MEGA PROJECT

• GROUP MEMBERS• Azra Nawaz

• Samina Tariq

• Yusra Sajjad

• Zukhruf Malik

• Nida Aslam

• Munazza Sarfaraz

•Name of business : UFONE GSM (PTML)

•Name of Manager : Bilal Ahmed Ch.

•Location : Old radio building, bank road

saddar Rawalpindi.

•Contact no : 0333-5792299

•CONTENTS•Introduction & History•Mission & Vision•Slogan•Product & Services•BCG Matrix•Organizational Chart•Competitors Analysis•Data Processing Information Cycle•Management Information System•Hardware usage & advantages•Software usage & advantages•Database Management•Networking•Online Presence•Security & Backups•Advantages Gained by Implementing MIS/IT•Conclusion & Recommendations

History of Ufone•Ufone GSM is a Pakistani GSM cellular service provider. It is one of the five major GSM Mobile companies in Pakistan•Ufone’ a wholly-owned subsidiary of PTCL commenced its operations on 29th January 2001• As a result of PTCL’s privatization, 26% of its shares were acquired by Emirates Telecommunication Corporation (Etisalat)•In 2012 Ufone launched their social networking service for their Ufone customers Club Ufone, available in English and Urdu languages.

COMPANY PROFILE

• ‘Ufone is the leading organization because of huge network coverage•Ufone is the most active, aggressive and innovative players •Ufone was pioneer in launching the GPRS and MMS services

• COMPANY VISION• “To be the leading telecommunication service provider

in Pakistan by offering innovative communication solutions for our customers while exceeding shareholder value and employee expectation.”

• COMPANY MISSION• “Our mission is to provide best services with best

coverage that would eventually generate profit for the company and its stakeholders.”

• “To be the best cellular option for u.”

• PRODUCTS AND SERVICES

Prepaid

Postpaid

Slogan

One of the main reasons of the

popularity of the Ufone is to use

slogan to attract the customers. The

Slogan of Ufone in Urdu is “Ufone

Tum Hi to Ho",

In English "It’s All About U”

Ufone prepay is more affordable.

Its primary market is intended

towards teen agers and students.

Some packages are :

Life plus package

Prepay life

Josh

U-circle life

U-rock

Public demand

Paanch ka pandrah

Ghanta package

U-won

Teen minutes packages

These services are mainly

targeted towards the

business community of the

country. Packages are :

U50

U250

U500

U1000

U5000

Products and Services:

Ufone BCG Matrix

Organizational Chart of Ufone:

Board Of Directors

CEO

Project Director

Marketing

&

Sales

FinanceInformation SystemCustomer Care Engineering

Quality

Assurance

Information

technology

HR

&

Admin

COMPETITORS

Data Processing-Information Cycle:

All programs on a computer system canbreak down into two main categories:

•Application software

•System software

Application software

•General-purpose application software

•Special-purpose application software

Missed Call Notification (MCN):

This service will help the subscribers to know abouttheir missed calls even when their mobile phone isturned off, while protecting their privacy as thecalling party will not know that they left a missedcall on the subscriber’s phone Ufone offers youSMS notifications of any missed calls with completedetails of time and date as soon as the user turnshis/her phone back on or is back in coverage.

Management Information System:

Hardware used by the Ufone:No. Hardware Description QTY

1. Application Server HP ProLiant DL320e Gen8 Drive description

(4) LFF SAS/SATA/SSD or; (8) SFF

SAS/SATA/SSD; Hot plug and/or Non-hot

plug, depending on model

1

2. Data Base Server HP ProLiant DL380 G5 Intel® Xeon® 5160

Dual Core Processor 3 GHz 4MB 2GB

1

3. Internet Server Dell Power Edge 1950 1

4. Monitor LCD’s HP LCD S2032A 40

5. Lap tops Dell Inspiron 5537 i3Hd 5

6. Micro Phones Dynex™ - USB Microphone 20

7. Laser Printer HP Laser jet P1102 5

8. Scanner HP Scanjet G401O 2

9. Fax Machine Panasonic KX-

FT983CX

1

10. Head Phones HP H1000 8

11. Projector Acer P1173 1

12. LCD TV Screen HP LE1851w 18.5“

Widescreen LCD

1

13. Generators HomeAge 2

14. USBs Kingston 10

15. Computer Systems Dell, hp 30

Software used by the Ufone:

“Set of instructions given to the computer to solve a problem”

Application Tracker:

It is a software asset management tool that monitors and reports license usage on applications with different licensing methods, e.g. Flex Net license managers, node-locked applications, or even applications running without a license manager.

Supporting Software:

Ufone uses following supporting software through themare performing their work daily and that are:

•MS WORD

• MS EXCEL

• MS POWER POINT

• MS ACCESS

Database Management:

A database is an organized collection of data. The data are typically organizedto model relevant aspects of reality in a way that supports processes requiringthis information.

Management information base:

A management information base (MIB) is a database used for managing the entities in a communications network. Most often associated with the Simple Network Management Protocol (SNMP), the term is also used more generically in contexts such as in OSI/ISO Network management modelUfone’s management system comprises of “management information system”

MIB hierarchy:

•GIS use in telecom(ufone)

•Operation support system

•Customer relationship management

•Data mining

•3G

•App of 3G

•File processing system

Networking :

Network administrator

•They are responsible for meeting the data communications needs of users in the organization.

•Manage the networking and distributor process

•All the workstations within the franchise are connected through Local Area Network (LAN).

•Ufone has over 359 franchises sale and 17 service centers all over the country which have been linked through Microwave or Phone lines, Satellites etc.

Online Presence:

•customercare@ufone.com is Ufonemailing site. We can get data from theweb and also discussed our problemsthrough mail.

•we can easily communicate with Ufonemanagement on website and alsosubmitted our problems.www.ufone.comis Ufone website

•Simple and easiest way is to call Ufoneperson easily by dialing 333 and sortout the problems in seconds.

Online Facilities:•Self care login•U-Block•UMonitor•Web 2 sms chat•Book ufone special number online•Complaint•Account recharge•Jobs•Call details•Number details

Security And Backups:

•Creating duplicate copies•Contingency Plans•Storage Devices

Basics For Data Backup•Daily Basis.•Weekly Basis.•Monthly Basis.•Semi annual•Annual

Advantages gained by implementing MIS/IT:•Speed and Accuracy in information Processing

•Global Social Interaction

•Communication

•Economic Advancement

•Cost-effective

•Storing and Protecting Information

•As a parallel initiative

Conclusion:

By keeping analyzing Ufone, we group members agree that ufone is not a safe player in the market. It is penetrating its market by taking risks aggressively promoting and advertising itself. It holds second largest market share and is seeking to become the largest market leader anyway possible

Recommendations:

The first thing that UFONE should do is that it should make a formal strategy and try to capture more of the corporate world such as the leading multinationals Co

Secondly Ufone should focus more on its own advertisements rather than leg pulling of its customers.

Thirdly Ufone sometimes goes too far to attract customers which may be unacceptable to the local culture

The last but not the least, Ufone should be aware of its competitor moves and their value added activities

"We wish a very best of luck to Ufone.

May it progress in this field and achieve its desired

goals"

www.google.com

www.ufone.com