UNIVERSIT

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FLORID

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PERSONA P

ROFILE

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DEMO DENNISB A C K G R O U N D

• Honor roll high school student

• Involved with extracurriculars such as football and the debate team

• One of four siblings

D E M O G R A P H I C S

• Skews male

• Age 15-18

• Parents’ annual combined income under $60,000

DEMO DENNIS

I D E N T I F I E R S

• Hard-working and busy student

• Wants to pursue a STEM degree

• Friendly and outgoing demeanor

DEMO DENNIS

G O A L S

• To do well in school in order to go to a good college

C H A L L E N G E S

• Being able to afford tuition at a reputable college

• Finding a university with a mix of athletics, extracurriculars and an excellent research program

HOW WE CAN HELP

• Offering scholarships to lower-income students

• Providing a good balance of student life and academic prestige as a university

• Introduce Dennis to our research programs, such as the University Scholars Program

DEMO DENNIS

R E A L Q U O T E S

• “I wonder if I can afford to get into a really good school.”

• “All the colleges I’m applying focus on either research or student life, but not both.”

C O M M O N O B J E C T I O N S

• “There isn’t a school that meets all of my criteria.”

• “Scholarships won’t fulfill all of my financial requirements.”

• “Even if I can afford to go to college, it won’t be a university with high academic standards.”

SOCIAL MEDIA MARKETING SAMPLES

Facebook/Twitter/Instagram

SOCIAL MEDIA MARKETING SAMPLES

Twitter/Instagram Facebook/Twitter/Instagram

SOCIAL MEDIA MARKETING SAMPLES

• Strategies•Using consistent orange and blue themes•Providing links for more info•Using hashtags to connect audience with UF community and trending topics•Showcasing areas of interest: research, student life and scholarship opportunities•Based on his age demographic, UF will most likely reach Dennis through Instagram or Facebook