UCD-Social-Media-Platforms-15thoct2011
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Social Media Platforms & Case Studies Keith Feighery
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UCD Social Media Session - 15th October 2011
Transcript of UCD-Social-Media-Platforms-15thoct2011
Social Media Platforms & Case Studies
Keith Feighery
Outline of Course
• Session 1:Introduction & Overview of Digital and Social Media
• Session 2: Facebook Session• Session 3: Twitter Session• Session 4: Blogging (WordPress) Session• Session 5: YouTube Session • Session 6: Flickr Session
Introductions
Career Summary
• Director of Digital Strategy with Digital Insights• 14 Years experience developing and marketing web
and digital applications• Lecturer with DIT on MA in Digital Media Technologies• Lecturer with Dublin Business School, Griffith College,
Champlain College & IBAT in Online Marketing and Digital Strategy
Contact Details
www.linkedin.com/in/keithfeighery
www.twitter.com/kfeighery
www.faceboook.com/keith.feighery
086 6070274
Current State of Online Usage
Irish Online Stats to Ponder
• 77% of all Irish Internet Users use Facebook (approx 2M)• Tops 3 sites visited are Google (38%), Facebook (19%) , Ryanair (13%)• Average Irish person spends 18 Hrs+ online each month
– 4 hours 10 mins Facebook– 2 hours 51 mins Google– 1 hour 36 mins
• 13% Facebook Users Aged 13-17; 55% Aged 18-35;• 90% of 15-24 YO active on Facebook• 47% of all Facebook Users login Daily• 2.1 M Unique Visitors Each Month to YouTube (400M views)• 400K Twitter Accounts – 80K Daily Users• 480K Users on LinkedIn – 31% login weekly (9% Daily)
Why is everyone talking about Social Media
Traditional Marketing Vs Social Engagement
The Opportunity
• Organisations can engage with customers before and after the sales process
• Support customers online at every stage of the pre and post sale process
• Provide targeted information to customers, which is impossible through broadcast
• Customers can talk about you (Good and Bad)• Customers can support each other online (and
are already doing so)
Key Social Media Platforms
Social Media Landscape
What is Social Media?
Platforms that allow the sharing of content with dialogue and feedback channels deeply
embedded in them
Key Platforms for Customers
• Social/Professional Networks– Facebook & LinkedIn
• Blogging/Micro-Blogging/Lifestreaming– Wordpress, Twitter
• Video, Audio & Photo sharing– YouTube, Vimeo– Flickr, TwitPic, Instagram
• Mobile– Foursquare, Facebook, Twitter, Yelp
It has never been easier for organisations to communicate with audiences online
But they have to use engaging content
How do You interact with Social Media
Be Social – Interact with People & Solicit Feedback and Responses
Organisations need to Focus on behavioural aspects of how and why people use these
channels
How to Influence & Participate in these
Why does everyone talk about Facebook?
Because its absolutely HUGE
800 Million people
And people spend vasts amount of time there (more than any other site in the world)
Time Spent UK
And People want to ‘LIKE’ Businesses there – but WHY?
Reasons you Liked
Facebook Pages
Presidential Candidates
Norris
Mary Davis
Michael D Higgins
Martin McGuiness
Sean Gallagher
Mitchell
Michael D
Charities & Non-Profits
(Some before and afters)
Irish Wildlife Trust - Before
Irish Wildlife Trust - Now
Breast Cancer Ireland - Before
Breas Cancer Ireland - Now
Barnardos - Before
Barnardos - Now
Trocaire – Before
Trocaire - Now
Businesses
Hairy Baby
Hairybaby
Engaging with Fans
Getting People To Respond
WestCoast Cooler
Westcoast Cooler
Fine Gael
Fiann Fail
Labour
• Microblogging platform• Can be incredibly powerful tool for business owners and
marketers• BUT takes time, effort and persistence to build up a
community• It is much more chatty (Dialogue) than Facebook• Businesses need to think about all their constituencies
when using Twitter• Not just for customers – partners, media, pr etc…• Great for thought leadership
What is it?
• Tweet = 140 Characters• @someone – talk to someone (everyone sees it)• DM Someone – prviate message - only the
people FROM and TO see it• RT – retweet – a lot of people retweet content
that others have writter•
It’s a Different Medium Than Facebook – and it can be difficult
Must know what you want to achieve through it and who you will be talking to
Find someone with a function, who has something interesting to say – and can say it
well
And get them to engage at a granular level
Build up community overtime
Twitter Timeline
The Tweet
Twitter Search
Case Studies
Davis
Norris
Michael D
Sean Gallagher
Martin McGuinness
Donal Skehan - Has a Theme
Provides Entertainment & Utility
Businesses
Donal Skehan
Murpys Icecream – Has Theme
Marketing The Business
Murphys Ice Cream
Pat Whelan Butchers
Fallon and Byrne
Garrendenny Lane Design
Twitter Tools
Twitter.com
Tweetdeck
Hootsuite
The Profile
The Feed
Events
Company Page
Company Services
Jobs
Thank You
Contact Details
www.linkedin.com/in/keithfeighery
www.twitter.com/kfeighery
www.faceboook.com/keith.feighery
086 6070274
