Government College for Women (Autonomous)

Kumbakonam

UG CBCS 2008-2011

Semester Course Title Instruction

Hours Credit Marks

I

Part – I Language Tamil - I 6 3 100

Part – II Language English - II 6 3 100

Part – III Core Course – I

MicroEconomics

5 4 100

Part – III Core Course – II

Tamil Nadu Economy

3 - -

Part – III Allied Course – I

Principles of Commerce

4 3 100

Part – III Allied Course – II Marketing 2 - -

Part – IV Value Based Education Yoga 2 2 100

Part – IV Skill Based Course - I Spoken

English

2 2 100

Total 30 17 600

II

Part – I Language Tamil - II 6 3 100

Part – II Language English - II 6 3 100

Part – III Core Course – II Tamil

Nadu Economy

3 4 100

Part – III Core Course – III Micro

Economics – II

4 4 100

Part – III Allied Course – II Marketing 3 3 100

Part – III Allied Course – III Business

Organization

4 4 100

Part – IV Skill Based Course-II

Mushroom Cultivation

2 2 100

Environmental Studies 2 2 100

Total 30 25 800

III

Part – I Language Tamil - III 6 3 100

Part – II Language English - III 6 3 100

Part – III Core Course – IV Monetary

Economics 4 4 100

Part – III Core Course – V International

Economics 3 - -

Part – III Allied Course – IV Statistical

Methods – I 4 4 100

Part – III Allied Course – V Statistical

Methods – II 3 - -

Part – IV Skill Based Course – III

Vermiculture 2 2 100

Part – IV Non- Elective Course – Rural

Industrialization 2 2 100

Total 30 18 600

Semester Course Title Instruction

Hours Credit Marks

IV

Part – II Language English - IV 6 3 100

Part – III Core Course – V International

Economics 3 4 100

Part – III Core Course – VI Economic

Systems 5 4 100

Part – III Allied Course – V Statistical

Methods – II 2 3 100

Part – III Allied Course – VI Statistical

Methods – III 4 3 100

Part – IV Skill Based Course – IV Soft

Skills 2 2 100

Part – IV Non Major- Elective Course –

Agricultural Marketing 2 2 100

Total 30 24 800

V

Core Course-VII Macro Economics 5 5 100

Core Course-VIII Fiscal Economics 5 5 100

Core Course-IX Managerial Economics 5 5 100

Core Course-X Capital Market 5 5 100

Elective Course-I Entrepreneurship

Development

5 5 100

Elective Course-II Elements of Insurance 3 - -

Skill Based Course 2 2 100

Total 30 27 600

VI

Core Course-XI History of Economic

Thought

6 4 100

Core Course-XII Indian Economic

Development

5 4 100

Core Course-XIII Environmics 5 4 100

Core Course-XIV Personnel

Management

5 4 100

Elective Course-II Elements of Insurance 2 5 100

Elective Course-III Salesmanship and

Advertisement

5 5 100

Skill Based Course 2 2 100

Total 30 28 700

Total No.of Paper - 42

Total Hours - 180

Credit - 139

Extension Activities - 1

Marks -4200

CORE COURSE I

Micro Economics I

Module - I Nature and Scope

Definition – Scope and Subject matter of Economics Static and Dynamic

Analysis Inductive and Deductive Methods – Micro and Macro Economics –

Importance and Limitations of Micro Economics.

Module – II Cardinal Analysis of Consumer Behaviour

Meaning of Utility – Cardinal and Ordinal – Total and Marginal Utility –

The Law of Diminishing Marginal Utility and Equi-Marginal Utility – Consumer

Equillibrium – Law of Demand – Elasticity of Demand – Consumer Surplus.

Module – III Ordinal Analysis of Consumer Behaviour

Indifference Curve – Meaning – Properties – Marginal Rate of

Substitution – Consumer Equillibrium – Price, Income and Substitution Effects –

Critical Appraisal.

Module – IV Theory of Production

Factors of Production – Features – Production Function – Concept and

Meaning - Law of Variable Proportions – Laws of Return to Scale – Iso Quants –

Meaning – Properties – Producer’s Equillibrium (Least Cost Combination with

Iso Quants and Iso Cost Curves)

Module – V Cost and Revenue

Concept of Costs – Behaviour of Cost over time – Short run and Long run

cost – Total Cost – Marginal Cost – Average Cost – Fixed cost and Variable Cost

– Derivation of Long run curve – Revenue Concepts – Total Revenue, Marginal

Revenue and Average Revenue – Relation between AR and MR.

Reference:

1. K.P.M Sundaram - Micro Economics

2. H.L.Ahuja - Advanced Economic Theory

3. S.Sankaran - Micro Ecnomics

4. HS. Agarwal - Micro Ecnomics

5. M.L. Seth - Principles of Economics

6. Stonier and Hague - A Text book of Economic Theory

7. Koudsoyiannis. A - Modern Micro Economics

8. Baumol W.J - Economic theory and operation Analysis

FIRST ALLIED COURSE – I

PRINCIPLES OF COMMERCE

Module – I

Fundamentals of commerce – Forms of Business organizations – Sole

proprietorship, partnership, company, cooperative, public and joint enterprises – types of

Business combination.

Module – II

Banks – definition – Kinds of Banks – Central Bank – Objectives – functions

Co- operative bank and its functions.

Module – III

Media – importance – merits and demerits of media – whole sale and retail

business – general and special shops – chain stores – multiple shops – main order sales –

department stores – super market A to Z shops.

Module – IV

Insurance – Kinds of insurance – fire – marine – deposit insurance – insurance

against theft and loss of profit – transport in business development.

Module – V

Scientific management – management process – Planning – organization –

staffing – direction – coordination – control – Professionalisation of management in

India.

Study materials:

1. O.R. Krishnaswamy - Essential of Commerce

2. Bhushan - Business Organization

3. Kathireshan and Radha - Business Organization

4. Sherlakar SA - Modern Business Organization and Management

Core Course – II

Tamil Nadu Economy

Module I A Profile of the Economy of Tamil Nadu

Tamil nadu – Salient Features – Land Area – Distribution of

Occupational Structure in TamilNadu – Population in Tamil Nadu – Land Use – forest

Resources – Human Resources – Infrastructure – Rural – Urban Education, Health,

Banking, Power, Transport and Communication.

Module II Agricultural Development

Agriculture – Land Use – Cropping Pattern – Principal Commodities –

Irrigation – Green Revolution – Agricultural Marketing – Defects – Remedial Measures –

Agricultural Finance – Agencies – Government Role – Self Help Groups and Micro-

Finance.

Module III Industrial Development

Major Industries – Automobile, Leather, Cotton, Sugar, Cement, Software

– Small – Scale Industries – Cottage Industries – Ancillary Industries – Handloom

Industries – Role of Government in Industrial Development – Industrial Finance –

Agencies TIC,SIDCO, SIPCOT, Industrial Estate, DIC, EPZ,SPZ.

Module IV State Finance & Development Programme

State Finance – Revenue and Expenditure of this state – Tamil Nadu’s

Recent Budget – Poverty Alleviation Programmes in Tamil Nadu – Unemployment

Problem - Women’s Deveolpment Programme.

Module V General Performance of the State

Tourism Development in Tamil Nadu – Role of Local bodies – Science

and Technology – Environmental Protective measures in Tamil Nadu.

References:

1. Perumalsamy S. – Economic Development of Tamil Nadu

2. Veleppan D. – Economic Development of Tamil Nadu

3. Kurien C.T. - Pro blems and Prospect s Tamil Nadu Economy

4. Government of Tamil Nadu – Tamil Nadu – An Economic Appraisal

CORE COURSE III

MICRO ECONOMICS II

Module – I Meaning and Forms of Market.

Meaning and Forms of Market. – Marshall’s General Theory of Value – Time

Element – Equilibrium of firm industry- Objectives of the firm.

Module – II Pricing under perfect Competition and Monopoly

Definition of perfect competition – Features – price and Output determination

Monopoly – Definition and meaning of Monopoly – kinds of monopoly price

determination – Price Discriminations – Comparison between perfect competition and

monopoly.

Module – III Pricing under Imperfect Competition

Meaning and features of Monopolistic Competition – Price Determination –

selling Cost – Oligopoly – Definition – Features – Price and Output determination under

Oligopoly.

Module – IV Factors Pricing

General Theory of Distribution – Marginal productivity Theory of Distribution –

Modern Theory of Distribution – Ricardian Theory of Rent – Quasi Rent – Modern

Theory of Rent.

Module – V Factors Pricing

Theories of Wages – Trade Union – Bargaining Power – Wage Differentials and

Theories of Interest – Classical Neo-Classical and Keynesian Theory of Interest –

Theories of Profit

Reference:

1. K.P.M Sundaram - Micro Economics

2. H.L. Ahuja - Advanced Economic Theory

3. S.Sankaran - Micro Economics

4. HS. Agarwal - Micro Economics

5. M.L. Seth - Principles of Economics

6. Stonier and Fague - A Text book of Economic theory

7. Kouosoyiannis. A - Modern Micro Econoics

8. Boumol W.J - Economic theory

FIRST ALLIED COURSE – II

MARKETING

Module – I Market and Marketing

Market- Evolution – Meaning – Definition – Classification of Market – Marketing

– Meaning and Definition – Marketing concept – Objectives and Importance – Role of

marketing in Developing and Developed Countries.

Module – II Functions of Marketing

Classification of marketing function – Concentration – Dispersion – Buying and

Assembling – Selling – Transportation – Storage – Standardisation and Grading –

AGMARK – ISI.

Module – III Product Planning and Policy

Definition of product – Product Concept – Product Mix – Product Planning and

Policy – Product Life Cycle.

Module – IV Buyer Behaviour and Market Research

Buying motives – Factors Determining Buyer Behaviour –Market Segmentation –

Methods of Segmenting the market – Meaning of market Research – Definition –

Objectives – Advantages – Types of Marketing Research.

Module – V Channels of Distribution

Definition – Types of Channels of Distribution – Factors Considered in Selecting

Channels – Whole saler – retailer and middle men – Functions – Elimination of middle

men.

Study Materials

1. Amarchand Dand Varadharajan. B - Introduction of marketing

2. Rajan Nair - Marketing

3. Vasudevan - Marketing

4. Jayasankar - Marketing

5. R.S.N. Pillai Bagavathi - Modern Marketing

FIRST ALLIED COURSE – III

BUSINESS ORGANIZATION

Module – I

Nature and scope of business organization – Objectives of entering business –

factors influencing the selection of business – business location factors.

Module – II

Forms of organization – corporate and non-corporate private sector – merits and

demerits – corporate sector – joint stocks companies – character tics – public enterprises

– evaluation – no profit no loss pricing – importance business environment.

Module – III

Marketing – Meaning of marketing – functions of marketing – classification –

channels of distribution – role of middle man in marketing

Module – IV

Advertisement – objectives of advertisement – objectives of salesmanship – uses

of salesmanship – functions of business finance – objectives of financial planning.

Module – V

Kinds of Shares – advantages of preference shares and equity shares – meaning –

Definition – character tics and function of stock exchanges – Securities and Exchange

Board of India – Powers and functions of SEBI – achievement.

Study Materials:

1. Bhustan - Business organization

2. Sherlarkar SN - Modern Business Organization and Management

3. Krishnamurthy OR - Essentials of Commerce

4. Kathiresan and Radha - Business organization

5. Francis Cherunilamk - Business Environment and Policy

6. Acharya & Goverkar - Business Policy and Administration

CORE COURSE – IV

Monetary Economics

Module – I Evolution and functions of Money

Definition – Barter system – Evolution of money – functions of money – forms

and kinds of money – commodity money – metallic money – paper money – credit

money and near money.

Module – II Theories of Money

Value of money – Quantity Theory of money – Fisher’s Version – Cambridge

version – Keynes Theory of money and Prices – Friedman’s Restatement of the Quantity

Theory of money – Patinkin’s Real Balance Effect. Supply of money – Components of

Money.

Module – III Inflation and Deflation

Meaning – Types of Inflation – Causes, Effects and measures – Theories –

Demand Pull, Cost – Push – Inflationary Gap, Deflation – Consequences and Control of

Deflation.

Module – IV Business Cycles

Meaning – Phases of Trade Cycles – Theories of Trade Cycle – Schumpeter –

Hawtrey – Keynes – Hicks under Consumption – Hayek’s cobb Web theorem.

Module – V Banking

Definition – Commercial Banks – Functions Balance Sheet – Credit Creation –

Central Bank and its Functions – Monetary Policy – Objectives – Limitations – Methods

of Credit Control.

Reference:

1. Sankaran .S - Monetary Economics

2. Jhingan.M.L - Monetary Economics

3. Sundharam.K.P.M - Money, Banking and International Trade

4. Vaish.M.C - Monetary Theory

5. Mithani.D.M - Money, Banking and International Trade and Public Finance

SECOND ALLIED COURSE – IV

STATISTICAL METHODS – I

Module – I Introduction

Introduction – Definition – Its relations with other Sciences – Functions –

Limitations.

Module – II Data Collection

Collection of Data – Primary and Secondary Sources – Precautions in the use of

Secondary data – Framing a Questionnaire.

Module – III Measures of Central Tendencies

Measures of Central Tendancy – Mean – Median – Mode – Harmonic Mean and

Geometric Mean – Relationship between different averages.

Module – IV Measures of Dispersion

Measures of dispersion – Properties of a good measures of Variation – Range –

Merits and Demerits Quartile Deviation – Merits and Demerits – Standard Deviation –

Merits and Demerits – Co-Efficient of Variation – Lorenz Curve – Simple Problems.

Module – V Skewness & Kurtosis

Skewness & Kurtosis – Karl Pearson Bowley and Kelly measures of Skewness –

Measures of Kurtosis – Simple Problems.

Reference:

1. R.S.N. Pillai & Bhagavathi, Statistics.

2. Kapoor & Kapoor, Statistics.

3. Gupta S.P (2002), Statistical Methods, S.Chand & Sons, New Delhi.

4. Speigal,M.R.(1992), Theory and Problems of Statistics, Mc Graw Hill Book

Co.,London.

5. Chou.Y (1975), Statistics Analysis,Holt,Reinhart and Winston, New York.

6. Croxton, Crowden and Klein (1971), Applied General Statistics, Prentice Hall of

India, New Delhi.

7. Nagar,A.L. and R.K.Das (1993), Basic Statistics, Oxford University Press, New

York.

Non – Elective – I

Rural Industrialization

Module – I Meaning and Role of Industrialization

Introduction – Meaning of Rural Industrialization – Comparison of Rural and

Urban Industries – Role of Rural Industrialization.

Module - II Types of Rural Industries

Introduction – Cottage Industries – Definition – Features of Cottage and

Small-Scale Industries – Difference between Small – Scale and Cottage Industries – Agro

– Based Industries – Khadi and Village Industries – Handicrafts , Handloom Industry –

Sericulture – Coir Industry.

Module – III Sources of Finance

Types of Industrial Finance – Drawbacks of Small-Scale and Cottage

industries- Sources of finance – Institutional sources and Non-institutional sources.

Module – IV Problems of Rural Industries

Introduction – Problems of Locations – Raw Materials – Skilled labour –

capital-entrepreneurship – Technology – marketing-Infrastructure, undue concentration.

Module – V Government Policy Towards Rural Industries.

Introduction – views of Gandhi on rural industries – Industrial policy of 1991

with reference to rural industries – rural Industries and five Year planning-Governemnt

measures and programmes for the promotion of rural Industries.

Reference:

1. Sen .K.K - Rural Industrialization in India

2. Begin - Rural Industrialization in India

3. Rao R.V - Rural Industrialization

Core Course – V

International Economics

Module – I Introduction

International Economics – Meaning-Features –Merits and Demerits-Domestic

Vs International Trade – Theories of International Trade- Ricardo’s Comparative Cost

Theory – Heberler’s Theory of Opportunity Cost – Hechsher Ohlin Theory – Superiority

over Classical Theory.

Module – II Free Trade Vs Protection

Free Trade Vs protection – Case for and Against Free Trade – Tariff – Types –

Effects: Quotas – Types – Effects: Dumping – Anti – Dumping Measures.

Module – III Balance of Payments

Balance of Payments – Meaning – Importance – Distinction between balance

of trade and balance of payments – Disequilibrium – Causes- Measures for removing

disequilibrium in balance of payments.

Module – IV Foreign Exchange

Meaning – Determination of equilibrium exchange rate – Theories of Foreign

Exchange rate – The Mint Parity theory – Purchasing Power Parity Theory – Fixed Vs

Flexible.

Module – V International Monetary System

International Liquidity Problems – IMF – IBRD – GATT – WTO – UNCTAD

– SARRC

Reference:

1. Mithani - International Economics

2. Gupta K.R - International Economics

3. Jhingan - International Economics

4. Chandra R & Suriya Kumar S.M - International Economics

5. Francis Cherunilam - International Economics

Core Course – VI

Economic System

Module – I Economic Systems

Definition – Nature-scope-Importance-Functions – types;Primitive, Communism,

Federalism, Mercantilism, Capitalism, Socialism, Communism and mixed economy –

features only.

Module – II Evolution of Capitalism

Laissez-Faire Capitalism – Welfare capitalism – Regulated capitalism – Industrial

Capitalism – Achievements and Failures of Capitalism.

Module – III Evolution of Socialism

Utopian Socialism – Marxian Socialism – Market Socialism and Decentralization

– Socialism and Central Planning – Broad Features of India’s Socialistic Pattern.

Module – IV Communism

Meaning – Characteristics-Communism Vs Socialism-A Critical Appraisal of

Communism.

Module – V Mixed Economy

Characteristics of MixedEconomy – Public Sector: Meaning – Features and

causes of growth of public sector – role of public sector in India – factors Responsible for

privatization in India.

Reference:

1. Desai S.S.M (1982) - Economic Systems,

Himalaya publishing House

Bombay

2. Halm, George N.(1968) - Economic Systems,

Oxford and IBH publishing Co, NewDelhi,

3. Sen K.K (1994) -Comparative economic Systems,

Sultan chand & Sons, New Delhi,

Bombay.

4. Grossman, Gregory - Economic Systems

Prentice Hall, New Delhi

Second Allied Course – V

Statistical Methods – II

Module – I Classification & Tabulation

Classification & Tabulation – Rules and Types – Frequency Distribution –

Tabulation – Parts – Rules and Types of Tables.

Module – II Diagrams & Graphs

Diagrams & Graphs – Rules for making a diagram – Types of Diagrams –

Graphic Presentation – General rules – Difference between graphs and diagrams –

Histogram – Frequency Polygon – Frequency Curve.

Module – III Correlation Analysis

Correlation Analysis – Types of Correlation – Scatter diagram – Graphic

Method – Karl Pearson’s Co-efficient of Correlation – Co-efficient of determination –

Spearman’s Rank Correlation – Simple Problems.

Module – IV Regression Analysis

Regression Analysis – Meaning and Uses – Correlation Vs Regression

analysis – Two Regression Lines – Regression Co-efficient – Simple problems.

Module – V Analysis of Time Series

Analysis of Time Series – Components of Time Series – Graphic Method –

Semi-average Method – Moving Averages method – Method of Least Squares.

Reference:

1. Gupta,S.C (1993), Fundamentals of Applied Statistics, S.Chand & Sons, New

Delhi

2. Gupta,S.C (2002), Statistical Methods, S.Chand & Sons, New Delhi

3. Speigal,M.R.(1992), Theory and problems of Statistics, Mc Graw Hill Book

Co., London.

4. Chou .Y (1975), Statistics Analysis, Holt, Reinhart and Winston, New York

5. Croxton, Crowden and Klein (1971), Applied General Statistics, Prentice Hall

of India, New Delhi.

6. Nagar,A.L and R.K.Das(1993), Basic Statistics, Oxford University Press,

New York.

Second Allied Course – VI

Statistical Methods – III

Module – I Sampling Designs

Sampling Designs – Census and sample method – merits and demerits – essentials

of sampling – methods of sampling – merits and demerits – statistical error –

measurement of errors.

Module – II Index Numbers

Index Numbers – Uses and construction of index numbers – Laspeyer’s. Paache,

Fisher-Marshall, Edge worth and Bowleys’ index numbers – Chain index, Base

Shifting,Splicing,deflating,Cost of living Index – Simple problems only.

Module – III Association of attributes & Types of Sets

Association of attribute ultimate class frequencies – order of classes –

determination of frequencies – consistency of data – types of association – Set and

subsets, finite & infinite sets, universal set, disjoint sets, union & inter-section of two sets

(simple Problems).

Module – IV Indian Statistics

Agricultural statistics – Agricultural planning – Cattle statistics – sources – uses –

industrial statistics – sources – uses – population statistics sources & uses – national

income & accounting statistics – sources & uses.

Module – V Vital Statistics

Vital statistics – Importance – Types-uses – methods – Standard birth rate –

Standard death rate – Mortality rate – Crude birth rate – Life table.

Reference:

1. Gupta,S.C (1993), Fundamentals of Applied Statistics, S.Chand & Sons, New

Delhi

2. Gupta,S.C (2002), Statistical Methods, S.Chand & Sons, New Delhi

3. Speigal,M.R.(1992), Theory and problems of Statistics, Mc Graw Hill Book

Co., London.

4. Chou .Y (1975), Statistics Analysis, Holt, Reinhart and Winston, New York

5. Croxton, Crowden and Klein (1971), Applied General Statistics, Prentice Hall

of India, New Delhi.

6. Nagar,A.L and R.K.Das(1993), Basic Statistics, Oxford University Press,

New York.

Non-Elective Course – II

Agricultural Marketing

Module – I Introduction

Definition – Objectives – Importance – Types – Process – Concentration,

Dispersion and equalization problem of agricultural marketing.

Module – II Functions

Marketing Functions – Three classes of functions – Concentration – buying,

Selling, Assembling – Transporting – Warehousing – Standardization – grading –

financing – risk bearing and market information.

Module – III Marketing Agricultural Product

Marketing of agricultural product – significance of marketing – defects of

agricultural marketing – market structure – important components of market structure –

regulated markets – objectives-problems in regulated markets – suggestion for

improvements.

Module – IV Channels of Distribution

Channels of distribution for good grains- marketing agencies – producer –

Wholesaler – Classification of Wholesalers – Functions – disadvantages of Wholesalers

Middlemen – other agents.

Module – V Agricultural Prices

Trends in agricultural prices – reasons for fluctuations of prices – price

stabilization – objectives of price stabilization policy – functions of agricultural prices –

the need for stabilization of agricultural prices – buffer Stocks – Procurement – imports –

agricultural price policy with reference to India.

Reference:

1. Marketing of Agricultural products - Kobbs

2. Economics of Agriculture - R.C.Cohen

3. Economic organization of agriculture - T.W.Schuliz

4. Agricultural Problems of India - P.C. Bansil

5. Agricultural Marketing Reports - Government of India

6. Principles and Practice of Marketing in India – CB Memoria

CORE COURSE-VII

MACRO ECONOMICS

Objectives:

1. To teach the students to understand the basic concepts of Macro Economics.

2. To make the students to understand Macro Policies

Module I Nature & Scope of Macro Economics

Nature and scope of Macro economics- Micro and Macro economics- Static-

dynamic and Comparative static-National income- Concepts of National Income-

Measurment,difficulties and importance of National Income-Circular flow of income –

Two sector model.

Module II Theories of Employment

Classical Theory of Employment-Say’s law of Market- Pigou’s wage cut-

Keynesian Controversy.Keynesian theory of employment – Principles of effective

demand.

Module III Consumption Function

Keynes psychological law of Consumption Function-Meaning-APC and MPC-

Factor determining Consumption Function-Measure to Increase consumption Function-

Theories of Consumption Function-absolute income – relative income-Permanent income

and life-cycle hypothesis.

Module IV Investment Function

Investment function-Meaning-Types of Investment – Determinants of investment-

MEC-MEI – Keynes’s theory of interest – Multiplier- static and dynamic Multiplier-

Principles of Acceleration –Super – Multiplier.

Module V General Equilibrium

General Equilibrium –Product and money market Equilibrium-Hicks Hansen’s IS-

LM analysis-derivation of IS-LM curves-determination of general Equilibrium-,

Objectives of macro economics policy.

TEXT BOOK:

1. Seth M.L - Macro Economics

2. Mithani D.M - Macro Economics

3. Gupta R.D - Keynes and post Keynesians Economics

4. Jhingan M.L - Macro Economics

5. Dhingra I.C - Objective Type Questions in Macro Economics

Reference:

1.Shapiro E. - Macro Economics

2.Harold R.Williams - Macro Economics

3.Ackley G. - Macro Economics

4.Dudly Dillar - Economics of J.M.Keynes.

CORE COURSE-VIII

FISCAL ECONOMICS

Objectives:

1. To create knowledge about revenue and expenditure of the State and Central

Government

2. To make the students aware of the concepts in fiscal economics meaning of

budget, current budget and fiscal policies.

Module I Introduction

Nature and Scope of fiscal Economics – importance – Public Finance and Private

Finance – the Principles of Maximum Social Advantages.

Module II Public Revenue

Public Revenue- Meaning –Sources of Public Revenue- Tax Revenue and Non-

tax revenue- Objectives- Cannons of Taxation- Classification of Taxation-Direct tax-

types-Indirect Tax- types-Methods of Taxation – VAT- Theories of Taxation, Shifting

and Incidence of Taxation-Effects of taxation-Public Revenue trend in India.

Module III Public Expenditure

Public Expenditure – Meaning-Causes-Public and Private Expenditure-

Classification- Cannons-Theories-Effects and Control of Public Expenditure- Budget –

Meaning-Types-Current Budget.

Module IV Public Debt

Public debt-meaning-causes of public debt-classification- effects- Redemption of

public dept- trend in India.

Module V Federal Finance

Meaning – Principles-Problems of central and state relationship-Functions of

Finance commission-Latest finance commission report-Local Finance- Fiscal Policy –

Meaning – Definition-Objectives- instruments-uses-limitations –Fiscal Policy in India.

TEXT BOOK

1. Sundaram K.P.M : Fiscal Economics

2. Loganathan V. : Public Finance

3. Sankaran K. : Public Finance

4.Thiyagi B.P : Public Finance

5.Singh S.K : Public Finance in theory and Practice

Reference:

6.Dalton :Public Finance

7.Hicks : Public Finance

8.Musgrave & Musgave :Theory and Practice of Public Finance

Core Course – IX

Managerial Economics

Objectives:

1. To learn the scope and objectives of managerial economics.

2. To enable the students to study the demand and cost analysis. pricing methods

and profit management.

Module – I Introduction

Definition – Scope – Characteristics – Importance – Relationship with other

Subjects – Objectives of the Firm; Profit Maximization, Sales Maximization – Decision

making.

Module – II Demand Analysis

Demand Analysis and forecasting demand – concepts – law of demand – elasticity

of demand – types – determinants – methods of measurements – importance – demand

forecasting – methods – importance.

Module – III Cost Analysis

Cost analysis – Concept – Cost-output relationship – Short run – Long run – Cost

control – Need – Methods – importance.

Module – IV Pricing Methods

Pricing practices – objectives of pricing policy – pricing methods – full-cost

pricing – marginal cost pricing – going rate pricing – customary pricing – price discount

– price differentials.

Module – V Profit Management

Profit and Capital management – Nature and functions of profit – profit planning

and profit forecasting – Break-even analysis – capital budget – meaning-Nature –

concepts – need and importance – problems.

Text Book:

1. Varshney,R.L.,&

K.L. Maheswari - Managerial Economics

2. Kumar, Pradeep, - Managerial Economics

3. Sankaran,S. - Managerial Economics

4. Mithani,D.M. - Managerial Economics

Reference:

1. Joel Dean - Managerial Economics

2. Samuel Web - Managerial Economics

3. Metha P.L - Managerial Economics

Core Course-X

Capital Market

Objectives:

1. To create knowledge about capital market, growth and functions.

2. To make the students aware of the concepts, the shares,bonds and debentures.

Module I-Introduction

Capital Market – Definition – Features – Concepts – Functions – Structure –

Importance and Growth of Capital Market in India – Money market – definition-features

– capital market Vs Money Market – role of Commercial Banks.

Module II-Corporate Securities

Long term Sources – Corporate Securities – Equity Shares – Merits and Demerits

– Preference Shares – Merits and Demerits – Debentures and bonds – Convertible and

non-Convertible debentures – Full and Partly convertible debentures – Company

Deposits

Module III-Financial Institutions

Financial institutions – LIC – UTI – IDBI – ICICI – Mutual Funds – Open and

Close ended Mutual funds – Global Depositary Receipts.

Module IV-Primary Market and Secondary Market

Public Issues of shares – Primary market – Secondary Market – Issues of shares at

Par and at Premium – Right Issue of shares – Issue of Bonus shares – Underwriting of

Shares – Merchant Banks – Foreign Institutional Investors.

Module V – Stock Exchange

Stock Exchange – Meaning – Definition – Characteristics – Functions – Listing of

Securities – Dealers in Stock Exchange – Securities and Exchange Board of India(SEBI)

– functions – Powers and Performance.

Text Book:

1. Varma and Agarwal - Corporate Finance

2. Y.K. Bhushan - Business Organization & Financial Management

3. Kuchal S.C - Corporate Finance

4. Chandru - Financial Management

5. I.M Pandey - Financial Management

Reference:

1. Kuchal S.C - Financial

2. Khan and Jain - Corporate Finance

3. Ishwan C. Dingra - Indian Economic Problems

Elective Course – I

Enterpreneurship Development

Objectives:

1. To eneble the students to understand the entrepreneurship and its uses in the

society

2. To discuss the various sources of finance and study about the women

entrepreneur.

Module- I Introduction

Entrepreneuship – Definition – Concepts – Scope – Signidicance of

Entrepreneurship – Functions – Types – Growth of entrepreneurship – Theories –

Intrapreneur – Features of a Successful Entrepreneur – Role of Entrepreneurship in

Economic Development

Module – II Business Ventures

Business Ventures – Steps for staring a small Industry – Significance – Problems

of small scale Industry – Industrial Policy on small scale industries – Incentives –

Subsidies.

Module – III Project Analysis

Project – Meaning – Objectives – Identification – Classification – Project selection

– Internal and external constraints – Project Formulation – Feasibility – Project

preparation and project report.

Module – IV Sources of Finance

Financial planning – need – sources- Internal sources – External sources – Role of

DIC, TIIC, SIDBI, SIDCO, SIPCOT, and Industrial Estate – Commercial Banks – Micro

Finance.

Module – V Women entrepreneur

Women Entrepreneur – Objectives of EDPS – Performance and Criticism of EDPS –

Women Entrepreneur – Features – Growth – Problems – Prospects and development

schemes – SHG

Text Book:

1. Gupta C.B. & Srinivasan N.P - Entrepreneurship and Development in India

2. Khanka .S.S - Entrepreneurship and Development in India

3. Saravanavel - Entrepreneurship Development

4. V. Balu - Entrepreneurial Development

Reference:

1. Bhattachajee. H - Entrepreneurial Development

2. Rao S.K - Entrepreneurial Development

3. Dhingra Ishwar C. - Entrepreneurial Development

ELECTIVE COURSE – II

ELEMENTS OF INSURANCE

Objectives:

1. To enable the students to know about the different kinds of insurance

2. To make the students to study about the premium calculation

Module – I Introduction

Nature, and scope – importance – Kinds of insurance: Life insurance and

General insurance – Functions of insurance – Risk management: The concept of risk and

loss prevention.

Module – II life Insurance

Definition of life insurance – Features of life insurance – Advantages of life

insurance – procedures of taking life insurance policy – General rules of insurable interest

in life insurance.

Module-III Types of Policies

Kinds of life insurance polices-Whole life, Endowment, Term and unit linked

polices-Advantages of different polices-Conditions relating to commencement of risk,

premium and continuation of polices.

Module-IV Premium calculation

Calculation of premium-Factors affecting calculation of premium-steps for

computation of premium-Methods of premium calculation:Assessment plan, natural

premium plan and level premium plan-Mortality tables.

Module-V Insurance Agents

Insurance agents-Functions of agent-Qualifications of an agent-Business targets-

Insurance industry in India-LIC & GIC-Insurance regulatory and Development authority-

Private sector companies.

Text Book:

1. Dr.N.Premavath - Elements of Insurance

2. M.N. Mishra, - Concepts of Insurance.

Reference:

1. M.N. Mishra - Insurance – Principles and polices.

2. M. Mothihar - Insurance-Principles, Practices, Management and

Salesmanship.

3. B.S. Bodla - Insurance

Core Course XI

History of Economic Thought

Objectives:

1. To make the students aware of the various schools of the economic thought.

2. To make the students to understand the contributions of various economists.

Module I: Pre classical and Classical thought

Nature and Significance of History of Economic thought - Mercantalism –

Physiocracy – Classical School – Adam Smith - Malthus – Ricardo – J.B.Say – J.S Mill.

Neo classical School – Alfred marshall.

Module II: Historical, Keynesian and Welfare School

Historical School – Schomoller, Keynesian School – J.M. Keynes, Welfare

School – Pigou – Pareto.

Module III: Austrian and Institutional School

Austrian School - Karl Menger. Marginalism - Gossen – Jevons, Institutional

School - Veblen

Module IV: Socialist and Marxian Thought

Socialist thought – Simon , Sismondi, Robert Owen, Karl Marx.

Module V: Indian Economic Thought

Gokale - Nauroji - Gandhiji - Nehru - Ambedkar - Periyar – Amartya Sen.

Text Book:

1. Loganathan V. - History of Economic Thought

2. Sankaran S. - History of Economic Thought

3. Girija and Manimekalai - History of Economic Thought

Reference:

1. Hageela T.N. - History of Economic Thought

2. Srivastava - History of Economic Thought

CORE COURSE – XII

INDIAN ECONOMIC DEVELOPMENT

Objectives:

1. To study the features of underdeveloped economy

2. To highlights the population problems.

3. To analyze the causes for the poverty and unemployment.

Module – I Introduction

Concept of Economic Development and Growth – Basic Characteristics of

underdeveloped Economy - Economic and Non – Economic factors inhibiting economic

development – National Income.

Module – II Human Resources, Poverty and Unempolyment

Population – Growth – Age Composition - Occupational Distribution – Causes,

Effects and remedial measures - population policy – demographic Transition theory –

poverty - poverty alleviation programmes. Unempolyment – types – causes and effects

Module – III Agriculture

Agriculture - Productivity – land Reforms – Green Revolution – Agricultural

Finance – Marketing - Mechanization – Public Distribution System – Agricultural

Development under Five year Plans.

Module – IV Industry

Role of Industries - Industrial Policies of 1948,1956 & 1991 and recent

changes. Cottage and Small scale industries, large scale induatries – Iron and steel,

cement, textile and Sugar Industries – Industrial development under five year plans.

Module – V Transport

Role of Transport in economic development – transport co- ordination – Rail –

Road – Air and Water.

Text Book:

1. Ruddar Dutt & Sundaram K.P.M - Indian Economy

2. Sankaran. S - Indian Economy

3. Loganathan . V - Essays in Economic Development

4. Jhingan. M.L - Economics of Planning

Reference:

1. Agarwal .A.W - Indian Economy

2. Dhingra. I.C - Indian Economy

3. Dewett. K.K - Indian Economy

4. Higgins - Economic Development

5. Meir & Baldwin - Leading Issues in Economic Development

6. Lewis - Economics of Development

CORE COURSE – XIII

ENVIRONOMICS

Objectives:

1. To make the students aware of the basic concepts, definition and theories in

environomics

2. To impart knowledge about pollution, global issues in Environemental

quality.

Module –I: INTRODUCTION

Nature and scope of Environomics-Basic Concepts-Inter-relationship with other

sciences-Environment and economics.

Module – II: THEORIES OF ENVIRONMENTAL ECONOMICS

Efficiency in a Private Market Economy-Theory of Material Balance –Spill Over

Effects- Externalities-Efficiency and social welfare-Internalization of Externalities-

Solutions to the Externalities-Environmental Quality as a public Good-Pareto-optimum

theory.

Module-III: ECONOMICS OF ENVIRONMENT

Risks of a Deteriorating Environment-Natural Resources and their Conservation-

Population and Environmental Quality-Economic Growth and Environmental Quality-

Retarding Impacts-Green Hourse effect-Acid Rain.

Module-IV: ECONOMICS OF POLLUTION

Pollution-Meaning-Types-water,air, land, noise-Impacts on Human Health,

Animals and Vegetation-Recycling of Wastes.

Module-V: ENVIRONMENTAL POLICIES MEASURES

Basic Approach to problems and pollution control-Moral-Suasion-direct control-

regulation-fiscal techniques-allocation of property rights-Coase theorem-pollution

permits and refundable deposits.

Text Book:

1. Sankaran.A - Environmental economics

2. Karpagam.M - Environmental economics

3. Varatharajan and Elangovan - Environmental economics

Reference:

1. Pearce, D.W. - Environmental economics

2. Senaca J.J and Taussig M.K. - Environmental economics

CORE COURSE – XIV

PERSONNEL MANAGEMENT

Objectives:

1. To enable the students to know about the meaning, scope, principles and

functions of personnel management.

2. To make the students to study about the man power planning, job analysis,

motivation and leadership of personnel management.

Module-I Introduction

Meaning and definition of personnel management-Characteristics, scope,

objectives-Principles-Functions-Managerial and operative functions-Problems

Module-II Man Power Planning

Meaning-Definition-Importance of man power planning-Characteristics-

Objectives-Needs-Factors influencing man power planning; internal and external factors-

Steps involved in man power planning- Limitations.

Module-III Job Analysis

Recruitment, selection and placement of personnel-job analysis, job description,

job specification, job evaluation-Interviews and test.Promotion, transfer, training and

methods of training.

Module-IV Motivation

Meaning-Definition-Nature and Characteristics of motivation-Importance-

Theories of motivation-Maslow’s Need Hierarcy theory- McGregor’s X and Y theories-

Herzbers’s two factor theory-Vroom’s expectancy theory.

Module-V Leadership

Concept and characteristics of leadership-Importance-Qualities-Functions- Types

of leadership-Theories of leadership-Traits theory; behavioral theory- Situational theory.

Text Book:

1. Memoria C.B -Personnel Management

2. Bhushan.Y.K -Business Management

Reference:

1. Date -Personal Management

2. Agarwal R.D -Dynamics of Personnel Management

3. Ghoshs -Personnel Management

ELECTIVE COURSE-III

SALESMANSHIP AND ADVERTISEMENT

Objectives:

1. To study the features and concepts of salesmanship.

2. To discuss the different medias of advertising.

Module – I Salesmanship

Definition and features of salesmanship – objectives – types – functions – benefits

of salesmanship to manufacture, society, customers and salesman.

Module – II Sales manager

Meaning – importance – good qualities of a sales manger – duties and

responsibilities of sales manager – sales promotion at different levels.

Module – III Salesman Training

Training of Salesman – Objectives of training – Advantages of good training

programme – Contents of training – Types and methods of training – individual and

group training methods – Limitations of training.

Module – Iv Advertising:

Meaning – objectives – functions – types – advertising process – creativity –

meaning and sources – qualities of a advertising copy – media of advertising –

Newspaper – Radio – TV – Flim – Internet – Merits and demerits.

Module – V Trends in Advertisement

Meaning – Determinants – importance of Consumer Behavior in Advertising –

Social and Cultural influence on Consumer Behavior.

Text Book:

1. Davar and Davar S.M - Advertisement and management

2. Dr. Verma.M.M. and Agarwal R.K-Advertisement and management

Reference:

1. Bastia G.R and Sharma.N.R -Advertising marketing and sales management

2. Mathur, V.C -Advertising management

3. Patel.J.S.K -Salesmanship and Publicity

4. Contakki _Salesmanship and advertisement