Uga Webinar Series: building credibility as a young professional
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UGA ALUMNI CAREER SERVICES OFFICE WEBINAR SERIES
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Transcript of Uga Webinar Series: building credibility as a young professional
UGA ALUMNI CAREER SERVICES OFFICE
WEBINAR SERIES
INTRODUCTION
Bethany MillsDirector of Alumni Career Services for UGAUGA Career Center & Alumni Association
Licensed Professional Counselor5+ years experience in career services
Services include:Resumes/Cover Letter Critiques
Job Search StrategyMock Interviews
Career ExplorationLinkedIn/Networking
ALUMNI CAREER SERVICES ANNOUNCEMENTS:
Summer Webinars: Career Transitions: Planning Your Next Career Move
Tuesday, July 21st 12:00-1:00pm
Addressing Employment Gaps: Reframing Your Experiences Wednesday, July 29th 12:00-1:00pm
If you’d like to register, email [email protected] for instructions.
Summer Workshops: Finding a Meaningful Career Workshop, Atlanta Alumni Center, Suite 870
Tuesday, July 7th 9:00-11:00am OR Tuesday, August 4th 9:00-11:00amIf you’d like to register, email Bethany Mills at [email protected].
Career Transitions: Planning Your Next Career Move WorkshopAtlanta Alumni Center, Suite 870Tuesday, July 14th 9:00-11:00am
If you’d like to register, email Judy Sun at [email protected].
BUILDING CREDIBILITY AS A YO PRO
JUNE 25, 2015
PRESENTED BY STEFFAN PEDERSEN
2013 Terry Marketing Grad
Working @ Object 9 (ad agency)
• Digital Marketing Manager
Avid Soccer and Tennis Player
Email: [email protected]
• Let me know if you want this deck, or have any follow-up questions.
Tweet me @steffanpedersen
INTROMy pre-grad experiences and “goals”
Post-grad
Career building
Today:
• Leveraging your digital presence: Social selling,content creation, professionalism
• Networking, self promotion, organizations• Tools, etiquette, tips.
STEFFANPEDERSEN.COM
LEVERAGING LINKEDIN
Do!1. Fill out your profile completely and professionally
• Utilize every field, vanity URLs• Headline and headshot
2. Ask to be connected by a close mutual connection
• Proper intro messaging (coming later)3. Promptly connect with someone you meet; context!
4. Utilize the Publisher!
5. Ask for recommendations, give recommendations/endorsements; join groups
6. Link to projects, work samples, social accounts, etc.
Don’t!7. Send a connection request w/o meeting
8. Assume that a mutual connection wants to help you
9. Share unprofessional news and updates
LEVERAGING TWITTER
Do!1. Fill out your bio with interests, passions, employer
2. Choose a handle consistent across channels
3. Follow aspirational and interesting brands/influencers
4. Share successes of others
• Social currency, touch points. Earn it!5. Look to RT/Quote RT content rather than self curating
6. Find a way to “barge” in on conversations
7. Look at your Twitter analytics, utilize the search query
8. Humble brag
Don’t!9. Tweet over ~10x in one day
10. Use auto-dms
11. Assume you’re the #1 expert. Anyone on Twitter can find/see your words. Be open to changing your perspective.
SOME TOOLS…• Wix and SquareSpace
• Slideshare
• Infogr.am
• Social tools: Hootsuite, Sprout Social, Tweepi, etc.
• No automated DM’s!• Familiarize yourself with industry programs:
• Basecamp, Adobe Suite, Windows vs. Mac?• Google Analytics, Adwords, Alerts (+ Talkwalker)
• Reddit Jobs /r/ATLjobs, etc.
• Newsletters
• Mashable, SocialTimes, passion related (food), organization newsletters, and of course steffanpedersen.com
GENERAL TIPSInterviewing
• Evaluate and track key accomplishments on a regular basis
• When talking about accomplishments, finishing by mentioning future goals
• Do your research, always bring questions; differentiate yourself!
• Culture fit. Research interviewers.• Body Language… Eye contact. Be passionate!
• Handwritten note
Resume & work samples
• Creative resume; not “cookie-cutter”
• Thought leadership – prove you are proficient
RESUME EXAMPLE
RESUME EXAMPLE
INTRO EMAILS
EVENTS & ORGANIZATIONS• In-person industry events are key. Build real relationships!
• AIMA and AMA, MATCH Atlanta, UGA Alumni Association, MeetUp Groups, and so much more!
• But, what am I supposed to do there?
• Talk about the event, venue, other people they’ve met, how their company is doing, how they are doing, new roles, and issues they’re having
• Everyone’s uncomfortable
NETWORKING
• Be approachable• Smile
• Body language• Definitive Book of Body
Language
• Necessary evil
• Once you’re in…
QUESTIONS?STEFFAN PEDERSEN: [email protected] BETHANY MILLS: [email protected]
THANK YOU!HOPE THIS WAS HELPFUL!
FEEL FREE TO REACH OUT WITH ANY FOLLOW-UP QUESTIONS OR COMMENTS
[email protected]@STEFFANPEDERSEN
RESOURCES
SteffanPedersen.com
StrengthsFinder 2.0 Book
Definitive Book of Body Language
SlideShare
Tools: Infogr.am, SquareSpace ,Wix, About Me, Talkwalker, Bit.ly, Pixabay, Canva, Buffer, ProductHunt, IFTTT
Jobs: Reddit Jobs, Agency Sparks Jobs, Hypepotamus Board
Presentations: Social 101 Presentation, Facebook Tips, LinkedIn Tips
