Education Needs in the Exhibition Industry

First Results of a Recent Study

Prof. Dr. Astrid Mühlböck

Taipei, March 3rd, 2010

Thank You

Everybody Participating inthe Questionnaire

March 3rd, 2010 2

Selected Results concerningvocational training, on:

1. Information on Survey Participants

2. Current Situation

3. Target Group for Vocational Training

4. Content of Vocational Training

5. General Settings on Vocational Training

6. Objectives of Vocational Training

March 3rd, 2010 3

Survey Participants –Geographic Origin

4,9%8,6%

33,4%

53,1%

Americas

Middle East / Africa

Asia Pacific

Europe

Results coincide to a high

degree with UFI general

regional structure

March 3rd, 2010 4

Survey Participants –Field of Activity

6,0%

9,6%

41,0%

43,4%

Venue Owner /Manager only

Association

Exhibition Organizeronly

Exhibition Organizerand Venue Owner /Manager

Clearly more members doing

exhibitions + venue

participated in the survey.

March 3rd, 2010 5

Survey Participants –Size of Company

6%

10%

43%

34%

7%

0% 20% 40%

> 500 employees

250 - 499 employees

50 - 249 employees

10 - 49 employees

1 - 9 employees

84% of companies parti-cipating had less than 250employees.

March 3rd, 2010 6

Current Situation –Provider of Training

3

9

13

16

19

0 5 10 15 20

Others

University

Industry Association

Company Internal

Private Training Company

Counts per Category

High importance ofprivate companiesand internallyprovided trainings

March 3rd, 2010 7

Target Group –Position in Company

4

7

33

34

54

63

0 20 40 60 80 100

Others

Part-time employees

Top manager

Non-manager

First line manager

Middle manager

Counts per Category

First line and middlemanagement to profit mostfrom training

March 3rd, 2010 8

Target Group –Field of Activity

2,94

3,91

4,48

4,49

4,51

0 1 2 3 4 5

Accounting

Information Technology

Customer Services

Marketing

Sales

Sales, marketing and customerservices receive highestmarks, accounting lowest.

average value1 = not important 5 = very important

March 3rd, 2010 9

Content –General Interest

47%

58%

61%

64%

82%

0% 20% 40% 60% 80% 100%

Venue Management

Organization of Trade FairParticipation

Other Event ManagementKnowledge

Soft Skills

Organization of Exhibitions

Organization of Exhibitionsmost important

March 3rd, 2010 10

Content –Other Event Management Skills

3,40

3,47

3,98

4,08

4,09

4,29

4,36

1 2 3 4 5

Hospitality management

Destination management

Sustainability

Congress & seminar organization

Social-media skills

Sponsoring

Public relations

Public relations and Sponsoringmost important topics.

average value1 = not important 5 = very importantMarch 3rd, 2010 11

General Setting –Training Formats

2,84

3,16

3,89

4,2

0 1 2 3 4 5

Webinar

Congress

Seminar

Workshop

average value1 = not important 5 = very important

Workshopsseen as mostappropriateformats

March 3rd, 2010 12

General Setting –Max. Days of Absence per Training

54,2%34,6%

6,2%

5,0%

up to 3 days

4 - 7 days

8 - 13 days

more than 14 days

Trainings should nottake up more than aweek at a time (88%).

March 3rd, 2010 13

Objectives of Vocational Training

0% 20% 40% 60% 80% 100%

Attract new employees

Adoption of addional qualifications

Retain current employees

Improve work climate

Increase flexibility of employees

Incentives for employees

Gaining of core skills for employees

Increase turnover and profit

Improve employees work quality

Increase competitiveness

Increase customer satisfaction

Increase service quality

Percentages per category

More than 84% namedincrease in service qualityMarch 3rd, 2010 14

Further Questions?

Thank you for your attention!

March 3rd, 2010 15