traditional skills

Training and entrepreneurial knowledge

Few points to

5

Investing is feasible for Ethiopia’s

•Enormous attractions to develop & Sell

•Political and Social stability

•Macro-economic stability

•Strategic location for international events & Conferences

•Simple investment procedures

•Abundant, cheap & easily trainable labor force

•Competitive investment incentives

•Lowest crime rate in Africa

•Zero tolerance for corruption

So, lets all work together to Invest on the

Uniqueness which helps you in branding! Its Own Alphabets

Its Own Calendar with 13 Months

Festivals with Colorful Celebrations

Rich Flora and Fauna

A country of the Origins

Origin of Human Kind

Origin of Tools & Technology

(‘NATURE 12 Aug 2010’)

Origin of Coffee

Plus many more !

For further information visit our website

MINISTRY OF CULTURE AND TOURISMwww.tourismethiopia.org

THANK YOU FOR YOUR KIND ATTENTION