UK Digital OOH Handbook 2013/14

UK Digital OOH Handbook

2013/14

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000

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Appendix

IntroductionAbout Kinetic and Grand VisualDigital OOH InsightsA Digital FutureOpen Loop and Accelerator How to Use This Guide

01 Roadside02 Transport03 Retail04 CityCentre05 Airports06 Healthcare07 MobileMedia08 Bar09 Sport10 Leisure11 Education12 Business13 Interactive

GlossaryAll UK Digital OOH sites

Contents

This handbook has been published for information purposes only and the rates quoted are subject to negotiation and availability. The opinions expressed do not necessarily represent the views of Kinetic Worldwide and it should not be taken as a recommendation by Kinetic Worldwide that you take action based on the information. Additionally, Kinetic Worldwide cannot be held responsible for any omissions or errors contained herein. For the most up-to-date rates please contact Kinetic. Published June 2013.

For more information on content creation for DOOH networks please contact Grand Visual. www.grandvisual.com +44 (0)20 3205 0011

Welcome to Kinetic’s fifth annual digital Out of Home handbook, produced in conjunction with digital production company Grand Visual.

The aim of the handbook is to provide useful insight and reference to all parties involved in the planning, creation and execution of advertising on screens across all environments in the UK’s digital OOH (DOOH) market. Media owner investment in DOOH continues to grow apace and the sector is driving the majority of growth in the OOH medium as a whole.

This handbook will guide you through the variety of opportunities from a media, creative and technical perspective. It provides insight into every category from iconic landmarks to national networks and niche targeting. Information provided on each format includes costs, technical specifications and a Kinetic View – our opinion of how this medium can be best utilised for effective brand communication.

As the sector evolves and matures so does the creative use of the medium. We have seen a promising increase in near live and dynamic campaigns recently, with more brands choosing to deliver contextually relevant content to audiences on a national scale. We’ve also seen a departure from the traditional two week campaign duration, as brands capitalise on the inherent flexibilities and capacity for time-sensitive and tactical delivery of DOOH. To reflect this shift, this year’s handbook features both two week and one day pricing to provide you with a broader feel for the medium’s entry level costs.

Introduction

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About Kinetic Worldwide

Kinetic Worldwide is the world’s largest planner and buyer of Out of Home media and the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with out of the home.

We pride ourselves on our objectivity and thought leadership - we have informed and up-to-date views on industry developments, consumer trends and the changing nature of media as we seek to stay constantly at the forefront of the rapidly changing world of global communications.

Kinetic is a truly global network, fully owned by WPP and part of the tenthavenue performance marketing division. We have 38 offices in 36 cities across 21 markets and our expertise and insight helps deliver solutions for clients that achieve ambitious brand and communication goals.

We have developed centres of excellence in digital and aviation media, research, insight and data, mobile marketing and OOH printing and production. We maximise the impact of our clients’ investments through strategic thinking, proprietary tools, and the intelligent application of scale.

With the rise of digital OOH media we are seeing parallel growth in technologies that afford greater interaction along with the behavioural changes that will eventually see public multi-screen engagements become innate activities. Our unrivalled expertise and experience in digital OOH media and the environments it impacts places us at the forefront of the development of emerging methods for engaging audiences in a timely and pertinent manner.

For more information about Kinetic, please go to www.kineticww.com or follow us on twitter (@kineticww) and other social media platforms.

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Grand Visual is a production and creative technology company offering platforms and services that unlock the communication potential of digital Out of Home media – where digital experiences intersect with the real, physical world.

We combine creative thinking, technology, expertise and production techniques to help brands and agencies target Out of Home audiences across the emerging range of digital media opportunities in the UK and abroad. Our clients are made up of brand teams, creative and media agencies as well as businesses that own or operate public facing environments.

Digital inventory has invigorated the OOH advertising channel. The medium has expanded quickly as new inventory and technologies have come into play. This flux has created a medium rich with creative opportunity but one which is still in the early stages of having mature processes, platforms and standards in place. It’s a fantastic space for creativity and innovation but requires specialist support for brands and agencies. Grand Visual has been operating in and helping define this exciting channel since 2005.

The past year has seen the continuing trend towards more interactive and dynamic ideas. Social media is now a regular partner to digital OOH and the growth in interactive and digital experiential activations is striking.

Our growing body of work and expertise has received considerable recognition in the last year. Accolades have included induction to the Outdoor Hall of Fame, the Outdoor Grand Prix at the Epica Awards, Gold at the Kinsale Sharks, Best Use of Innovation at the Outdoor Planning Awards, silvers from the Creative Circle and various bronzes at the London International Awards.

The Grand Visual team is led by founder, Neil Morris and Director of Creative and Technology, Dan Dawson and is based in central London.

For more information about Grand Visual, please go to www.grandvisual.com.

About Grand Visual

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Dig

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Our research shows the future looks pretty rosy for brands who use digital OOH as consumers are quickly embracing a more technology-led version of our future - two thirds of us expect to see digital screens in most city centres in the future and a similar number want to be able to access the internet via digital screens out of the home.

“60% of us agree that digital OOH screens are beneficial anywhere where people have to wait”

“40% of us believe interacting with digital OOH is a great way to pass the time whilst travelling”A third even expect digital screens will soon show ads directly targeting them - relevant to them and what they are doing. A quarter expect they will be able to interact with most advertising wherever they see it and even buy a product or service via a digital OOH screen - instant gratification for consumers and instant ROI for brands.

Don’t forget the importance of context and location - over half would be more likely to react to digital ads communicating a special offer that is immediately available in a retailer close by and 44% think more favourably about brands that offer something relevant to their location.

The proliferation of smartphones and apps is translating into growing confidence amongst consumers and we are seeing more virtual shopping experiences, with advertisers like Argos, Tesco and Ocado all adopting the creation of virtual stores to drive brand activation and purchase.

“Over half of consumers believe direct interaction through screens out of the home has a huge potential for shopping and 70% appreciate the usefulness and convenience of such virtual stores”The popularity of location-based services (LBS) has seen significant growth in the last year; it is estimated that the number of active users of location-based services and apps grew 80% in 2012. We are seeing brands and agencies produce increasingly imaginative campaigns that harness the ability to deliver relevant and useful content to a precisely targeted audience and we envisage bespoke location-based campaigns to eventually dominate the digital OOH arena.

The drive towards NFC ActivationIt is likely that NFC will play a significant role in the future and some key insights from our NFC study with JCDecaux are that whilst NFC delivers strong interaction preferences, results and a valued experience, we still need to see advancements in consumer education and NFC-enabled smartphone penetration before this type of activation enjoys critical engagement.

The brands that elicit the most positive interactions do so through a combination of relevance, dynamic content and a strong call to action. QR Codes are a rational interim method of accessing content, but NFC is most likely to prevail in the long term and should

Digital OOH insights



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Digital OOH insights not be discounted. There is immediate demand for mobile coupons and overwhelming consumer positivity about the experience (78% of consumers are positive, 44% rate it as excellent) but education is still an important factor. Various brand and test research has also identified a strong halo effect around the use of digital and technology experiences in OOH.

Touch, gesture and activation choicesIn conjunction with Clear Channel we conducted a study to measure consumer sentiment around a range of interactive technologies and the study found high levels of engagement, long dwell times and an appetite for further interaction. People found interacting with an OOH poster positive and fun with 92% of participants agreeing interaction makes an advert stand out more. 82% also say interactivity makes an ad more engaging. The touchscreen mechanism was the most appealing method to initially interact with 78% more likely to choose touchscreen over, in this example, body motion.

ConclusionsConsumers are positive about brands that encourage interaction and there is a strong willingness amongst mobile users to interact with brands across content, voucher/deals, information and data capture. Interactivity and DOOH have the potential to drive the conversion and retention of customers - compelling content is the main driver of interaction for existing customers; deals will help attract new customers. High dwell time locations – including city centres and malls – and proximity to the purchase environment are key drivers for consumer interaction and activation.



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Interactivity infographic

A D

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Digital OOH has had an exciting year and is now a market that has scale across the country and also one that strongly embraces content, social media, real-time messaging, technology and activation.

Significant media owner investment and genuine attempts to be more accountable, measureable and flexible have drawn new brands to the medium and we have seen many dynamic campaigns using touch and smartphone interactivity, gesture recognition, live content, data streams and social media content.

In London the market is close to maturity, but we are seeing considerable expansion in roadside opportunities in the key regional cities and we expect this area to grow rapidly within the next year. Mall and rail have been key areas of investment in recent years - new installations at the recently modernised King’s Cross station in London, the digitisation of the Eurostar terminals at St. Pancras, and the forthcoming digital opportunity at Waterloo have been welcome developments, as is the continued expansion of the D6s format across stations nationwide.

Low level growth of large format, iconic sites is also expected, with media owners such as Ocean, Outdoor Plus and JCDecaux widening their distribution across London, and others, including Ocean, MediaCo and Signature filling gaps in major regional cities across the country.

Primesight have introduced a national network of digital screens in cinemas all with interactive technologies permanently installed. We also expect JCDecaux, Clear Channel, CBS and others to substantially increase the interactive functionality of their small format, mall and transport networks.

Digital technology is significantly reshaping the nature of OOH here are some trends that are making an impact:

Interactive 6 sheetsWe expect to see a growth in the use of interactive 6 sheets in more environments. A number of brands have embraced interactive campaigns creating real engagement, social media tie-ins and data capture while promoting brand advocacy. We expect touch to prevail as the key interaction technique, but camera-based technology is also possible. NFC or QR integration will facilitate content download and brand activation.

LLOYDS TSB Play Sidecar Grand Prix - This interactive touch screen featured on 34 sites nationally and challenged players to collect different icons in the fastest time. Each icon represented a key smart feature of the current account. The game was fully integrated and could also be played across mobile and online platforms.

A Digital Future



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A Digital Future People-powered campaignsUser generated content (UGC) will become more ubiquitous making consumer engagement with OOH authentic and real through live brand experiences and smartphone interaction. Content generated can be leveraged to connect through to other media platforms including other OOH formats, social media and digital. UGC streamed to digital OOH puts consumers at the heart of any campaign and creates a platform for sharing experiences and social media commentary on a broadcast scale. Grand Visual’s OpenLoop technology allows brands to directly update live content to multiple digital formats at the touch of a button.

MARMITE XMAS LIGHTSPull your ‘Love It’ or ‘Hate It’ face - The campaign encouraged participants to tell the world what they think of Marmite by uploading their pictures via Marmite’s Facebook page or by using an interactive bus shelter screen. Those taking part were given an allotted time slot to see themselves up in lights. Those who couldn’t make it down to the Capital could still see their ‘face in lights’ via a live webcam and an online gallery on Facebook.

Mobile InteractivitySmartphones will infiltrate all aspects of OOH interactivity and activation. You can expect to see growth in mobile interactive campaigns via QR and NFC as NFC-enabled phone penetration, contactless payments and m-commerce grows. The increased availability and demand for campaign activation is becoming an increasing feature of the UK market. Kinetic has conducted two major insight projects with partners JCDecaux and Clear Channel to understand how interaction and activation works (from Touchscreen to NFC) and has a fuller understanding of how campaigns can activate consumers in the right way. Use of mobile Augmented Reality techniques such as BlippAR and Aurasma is also increasing.

DESPICABLE ME 2 Command the Minions - This mobile controlled campaign delivered an interactive, personalised, geo-specific experience. Mall screens invited consumers to control and personalise the on-screen creative via their mobile phone. Users text any command along with their name to a shortcode and seconds later the minions act out the instruction accordingly with an on-screen thanks to the named participant. A return text links to a copy of the personalised minion film which can be shared socially.



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A Digital Future Multi-sensory experiencesMulti-sensory creations are gaining popularity as OOH experiences are being made more immersive through the addition of touch, sound and other stimuli. Technology advancements offer strong connections to social media as consumers are keen to share their experiences. 4D projections with sound/smell, lift wraps with smell, sound showers and touchscreens all provide opportunities to enhance the human brand experience.

3 PONY MIXER #DancePonyDance - This socially enabled, dynamic digital OOH campaign was both geo-targeted and sound enabled. Via the mobile app, users could make their own Pony Mashup and share their videos via Twitter, hashtagging their local digital OOH site for a chance to feature on the big screen complete with the participant’s twitter handle and dedication.

Urban installationsThe emergence of smarter cities to galvanise our immediate surroundings has created the landscape and opportunity to communicate directly to the urban, mobile and connected consumer. Urban dwellers expect more from their surroundings and actively adopt brands that enrich their environment. And there is no better way to do this than through OOH. Despite having global connections, people’s identity is still heavily anchored to the city they live in and through OOH, brands have the opportunity to start conversations amongst these urban communities and become part of the cultural and social landscape. From living art to graffiti walls expect to see an increase in examples of brands creating artistic installations in unexpected places.

LYNX APOLLOAstronauts are the top heroes, become one - The interactive installation allowed boys (and girls) to be the hero astronaut accompanied by two Lynx girls. All the pictures generated by the interactive bus shelters and mall screens were posted to Lynx UK’s Facebook gallery where users tagged themselves and shared. As well as the interactive units Lynx hung a 40 foot astronaut in Westfield London. Users could upload their picture by email or text and see their face displayed in the visor of the giant astronaut moments later.

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A Digital Future The futureAll in all it is an exciting time for digital OOH. Animation allows creative story-telling in a way not possible on static OOH as well as the ability to use and bring dynamic content to life. Brands have the opportunity to be more flexible and real-time in their messaging, with day-part, reactive, contextual and time-sensitive tactical campaigns all possible.

Immediacy makes OOH much more relevant to consumers. We’ve seen live reaction to sporting events, betting odds, live tweets and other shared social commentary. And as a consumer, becoming part of the campaign yourself via user-generated copy, sharing photos and experiences to a wider public audience, seems to be gathering momentum as a trend. There were some great examples of this across 2012 with Nike’s user campaign, The Sun’s news campaign and many reactions to the Olympics with dynamic content. Everything Everywhere launched its 4G marketing campaign with a concerted digital OOH campaign reflecting different content according to location and environment.

Interactivity is likely to continue to develop. Firstly, touchscreen technology as a natural form of screen interaction is particularly popular and we expect this to continue. We have seen this type of activity move from one-off executions to more national and multi-environment, for example Lloyds TSB activity across roadside and mall locations.

We expect this to be combined with mobile interaction to create a “digital take-away” extending the campaign beyond the poster or screen. Mobile interactivity is here to stay as the smartphone becomes more important to everyday lives. Our learnings from interactive and mobile projects show there is a real impetus for touchscreen interaction and the use of mobile to download content or offers.

Expect more national campaigns to reflect the media owner investment, the client learnings and consumer flexibility around smartphone use and the continued improvement in quality and dominance of environments to continue to shape the future of digital OOH.

OpenLoop

The extraordinary growth in digital OOH has delivered a medium rich with creative opportunity but still in the early stages in terms of having mature processes, platforms and standards. So while the medium is “digital” it has been hard to use it in a digital way. Creative and media agencies have been faced with the challenge of delivering on the promise of dynamic, relevant and timely digital creative running across multiple networks and diverse formats. OpenLoop solves this problem.

OpenLoop navigates the diversity and nuances of this fast growing media landscape. The dashboard adds the ability to integrate online social media technologies like Twitter and Instagram, universal feeds such as media RSS and RSS, as well as user-generated images and content. Since launching in July 2012, OpenLoop has already delivered dynamic, digital OOH campaigns in the UK for brands such as Nike, BP, News International and Heineken.

For more information about using OpenLoop please go to www.opnlp.com.

OpenLoop



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Accelerator

In 2010, Grand Visual and Kinetic Worldwide joined forces to launch Accelerator; a dedicated online workflow tool designed to facilitate copy production and distribution for digital OOH campaigns.

Accelerator simplifies the delivery process by handling the workflow and communicating with all stakeholders involved at each stage in the digital OOH ad cycle. It manages the initial communication of campaign copy specs and deadlines, the compliance process required by certain networks and the QA of final copy. If necessary, Accelerator is also capable of adjusting, reformatting and converting incorrectly submitted files. Finally, Accelerator distributes the approved copy to the relevant media owners complete with detailed play out instructions whilst providing a full audit trail for clients and agencies.

In 2012, Accelerator trafficked digital copy for over 150 separate campaigns, totalling 2,500 pieces of copy. We also helped deliver and manage tactical, outcome based campaigns for BP, Holiday Inn, Nike, Ford and Barclays.

For more information on trafficking copy for digital OOH networks please go to www.acceleratorww.com.

Accelerator

Types of DOOH

Types of DOOH Formats

• Updated throughout the day• Location specific• An idea that uses multiple slots in one loop• Delivered dynamically in an ‘as live’ manner over IP

In transit environments people are on the move, driving, walking or commuting. Consumers in transit environments are still very receptive to dynamic engagement through animation and entertainment.

In microdwell environments people have more time to consume and absorb screen content. This could be by interacting with a screen or simply slowing down as they pass.

The audience in a dwell environment has the time to consume more content and often have the chance to follow a more complex story or communication.

Examples

NB

Creative should

DB = Digital Billboard

DwellMicrodwellTransit

JCDecauxCromwellRoadDigitalGateway•OutdoorPlusVauxhallCross•OceanOutdoorPortlandTower

On some DB formats creative can beCreative should

The DB format is categorised as a TRANSIT exposure. The DB format typically comprises a 7 or 10 second spot rotated with other advertisers as part of a loop.

• Be consumable and legible at a glance • Be static• Incorporate a call to action• Be limited to one sentence of copy• Feature either the brand or logo throughout

Classifications

OceanOutdoorMediawall@Printworks•ForrestMediaGlasgowCityScreen

NB

NB

Approval by Media Owner or Site Owner is generally required for copy – disorientating and disturbing imagery should be avoided.

• Updated throughout the day• Location specific• An idea that uses multiple slots in one loop• Delivered dynamically in an ‘as live’ manner over IP

On some DB+ formats creative can be

• Be consumable and legible at a glance • Use motion to bring the piece to life without

destroying legibility• Feature either the brand or logo throughout• Incorporate a call to action• Be limited to one sentence of copy

The DB+ format is categorised as a TRANSIT exposure. The DB+ format typically comprises a 7 or 10 second spot rotated with other advertisers as part of a loop.

DB+ = Digital Billboard PLUS (using motion)

Dwell-time refers to the average time people spend consuming advertising in the defined space

How to use this guide



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Examples


NB

Examples

On some OOH TV formats creative can beCreative should

Examples

Creative should

• Updated throughout the day• Location specific• A single execution played out simultaneously on

all screens• An idea that works across multiple screens• Delivered dynamically in an ‘as live’ manner over IP

On some DP formats creative can be

• Be consumable in a few seconds from any point in the piece

• Use motion intelligently to engage the viewer• Incorporate ‘cue to view’ moments for key elements like

the call to action• Be viewable at close quarters as well as from a distance• Feature the brand or logo either throughout or at a ‘cue to view’ moment

ZoomGym•CBSXTP•JCDecauxTransvision•RamvisionBluewaterIconic

• Updated throughout the day• Location specific• ‘infotainment’• Used to tell a story using several sections of the loop• Delivered dynamically in an ‘as live’ manner over IP• Motion graphics and full motion video

• Be consumable from any point in the piece• Incorporate a call to action• Feature the brand or logo either throughout or at a

‘cue to view’ moment• Deliver a simple narrative• Assume the audience will be present for the full

duration copy

The OOH TV format is categorised as a DWELL exposure. The OOH TV format normally comprises a 10, 20 or 30 second spot rotated with other advertisers as part of a loop. OOH TV formats normally contain editorial or feature content and this can often be sponsored or branded.

OOH TV = Out of Home Television

The DP format is categorised as a TRANSIT exposure. In certain environments this expands to MICRODWELL. The DP format normally comprises a 5, 10 or 20 second spot rotated with other advertisers as part of a loop.

DP = Dynamic Posters

JCDecauxWaterlooMotion•ClearChannelLD6•CBSLCD6Sheet


How to use this guide

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2013/14DigitalEnvironments



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Roadside

01Roadside|LED48sheets

DB

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JCDecaux,ClearChannel,Primesight

LEDbillboardslocatedroadsideinCentralLondon

JCDecaux

ClearChannel

Primesight


KineticviewThese LED screens are found on London’s arterial routes, in areas prone to heavy traffic and benefit from high dwell-times. They bring another dimension to a standard OOH 48 sheet campaign, offering time-based messaging and copy change flexibility. Strategically positioned to reach a high commuter audience. Use a mix of JCDecaux, Clear Channel and Primesight panels for optimum distribution. Buy multiple spots for a “creative cascade” effect.

Technical-JCDecauxAspect Ratio 16:9 Landscape

Screen Resolution

Still

Dynamic Update Y

25

Standard Spot Length 7.5s

Definition Standard

Screen Size 6m x 3m

Y

480 x 240

Technical-ClearChannelAspect Ratio 16:9 Landscape

Screen Resolution

Still

Dynamic Update Y

Standard Spot Length 10s

Definition Standard

Screen Size 6m x 3m

Y

616 x 330

Technical-PrimesightAspect Ratio 16:9 Landscape

Screen Res - H.S. Kens

Screen Res - Cheyne 560 x 288

Screen Res - Finchley 384 x 192

Still

Dynamic Update Y


Definition Standard

Screen Size 6m x 3m

Y

864 x 432

01Roadside|LED48sheets

ClearChannel

Primesight

MediaAudience Vehicular

No. locations 31 (Combined)

Standardcampaigncost(2weeks)£62,000 (Combined)

Standardcampaigncost(1day)£12,800 (Combined)

JCDecaux

Loop60seconds|Editorial 1 x 7.5s, Ads 7 x 7.5s

ClearChannel

Loop 60 seconds |No editorial, Ads 6 x 10s

Primesight

Loop60seconds|No editorial, Ads 6 x 10s

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01Roadside|TheM4Torch

DB

KineticviewThese high quality LED panels tower above the M4 and the iconic structure draws the attention of the passing audience, adding stature to any campaign and delivering a large audience coming into and out of central London.

JCDecaux

LEDportraitbillboardsnexttotheM4inCentralLondon

TechnicalAspect Ratio 4:3 Portrait

Definition Standard

Screen Size 4.49m x 6.60m

Screen Resolution 448 x 656

Still Y

Video

Flash

Dynamic Update Y



No. locations 1

Standardcampaigncost(2weeks)£25,000

Standardcampaigncost(1day)£6,000

Gross 2 week audience 2.5m (both faces combined)



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01Roadside|TheStratfordSail

DB

KineticviewPositioned on the Bow Flyover, A11, this site is head on to inbound traffic from the east travelling towards central London. This impressive structure is located on the edge of the Queen Elizabeth Olympic Park and close to Westfield Stratford City mall.

JCDecaux

LEDlandscapebillboardontheA11atStratford,EastLondon

TechnicalAspect Ratio Bespoke Landscape

Definition Standard



Still Y

Video

Flash

Dynamic Update Y



No. locations 1



Gross 2 week audience 570,998


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01Roadside|CromwellRoadDigitalGateway

DB

KineticviewThe Cromwell Road Digital Gateway enables brands to ‘own’ this key gateway to London, engaging audiences with tactical messaging, multiple creatives and digital storyboards. The Cromwell Road Digital Gateway reaches an affluent and influential audience travelling between Central and West London, out to Heathrow Airport and beyond, and can be offered with ultimate flexibility. This recent conversion from backlights to digital offers a fantastic opportunity to occupy a run of 9 screens targeting both inbound and outbound traffic along arguably one of the busiest arterial roads in the UK. We suggest this could be well utilised to accommodate a storyboard style creative.

JCDecaux

9digitalscreensdominatingtheCromwellRoadgateway,London


No. locations 9 screens

Standardcampaigncost:fulldomination(2weeks)£200,000

Standardcampaigncost:fulldomination(1day)£40,000

Gross 2 week audience 11m



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Technical - 4 KingsAspect Ratio Bespoke Landscape

Definition Standard



Still Y

Video

Flash

Dynamic Update Y


Technical - D400Aspect Ratio Bespoke Landscape

Definition Standard



Still Y

Video

Flash

Dynamic Update Y


Technical - The iAspect Ratio 01:01

Definition Standard

Screen Size 5m x 5m


Still Y

Video

Flash

Dynamic Update Y



Definition Standard



Still Y

Video N

Flash N

Dynamic Update Y

Standard Spot Length 30

Technical - TescoAspect Ratio Bespoke Landscape

Definition Standard



Still Y

Video

Flash

Dynamic Update Y



Definition Standard



Still Y

Video N

Flash N

Dynamic Update Y

Standard Spot Length 30

Technical - OriginalAspect Ratio Bespoke Landscape

Definition Standard



Still Y

Video

Flash

Dynamic Update Y


01Roadside|CromwellRoadDigitalGateway

01Roadside|TheMaryleboneTower

DB

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KineticviewViewed heading into the Capital, this iconic tower has recently been converted to a premium digital screen. High dwell times and consistent traffic flow along this main arterial ensures real standout and huge audience impact.

JCDecaux

LEDPortraitscreentoweringabovetheMaryleboneFlyover,London

Technical

Aspect Ratio Bespoke Portrait

Definition Standard



Still Y

Video

Flash

Dynamic Update Y



No. locations 1






01Roadside|TwoTowers,WestandEast

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DB

KineticviewThis very popular product can be found in both the west and east of London, reaching a large vehicular audience as it is channelled over the Hammersmith flyover, coming into or out of Central London. In the east, the towers are located either side of Aspen Way, reaching a transient commuter audience heading into or out of the City from East London. Both of these installations are synchronised for maximum impact.

Ocean Outdoor

Double-sided premium digital screens on the A4 at Hammersmith and at AspenWay,EastLondon

TechnicalAspect Ratio Bespoke Portrait

Definition Standard

Screen Size 5m x 7.5m


Still Y

Video Y (Subtle motion only)

Flash

Dynamic Update Y


MediaAudience Vehicular ABCs

No. locations 2

StandardcampaigncostWest(2weeks)£80,000 (Combined Inbound & Outbound)

StandardcampaigncostWest(1day)£21,000 (Combined Inbound & Outbound)

StandardcampaigncostEast(2weeks)£70,000 (Combined Inbound & Outbound)

StandardcampaigncostEast(1day)£18,000 (Combined Inbound & Outbound)

Gross2weekaudience(West)3.8m (Combined Inbound & Outbound)

Gross2weekaudience(East)3.15m (Combined Inbound & Outbound)


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01Roadside|P10HammersmithBroadway

DB

KineticviewPremium, double-sided portrait LED screen, located on Hammersmith Broadway where it meets Hammersmith Road, a key gyratory connecting affluent areas to major arterial routes in and out of London. The location benefits from three lanes of constantly busy traffic with added dwell-time from traffic signals on approach.

Ocean Outdoor

LEDScreenonHammersmithBroadway,London

Technical


Definition Standard



Still Y


Flash

Dynamic Update Y



No. locations 1

Standardcampaigncost(2weeks)£22,000 (Combined Inbound & Outbound)

Standardcampaigncost(1day)£7,200 (Combined Inbound & Outbound)

Gross 2 week audience 3.3m (Combined Inbound & Outbound)



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01Roadside|HollandParkRoundabout

DB

KineticviewIdeally located to target consumers on their way home, this triple LED installation hits motorists at one of Central London’s busiest roundabouts, within close proximity to Westfield. One advertiser occupies all three screens at any one time and careful creative use can boost its considerable impact even further.

Ocean Outdoor

3xLED96sheetbillboardsatHollandParkRoundabout,London

Technical

Aspect Ratio Bespoke Landscape

Definition Standard

Screen Size 3 x 12m x 3m


Still Y


Flash

Dynamic Update Y



No. locations 1



Gross 2 week audience 2.8m


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01Roadside|TheDigi-Bridge

DB

KineticviewSituated on the West Cross Route, these unavoidable LED screens act as a beacon to traffic travelling between Holland Park Roundabout and the A40. The bridge is situated adjacent to the main vehicular route into Westfield Shopping Mall and faces four opposing lanes head on.

Ocean Outdoor

2xLEDscreensonWestCrossRoute,A3220Bridge(NorthboundandSouthbound),London

Technical


Definition Standard

Screen Size 10m x 3m


Still Y


Flash

Dynamic Update Y



No. locations 2

Standardcampaigncost(2weeks)£18,000 (Combined North & South)

Standardcampaigncost(1day)£4,500 (Combined North & South)

Gross 2 week audience 1.3m (Combined North & South)



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01Roadside|WestCrossRouteDigi-Banner

DB

KineticviewThis large digital banner is located on the side of Westfield shopping centre, targeting vehicular traffic in and outbound on the West Cross Route. Highly impactful and well located, this site is certainly for wider roadside audiences, not just Westfield customers.

Ocean Outdoor

DigitalbannersituatedonWestfieldshoppingcentre,London

Technical


Definition Standard



Still Y


Flash

Dynamic Update Y



No. locations 1





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01Roadside|EustonRoadUnderpass

DB

KineticviewAvailable both east and westbound, these spectacular screens are head on to 4 lanes of traffic on the Euston Road Underpass in the heart of London. Long lines of sight, slow moving traffic and great stand out make these sites unmissable.

OutdoorPlus

LandscapedigitalscreensonEustonUnderpass,EastboundandWestbound,London


Definition Standard



Still Y

Video

Flash

Dynamic Update Y



No. locations 2

Standardcampaigncost(2weeks)£27,000 (1 face either inbound or outbound)

Standardcampaigncost(1day)£2,700 (1 face either inbound or outbound)

Gross 2 week audience 1.05m ( 1 face either inbound or outbound)



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01Roadside|CityofLondonGateway

DB

KineticviewIdeal for targeting City bound traffic is this stand alone landscape installation in Aldgate, where Mansell Street meets Aldgate High Street. An impactful screen reaching a desirable audience in an area with very few other existing OOH opportunities.

OutdoorPlus

DigitalLEDfacingtrafficintotheCityofLondon


Definition Standard



Still Y

Video

Flash

Dynamic Update Y



No. locations 1





Y (Subtle motion only)

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01Roadside|VauxhallCross,BondWayandNineElms

DB

KineticviewNewly installed these 2 new digital screens have transformed the Vauxhall Cross Island site into a vibrant must have location for targeting a wealth of different audience demographics in and around London. The screens are integrated into a visually appealing structure demonstrating a premium feel.

OutdoorPlus

Digital96sheetsonVauxhallCrossIsland,London


Definition Standard



Still Y

Video

Flash

Dynamic Update Y



No. locations 2

StandardcampaigncostBondWay(2weeks)£20,000

StandardcampaigncostBondWay(1day)£1,500

StandardcampaigncostNineElms(2weeks)£30,000

StandardcampaigncostNineElms(1day)£2,500

Gross 2 week audience 1.8m (Combined)



39

01Roadside|TheA40Westway

DB

KineticviewSituated along the A40 this newly installed screen targets traffic heading out of London. High dwell times and a high quality screen enhance this new offering along the A40.

OutdoorPlus

Digital96sheetontheA40,London


Definition Standard



Still Y

Video

Flash

Dynamic Update Y



No. locations 1





40



01Roadside|TheMille,M4

DB

KineticviewThis newly introduced digital screen offers an opportunity to target London inbound traffic along the M4. It is currently the first display you will see heading into town along this route.

OutdoorPlus

PortraitLEDscreenontheM4,London

Technical


Definition Standard

Screen Size 5m x 8m


Still Y

Video

Flash

Dynamic Update Y



No. locations 1






41

01Roadside|TheEye,Holborn

DB

KineticviewLocated on Proctor Street in Holborn, in an area of digital scarcity, this digital 96 sheet is head on to 3 lanes of traffic offering a captive audience as it travels from the City of London to the West End.

OutdoorPlus

Digital96sheetinHolborn,London

Technical


Definition Standard



Still Y

Video

Flash

Dynamic Update Y



No. locations 1





Y (Subtle motion only)

42



01Roadside|ChiswickTowers

DB

KineticviewWith four high quality screens this site covers off inbound and outbound traffic along the highly sought after M4. The contemporary structure offers real stature and promotes additional impact to any campaign.

ClearChannel

4xLEDportraitscreensontheM4,London

Technical


Definition Standard



Still Y

Video

Flash

Dynamic Update Y

Standard Spot Length


No. locations 1

Standardcampaigncost(2weeks)£252,000 total domination

Standardcampaigncost(1day)£32,000 total domination


Soldasadomination


43

01Roadside|ChelseaYachtClubD96

DB

KineticviewA highly impactful site in a unique location on London’s Embankment, viewed head-on by traffic travelling towards Chelsea and reaching an elusive, high-end market of over 230,000 people every week.

Primesight

Digital96sheetfacingtraffictowardsChelsea,London

Technical


Definition Standard



Still Y

Video

Flash

Dynamic Update Y



No. locations 1




Loop40seconds|No editorial 4 x 10s

01Roadside|SouthernGatewayLED96

DB

44



KineticviewLocated on this major road intersection south of the river at Elephant and Castle roundabout is Primesight’s digital 96 sheet conversion. The site reaches traffic on key arterial routes coming from South East and West London into the City and centre of town. The digital 96 sheet is head-on to 3 lanes of traffic and benefits from a slightly longer line of sight.

Primesight

Digital96sheetonElephantandCastleroundabout,London

Technical


Definition Standard



Still Y

Video

Flash

Dynamic Update Y



No. locations 1






01Roadside|SouthernGatewayPortrait

45

DB

KineticviewLocated on this major road intersection south of the river at Elephant and Castle roundabout is Primesight’s digital portrait conversion. The site reaches traffic on key arterial routes coming from South East and West London into the City and centre of town. The panel targets traffic from the Old Kent Road.

Primesight

PortraitLEDonElephantandCastleroundabout,London


Definition Standard



Still Y

Video

Flash

Dynamic Update Y



No. locations 1





01Roadside|PortlandTower

DB

46



KineticviewThis head-on double-sided digital tower reaches vehicular traffic on busy Portland Street, in the heart of Manchester.

Ocean Outdoor

Double-sideddigitaltoweronPortlandStreet,Manchester

Technical


Definition Standard



Still Y

Video

Flash

Dynamic Update Y



No. locations 1






01Roadside|Axis@Hacienda

47

DB+

KineticviewLarge and impactful full motion format reaching vehicular traffic head-on in both directions, as it travels along the A56 close to the centre of Manchester. The site is near Gmex (Manchester’s International Conference Centre) and is in an area surrounded by bars.

Ocean Outdoor

PortraitscreensonA56,Manchester

Technical


Definition Standard



Still Y

Video Y

Flash

Dynamic Update Y



No. locations 1





01Roadside|MancunianWayTower

DB

48



KineticviewMancunian Way is Manchester’s busy inner ring road, linking the city centre to major motorway networks, with traffic at a standstill in rush hour. These high impact portrait screens are available to target both audiences into and out of Manchester.

MediaCoOutdoor

Double-sidedLEDlocatedonMancunianWay,Manchester

Technical


Definition Standard



Still Y

Video

Flash

Dynamic Update



No. locations 1





Y


01Roadside|MancunianWayBridge

49

DB

KineticviewThis quality landscape screen is head-on and unmissable to a vehicular audience coming into Manchester. Located on Mancunian Way.

MediaCoOutdoor

Head-onLEDlocatedonMancunianWay,Manchester

Technical


Definition Standard



Still

Y

Video

Flash

Dynamic Update



No. locations 1




Loop40seconds|No editorial, Ads 4 x10s

Y

01Roadside|NorthernQuarterDigitalTower

DB

50



KineticviewFrequently referred to as ‘Miller Street’ this location targets very slow moving traffic in the financial heart of Manchester and should appeal to those targeting white collar workers in general. It is near impossible to miss.

CityOutdoor

LEDPortraittargetingtrafficheadingintoManchestercitycentre

Technical


Definition Standard



Still Y

Video

Flash

Dynamic Update



No. locations 1






01Roadside|DeansgateDigitalTower

DB

KineticviewSituated in the very modern Castlefield area of Manchester, this site is close to the city’s main restaurants and bars. Advertising opportunities are scarce in the immediate area, but this location will ensure stand out.

CityOutdoor

PortraitLEDscreeninCastlefield,Manchester

Technical


Definition Standard



Still Y

Video

Flash

Dynamic Update


51

MediaAudience Vehicular ABC’s

No. locations 1





52



01Roadside|CityVisionBullringSouth

DB

KineticviewHead on to traffic driving into the city centre from the inner ring road and Coventry Road areas. This location has clear long range visibility and is viewed by traffic heading to the Bullring and the retro Digbeth area of Birmingham city centre.

SignatureOutdoor

DigitalportraitscreenfacingtraffictravellingintothecityfromA45,Birmingham

Technical


Definition Standard

Screen Size 4m x 6m


Still Y


Flash

Dynamic Update Y



No. locations 1






53

01Roadside|CityVisionBroadStreetTwin

DB

KineticviewBirmingham’s Broad Street is renowned as the city’s main location for bars and restaurants. This area is fantastic to reach the younger audience, drinkers and tourists. A “back to back” location that is either side of a bridge crossing Broad Street itself, this site is viewed by very slow moving traffic and significant pedestrian numbers.

SignatureOutdoor

DigitalportraitscreensituatedcentrallyontheHyattBridgeoverBroadStreet,Birmingham

Technical


Definition Standard

Screen Size 4m x 6m


Still Y


Flash

Dynamic Update Y



No. locations 2




Loop50seconds|No eitorial, Ads 5 x 10s

54



01Roadside|CityVisionExpressway

DB

KineticviewVery much the “Gateway into Birmingham” from the M6 Junction 6, this location enjoys long range visibility. This iconic bridge site is positioned on the A38 Aston Expressway at the junction with Dartmouth Circus ring road.

SignatureOutdoor

96sheetsituatedabovetheAstonExpresswayA38(M),Birmingham

Technical


Definition Standard



Still Y


Flash

Dynamic Update Y



No. locations 2

Standardcampaigncost(2weeks)£15,000 (both sides)

Standardcampaigncost(1day)£1,800 (both sides)


Loop40seconds|No editorial. Ads 4 x 10s


55

01Roadside|BirminghamExpress

DB

KineticviewNew from CBS Outdoor, Birmingham Express is situated on the primary arterial route (Aston Expressway – A38M) into Birmingham city centre from the M6. The site offers advertisers a premium digital screen with unobstructed sight lines from the seven lanes of inbound/outbound traffic and the opportunity to reach the 25.6 million cars that travel along the Aston Expressway every year.

CBSOutdoor

LEDportraitbillboardnexttotheA38MintocentralBirmingham


Definition Standard



Still Y

Video

Flash

Dynamic Update Y



No. locations 1

Standardcampaigncost(2weeks)£15,000 (both sides)

Standardcampaigncost(1day)£1,800 (both sides)



56



01Roadside

Location

Kineticview

Sales

Type DB

These double-sided large format portrait screens are located on a major arterial route between the Hanger Lane Gyratory and Gypsy Corner, and reach a busy vehicular audience as they travel between West London and the centre of town.

London

Outdoor Plus

TheSpire

Location

Kineticview

Sales

Type DB

This well presented screen on the M4 elevated section benefits from long visibilty and is of magazine quality resolution. It is the last digital roadside site seen before reaching Heathrow Airport. Advertisers have exclusivity on the site, rather than sharing the location.

London

Ocean Outdoor

M4SilverScreen

DB

This tower is visible off-side to three lanes of traffic on the A13, a key arterial road. Reaching over 1 million people every fortnight, the site is loacted on the route connecting Canary Wharf and east London vehicular traffic to Essex.

London

Ocean Outdoor

EasternMotion

Location

Kineticview

Sales

Type

DB

Site 76 is CBS Outdoor’s first roadside digital OOH site in London, located on the busy M4. The landscape screens, set back from the road, target traffic going to and from Heathrow and the west from central London on the M4, and reach over 130,000 people every day.

London

CBS Outdoor

Site76

Location

Kineticview

Sales

Type

57


01Roadside

Location

Kineticview

Sales

Type DB

This screen is head on to three lanes of traffic coming into the capital from the west on the A40 that leads directly onto the Marylebone Road and the heart of the city. The site benefits from good length of view and slow moving drivers will see multiple copy rotations as they reach its junction location.London

Primesight

TheWesternWonder

DB

This double-sided digital tower is situated between junctions 8 and 9 on the M6, between Walsall and West Bromwich, reaching traffic heading to and from Central Birmingham, the NEC and Birmingham Airport.Birmingham

Clear Channel

M6DigitalTower

Location

Kineticview

Sales

Type

DB

Double-sided digital tower situated between junctions 1 and 2 of the M5, west of Birmingham outside of the city centre, but facing heavy traffic into and out of Birmingham, with a gross audience of over 2m per fortnight.

Birmingham

Ocean Outdoor

M5Tower

Location

Kineticview

Sales

Type

Europe’s largest LED billboard dwarfs the environment on arguably the busiest motorway stretch in the UK next to the famous RAC control centre at the M5-M6 intersection in Birmingham.

BirminghamM6NorthandSouthbound

Kineticview

DB

Birmingham

Kong Media

Location

Sales

Type

58



01Roadside

Location

Kineticview

Sales

Type DB

This digital screen reaches a vehicular and pedestrian audience heading into Brighton.

Brighton

Maxx Media

BrightonSmartscreen

DB

Digital 48 sheet facing traffic travelling away from the Bullring and New Street Station. Targets all traffic heading to the Mailbox and Paradise Circus.

Birmingham

Signature

SouthsideD48

Location

Kineticview

Sales

Type

DB

This digital 96 sheet site reaches citybound vehicular traffic, going left by the site along Cuckoo Road/Heartland Parkway relief road in Birmingham. Whilst not in the city centre, this well-presented screen provides potential for time-sensitive and creative copy.

London

Third Space Media

CuckooWharf

Location

Kineticview

Sales

Type

DB

Coming soon, this bridge location greets traffic coming into Birmingham onto the Five Ways roundabout from the wealthy area west of Hagley Road. The Broad Street entertainment district is also nearby this high impact location.

Birmingham

Signature Outdoor

CityVisionSouthSide

Location

Kineticview

Sales

Type

59


01Roadside

Location

Kineticview

Sales

Type DB

Coming soon, this portrait screen will be situated above the entrance to the Debenham’s car park at the Bullring shopping centre. As well as targeting all traffic heading into Birmingham New Street Station, this location offers long range visability and is viewed head on by traffic travelling into the city centre.Birmingham

Signature Outdoor

CityVisionBullringNorth

60



01Roadside

RoadsidedigitalOOHsites,UK

Map courtesy of Google Maps

Tran

spo

rt

62



02Transport|Transvision

OO

H T

V

KineticviewReaching millions of commuters each week at key stations across the UK, Transvision continues to entertain with a powerful combination of full motion ads and compelling relevant content provided by Sky. JCDecaux continue to invest in this format, with screens being upgraded across the Capital and a new location in Brighton expected this year.

JCDecaux

LargeformatLEDscreensatmajorrailtermininationwide

Technical


Definition Standard



Still Y

Video Y

Flash

Dynamic Update Y


MediaAudience Commuters

No. locations London = 16 National = 23 (from October 2013)

StandardcampaigncostLondon(2weeks)£96,000

StandardcampaigncostNational(2weeks)£115,000

StandardcampaigncostLondon(1day)£24,000

StandardcampaigncostNational(1day)£23,000

Gross 2 week audience N/A

Loop6minutes|Editorial 4 x 35s, Ads 11 x 20s

63

02Transport|RailDigital6Sheet(D6)

DP

KineticviewLocated in the highest footfall areas at the busiest stations, these screens provide a great opportunity for showcasing fully animated ads to an extensive and valuable audience on the move. Reach can be extended into key complementary cities by the inclusion of CBS’s Rail LCDs, or below ground in London and Glasgow with CBS’s London Underground LCDs and Primesight’s Glasgow Subway screens.

JCDecaux

LCDscreensatLondonandnationalrailtermini

Technical

Aspect Ratio 9:16 Portrait

Definition High

Screen Size 65”


Still Y

Video Y

Flash

Dynamic Update Y




No. locations 120 nationally, 60 London

StandardcampaigncostLondon(2weeks)£54,000

StandardcampaigncostLondon(1day)£10,200

StandardcampaigncostNational(2weeks)£90,000

StandardcampaigncostNational(1day)£16,800



64



02Transport|RailLCD6Sheet

DP

KineticviewCBS have introduced 31 high quality LCD screens across 21 of its highest footfall rail stations. Located either in the main ticket hall or concourse, this has been a welcome development enhancing both the reach and cover of the national digital OOH offering. The package works effectively as an accompaniment to the JCDecaux national rail digital 6 sheet offering. Capable of showcasing fully animated copy similar to screens of the same type located on the underground and at JCDecaux rail stations.

CBSOutdoor

HDqualityLCDscreensatnationalrailtermini

Technical


Definition High

Screen Size 57”


Still Y

Video Y

Flash

Dynamic Update Y



No. locations 31





65

02Transport|LCD6Sheet

DP

KineticviewLocated across busy ticket halls and corridors at key London Underground stations, this network of screens provides a great opportunity for showcasing fully animated ads to an extensive and valuable audience on the move. Campaigns on these screens – the most frequently viewed digital format in this environment – can be extended above ground by the inclusion of CBS’ and JCDecaux’s rail digital 6 sheets.

CBSOutdoor

HDqualityLCDscreensontheLondonUnderground

Technical


Definition High

Screen Size 57”


Still Y

Video Y

Flash

Dynamic Update Y




No. locations 100 (standard network pack)





66



02Transport|CrossTrackProjection(XTP)

OO

H T

V

KineticviewProviding a large scale format for advertisers to engage with passengers looking for distraction as they wait for trains, Cross Track Projection can be found on tube platforms across the London Underground network. The addition of relevant and engaging editorial content partnerships take advantage of the high dwell-time in these locations, as does the growing use of dynamic updates.

CBSOutdoor

HDprojectionsonplatformsatmajorLondonUndergroundstations

Technical

Aspect Ratio 16:9 Landscape

Definition High



Still Y

Video Y

Flash Y

Dynamic Update Y








67

02Transport|DigitalEscalatorPanels(DEP)

DP

KineticviewThe digital escalator format, found at key stations across Zone 1 of the London Underground network, perfectly captures the travelling audience’s attention. The series of screens provide a versatile canvas for some remarkably engaging and creative content, and continue to be highly popular with advertisers.

CBSOutdoor

HDqualityDEPsontheLondonUndergound

Technical


Definition High

Screen Size 23”


Still Y

Video Y

Flash

Dynamic Update Y




No. locations 18 x runs (standard network pack)




Loop90seconds| No editorial, Ads 9 x 10s

68



02Transport|EustonMotion

DP

KineticviewEuston Motion is a unique installation of screens dominating Euston Station and reaching a large and affluent commuting audience. There have been some great examples of advertisers using this creative canvas to maximum effect. Sequential movement and mobile interactivity with the rail audience below is also possible.

JCDecaux

NineinterconnecteddigitalscreensatLondonEustonStation

Technical


Definition Standard

Screen Size 9 x 6m x 1.6m


Still Y

Video Y

Flash

Dynamic Update Y



No. locations 1





Media

69

02Transport|WaterlooMotion

DP

KineticviewWaterloo station is the gateway to the south with 1.5 million commuters passing through each weekday. With an average 19 minute dwell time, clients can showcase content across the entire screen or split the screen into equal segments, creating a story board or displaying a recurring message, depending on your creative needs. One of the largest and most impactful OOH digital screen launches the UK market has seen.

JCDecaux

40mx3mfullmotiondigitalscreenatLondonWaterlooStation

Technical


Definition Standard



Still Y

Video Y

Flash

Dynamic Update Y



Artist’s impression - launching September

Media


No. locations 1





70



02Transport|VerifoneVNET

OO

H T

V

KineticviewA growing network of screens within black cabs in London, with full audio-visual capabilities. The network benefits from a recent content agreement with Sky News, offering passengers up-to-date news bulletins throughout their journey. Wi-fi enabled and NFC possible.

Verifone

ScreensandentertainmentsystemswithinLondonblackcabs

Technical


Definition Standard

Screen Size 15”


Still Y

Video Y

Flash

Dynamic Update


MediaAudience Business and leisure

No. locations 3,000 cabs with 1500 screens





Audio Y

71

02Transport|PrimevisionLCD

DP

KineticviewHigh quality LCD screens at 11 of the busiest stations on the Glasgow Subway. These screens dominate their surroundings, making a considerable impact in a small environment. Sites are located in corridors leading to and from the platforms, ticket areas and across track. Content includes sports, world and local news. Strong mobile phone signal on the subway network offers potential for more interactive communication.

Primesight

LCDscreensontheGlasgowSubwaynetwork

Technical


Definition High



Still Y

Video Y

Flash Y

Dynamic Update









72



02Transport|GlasgowDEP

DP

KineticviewIn the heart of Glasgow’s retail and business districts, this network delivers an unavoidable message to shoppers and commuters as they enter or exit the Underground. Currently located at Buchanan Street, St Enoch and Hillhead stations, these three locations provide cover of 50% of all users of the system.

Primesight

HDqualityDEPscreensatGlasgow’sthreemaintrainstations

Technical


Definition High



Still Y

Video Y

Flash

Dynamic Update



No. locations Buchanan Street 22, St Enoch 16, Hillhead Station 10





73

DB


Location

Location

Kineticview

Kineticview

Sales

Sales

Type

Type

DP

DP

An opportunity to own this tunnel leading to Euston rail station from the London Underground system, comprising a run of digital escalator panels and a full tunnel wrap for a solus advertiser. Ideally situated to capture the travelling audience’s attention as they arrive or leave the station. Can be bought in conjunction with Euston Motion for a full station domination, or with London Underground DEPs for a wider campaign.

Landscape digital screens above the escalator runs on the Newcastle Metro. Currently only available at Haymarket Station, but offering scope for eye-catching content on this key regional transport system.

Euston Station

Haymarket Station

JCDecaux

CBS Outdoor

EustonDEP

NewcastleMetro

02 Transport

Location

Kineticview

Sales

Type OOH TV

Network of 157 small screens inside buses covering Newcastle, Durham and Middlesbrough areas.

Buses

CBS Outdoor

GoNorthEastBusScreens

OOH TV

Screens on the back of headrests on seats within the Entertainment Carriage of 54 Great Western trains servicing London to Bristol, Cardiff, Oxford, Cornwall and Devon. A range of opportunities from in-programme banner advertising to programme sponsorship available.

GWR Trains

KBH

Volo TV

Location

Kineticview

Sales

Type

74



02 Transport

DP

Coming soon is this new screen format to be found on top of black taxi cab roofs in London. After many years of trying, the screens have been given approval from TFL and will show static ads in a loop, capable of geo-targeting and live feeds. Numbers are expected to grow over 2013 and beyond.

London

Verifone, Brightmove Media

Taxi tops

Location

Kineticview

Sales

Type

75


Transvision&RailD6sheets,London&UK

02 Transport

Transvision

D6

Maps courtesy of Google Maps

London Underground digital OOH screens DEP

XTP

LCD

02 Transport

Map courtesy of London Underground

76



Retail

78



03Retail

MallD6sheets,UK


03Retail|MallDigital6Sheets(D6)

DP

KineticviewThis popular format is now available at major malls and shopping centres across the country, including Bluewater, Birmingham’s Bullring and Trinity Leeds, engaging shoppers and families in a relaxed frame of mind. Sites are well located in areas of high footfall; shoppers typically spend over two hours in this environment. Combine with other shopping mall D6 products for optimum distribution.

JCDecaux

HDqualityLCDscreensinmalls

Technical


79


Definition High

Screen Size 65”


Still Y

Video Y

Flash

Dynamic Update Y


MediaAudience Shoppers

No. locations 250 panels in 29 malls (Standard weight)





80



03Retail|MallDigital6Sheets(D6)

DP

KineticviewA network of 250* digital 6 sheets across top shopping malls, including The Trafford Centre in Manchester, Meadowhall in Sheffield and Merry Hill in Birmingham. Shoppers typically spend up to 2 hours in this environment, in a relaxed state of mind and with a propensity to spend. Creative richness is enabled through full motion video.

ClearChannel

HDqualityLCDscreensinmalls

Technical


Definition High

Screen Size 65”


Still Y

Video

YFlash

Dynamic Update Y



No. locations 250* panels (Standard weight)




Loop60seconds|No editorial, Ads 6 x 10s *Total universe: 350 panels

Y

03Retail|M-Vision

DP

KineticviewA recent development introduced into a number of major malls nationwide. This network helps bring impact and stature to the retail environment primarily through the size of each screen and the prominent positioning within the mall. To date there are currently 8 screens across 8 different malls with more to be introduced during 2013 and into 2014.

JCDecaux

PortraitLEDscreensspreadnationallyacrosskeyUKshoppingmallenvironments

Technical


Definition Standard

Screen Size 7m x 9m


Still Y

Video Y

Flash

Dynamic Update Y







Loop60seconds|No editorial, Ads 6 x 10


81

03Retail|LCD6Sheet(Westfield)

DP

82



KineticviewThese LCD screens reach a high-spending, desirable audience at both Westfield London and Westfield Stratford City, offering the potential for POS targeting, tactical messaging or promotional campaigns. The screen units have been developed to complement each centre’s individual architecture and environment.

CBSOutdoor

HDqualityLCDscreensinWestfieldLondonandStratfordCity

Technical


Definition High

Screen Size 57”


Still Y

Video Y

Flash

Dynamic Update Y


MediaAudience ABC1 Shoppers

No. locations 100 screens - 50 at each mall (standard network pack)



Gross 2 week audience 2.8 m



03Retail|CanaryWharfLCD

83

DP

KineticviewTwenty double-sided screens located across this premium shopping centre housing over 200 premium shops, bars and restaurants. Good opportunity to reach this highly affluent audience in a relaxed mood, whether they are shopping, socialising or just taking a break from work. The weekend offers a slightly different audience, but a consistently bustling environment.

CanaryWharfDigital

HDqualityscreensinCanaryWharfShoppingandBusinessCentre,London

Technical


Definition High

Screen Size 46”


Still Y

Video Y

Flash

Dynamic Update Y


MediaAudience ABC1 Shoppers and Office Workers





Loop60seconds|Editorial 1 x 10s, Ads 5 x 10s

03Retail|LEDLargeFormatWestfieldLondon

DP

84



CBSOutdoor

Highquality,large-scaleLEDscreensinWestfieldLondon

Atrium Landmark

EntranceLandmark CentreSpectacular

Technical - Atrium Landmark


03Retail|LEDLargeFormatWestfieldLondon

85

Kineticview

Technical-EntranceLandmark


Definition Standard



Still Y

Video Y

Flash

Dynamic Update Y



Definition Standard



Still Y

Video Y

Flash

Dynamic Update Y


Technical-CentreSpectacularAspect Ratio Bespoke Landscape

Definition Standard



Still Y

Video Y

Flash

Dynamic Update Y


Large format, premium quality screens in prominent locations across high footfall areas of Westfield London shopping centre, delivering impact to this affluent shopping audience.


No. locations 3


Atrium LandmarkStandardcampaigncost(2weeks)£5,650



EntranceLandmarkStandardcampaigncost(2weeks)£8,050



CentreSpectacularStandardcampaigncost(2weeks)£11,760


Loop2minutes|No editorial, Ads 6 x 20s

03Retail|LEDLargeFormatWestfieldStratfordCity

DP

86



CBSOutdoor

Highquality,largescaleLEDscreensinWestfieldStratfordCity,London

MeridianSquare Four Dials

StratfordSkylineNorthStar


03Retail|LEDLargeFormatWestfieldStratfordCity

87

Kineticview

Technical-MeridianSquareAspect Ratio Bespoke Landscape

Definition Standard



Still Y


Flash

Dynamic Update Y


Technical - Four DialsAspect Ratio Bespoke Landscape

Definition Standard



Still Y

Video Y

Flash

Dynamic Update Y


Technical-NorthStarAspect Ratio Bespoke Landscape

Definition Standard



Still Y

Video Y

Flash

Dynamic Update Y


Technical-StratfordSkylineAspect Ratio Bespoke Landscape

Definition Standard

Screen Size 18.6m 3.6m


Still Y

Video Y

Flash

Dynamic Update Y


Reaching a busy shopping and leisure audience, these four large landscape screens can be found on the external walkways and entrances to and from Westfield Stratford City, the largest urban retail development in Europe. Ideal for both branding and POS purposes, these sites can also lend themselves to interactive executions.


No. locations 4


MeridianSquareStandardcampaigncost(2weeks)£14,025



StratfordSkylineStandardcampaigncost(2weeks)£9,500



NorthStarStandardcampaigncost(2weeks)£8,500



Four Dials Standardcampaigncost(2weeks)£17,500 Standardcampaigncost(1day)£3,750 Loop2minutes|No editorial, Ads 6 x 20s

88



03Retail|EatStreet@Westfield

DP

KineticviewLocated outside the entrance to Westfield and targeting arriving pedestrian shoppers and socialisers, the Eat Street screen has proven popular with advertisers not only for its size, stature and positioning, but for its capacity for interactive campaigns, and even live events.

Ocean Outdoor

LEDscreenlocatedonthemainpedestriancoveredwalkwayatWestfieldLondon

Technical


Definition Standard



Still Y

Video Y

Flash

Dynamic Update Y



No. locations 1






89

03Retail|WestfieldPoint

DB

KineticviewThis unique three-sided digital structure is well placed for those wanting to target Westfield as a destination, but is not as vehicular-focused as Ocean’s Bridge site.

Ocean Outdoor

DigitalLEDstructurelocatedontheroundaboutoutsideWestfieldLondon

Technical


Definition Standard



Still Y


Flash

Dynamic Update Y


MediaAudience Shoppers, Vehicular ABCs

No. locations 1





90



03Retail|TheWall@Westfield

DB

KineticviewA unique hybrid ownership opportunity, offering two high specification digital screens and a vinyl wrap. This site reaches a high volume audience from Shepherd’s Bush overground, underground and bus stations, as well as shoppers for Westfield London.

Ocean Outdoor

QualityLEDscreensoutsideWestfieldLondon

Technical


Definition Standard



Still Y


Flash

Dynamic Update Y



No. locations 1

Standardcampaigncost(2weeks)£60,000 (production of vinyl is additional)

Standardcampaigncost(1day)N/A


Full 2 week ownership

Bespoke


91

03Retail|BluewaterIconic

OO

H T

V

KineticviewThis 20 metre screen overlooks restaurants and bars at the entrance to the cinema and event centre at Bluewater shopping mall in Greenhithe, Kent. Reaching an affluent retail and leisure audience, its long dwell time also makes it a good location for interactive activity.

Ramvision

LargescreenintheeventcentreatBluewatershoppingmall,Kent

Technical


Definition Standard



Still Y

Video Y

Flash

Dynamic Update Y



No. locations 1





92



03Retail|DigitalMallNetwork

DP

KineticviewA national network of landscape digital screens, each screen measures 4m x 1m and covers a number of major malls such as Meadowhall, Bluewater and the Bullring Birmingham. Both their positioning and size offer a unique opportunity in busy retail environments with the focus on the highest footfall malls. This conversion of static panels into digital screens has added another worthwhile option for perspective advertisers.

OutdoorPlus

Digital landscape mall screens

Technical


Definition Standard



Still Y

Video Y

Flash

Dynamic Update Y



No. locations 40






93

03Retail|DSMNetwork

DP

KineticviewLarge digital screens with full zonal sound in 8 malls by October 2013, all ranked in the UK top 40. Advertisers have full ownership of the screens and extend their creative messaging and impact by vinyl wrapping the screen surround. The screens also have the capacity to integrate touch and gesture based interactivity.

LimitedSpace

Large format digital HD screens with full audio in shopping malls

Technical


Definition High

Screen Size


Still Y

Video Y

Flash

Dynamic Update

Standard Spot Length Bespoke

138”


No. locations 8

Standardcampaigncost(2weeks)£64,000 (including production of the vinyl wraps)

Standardcampaigncost(1day)N/A


Full 2 week ownership

Audio Y

94



03Retail|atmAd

DP

KineticviewProviding an intimate one-to-one communication on a national scale, atmAd’s four stage offering is unique and engaging. Campaigns can target by gender, location, day-part and weather specific conditions through powerful propriety software. Calls to action can be enabled through the national distribution of coupons via the receipt. This is available at the UK’s top two supermarkets Tesco and Asda, in addition to numerous high street, petrol station and convenience store locations.

atmAd

ATMscreendisplays Technical - Attract


Definition Standard

Screen Size 8” - 14”


Still Y

Video Y


Technical - In TransactionAspect Ratio Bespoke Landscape

Definition Standard



Still Y

Video Y


Technical-ThankYouAspect Ratio Bespoke Landscape

Definition Standard



Still Y

Video


Technical-ReceiptAspect Ratio Bespoke Landscape

Definition

Screen Size 74mm x 31mm


Still Y

Video

Standard Spot LengthMediaAudience All adults

No. locations 3,000* (Standard weight)



Total printed receipts 1,100,000

Loop40seconds|Editorial normal ATM content, Ads 4 slot: Attract, In-transaction, Thank You and Printed Receipts

* Total universe: 9,000


95

03Retail|NationalForecourtLEDNetwork

OO

H T

V

KineticviewThis national digital network reaches the UK’s valuable commuter on the move. The network offers superb flexibility and speed of campaign delivery - it can be planned and bought on time of the day/ week, geographically as well as offers tactical live feeds. The network is ideal for rapidly driving national awareness and works hardest for confectionary, drink, entertainment, media and motor brands. Forecourt groups include BP, Esso, Shell, MRH, Moto and Welcome Break.

AMScreen

AMScreenLEDdisplayonforecourtsnationally

Technical


Definition Standard

Screen Size 19”


Still Y

Video Y

Flash Y

Dynamic Update Y


MediaAudience Motorists and shoppers

No. locations 1,910




Loop110seconds|Editorial 60s, Ads 5 x 10s

96



03Retail|NationalConvenienceLEDNetwork

OO

H T

V

KineticviewGrowing network of screens located at the point of purchase in convenience stores across the UK, including Spar, Premier and Londis. A good opportunity for advertisers to reach ‘top-up’ shoppers in the heart of the local community with time-sensitive and relevant messaging.

AMScreen

AMScreenLEDdisplayinconveniencestoresnationally

Technical


Definition Standard

Screen Size 19”


Still Y

Video Y

Flash Y

Dynamic Update Y



No. locations 584






97

Location

Kineticview

Sales

Type DP

Monster Media’s range of unique, interactive products include storefronts, monster walls and kiosks. Available in key cities and a range of environments across the UK, the inclusion of augmented reality, touch or gesture-based interactive technologies will amplify any traditional OOH campaign, entertaining and engaging a captive audience.

National

Monster Media

MonsterMedia

Location

Kineticview

Sales

Type DP

Network of 368 small landscape screens without audio, located at 16 local shopping centres across the country.

National

The Life Channel

TheLifeChannel

Location

Kineticview

Sales

Type DP

A network of digital plasma screens and media walls available by department throughout Harrods, to promote in-store and associated products. Full animation possible, but no audio.Harrods

Harrods

Harrods

03Retail

Location

Kineticview

Sales

Type OOH TV

Available across 70 Burtons stores UK wide, reaching 18-40 year old men, these are interactive digital jukeboxes, with ads interspersed. Full AV copy works best.

Nationwide Burtons stores

Confero

BurtonDigitalEntertainmentNetwork

Location

Kineticview

Sales

Type OOH TV

2,700 screens located at the till point of 1,270 Martin McColl stores. The network is mute, so short animated promotions will work best. Content includes trade promotions and Martin McColl marketing. EPOS data available.

Nationwide Martin McColl Stores

Primesight

MartinMcColl

03Retail

Location

Kineticview

Sales

Type OOH TV

Screens at the counters of over 370 Post Offices nationwide, with high dwell-time. The network is mute, so short animated promotions will work best.Content includes trade promotions and Post Office marketing.

Nationwide New live Post Offices

rmi

PostOffice

Location

Kineticview

Sales

Type OOH TV

228 screens in 146 key WHSmith stores at major airports, rail terminals and motorway service stations, reaching valuable consumers on the move. Screens are located at the till point, and content includes customer information and WHSmith promotions as well as ads. The network is mute.Nationwide

WHSmith Travel hubs

AMScreen

AMScreenWHSmithTravelLEDnetwork

98



Location

Kineticview

Sales

Type OOH TV

Screens at the checkout of around 2,800 Co-operative stores nationwide. Content mainly in-store promotions, no sound. TV ads not suitable, short animated promotions will work best.

NationwideCo-operative Supermarkets

rmi

The Co-operative

99


Location

Kineticview

Sales

Type OOH TV

The Big Screen at Manchester’s Trafford Centre is located in the busiest area of this large destination mall. It is audio enabled and lends itself to experiential tie ups.

Manchester Trafford Centre

Clear Channel

TheBigScreen

03Retail



100

CityCentre

04CityCentre|LondonandEdinburghD6(RD6)

102


DB

KineticviewThese digital 6 sheets are located within inner London boroughs only and within proximity to retail, transport hubs and affluent city centre areas. They have recently been introduced to Edinburgh, located on Princes Street in the heart of the city. With RSS feed capacity and NFC tags incorporated, they offer great creative scope for social media interaction and time-sensitive messaging.

Text

Text

Technical

Aspect Ratio Text

Definition Text

Screen Size Text

Screen Resolution Text

Still Text

Video Text

Flash Text

Dynamic Update Text

Standard Spot Length Text

102



DP

Kineticview

ClearChannel

Digital6sheets,LondonandEdinburgh

Technical


Definition High

Screen Size 72”


Still Y

Video Y (subtle motion only)

Flash

Dynamic Update Y


MediaAudience All adults

No. locations 102





04CityCentre|TheScreen@CanaryWharf

103

DB

KineticviewThis large landscape LED is located in London’s Canary Wharf, just outside the tube station and in a high footfall area surrounded by cafes and restaurants. It reaches an affluent business audience on weekdays and a quality retail and leisure audience at weekends. Relevant editorial content is provided by Reuters.

Text

Text

Technical

Aspect Ratio Text

Definition Text

Screen Size Text


Still Text

Video Text

Flash Text

Dynamic Update Text


For more information on content creation for DOOH networks please contact Grand Visual.

103

DB+

Kineticview

Ocean Outdoor

LargeformatLEDscreenCanaryWharf,London

Technical


Definition Standard

Screen Size 6m x 3m


Still Y

Video Y

Flash Y

Dynamic Update Y


www.grandvisual.com +44 (0)20 3205 0011

MediaAudience ABC1 Adults

No. locations 1





04CityCentre|ManchesterCityScreen

104


DB

KineticviewThis large LED screen, with full motion, overlooks Piccadilly Gardens in the centre of Manchester and enjoys a lengthy viewing distance and long dwell-time. It reaches a bustling pedestrian audience of young people, shoppers and city centre workers.

Text

Text

Technical

Aspect Ratio Text

Definition Text

Screen Size Text


Still Text

Video Text

Flash Text

Dynamic Update Text


104



DB+

Kineticview

ForrestMediaGroup

HighqualitylargeformatLEDscreen,Manchester

Technical


Definition Standard



Still Y

Video Y

Flash Y

Dynamic Update Y


MediaAudience Young people, shoppers and city centre workers

No. locations 1


Standardcampaigncost(1day)£900



04CityCentre|TheScreen@TrinityLeeds

105

DB

KineticviewLocated in this recently refurbished central Leeds location and on the exterior of the brand new Trinity Leeds shopping mall, the site can be seen head on from Commercial Street and near head on from Albion Street. This pedestrian only location should be maximised by using the screen’s full motion capability.

Text

Text

Technical

Aspect Ratio Text

Definition Text

Screen Size Text


Still Text

Video Text

Flash Text

Dynamic Update Text



105

DB+

Kineticview

Ocean Outdoor

Portraitscreen,TrinityLeedsshoppingcentre

Technical


Definition Standard



Still Y

Video Y

Flash

Dynamic Update Y



Artist’s impression

MediaAudience Top professionals, modern families and influencial youths

No. locations 1





04CityCentre|LiverpoolMediaWall

106


DB

KineticviewThis arresting LED media wall in the centre of Liverpool and opposite Liverpool Lime Street station, delivers huge impact to all passing. The screen has recently undergone a £1m upgrade making it one of the most technologically advanced. Utilise its full motion capabilities with bold graphics for maximum results.

Text

Text

Technical

Aspect Ratio Text

Definition Text

Screen Size Text


Still Text

Video Text

Flash Text

Dynamic Update Text


106



DB+

Kineticview

Ocean Outdoor

QualityLEDmediawall,Liverpool

Technical


Definition Standard



Still Y

Video Y

Flash Y

Dynamic Update Y



No. locations 1





04CityCentre|TheScreen@NewStreet

107

DB

KineticviewThis full motion digital screen is located in the heart of Birmingham city centre, overlooking the Bullring on New Street, reaching a busy shopping audience. The site dominates this pedestrian area and is visible from all major exits/approaches to the Bullring shopping centre. Excellent quality screen with long length of exposure.

Text

Text

Technical

Aspect Ratio Text

Definition Text

Screen Size Text


Still Text

Video Text

Flash Text

Dynamic Update Text



107

DB+

Kineticview

Ocean Outdoor

FullmotionportraitscreenoutsidetheBullringshoppingcentre,Birmingham

Technical

Aspect Ratio Bespoke Portait

Definition Standard



Still Y

Video Y

Flash

Dynamic Update Y



MediaAudience ABC1 shoppers

No. locations 1





04CityCentre|BirminghamSuperMotion

108


DB

KineticviewOverlooking the square outside the Bullring shopping centre in the heart of Birmingham, is this quality full motion, landscape format screen. It reaches a busy pedestrian audience of 75,000 every day as they shop in the heart of the city.

Text

Text

Technical

Aspect Ratio Text

Definition Text

Screen Size Text


Still Text

Video Text

Flash Text

Dynamic Update Text


108



DB+

Kineticview

BlowUPMedia

FullmotionlandscapescreenaboveBullringshoppingcentre,Birmingham

Technical


Definition Standard



Still Y

Video Y

Flash

Dynamic Update Y



No. locations 1





04CityCentre|[email protected]’s

109

DB

KineticviewBuchanan Street is the busiest pedestrianised shopping area of Glasgow, hosting the likes of Karen Millen, The White Company, Hugo Boss and the infamous Princes Square shopping mall. Although only visible down one side of Buchanan Street, and from a shorter distance from Argyle Street, its size ensures its impact. It dovetails well when purchased in conjunction with Primesight’s Underground digital network.

Text

Text

Technical

Aspect Ratio Text

Definition Text

Screen Size Text


Still Text

Video Text

Flash Text

Dynamic Update Text



109

DB+

Kineticview

Ocean Outdoor

LandscapescreenoutsideSt.Enoch’sshoppingcentre,Glasgow

Technical


Definition Standard



Still Y

Video Y

Flash

Dynamic Update Y




No. locations 1





04CityCentre|GlasgowCityScreen

110


DB

KineticviewThis large portrait format LED screen with full motion capabilities overlooks busy Renfield Street. It reaches vehicular traffic, plus city centre workers and socialisers in the heart of Glasgow.

Text

Text

Technical

Aspect Ratio Text

Definition Text

Screen Size Text


Still Text

Video Text

Flash Text

Dynamic Update Text


110



DB+

Kineticview

ForrestMedia

HighqualitylargeformatLEDscreen,Glasgowcitycentre

Technical


Definition Standard



Still Y

Video Y

Flash Y

Dynamic Update


MediaAudience All adults

No. locations 1





04CityCentre

Situated in the pedestrian part of the city centre, on Queen Street, this site achieves an estimated footfall of up to 90,000 per day. It reaches workers and shoppers in the heart of Cardiff and typically appeals to a mix of local and regional advertisers.

CardiffBigScreen

Location

Kineticview

Sales

Type DB+

Cardiff

Cardiff Council

These twin portrait screens on Cromwell Road are one of two developments from Daylite LED, along with an LED portrait screen on Kensington High Street. This twin installation consists of two identical ultra high quality screens facing traffic towards Knightsbridge and further towards Piccadilly. 10 more new locations are planned by the end of the year.

DayliteLED

Location

Kineticview

Sales

Type DP

London

Daylite LED

Due to go live in Summer 2013, this large full motion digital screen will be located in the centre of Manchester, reaching shoppers and those enjoying Manchester’s nightlife.

Mediawall@thePrintworks

Location

Kineticview

Sales

Type DB+

Manchester

Ocean

Artist’s impression

111


111www.grandvisual.com +44 (0)20 3205 0011

CityCentredigitalOOHsites,UK

04CityCentre


112


112



Air

po

rt

114



05Airport|DigitalAirportPanels

DP

KineticviewJCDecaux Airport offer these high quality LCDs across Heathrow, London Luton, Edinburgh, Glasgow and Aberdeen airports. Screens are distributed throughout the airports at check-in, arrivals, in departure lounges, in retail walkways and adjacent to flight information displays. These sites complement Eye’s Digital Eyelites at Gatwick, Stansted, Manchester, Belfast International and East Midlands airports.

JCDecauxAirport

HDqualityLCDpanels(Heathrow,LondonLuton,Edinburgh,Glasgow&Aberdeen)

Technical


Definition High

Screen Size 57”, 46”, 40”


Still Y

Video Y

Flash Y

Dynamic Update Y


MediaAudience Airport travellers





Loop50seconds|Editorial1X10s,Ads4x10s

115


05Airport|CarouselAirportPanels

DP

KineticviewJCDecaux Airport’s Carousel Airport Panels are the latest digital opportunity at Heathrow, reaching arriving passengers across all terminals. Ideally located at baggage reclaim, these 40” portrait screens offer the potential for destination and time specific copy, matched to the origin of arriving flights.

JCDecauxAirport

PortraitscreensatAirportCarousels,Heathrow

Technical


Definition High

Screen Size 55”, 40”


Still Y

Video Y

Flash Y

Dynamic Update Y


MediaAudience Arriving passengers

No. locations 71 (58 baggage belt, 13 flight information displays)





116



05Airport|HeathrowGateroomPanels

DP

KineticviewFound in gateroom and gate seating areas, these LCD panels are well placed to maximise the long dwell-time in this environment. Target either the entire Heathrow audience, or choose terminal specific campaigns. The T5 pack is sold separately.

JCDecauxAirport

HDqualityLCDscreensatgaterooms,Heathrow

Technical


Definition High

Screen Size 57”


Still Y

Video Y

Flash Y

Dynamic Update Y


MediaAudience Departing travellers

No. locations 117




Loop50seconds|Editorial,1X10s,Ads10s

117


05Airport|HEXDAPs

DP

KineticviewSuccession of impactful screens reaching a captive audience of all Heathrow Express travellers. Sites are located along main walkways of the Heathrow Express that join the airport to the train.

JCDecauxAirport

HDqualityLCDscreens,HeathrowExpressairportstations

Technical


Definition High

Screen Size 57”


Still Y

Video Y

Flash Y

Dynamic Update Y


MediaAudience Heathrow Express travellers






118



05Airport|HEXMotion

DP

KineticviewProviding scope for creative and engaging content, these screens target all Heathrow Express travellers. Similar in format to the digital escalator panels on the London Underground network, the sites entertain the passing audience as they use escalators, walkways or lifts. The ability to wrap the walls around the screens offers increased creative possibilities and impact.

JCDecauxAirport

HDqualityLCDscreens,HeathrowExpressairportstations

Technical


Definition High

Screen Size 22”, 32”


Still Y

Video Y

Flash Y

Dynamic Update Y


MediaAudience Heathrow Express travellers


Standardcampaigncost(2weeks)£24,000 (vinyl wrap is additional)


Gross 2 week audience 219, 000


Note: Additional costs apply for vinyl wrap

119


05Airport|DigitalAirportPanels(Luton)

DP

KineticviewLondon Luton airport is the UK’s fifth largest passenger airport, reaching both leisure and business travellers. JCDecaux’s DAPs reach all departing passengers, with frequency throughout their journey. Sites are located across the whole airport, at check-in, in walkways, departure lounges and on the main escalator to passport control. Available separately, the Digital Media Wall at London Luton airport dominates the main corridor to check-in. Advertisers receive dual display on either side of the airport flight information.

JCDecauxAirport

DigitalAirportscreensandMediaWall,LondonLutonAirport

Technical-DAPsAspect Ratio 9:16 Portrait

Definition High

Screen Size 42”


Still Y

Video Y

Flash Y

Dynamic Update Y


Technical-MediaWallAspect Ratio Bespoke Portrait

Definition High

Screen Size


Still Y

Video Y

Flash

Dynamic Update


Media-DAPsAudience Airport travellers

No. locations 76





Media-MediaWallAudience Airport travellers

No. locations 2





120



05Airport|EurostarArrivals/Departures

DP

KineticviewJCDecaux Airport extend their reach of international audiences through their digital network at the Eurostar Terminal at St. Pancras. This format is seen by an exclusive and captive audience of cosmopolitan travellers either as they wait to depart London, or immediately as they arrive in the capital. Screens are synchronised for maximum impact.

JCDecauxAirport

TwonetworksofscreensattheEurostarTerminalatSt.PancrasInternational,London

Technical


Definition High

Screen Size 57”


Still Y

Video Y

Flash Y

Dynamic Update Y


MediaAudience Eurostar travellers

No. locations 20





121

05Airport|HeathrowTerminal5Towers

DP

KineticviewThese consist of seven large landscape LED screens at Heathrow Terminal 5. These impactful screens are located both landside and airside, reaching an affluent international audience. The screens are not shared with any other advertisers, offering significant potential for bespoke creative content.

Heathrow

FullmotionLEDscreens,HeathrowTerminal5

Technical


Definition Standard



Still Y

Video Y

Flash

Dynamic Update




No. locations 7

Standardcampaigncost(2weeks)£60,000 per face (£120,000 for all 3 faces)


Noeditorial,Fullownership

Bespoke

122



05Airport|NationalEyelites

DP

KineticviewEye offers these quality digital panels at Gatwick, Manchester, Stansted, East Midlands and Belfast International airports. Screens are distributed throughout the airports at check-in, in departure lounges, in-retail walkways and adjacent to flight information displays. These sites complement JCDecaux Airport’s DAPs at Heathrow, Luton, Edinburgh, Glasgow and Aberdeen airports. Eye has made these and other relevant airport sites interactive through the launch of Eye Amplify, a technology agnostic platform that enables NFC, QR and SMS mobile interaction.

Eye

HDqualityLCDscreensinGatwick,Manchester,Stansted,EastMidlandsandBelfastairports

Technical


Definition High

Screen Size 57”, 46”, 40”


Still Y

Video

Flash Y

Dynamic Update Y



No. locations 92





123

05Airport|DigitalLandmarkNetwork

DP

KineticviewLocated in areas of high dwell-time across Gatwick, Manchester and Stansted airports are these quality, landscape, full motion screens. This format is ideal for both large scale brand awareness, or point of purchase prompts. Sites can be bought by airport, or as a national network of seven screens.

Eye

HDqualityLCDscreensatGatwick,ManchesterandStanstedairports

Technical


Definition High



Still Y

Video

Flash Y

Dynamic Update Y




No. locations 7





124



05Airport|GatwickGrand

DP

KineticviewThis dominating landscape screen at Gatwick South terminal reaches all arriving passengers, plus some departing. Its size and full motion capabilities provide an impactful and creative canvas.

Eye

HDplasmascreen,GatwickSouthArrivalsHall

Technical


Definition High

Screen Size


Still Y

Video

Flash Y

Dynamic Update Y



No. locations 1





125

05Airport|DigitalArrivalsNetwork

DP

KineticviewThis network of screens at the Baggage Reclaim points across Gatwick, Stansted and Manchester airports is perfectly placed for tapping into the mood and mindset of arriving passengers. The screens offer very high dwell-time and the potential for real-time communication.

Eye

HDLCDscreensatBaggageReclaimacrossGatwick,StanstedandManchesterairports

Technical


Definition High

Screen Size


Still Y

Video

Flash Y

Dynamic Update Y



MediaAudience Arriving passengers

No. locations 68





126



05Airport|DepartureLounge

DP

KineticviewIntegrated within 12 columns covering the whole departure lounge of London City Airport and offering a long dwell-time, these synchronised LCDs deliver high frequency of message to this predominantly business audience.

LondonCityAirport

HDqualityLCDscreens,LondonCityAirport

Technical


Definition High

Screen Size 46”


Still Y

Video Y

Flash Y

Dynamic Update



No. locations 24





127

05Airport|TerminalDigitalNetwork

DP

KineticviewThese screens are integrated within 6 columns in the terminal concourse, adjacent to check-in. They are highly visible to both arriving and departing passengers, at this predominantly business orientated airport.

LondonCityAirport

HDqualityLCDpanels,LondonCityAirport

Technical


Definition High

Screen Size 46”


Still Y

Video Y

Flash Y

Dynamic Update




No. locations 12





128



Kineticview

05Airport

Location

Kineticview

Sales

Type DP

A growing range of digital screens available at UK regional airports including Bristol, Liverpool, Newcastle and Southampton. Screens are landscape format. Expansion to other regional airports continues, with an emphasis on local and regional advertisers.

National Airports

Eye

Location

Kineticview

Sales

Type OOH TV

LCD screens in the Heathrow Express train carriages targeting passengers on their 15 minute journey to and from the airport. Content is Sky News with sound (except in quiet carriages). Spot advertising and content sponsorship opportunities are available.

LDN Heathrow Express

JCDecaux Airport

HeathrowExpressTV

Kineticview

Location

Sales

Type DP

Two digital screens reaching the very exclusive private jet audience. Sites located in the reception / security and arrival areas.

LDN City Airport Jet Centre

London City Airport

LondonCityAirportJetCentreDigitalScreens

Location

Sales

Type DP

Situated in 14 gate lounges across London City Airport, this network of 28 HD quality screens reach a predominantly business audience and offer long dwell-time in an uncluttered environment. LDN City Airport

London City Airport

LondonCityAirportGate Lounges

AirportPartnersScreens

05Airport

Screens located in the BA First Class lounge used by First Class or Executive Club gold card holders and the Club lounges, used by club card holders; traditionally a very hard-to-reach audience.

N.B This must be bought in conjunction with another BA media format (i.e online or inflight).

129

Location

Kineticview

Sales

Type

These four 70” synchronised digital screens reach 100% of departing passengers head on as they complete the airport search procedures at London City Airport.

LDN City Airport

London City Airport

LondonCityAirportCentralSearchDigital Network

DP


Location

Kineticview

Sales

Type

BA First Class Lounge

BA Media

BAT5DigitalLoungeSites

DP

Location

Kineticview

Sales

Type

Adlux offer a network of single and larger videowall screens in the luxury lounge areas of private jet centres across the country, including Farnborough, Biggin Hill, London Luton and Stansted, targeting this exclusive premium audience.

Private jet centres across UK

Adlux

Adluxprivatejets

DP

Majordigitalairportsites,UK

130

05Airport




Des

tin

atio

n f

orm

ats

Sales

Type

Sales

Type

Sales

Type

132

Sales

Type

Kineticview

Location

Sales

Type

06 Healthcare



Location

Kineticview

Sales

Type OOH TV

Screens in waiting areas of 125 antenatal clinics nationwide, accounting for 68% of all UK births.With 4.5m viewers and an average dwell time of 78 minutes, the engaging and relevant content reaches expectant mothers and their partners as they wait for appointments. TV ads or infomercials work best. Interactive kiosks are also available to further the communication.

Nationwideantenatal clinics

Baby TV

BabyTV

Location

Kineticview

Sales

Type OOH TV

Over 6.2 million visitors each month in a captive, trusted and health-related environment. A network of 2,000+ sites throughout the UK. Landscape screens can be found in GP surgery waiting rooms and some hospitals with sound/subtitling available on all screens.

Nationwidedoctor’s surgeries

rmi/The Life Channel

TheLifeChannel

132

OOH TV

Pro Vision supply 200 NHS trust hospitals across the UK with screens delivering bespoke health and customer information content, combined with advertising. Screens are located in high dwell departments; A+E/Out Patients and Fracture units. Campaigns are typically sold on an annual basis.

Nationwide hospitals

Pro Vision

ProVision

Location

Kineticview

Sales

Type OOH TV

The healthcare network offers a great opportunity to reach patients in credible environments such as GP surgeries and hospitals where an average dwell time of 20 minutes ensures advertising exposure. These environments provide an opportunity to engage an audience in a receptive mind-set when mental and physical well-being for themselves and their families is front of mind.

Nationwidedoctor’s surgeries, hospitals, pharmacies and dental practices

AMScreen Media Sales

AMScreenHealthcare

07MobileMedia

Location

Kineticview

OOH TV

Mobile screens for use at events, store openings or bespoke targeting with the benefit of creative flexibility and sound. These screens also offer potential for live feeds, interactive technologies and audience measurement software.

Nationwide

iDOOH Media Group, Mobile Media, Media Displays, Ambient Media, Promogroup

Digivans

Location

Kineticview

OOH TV

Mobile screens for use at events, store openings or bespoke targeting with the benefit of creative flexibility and sound, and the potential for live feeds and interactive technologies.

Nationwide

Media Displays, Mobile Media

Digibikes

133


Sales

Type

Sales

Type



08Bar|Socialite

KineticviewA network of 280 HD, LCD digital screens, located in bars across key cities, in proximity to social hubs (e.g. restaurants and cafes). These include the Alphabet Bar, London, the Walkabout chain and fashionable bars in Manchester, Liverpool and Birmingham. Sites are located in prominent locations within the bar, reaching an affluent audience as they relax with friends. Capable of streaming full motion and dynamic video.

ClearChannel

HighdefinitionLCDscreensinbars

Technical


Definition High

Screen Size 40”


Still Y

Video Y

Flash

Dynamic Update Y


MediaAudience 18-34 year-olds

No. locations 280





DP

Audio Y

134

08Bar

Location

Kineticview

Sales

Type OOH TV

700 landscape format digital screens positioned at the back of the bar in Yates, Walkabout and Belushi’s. Proprietary systems detecting and replacing broadcast advertising on the main sports screens around each pub. 30 second TV spots run alongside pub promotions, music and sport content. Ads run a minimum of 5 x per hour on a minimum of 3 screens per venue.

Nationwide

Half Minute Media

HalfMinute Media

Location

Kineticview

Sales

Type OOH TV

Sampling and full vending units located in male and female washrooms of bars and nightclubs including Jazz Cafe, Gilgamesh, Juju and Playground @ The Hilton. Screens within the units carry TV-style ads with sound. Campaigns can be sampling only, screen only, or both. Current tally is 600 screens with live feed capabilities, with 800 units anticipated by the end of 2013.

Nationwide

Trendy Media

Trendyvend

Location

Kineticview

OOH TV

Screens in around 40,000 bars nationwide.Separate ads from in-home complement top quality sports content. High impact TV ads work best.

Nationwide

Sky Media

SkyPubSales

Type

135


09Sport

Location

Location

Location

Kineticview

Kineticview

Kineticview

Sales

Sales

Sales

Type

Type

Type

OOH TV

DP

DP

Screens in the concourse areas of Premiership and Championship clubs. Content is shown pre-match and half time, and includes live matches. Can run TV ads with sound or a number of on-screen banner options. Has potential for interactive opportunities.

Giant LED screens normally at gallery level at football stadiums. Ads normally run before, at half-time and after final whistle.

Digital perimeter boards at UK and international stadiums including Premier League, reaching large TV audiences.

Nationwide Football Stadiums

Nationwide Football Stadiums

Premiership football clubs

Sports Revolution

Sports Revolution

Sportfive Sports RevolutionSportseen

ConcourseTV

LEDJumbotrons

LEDPerimeter Boards



136

137

10Leisure|HealthClubD6s

DP

KineticviewNew network of 120 HD screens in 75 health and fitness clubs across the UK, reaching an estimated audience of 1.5m people per fortnight. Screens are located in high footfall areas in reception and on the main gym floor. The chains covered include Pure Gym, Top Notch and Energie, and the number of venues covered is expected to reach 100 by the end of the year.

Boomerang

Health club digital screens with full audio

Technical


Definition High

Screen Size


Still Y

Video Y

Flash

Dynamic Update Y




No. locations 120 displays across 75 locations





138



10Leisure|GymTV

OO

H T

V

KineticviewScreens with full audio in 635 gyms nationwide, including David Lloyd, Virgin Active and Fitness First. Content is music channel incorporating either TV ads or dynamic posters with music backdrop. Live updates are also possible.

ZoomMedia

Gymdigitalscreenswithfullaudio

Technical


Definition Standard

Screen Size


Still

Video Y

Flash

Dynamic Update Y

Audio Y



No. locations 3,250 screens in 635 gyms




Loop60minutes|Editorial, Ads 2 x 30s ads per advertiser per 60 minute loop (hourly ad loop content is variable)

139

10Leisure|CinemaDigital6s

DP

Kineticview122 HD screens in the foyer areas of cinemas nationally including Odeon, Vue, Empire, Showcase and Cineworld chains, reaching a young mobile audience and families in a high dwell environment and relaxed mindset. The screens also incorporate a broad range of interactive technologies and are sound enabled - these are listed in the Interactive section of this handbook.

Primesight

HDscreensinthefoyersofcinemas

Technical


Definition High



Still Y

Video Y

Flash Y

Dynamic Update Y

Audio Y



MediaAudience Cinema goers

No. locations 122





140



10 Leisure

Location

Kineticview

Sales

Type OOH TVOver 1,500 screens located at cutting and washing stations or at reception in 253 Toni&Guy hairdressing salons nationwide. Accountable opportunity to reach ABC1 women in a relaxed frame of mind, with a long dwell-time.

NationwideHair Salons

Hub Digital Networks

TONI&GUY.TV

Location

Kineticview

Sales

Type OOH TV

High quality giant LED screens either side of the stage at concerts. Adverts are shown before the main act. Choose the event to fit your audience.TV ads work well with sound.Nationwide

Concert Tours & Festivals

Blink TV

BlinkTV

Location

Kineticview

Sales

Type OOH TV

Giant LED screens at concerts or music festivals across theUK,includingO2AcademyvenuesandXFactorshows. Choose the event to fit your audience. TV ads work well with sound.Festivals/Music venues

Screen Activation

ScreenActivation

Location

Kineticview

Sales

Type OOH TV

Saximo offer large format screens with sound at theXFactorandBritain’sGotTalentliveshows,reaching a female-biased core of 14-24 year olds. Other opportunities include music events and the Bournemouth air festival.

Music and live show events

Saximo Media, Hub Digital Networks

Saximoconcert AV/TV

141

10 Leisure

Location

Location

Kineticview

Kineticview

Sales

Sales

Type

Type

OOH TV

DP

84 x 50” landscape plasma screens located in 42 Goals Football Centres nationwide. Content includes five-a-side league standings, local fixtures and internal club promotions. 30” copy is scheduled to run 4 times an hour.

8 plasma screens located within the piazza of Birmingham’s National Exhibition Centre. Target by specific event and audience.

Nationwide Goals Soccer Centres

Birmingham NEC

Boomerang

NEC Media

Goals Football Centres

NECMedia

Location

Kineticview

Sales

Type OOH TV

Providers of a wide range of large, high quality temporary and mobile screens for use at events, or as part of experiential activity.

Nationwide events

ADI Group

ADI Group

Location

Kineticview

Sales

Type OOH TV

Powerleague helps to reach a large audience of young men and juniors in a sporty mindset, focused on football, fitness and fun in five-a-side football venues across the UK. The screens are placed in reception area, and captures visitors as they enter and leave the centre. Brands can entertain and interact with this hard to reach, highly mobile audience.

NationwidePowerleague Circuit

AMScreen Media Sales

AMScreenPowerleague




142

10 Leisure

Location

Kineticview

Sales

Type OOH TV

The opportunity to reach business and leisure travellers via TV screens in hotel rooms at nearly 40,000 four and five star hotels across the UK. Options available include branding of the Welcome Page or Entertainment Main Menu, and hotel groups include Hilton, De Vere and Intercontinental chains.

Hotels nationwide

Hub Digital Networks

Acentic,HotelTV

Location

Kineticview

Sales

Type OOH TV

Reach 15-30 year old gamers in dedicated Gaming Zones located on high streets and specially set up zones around the UK. Provides a mixture of ‘free to play’ and ‘pay to play’ games available. Advertising opportunities include video streamed ad trailers, screen savers, gaming event sponsorship, online, e-marketing and social media tie ins.

Nationwide High Street Gaming Stations

Admedia

Gaming Zones

143


11Education|Eighteen-24DB

KineticviewGrowing network of quality D6s found in Students’ Unions across the country including Imperial, LSE, Warwick, Birmingham, Manchester and Leeds universities. Screens are located in prominent positions within the Union buildings reaching 18-24s as they relax in the cafes, restaurants and bars. 125 locations currently available, all able to run real-time content updates. Screens can be bought in conjunction with Popcorn’s University screens for maximum reach of the youth audience.

Text

Text

Technical

Aspect Ratio Text

Definition Text

Screen Size Text


Still Text

Video Text

Flash Text

Dynamic Update Text


DP

Kineticview

RedbusMedia

National D6 network in student unions

Technical


Definition High

Screen Size 55”


Still Y

Video Y

Flash

Dynamic Update Y



No. locations 125







144

11Education|UniversityD6

DB

KineticviewPortrait screens located in the Students’ Unions of 70 UK universities including King’s College London, Durham and Loughborough. Screens can be bought in conjunction with Redbus’ Eighteen-24 network for maximum reach of the youth audience.

Text

Text

Technical

Aspect Ratio Text

Definition Text

Screen Size Text


Still Text

Video Text

Flash Text

Dynamic Update Text


DP

Kineticview

PopcornMedia

HDqualityportraitscreensinuniversities

Technical


Definition High

Screen Size 42”


Still Y

Video Y

Flash

Dynamic Update Y



No. locations 70





145


11Education

Kineticview

Screens with full audio in student union bars in 88 universities nationwide, reaching a third of the 18-24 year old UK population. Content is music and live sport. Subtv can run TV ads or sidebars during sports and event coverage. Online integration and experiential activity are also possible.

Kineticview

Interactive desktop platform – Youthwire is installed on PCs across UK universities and colleges, creating a regular dialogue with students.

Location

Sales

Type OOH TV

NationwideUniversity Student Unions

Subtv

Subtv

Location

Sales

Type OOH TV

Universities

Youth Media

YouthMedia

Kineticview

Over 900,000 students and 60,000 teachers see the channel everyday. Screens are located in key dwelling areas of over 1,800 schools and colleges throughout the UK. The network now incorporates external screens that are viewable to parents and the public. Screens have sound and subtitling, brands must be appropriate for the school environment.

Location

Sales

Type OOH TV

NationwideSchools

The Life Channel

TheLifeChannel

12Business|LiftLobbyScreens

DP

KineticviewNetwork of quality digital screens in areas of high dwell within premium office lift lobbies in Central London. Locations include The Gherkin, Tower 42 and Canada Square. Ads share the space with live TFL transport updates, news, sport, weather and other relevant content. Live updates and content sponsorship possible. Currently offering 110 buildings across the City, Canary Wharf and the West End of London.

ECNlive

DigitalscreennetworkinLondonoffices

Technical


Definition High

Screen Size


Still Y

Video

Flash Y

Dynamic Update Y


146



MediaAudience AB adults

No. locations 110





Location

Kineticview

Sales

Type OOH TV

Renew’s network of screens are located roadside on 100 double-sided newspaper recycling pods across London’s Square Mile, and reach City professionals as they walk to and from work, or in their lunch hour. The Renew Channel is content-led and includes relevant, constantly updated news and commentary from Bloomberg and LSE.

City of London

Renew

Renew

12Business

147


148



Interactive

150



13Interactive|RoadsideandMallInteractiveDigital6Sheets

INT

ClearChannel,JCDecaux

Interactivescreensforroadsideandmallenvironments

ClearChannel

JCDecaux

151

KineticviewStandard 6 sheet sites can be transformed with the incorporation of these interactive screens available from JCDecaux and Clear Channel. The screens offer a full range of interactive technologies including touch, gesture recognition, facial recognition or augmented reality, and react to ambient light to ensure they operate well in all weather conditions.

Technical - iD6 ClearChannelAspect Ratio 9:16 Portrait

Definition High

Screen Size

Screen Resolution 1080X1920

Touchscreen Y

Gesture Y

Image Capture Y

Augmented Reality Y

Audio Possible on request

13Interactive|RoadsideandMallInteractiveDigital6Sheets

Technical-InteractiveMallD6JCDecaux

Technical-InteractiveRoadsideD6JCDecauxAspect Ratio 9:16 Portrait

Definition High

Screen Size


Touchscreen Y

Gesture Y

Image Capture Y

Augmented Reality Y



MediaStandardNo.locations10

Content development and vinyl wrap costs are additional

InteractiveRoadsideorMallD6Standardcampaigncost(2weeks)approx £10,000 net per site

55”

0.68m x 1.21m


Definition High

Screen Size


Touchscreen Y

Gesture Y

Image Capture Y

Augmented Reality Y


0.68m x 1.21m

152



13Interactive|MallInteractive6Sheets

INT

KineticviewCBS have introduced four permanently available touch screens into Westfield London shopping centre, to further engage an ABC1 audience who are actively seeking entertainment and inspiration. They provide an ideal showcase for brands to provide a deeper communication to consumers in a receptive mindset.

CBSOutdoor

InteractivetouchscreensatWestfieldLondon

Technical

MediaNo. locations 4


Content development costs are additional


Definition High

Screen Size

Screen Resolution 1080X1920

Touchscreen Y

Gesture Y

Image Capture Y

Augmented Reality Y

Audio

57”

13Interactive|InteractiveEyelites

INT

KineticviewEye have partnered with Monster Media to deliver these well placed interactive Eyelites in the departure lounge of Gatwick, Manchester, Stansted, East Midlands and Belfast City airports. The long dwell time in the lounge areas provide the ideal environment for consumers to interact with these sites. The screens also incorporate the latest range of interactive capabilities including touch and camera based technologies. Interactive sites can be sold as part of a national Eyelite package or individually.

EyeandMonsterMedia

InteractivescreensatGatwick,ManchesterandStanstedairports

Technical


Definition High

Screen Size 70”


Touchscreen Y

Gesture Y

Image Capture Y

Augmented Reality Y

Audio

MediaNo. locations 20 interactive Eyelites within a campaign of 90 standard Eyelites


Content development costs are additional, this is based on sharing the screens in a loop of four advertisers. Full domination costs available on request.

153


Y

154



13Interactive|AirportInteractiveMonsterWall

INT

KineticviewCurrently available at Manchester Airport, Gatwick North and coming soon to Gatwick South terminal, these large scale walls utilise Monster Media technology to provide a canvas to create an interactive virtual world. Its range of capabilities includes multi-touch, gesture recognition, mobile interaction and augmented reality and with full audio available.

EyeandMonsterMedia

InteractivemediawallsatManchesterandGatwickairports

Technical


Definition High


Touchscreen Y

Gesture Y

Image Capture Y

Audio Y


Standardcampaigncost(2weeks)£15,000 per screen


Augmented Reality Y

155


13Interactive|InteractiveCinemaDigital6Sheets

INT

KineticviewThe whole of Primesight’s digital screen network in cinema foyers is fully interactive and ready to activate. Currently 122 HD screens in the foyer areas of cinemas nationally including Odeon, Vue, Empire, Showcase and Cineworld chains, reaching a young mobile audience and families in a high dwell environment and relaxed mindset. The screens incorporate Microsoft Kinect technology for gesture control, as well as touch, sound and NFC technologies.

Primesight

Interactivescreensincinemafoyers

Technical


Definition High



Touchscreen Y

Gesture Y

Images Capture Y

Audio Y

MediaNo. locations No minimum, budget or campaign led

Standardcampaigncost(2weeks)£2,500 (one screen)


Augmented Reality Y

156



13Interactive|MobileInteractiveDigivans

INT

KineticviewParticularly useful for targeting places where other media doesn’t exist, these mobile digivans include a range of camera-based and touch screen interactive technologies. Vans can be deployed tactically for PR and experiential uses, or combined with sampling and distribution methods.

idooh media group

Mobiledigivansincorporatinginteractivetechnologies

Technical


Definition Standard


Touchscreen Y

Gesture Y

Image Capture Y

Augmented Reality Y

Audio Y


Standardcampaigncost(2weeks)£950 per site per 8 hr day


13Interactive

Location

Kineticview

Sales

Type INT

A network of 20 interactive touchscreens around Manchester with built in NFC, facial recognition software and RSS feed/weather widgets. The network will include real-time audience optimisation software which will allow automated real-time media scheduling. Launching Autumn 2013 and reaching 2.3m per week.

Manchester

MediaCo

CityLive

157




158

Ap

pen

dix

Glossary



160

Standard portrait poster size. Most common format in the UK, commonly seen on bus shelters and roadside.

Standard billboard size. Landscape, half the size (length) of a 96 sheet.

Standard billboard size. Largest of the standard landscape formats.

A type of virtual reality that aims to duplicate and enhance the world’s environment in a computer or mobile screen.

Traditional OOH media normally has fixed two week periods where advertising can be booked in specified packs. Buying flexibility identifies the ways the sales company allows the media to be bought, for example by time-of-day.

Digital Billboard. Nearly always large format LED billboards. They are roadside and tend not to be animated.

Digital Billboard Plus. The same as a Digital Billboard with the added benefit of allowing for full motion creative copy.

Dynamic Poster. An electronic poster, normally in portrait format, able to display full motion video. Primarily located where people are on the move.

Geo-fencing is a technology that allows an advertiser to select a geographic point using latitude and longitude information and then to create a virtual “fence” around that point of a given radius to deliver a digital communication to a particular audience.

Gesture recognition technology is an interactive technology allowing users to interact with content on screen using natural body movements such as pointing and waving.

The total number of people expected to pass the panel or network of panels in an average two week period.

Provides a resolution that is substantially higher than that of a standard screen.

Period during which an OOH campaign will be displayed. Also denotes the start date of a booked campaign.

6Sheet

48Sheet

96Sheet

AugmentedReality(AR)

BuyingFlexibility

DB

DB+

DP

Geo-fencing

Gesture recognition

Gross 2 week period

HD

In-charge

Landscape A digital screen in horizontal orientation.

Glossary

161


LCD Liquid Crystal Display. Screens capable of displaying high quality images with sufficient brightness even with quite high levels of ambient light.

LEDLight Emitting Diode. In the digital OOH context the only technology currently capable of displaying high intensity images in direct daylight.

LoopMany networks run content that repeats itself at regular intervals. This is commonly called the loop length. Editorial content may change per loop, but ads will remain the same.

Multi-sensoryexperience

Sensory branding is a type of advertising that appeals to all the senses in relation to the brand. OOH campaigns have incorporated images, sound, touch, taste and even smell to appeal to audiences.

Multi-touchTouch sensitive surface able to recognise the presence of two or more points of contact on the same screen.

OOHOut of Home. Traditionally posters and billboards were generically called Outdoor. All media OOH is not Outdoors. Not all OOH sites are necessarily outdoors.

OOH TV Mimics TV screens and runs TV style ads, with the option of audio.

OTSOpportunity To See. An OOH media term used to identify the fact a person was within view of a panel on one occasion. Average OTS determines the average number of times people are exposed to the advertising during a campaign.

Out-of-charge Date at which a campaign will stop being displayed. Also a period when location is not available for advertising, in order to be refurbished, for example.

Portrait A digital screen in vertical orientation.

Primaryaudience The predominant audience to the format. Many networks attract different audiences depending on day and time of day or are applicable to a number of niche audiences.

Sales The company responsible for selling and delivering advertising campaigns on the screens or network. Usually the sales contract is exclusive to one company.

Standardcampaigncost

The cost of booking a standard campaign as summarised in the media section of the format listings. For other package costs, please consult your Kinetic account team.

User-generated content

User-generated content (UGC), also known as consumer generated media (CGM) or user-created content (UCC), refers to publicly available media content produced by audiences and end-users.

LocationofdigitalOOHsites,MajorUKCities

162

Transport

Retail

Roadside

Airport

City Centre

* Excludes smaller malls and some in-store environments




163


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t +44 (0)20 7150 6000 www.kineticww.com

Grand Visual London House, 9A Margaret Street London W1W 8RJ

t +44 (0)20 3205 0011www.grandvisual.com

UK Digital OOH Handbook 2013/14

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Transcript of UK Digital OOH Handbook 2013/14