Udhay Portfolio I

Covers

U Kdhaya umarcreative designer

Title:IndiaProperty Times

Brief:Tabloid formatrimony portal

Project:

US Based monthly magazine

art director

Story


Title:

Brief:

Project:

IndiaProperty Times

Tabloid formatrimony portal


art director

Covers




Project:


art director

Story


Title:

Brief:

Project:

IndiaProperty Times

Tabloid formatrimony portal


art director

Covers




Project:


art director

Covers


Title:BM Times


Project:

US Based Bi-monthly magazine

art director

Story


Title:BM Times


Project:

US Based Bi-monthly magazine

Brides are also getting very serious about outfit sittings. They have realized that they need to look good on the

most important day of their life.

not been made with ‘her ’ (that is, the bride) in mind and may therefore not look good on her body.

With this realization, brides are now choosing to work with designers in the US itself. Designers who understand that it’ s about the look, using colors and cuts that have been customized for that particular individual bride. The biggest surprise in clothes? “Bollywood is not a big influence. Not too many people are coming in, saying, ‘I want that kind of outfit or I want that look’. T oday’s brides are exploring new colors, new cuts and are definitely being influenced by mainstream trends in their outfits,” says Geetanjali Singh of Khubsoorat Collection.

Think subtlety . Think understated and guess what, think lessons on how to elegantly carry an Indian outfit! Surprised? Don’t be. The US Asian Indians rarely wear Indian outfits as western outfits are more the norm. Which is why, for a wedding, they almost have to learn how to wear a sari or a chaniya choli, without tripping on it. It is a big deal. Another big deal? - understanding that its not just the outfit that makes the bride, it’ s about the whole look. Think make-up, think jewelry and of course, the outfit! T oday’s brides are planning their wedding, and hence their entire look, anywhere from six months to two years in advance. “Brides are also getting very serious about outfit sittings. They have realized that to look good on the most

BHARATMATRIMONY TIMES I OCTOBER 2008 I 25

Pic / Amish Thakkar of Fine Art Productions

cover storycover story

BIG Indian The

14 I BHARATMATRIMONY TIMES I OCTOBER 2008

elcome to the Big Indian Wedding. It’s bigger than ever before and the economy seems to have W

no impact on its size or the ‘glazmatazz’ that goes with it. The humble Indian wedding has come a long way in the past five years! Think long guests list – and we mean long! Long as in a regular wedding of 500 to 1500 people. Think different themes for different days as different color outfits for different events. And think colors that you would never have thought a bride might adorn on the most important day of her life. And guess what? Indian weddings in the US have become so big and so special that they now regularly feature in the platinum weddings section of Lifetime Television.

Larger than life. V ibrant. Colorful and oh so making-a-statement. Call it by any other name and the Indian wedding will still mean the same thing – big, bold and beautiful!

So here it is. The big, the bold and the beautiful trends of this exponentially growing market – The Indian Wedding. It’s all here. The trends. The clothes. The food. The pictures. The music. And, of course the jewelry!

Anika Sharma

Larger than life. Vibrant.

Colorful and oh so making-a-

statement. Call it by any other name

and the Indian wedding will still

mean the same thing – big, bold

and beautiful!

BHARATMATRIMONY TIMES I OCTOBER 2008 I 15

Wedding

as cancellations; dealing with too many people in the family without any clarity on who is the final decision maker on many important issues; not really understanding what a theme is and how it can be carried across various elements of the wedding and almost always making a trip to India to get most of the material for the wedding, including ill-fitting wedding outfits! And this entry of the professional couples has all our top-notch vendors extremely happy . Because not only do these couples expect everything to run like a well-oiled machine, they are ready to pay a lot of money for it.

This has also given rise to the use of wedding planners – leading to better planned weddings, more weddings sticking to a plan and a date schedule and making for happier , more relaxed couples on the most important day of their life – their wedding!

Food for thought

This professional trend can be seen in food as well. The Asian Indians in the US are a mixed lot. There are the 1st generation, the 2nd generation and those that have been here long enough to qualify as 2nd generation Asian Indians. And many of them have rarely gone back to India. So their only bonding with their mother country is food!

A couple of years ago, the hottest trend in Indian food, was fusion food! But now, it’s about authentic food (as authentic as possible) but presented in a contemporary setting. “Fifteen years ago, at Moghul Catering, we used to go out of our way to create an ethnic feel for Asian Indian weddings, with props etc. But not anymore. Asian Indian weddings have reached a league of their own. Today Mainstream America knows that Asian Indian W eddings

16 I BHARATMATRIMONY TIMES I OCTOBER 2008

In with the professionals

If there is one trend that can be called the biggest trend by far in the Indian Wedding Industry , it has to be the entry of the ‘professional brides and grooms’. Doctors, lawyers, financial experts and many other such professional Asian Indian Americans are the ones now making the decisions about their own weddings. They are busy working 20-hour work shifts, being 24/7 on their blackberries and expect everything to deliver in life. So the new mindset is, that if “I am paying top dollar for top vendors, I expect top notch work at the time promised and the way it has been promised”. It’s almost like they are bringing with them an ‘MBA approach’ to the Indian W edding scenario.

This is absolutely great news for the industry which till a few years ago was used to last minute weddings as well

The use of wedding planners leads to better planned weddings, more weddings sticking to a

plan and a date schedule and making for happier,

more relaxed couples

cover storycover story

art director

Online


Title:Banners

Brief:Online promo ads

Project:

BM.com, IP.com, Clickjobs.

art director

Advertising


Title:Ads

Brief:Artwork for variousNational & Intl Ads

Project:

India Vision, Vision Asia, TeluguTimesTimes of India etc

art director

Creatives


Title:Innovative arts

Brief:

Project:

Conceptual artwork based on the articles

HR Meet, BM TimesPropertyBytes, Offline & OnlineNewslettere

art director

Freehand


Title:Freehand arts

Brief:Conceptual artwork based on the subject

Project:

HR Meet, PropertyBytes, Offline & OnlineNewsletters

art director

Creatives


Title:Innovative arts

Brief:Conceptual artwork based on the articles

Project:

HR Meet, PropertyBytes, Offline & OnlineNewslettere

art director

Freehand


Title:Freehand arts


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art director

Freehand


Title:Freehand arts


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51.10

First I searched

for Larry in

Yahoo,....

t hen Lycos, Excit e ...

and Info seek. ...

Eventually , I found him

in the bath room!

art director

Tracing


Title:Complicated tracing

Brief:Enhanced vectorising done from bitmap

Project:


art director

Creatives


Title:Display Systems

Brief:Display items for Promotional

Project:

Penquin, Canopy,Pull up, Expo-Fix, Fascia, PopupBackdrop banners

art director

Creatives




Project:

Penquin, Banners

art director

Creatives




Project:

Penquin, Canopy,Pull up, Expo-Fix, Fascia, PopupBackdrop banners

art director

Creatives




Project:

Hoardings, Canopy,Pull up, Expo-Fix, Fascia, PopupBackdrop banners

art director

Newsletters


Title:HR MEET

Brief:News and views for HR people

Project:a promotional monthly newsletterclickJobs.com

art director

Newsletters


Title:PROPERTY BYTES

Brief:Property market reviews for builders

Project:a promotional monthly newsletterfrom IndiaProperty

art director

Covers


Title:TamilTimes

Brief:Tabloid forUS living Tamilians

Project:

Tabloid monthly magazine from Bharatmatrimony

art director

Covers

Title:DesiMatch


Project:US Based Tabloidmonthly magazine

30/25, CPWD Quarters, K K Nagar, Chennai–600 078. Phone: 093826919464, 09380820940 e-mail: [email protected]

UdhayaKumarcreative designerart director

Udhay Portfolio I

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