UC Class #2 lecture
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Transcript of UC Class #2 lecture
Sports Public RelationsLecture: 10.4.11
University of CincinnatiBy Jackie Reau
Current Events Quiz #1
SID Team Discussion
Military & Miscellaneous
Turn in Bios
Any questions
PR Planning
Objectives (what we will accomplish)Key Messages (what we will say)Target Audiences (who do we want to receive our message)Tools (what communications vehicles will we use)Initiatives (tactics to be used to communicate)Timeline (what do we need to do and when)Budget (how much will we make/spend)Measurement (how will we deem the plan a success/failure)
Announcement of a new head coach
*Create the PR Plan
PR Planning: Pink Ribbon Game at Women’s Soccer
Objectives (what we will accomplish)Key Messages (what we will say)Target Audiences (who do we want to receive our message)Tools (what communications vehicles will we use)Initiatives (tactics to be used to communicate)Timeline (what do we need to do and when)Budget (how much will we make/spend)Measurement (how will we deem the plan a success/failure)
Goal #1: Raise $500 for local American
Cancer Society chapter
Goal 2: Front Page Newspaper Coverage
In-class presentations
Covering a Live Game
*Research both teams*Design theme for your story
*Create system for tracking game*Quickly and correctly write the
game wrap*Source other references
Assignments for week of 10/11
•Write a one-page, typed, double-spaced news release on your Pink Ribbon game promotion•Attend a live sporting event, provide research, notes and a 250-word game wrap with a photo of you at the event
–Both DUE on 10/18
Look for my weekly emails on Thursdays…