April 2013

Contents

Ethics Leadership ............................. 1

Upcoming Student Opportunities ..... 1

The Responsible Company: What We've Learned from Patagonia's First 40 Years ........................................... 2

2013 United States Air Force Academy National Character and Leadership Symposium ...................................... 2

Student Honor Code ......................... 2

UCCS Daniels Fund Business Ethics Case Competition ............................. 3

Ann Tenbrunsel ................................ 3

Second City RealBiz shorts .............. 3

Ethics Fellows Faculty Workshops ... 4

Upcoming Events/Calendar .............. 4

Important Dates & Events

April 11-12 - Daniels Fund Ethics Initiative Consortium Case Competition

April 12 - CEBA Annual Awards event

April 15 - Golf Management Ethics Speaker at UCCS

April 17 - Conscious Capitalism Conference

April 30 - Last Faculty Ethics Resource Workshop of the academic year

May - Ethics workshop with University of New Mexico

Please visit the Events Page on the UCCS Ethics Initiative website to stay abreast of all our upcoming events.

UCCS College of Business

Ethics Leadership Speaker Series

February 19, 2013

February's Ethics Speaker Event, with 150 attendees on the UCCS campus, was co-sponsored by the College of Business Daniels Fund Ethics Initiative and the Colorado Ethics in Business Alliance (CEBA) .

Air Force General (retired) Victor E. “Gene” Renuart, a 39 year Air Force veteran who led NORAD and commanded the 76th Tactical Fighter Squadron, spoke on the “Ethics of Command”. General Renuart, a decorated U.S. Air Force general and former commander of the North American Aerospace Defense command, shared his experiences and the lessons he learned about leadership during his long and distinguished career.

“In his daily life, Gene Renuart exemplifies a cornerstone of leadership and ethical decision making,” Venkat Reddy, dean, UCCS College of Business, said. “He related his experiences in the military and business to the principles of the Daniels Fund Ethics Initiative and demonstrated how these principles can become part of our everyday lives.”

Renuart’s Air Force career culminated as commander of NORAD and US Northern Command. In this position, he was responsible for providing for the homeland defense and defense support to civilian authorities for the United States and for partnering with Canada and Mexico in North American security issues. He was also responsible for building the interagency cooperation necessary to support more than 55 government partners and 53 states, districts, and territories.

Since retiring, General Renuart serves in the private industry sector as a consultant on military matters, homeland security, energy, and leadership. He serves both locally and nationally as a member of various philanthropic boards, as an advisor to local Colorado Springs industry, and is a member of Gov. Hickenlooper’s Colorado National Defense Strategy Council.

Please view a video of the event at the following

link: "Ethics of Command"

UPCOMING UCCS STUDENT OPPORTUNITIES

April 11-12th

Daniels Fund Ethics Initiative Consortium Case Competition

in Denver, Colorado

April 12th

Colorado Ethics in Business Alliance 2013 Awards Luncheon in

Denver, Colorado

April 15—16th

Professional Golf Management Ethics Speaker at UCCS

Donna Orender, former President of WNBA and Senior Vice President/Office of the Commissioner PGA Tour, will be talking about her ethical experiences and Ethics in the Golf Industry.

April 17th

Conscious Capitalism Conference in Boulder, CO

Student Engagement Activities SPRING 2013

NEWSLETTER

The annual National Character and Leadership

Symposium brought together scholars, military leaders,

corporate executives, and world-class athletes among

others in order to explore a character related theme based

on the United States Air Force Academy’s institutional

outcomes. The three-day symposium provided the

opportunity for Academy personnel, visiting

university students and faculty, and community members

to experience dynamic speeches and take part in group

discussions in order to enhance their understanding of the

importance and challenges of sound moral character and

leadership.

The best leaders tell great stories which energize,

enlighten and equip others for action. At NCLS, speakers

orient leaders to see themselves and their world

differently, recognize opportunities for character and

leadership development, and emerge as great leaders

whose decisions and actions will shape a better future.

UCCS had 10 students, one faculty, and one staff attend.

Four selected UCCS undergraduate students stayed on

the academy with the cadets in order to gain the full expe-

rience,

Page 2

Vincent Stanley, Patagonia's vice president of marketing

and co-author of "The Responsible Company," spoke

about environmentally responsible business practices as

well as Patagonia's mission statement to "build the best

product, cause no unnecessary harm, use business to

inspire, and implement solutions to the environmental

crisis."

The program was open to all UCCS students, faculty and

interested community members for his talk and the

reception that followed allowed for one-on-one queries.

Over 98 attendees were engaged in a lively interactive

Q&A with questions regarding best practices and lessons

learned. One question in particular revealed the culture

of change from “surfer/climbing dudes” to an internation-

al ethical corporation was at times haphazard and full of

missteps that generated the inspiration for employees

and owners that are enjoyed at the firm today.

Stanley described steps businesses large and small can

take to thrive in uncertain times while reducing social and

environmental damage. His speech included strategies

to improve the quality of a business, ways to reduce

harm, and how companies can impart meaningful work

to their employees. Mr. Stanley, nephew of Patagonia

founder Yvon Chouinard, has worked for the company

since its inception in 1973.

A student committee in the College of Business conceived

and drafted an Honor Code that will be launched in the

College of Business in Fall of 2013. Students will strive to

build successful futures with PRIDE:

Professional and Academic Accountability

Respect Integrity Demonstrate Courage Excellence

APRIL 2013 Page 3

In cooperation with the UCCS

Student Chapter of Center for

Public Trust, Ann Tenbrunsel

spoke of when confronted with an

ethical dilemma, most would like

to think they would stand up for

their principles. Unfortunately,

people are often not as ethical as

they think. In Blind Spots: Why

We Fail to Do What’s Right and

What to Do About It, leading business ethicists Max Bazer-

man and Ann Tenbrunsel examine the ways we overesti-

mate our ability to do what is right and how we act unethi-

cally without meaning to.

During a student workshop, 38 students heard about the

nature of ethical failures in the business world and beyond.

By recognizing how people fail ethically, Ms. Tenbrusel was

able to illustrate to students how they can become more

ethical, thereby bridging the gap between who they are and

who they want to be.

Ms. Tenbrusel also spoke about how ethical standards shift,

how we neglect to notice and act on the unethical behavior

of others, and how compliance initiatives can actually pro-

mote unethical behavior. She facilitated student understand-

ing of their "should self" (the person who knows what is cor-

rect) from their "want self" (the person who ends up making

decisions) that causes questionable actions.

February 26, 2013

The case revolved around a business dilemma that had an

ethical problem that needed to be resolved. Each team was

asked to identify the key stakeholders, as well as the

financial, legal, and ethical considerations that had to be

taken into account while finding a solution to the business

dilemma at hand. Teams were asked to assume a particular

identity (e.g., company employees and/or consultants) and

then offer solutions and/or recommendations to a specific

identified target audience (e.g., company executives and/or a

board of directors) on how the business should proceed.

Presentations were 15 minutes long followed by 10 minutes of

Q&A from the judges.

The judges included

representatives from

the Colorado Springs

City Council, Harris

Corporation, and local

businesses. The top

finishers were as

follows:

1st Place: Wesley Walters & Brett Drefs

2nd Place: Kayla Ross & Chelsy Hodge

3rd Place: Cory Coverdell & Julia Webb

The following teams are recognized for their participation:

Craig Prue & John Anthony Amis

Scott Griffee & Leighna Hubbard

Jessica Sandoval & Chelsey Muth

Hussain Albahrani & Ian Brands

Second City Communications RealBiz Shorts now available for UCCS Faculty and Instructors

Why not address important issues

through funny, engaging videos?

The UCCS Ethics Initiative has now

made available to faculty the

Second City Communications (SCC)

RealBiz Shorts– a series of short,

funny, cutting-edge videos designed

to help improve the understanding of

ethics and compliance cultures by using social learning tech-

niques to draw attention to key policies and resources, increase

retention through their messaging, and change perceptions

around these important issues.

Studies show that humor is able to increase the message heard,

retained and shared. These shorts reflect common challenges

that are happening in the workplace and across industries. A

College of Business faculty member has already remarked that

“these [videos] have been beneficial for me.”

First Place Winners (left to right) - Wesley Walters & Brett Drefs

Faculty advisor and judges with Dean Reddy

UCCS Daniels Fund Ethics Initiative Staff

Dean Venkat Reddy, Team Lead vreddy@uccs.edu, 719.255.3113

Tracy Gonzalez-Padron, PhD Director Ethics Initiative

tgonzale@uccs.edu, 719.255.3794

Elisabeth Moore, MBA Program Coordinator

emoore@uccs.edu, 719.255.5168

Jeff Hourihan, Graduate Student Assistant jhouriha@uccs.edu, 719.255.5168

Established Collaborations

On UCCS Campus

2012-13 Daniels Fellows Albert Batten, PhD Charles Beck, PhD

Margaret Beranek, PhD Cathy Claiborne, PhD Robert Hirschfeld, PhD Peggy McNulty, MBA Colleen Stiles, MBA

Gordon Stringer, MBA

Net Impact

Daniels Scholars

In Our Community Junior Achievement

Pikes Peak Community College Colorado Ethics in Business Alliance

Daniels Fund Ethics Consortium Partner Universities

Colorado State University New Mexico State University

University of Colorado Colorado Springs University of Denver

University of New Mexico University of Northern Colorado

University of Utah University of Wyoming

University of Colorado at Colorado Springs 1420 Austin Bluffs Parkway

Colorado Springs, CO USA 80918–3733

Ethics—The Ultimate Business Advantage

ethics@uccs.edu

Ethics Initiative Website

Page 4

Additional Upcoming Events

“Accounting and Ethics” UCCS College of Business Ethics Fellow Cathy Claiborne, PhD Chair , Accounting and Finance Department will present best practices and experiences around teaching ethics to UCCS faculty and local community college faculty/instructors.

Faculty and instructors from UCCS and southern Colorado local com-munity colleges with the University of New Mexico in Santa Fe, NM

UCCS College of Business Ethics Fellows continued to present best

practices and experiences concerning teaching ethics to faculty, com-

munity college colleagues, and (when the topic was appropriate) staff

members. The attendance of faculty from outside the College of

Business and UCCS continues to grow with each event. So far in the

2012-13 academic year over 85 faculty have attended and one final

luncheon is still to occur.

January 28th

Ethics Fellow Peggy Knock-McNulty, MBA presented student

academic honesty results. During the workshop the why, how,

research questions, methodology and the subsequent graduate and

under graduate results showing the top 5 values, as well as

implementation ideas were explored.

February 13th

Ethics Fellow Robert Hirschfeld, PhD presented “Cases as Means of

Understanding How to Apply Ethical Concepts”. Various ethics cases

were reviewed through the lens of implementation in the classroom

and the resulting experience.

March 11th

Ethics Fellow Albert Batten, PhD presented, “Do You Really Know

your Ethics?” Attendees were asked to review their own ethical

viewpoints and were challenged to do an ethics audit to see how

relevant those viewpoints still are. The workshop challenged faculty to

ask themselves whether their viewpoints were still current or whether

an update to their personal philosophy was required.