How to Present Your Buyer Persona2

University of FloridaBuyer Persona Overview

February, 2015

University of Florida

BACKGROUND:

• Established in 1905

• Over 50,000 students

• Loves to put students into dream careers

DEMOGRAPHICS:

• Male and Female

• 17-15

• Millions

• Located in Gainesville, Fl

IDENTIFIERS:

• It’s Great To Be A Florida Gator

• Mannerisms

U of F

GOALS:

• Provide excellent education

• Put students into successful jobs

CHALLENGES:

• Keeping up with current technological trends

• Giving scholarships to those in need

HOW WE HELP:

• Having some of the best professors in the world

• Outreach to students in high school

University of Florida

REAL QUOTES:

“Being the mascot for the University of Florida has been one of the most enjoyable experiences of my life. It is great to represent a college that has such a wonderful mission, as well as great students and teachers.” – Alberta Gator

COMMON OBJECTIONS:

• The University of Florida is an expensive institution, yes, but the careers our students get will make up for tuition fees in the long-run.

University of Florida

MARKETING MESSAGING:

• Attending the University of Florida is a great decision for those interested in undergraduate and graduate degrees in various majors.

ELEVATOR PITCH:

• The best part about going to college is learning enough to easily finding a career after graduation. At the University of Florida, we prepare our students for the real world.

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