Ucc504 business research methods action research 230413
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Action Research :Overview
Action Research :Overview
UCC504 RESEARCH METHODS
byStephen Ong
Visiting Professor, Shenzhen UniversityVisiting Fellow, Birmingham City University Business School, UK
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• Introduction to Action Research
• Introduction to Action Research11
• Action Research Process• Action Research Process22
• Action Research Thesis• Action Research Thesis33
Today’s Overview
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“No action without research; no research without
action.”
—K. Lewin, cited in Adelman, 1993, p. 8
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1.INTRODUCTION TO ACTION RESEARCH
1 - 4
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(WHYTE, 1991)
“It is important, both for the advancement of science and for the improvement of human welfare, to devise strategies in which research and action are closely linked”
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Brief History
Kurt Lewin (1934) coined “action research” America: Dewey & progressive education
movement United Kingdom: Curriculum reform Australia: Collaborative curriculum
planning
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Figure 5.1 The research onionSource: © Mark Saunders, Philip Lewis and Adrian Thornhill (2008), reproduced with permission
Action Research as Research Strategy
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What Is Action Research*?
A family of research methodologies which pursue action (or change) and research (or understanding) at the same time. It uses a cyclic process alternating between action and critical reflection
In later cycles, methods, data, and interpretations are continuously refined in light of understanding developed in earlier cycles
*Dick, Bob (1999) What is action research? Available on line at http://www.scu.edu.au/schools/gcm/ar/whatisar.html
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Figure 5.2 The action research spiralSource: © Saunders et al. (2009), reproduced with permission
The Action Research Spiral Cycle Process
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Credo for Reflective Practice Everyone needs opportunities for
professional growth. All professionals want to improve. All professionals can learn. All professionals assume responsibility for
professional growth and development. People need and want information about
their performance. Collaboration enriches professional
development.
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What Is Action Research?
It is emergent, taking shape as understanding increases
It is iterative, converging towards a better understanding of what happens
In most of its forms Action Research is participative (change is usually easier to achieve when those affected by the change are involved) and qualitative
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Types of Action Research
Participatory Action Participants in a
programme or institutions together design and implement a research project in order to make recommendations for changing practice.
Political Action Citizens do research to
work for social change with regards to issues of power.
Always concerned with questions of importance, and encourages progress toward particular
social goals.
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Overview of Action Research Action research is deliberate,
solution-oriented investigation that is group or personally owned and conducted.
It is characterized by spiraling cycles of problem identification, systematic data collection, reflection, analysis, data-driven action taken, and, finally, problem redefinition. (Johnson, B. 1993)
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The Action Research Cycle
As a research method, action research is cyclical. It assumes that understandings and actions emerge in a constant cycle.
“Action research involves the improvement of practice, of the understanding of practice, and of the situations in which practice occurs”.
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The Action Research Cycle
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Stages in Action Research 1-3 Stage One: Problem Identification:
Acknowledge an inequity and the need for change. Can be an existing problem,
or a newly emerged issue. Stage Two: Evaluation:
Develop and carry out methods for evaluating the breadth and depth of the inequity
Stage Three: Recommendations: Based on the Evaluation, provide specific
recommendations for change and/or continued evaluation.
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Stages in Action Research 4-6 Stage Four: Application/Practice:
Work with the powers that be to take action and institutionalize the recommendations.
Stage Five: Reflection: With changes in place, reflect on ways in which new
practices affect the organization or the issue. Concurrently, reflect on what you, as an individual researcher, and/or the team learned from the process of the research.
Stage Six: Consideration of New Questions: Acknowledge and dialogue about new questions that
have emerged from the changes. Have the changes worked? Are there any shortcomings? Did the team uncover additional issues or inequities in the process of the AR?
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Methods You can collect qualitative or
quantitative data Quantitative makes comparisons
between variables Qualitative tries to describe a
phenomenon Action Research is most often
qualitative
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How to Study the Problem
Describe your plan, including the materials and methods you will use
Describe learning theories or perspectives embedded in your plan
Justify how your plan is consistent with a specific issue perspective
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The Participants Include the numbers and
characteristics of participants in your project
Explain how the makeup of your sample compares to the population
Include special characteristics of population / variables or issue that might be of interest
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The Setting Describe the environment where you
will conduct your project
Include the location, size, and any information that might of interest to the reader
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Your Methods Describe details of how your plan will
unfold and who will be responsible for the various parts of the plan
Be specific enough to give a good idea of how you envision your plan happening
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Reflection/Analysis
Reflect on ways in which new practices affect the issue
Reflect on what you learned from the process of the research
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Consideration of New Questions
Acknowledge and dialogue about new questions that have emerged from the changes
Have the changes worked? Are there any shortcomings? Did you uncover additional
issues or inequities in the process
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Issues & Recommendations Be explicit about the research method.
Action Researchers must be clear about their framework of ideas, the method, techniques that they are developing, and provide rich and clear evidence from their reflections
Proper documentation is important Explicit criteria should be defined
before performing the research in order to later judge its outcomes.
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2.THE
ACTION RESEARCHPROCESS
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Action Research Steps
1. Identify a problem or
research topic
2. Set the problem or research
topic in a theoretical context
3. Make a plan for data
collection4. Begin to collect and analyze
data
5. If necessary, allow the
question or problem to
change as you collect data
6. Analyze and organize the data
7. Report the data8. Make your
conclusions and recommendations
9. Create a plan of action
10. Put your plan into action and evaluate
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1. Finding the Problem
1. Problems must first be identified
2. Define the problem – seek to understand the nature of the situation and understand causal factors
3. A problem is a difference between present state and desired state
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Problem Definer Present state:
Desired state:
Objective Facts Consequences Relevant or Related Facts
The problem:
Restate the problem:
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2. Review Literature / Theoretical Context
1.Find a good library or journal database
2.Locate possible sources
3.Peruse your sources
4.Read and take careful notes
6.Organise notes and look for emerging
themes7.Express emerging
themes with declarative sentences
8.Create an extremely rough first draft
9.Start the revision process
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3. TYPES OF DATA COLLECTION
1. Log or research
journal
2. Field notes
3. Checklists
4. Rating checklists
5. Rubrics
6. Conferences and
interviews
7. Video and audio
recordings
8. Data retrieval charts
9. Maps
10.The arts
11. Archival data
12.Surveys
13. Attitude and rating
scales
14.Online platforms and
class journals
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Qualitative Data Collection Techniques
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4. DATA ANALYSIS : ACCURACY AND CREDIBILITY
1. Record your observations carefully and precisely
2. Describe all phases of data collection and analysis
3. Make sure you record and report everything that is
of importance
4. Be as objective as possible in describing and
interpreting what you see
5. Use enough data sources6. Use the right kinds of data sources
7. Look long enough and deep enough
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4. DATA ANALYSIS : Validity, Reliability, and Triangulation
Validity = the degree to which a thing measures what it reports to measure
Triangulation = looking at something from more than one perspective
Reliability = the degree to which a study or experiment can be repeated with similar results
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4. DATA ANALYSIS : Generalizability
Degree to which behaviour of one group can be used to explain the behaviour of a wider group
Generalizability is not the goal of action research. Instead, it is to: understand what is happening in
your organisation or team determine how to improve things in
that context
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5. Inductive Analysis Inductive analysis = to look at a field or
group of data and try to induce or create order by organizing what is observed into groups
Look for repeating patterns and themes to help them understand it the bit of reality that you are observing
In using inductive analysis, initial categories should be flexible as later data may change their nature and composition.
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Correlational : Seeks to determine whether and
to what degree a statistical
relationship exists between 2 or
more variables . Used to describe an existing
condition or event in the past.
Quasi-experimental: Like true experiment; but
no random assignment of subjects to groups
Pre-tests and matching used to ensure comparison groups are relatively similar
6. Quantitative Research Designs3 Quantitative research designs fit the AR paradigm:
Causal-comparative:
Used to find reason for
existing differences between
2 or more groups Used when random
assignment of participants
for groups cannot be met Like correlational research,
used to describe an existing
situation Compares groups to find a
cause for differences in
measures or scores
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Quantitative Data Collection Techniques
1. Researcher-made tests
2. Standardized tests
3. Institution-generated reports
4. Attitude scales
5. Likert scales
6. Semantic differential
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7. Action Research Report
Reporting Qualitative Data
Create a picture
Transform data into a digestible whole
Describe meaningful trends, patterns, and categories
Reporting Quantitative Data Use numerals to report
dates, time, counts, quantities, scales, money …
Arithmetic data are reported in descending order.
Tell what you are observing first; the total number before you report categories; be consistent with the order of gender or other categories
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Outline of Action Research Report
1. Area-of-focus statement
2. Related literature3. Definition of
variables4. Research
questions5. Description of
intervention or innovation
6. Data collection7. Data
considerations8. Data analysis
and interpretation
9. Action plan
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8. CONCLUSIONS & RECOMMENDATIONS
1. Conclusion = reasoned
deduction
2. Based on data you have
collected and reported
3. Synthesizes and explains
important data
4. Recommendation = general
suggestion for choice or
action based on findings
5. Conclusion and
recommendations often
similar
Implications for Future Research Good research often results
in many new questions Describe possible future
related research projects
Evaluation of the Study No such thing as a perfect
result Evaluate the effectiveness of
the current study Describe how it might be done
differently Strengths, weaknesses,
limitations
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9. DESIGNING A NEW PLAN OR PROGRAMME
Five possible outcomes of an Action Research project:
1. Greater understanding of the situation, employees or persons in general
2. The discovery of a problem 3. A plan, programme, or method is found to be
effective 4. A plan, programme, or method is found to need
modification 5. A plan, programme, or method is found to be
ineffective
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10. Developing Action Plans
Reflect: “Based on what I have learned from this investigation, what should I do now?”
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Steps to Action
1. Summarizing findings
2. Recommending action
3. Determining responsibilities
4. Sharing findings with colleagues
5. Ongoing monitoring (data collection)
6. Creating timeline
7. Developing resources
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Steps-to-Action Chart
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Levels of Action Planning Individual
curriculum development, implementation
instructional & assessment strategies group management strategies/plans community involvement
Team colleagues, administrators,
stakeholders Organisation-wide
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Action Should Be Ongoing
Taking action is a regular part of work based on formative feedback often intuitive and informal
Reflection What were the intended and unintended
effects of your actions?
What work issues arise from what you have learned about your practice?
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3.THE
ACTION RESEARCHTHESIS
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THE ACTION RESEARCH THESIS Format
Abstract
CHAPTER I – INTRODUCTION
CHAPTER II - REVIEW OF THE LITERATURE
CHAPTER III – METHODOLOGY
CHAPTER IV – FINDINGS
CHAPTER V - DISCUSSION
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CONCLUSION
“Action research is a process that gives credence to the development
of powers of reflective thought, discussion, decision and action by
ordinary people participating in collective research on ‘private
troubles’ that they have in common.”
(Adelman 1993)
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Core Reading MILLS, GEOFFREY E. (2011) ACTION RESEARCH, 4TH
EDITION, PEARSON JOHNSON, ANDREW P.(2012) A SHORT GUIDE TO
ACTION RESEARCH, 4TH EDITION, PEARSON COOPER, D.R. AND SCHINDLER, P.S. (2011) BUSINESS
RESEARCH METHODS, 11TH EDITION, MCGRAW HILL SAUNDERS, M., LEWIS, P. AND THORNHILL, A. (2012)
RESEARCH METHODS FOR BUSINESS STUDENTS, 6TH EDITION, PRENTICE HALL.
SAUNDERS, M. AND LEWIS, P. (2012) DOING RESEARCH IN BUSINESS & MANAGEMENT, FT PRENTICE HALL.
LEEDY, P.D. AND ORMROD, J.E. (2013) PRACTICAL RESEARCH, 10TH EDITION, PEARSON
GLESNE, C.(2011) BECOMING QUALITATIVE RESEARCHERS, 4TH EDITION, PEARSON
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QUESTIONS?