UK Alumni AssociationWebsite Redesign Presentation

&Social Media Roundtable

For 2013 APSECAlbert Kalim

UK Alumni Associationwww.ukalumni.net

www.ukalumni.net/socialmedia

Before

After

Process &Timeline• Started brainstorming and researching in November 2011, including ongoing staff

and users’ suggestions. • Priorities: navigation, user friendliness (one click), clean design, high def images,

customer service, member focus, social media and tools, dynamic functions• Google Analytics Research in December 2011• Benchmark Research in January 2012• Initial design in February 2012• Final Design Revision (4th) in April 2012• Test site completed in June 2012• Going LIVE in July 2012

Benchmarks And More Research• Benchmarked alumni associations - 30• Other alumni associations – 13• Universities and top education websites - 31

X Factors

• Video spotlight• Large, high def rotating spotlights• Mega drop down navigation• Rotating banners on all subpages• Social media tools• Other tools such as print, email, resize• Dynamic Google Map, StreetLive Feature

Questions & Discussion

• Albert Kalimalbertkalim@uky.edu859-257-5433

• Kelli Elamkelli.elam@uky.edu859-257-7164

• www.ukalumni.net/contactus