UJUNG KULON NATIONAL PARK, BANTEN, JAVA Campaign for Sustainable Agriculture.

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UJUNG KULON NATIONAL PARK, BANTEN, JAVA Campaign for Sustainable Agriculture

Transcript of UJUNG KULON NATIONAL PARK, BANTEN, JAVA Campaign for Sustainable Agriculture.

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UJUNG KULON NATIONAL PARK, BANTEN, JAVA

Campaign for Sustainable Agriculture

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Ujung Kulon National Park

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Campaign Promise

Our campaign will protect the ecosystem of Gunung Honje Range that

provided important protection to the core zone habitat of Javan Rhino in Ujung Kulon National Park by training local farmers in agriculture intensification

systems to optimize their land holdings in order to reduce rice-fields extension

within this wilderness zone of the National Park.

CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

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Campaign Timeline

Weeks 1-9

Weeks 36-40

Weeks 102-104

Weeks 41-101

University

Module IModule II

University

Module III

University

Module IV

Back in the field:(the 8th month of Implementation phase)•Develop, produce and distribute various marketing vehicles i.e. Radio PSA, banner, puppet show for school visit• Working with: radio, religious leaders, farmers group, youth group•Integration with Village Conservation Iniatives

Weeks10- 35

Back in the field:(Planning phase)

CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

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The conservation threat

Rice-field expansion within the Gunung Honje Range Area

potentially threatened the core zone as habitat for the Javan

Rhino

Currently 3500 ha forest were converted

Averagely 100-500 hectares of rice field expansion per year

within the area

(data year 2008)

The conservation threat

Rice-field expansion within the Gunung Honje Range Area

potentially threatened the core zone as habitat for the Javan

Rhino

Currently 3500 ha forest were converted

Averagely 100-500 hectares of rice field expansion per year

within the area

(data year 2008)

The nature of the problem

CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

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The human behavior challenge In dry season is difficult to get water most farmers neglect the rice field in

dry season

Pre-survey (2009):

41% farmers (of the 3 primary target villages) do not know the conservation

status of the area as National Park

41% farmers (of the 3 primary target villages) said that income from harvest is

not enough for daily necessities

75% of farmers in Ujung Jaya village believes that they are allowed to open

rice-field until the Cilintang River

The human behavior challenge In dry season is difficult to get water most farmers neglect the rice field in

dry season

Pre-survey (2009):

41% farmers (of the 3 primary target villages) do not know the conservation

status of the area as National Park

41% farmers (of the 3 primary target villages) said that income from harvest is

not enough for daily necessities

75% of farmers in Ujung Jaya village believes that they are allowed to open

rice-field until the Cilintang River

The nature of the problem

CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

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Number sites / employees: 133 staffs

Strengths:

- The only Park for Javan Rhino

- Strong support from WWF & IRF

Weaknesses:

Lack of capacities in marketing/ communication components

Ujung Kulon National Park

Campaign Partner Organization

“I am so proud. We have our 1st Radio PSAs because of Indra’s increased capacity in negotiation through Pride.”

(Agus Priambudi, 2009)

CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

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Ba in Forestry

Strengths:

Passionate to make a different

Designing meeting, facilitation and negotiation skills

Indra Harwanto

Challenges:

Access to each village

Government salaries vs load of work

Campaign Manager

“... I feel confident and skillful now when I need to enter a negotiation context. I have to make the pie bigger ... not arguing over a slice of a pie”

CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

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CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

Theory of Change

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CRConservation Result

CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

To improved 30% of critical forest area within the Gunung Honje Range Area as to protect the main habitat of the Javan Rhino

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KKnowledge

Ensure farmers in 3 primary villages have the knowledge of:

- Status of the area as National Park

- Agriculture Intensification system

CRConservation Result

CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

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AAttitude

KKnowledge

CRConservation Result

CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

Encourage farmers to support the implementation of agriculture intensification system

More farmers in Ujung Jaya Village will agree that Cilintang River is not the boundary for forest conversion area

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ICInterpersonal communications Farmers will need to talk to

each other about agriculture intensification system outside of the Park area

AAttitude

KKnowledge

CRConservation Result

CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

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Barrier RemovalBR

Barrier Removal Strategy as part of overall conservation initiatives (3 primary target villages):

Village Conservation Initiatives

+ Introduction of Agriculture

Intensification System

ICAttitude

AAttitude

KKnowledge

CRConservation Result

CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

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BCBehavior Change

BRBarrier Removal

ICAttitude

AAttitude

KKnowledge

CRConservation Result

CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

30% of farmers who owned lands outside of the Park, will start to implement agriculture intensification system30% of farmers who owned lands inside of the Park (before year 1990s), will stop expanding their agriculture land within the Park area

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BCAttitude

TRThreat Reduction

BRBarrier Removal

ICAttitude

AAttitude

KKnowledge

CRConservation Result

30% farmers from the 3 target villages stop expanding their rice-field within the Park areas as farmers implement the agriculture intensification techniques

CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

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IMPACT: Capacity

CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

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Impact: Constituency

“That poor guy, he is supposed to get married, but was caught because he expanded his rice-field in the Park Area”

(a man on the street, when being asked about the radio PSA)

CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

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IMPACT: Conservation

Examples

Statistics, Photo, Quote

Progress…

CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

Since February 2009, no rice-field expansion inside the Park has happened

(both reported by Park Ranger & Farmers in Rancapinang & Cibadak, January 2010)

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Best Practice

Why it worked

CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

Integration of Pride (including BR) into overall conservation strategy & expanding the conservation impact

Best Practice

Strong commitment from Park Director and CM

Ability to perceived Pride as an important puzzle piece

Budget allocation to replicate Pride

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Looking forward…

Top 3 Priorities for next four months

1. “I Love Ujung Kulon” Week

2. Poster printing & distribution

3. Impact monitoring & KAP post-survey

CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

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CAMPAIGN FOR SUSTAINABLE AGRICULTURE/UJUNG KULON NP

"Usually, Park's staff only stop us or forbid us, Now, Park's staffs listen more to us and discuss options that we can make as a community as well as stop expansion land into the Park“

(Farmer leader of Rancapinang Village)