UB_The Private Bank style guide

The Private Bank Style Guide

The Private Bank was designed for individuals with ambitious wealth goals and the need for a partner who can help them get there. At Union Bank, it’s our most premium offering, and our service reflects that status: focused and tailored advice, challenging and empowering conversations, deep expertise and experience, and enduring relationships.

This style guide will help bring The Private Bank’s brand to life in every aspect—from the web to the real world—and express what makes it different from competitors. Inside you’ll find the elements of our verbal and visual identity that guide us in communicating to our clients in a rich and robust way, across every channel.

Let’s begin.

Introduction to The Private Bank

3Union Bank The Private Bank Style Guide | Introduction to The Private Bank

This guide was created to help us bring The Private Bank brand to life in our communications. Whether you’re at an agency, on an internal team, or connected to The Private Bank in another way, this guide helps ensure consistency and clarity across everything we create.

Inside, you’ll find everything you need, including:

• Our brand strategy, which articulates our purpose and method for success, and informs the way we express our brand, visually and verbally

• A guide to our verbal identity, including guidance and tactics around what we say and how we say it

• A guide to our visual identity of The Private Bank, including guidance on use of the logo, color, graphic devices, photography, and other creative considerations

• A selection of touchpoints that will help you understand the look and feel of our brand across the diversity of communications we create

• We’ll include design intent imagery that illustrates how we bring our brand to life

• And we’ll include prescriptive guidance for key touchpoints, which pairs design intent with instruction

How to use this guide

Table of Contents

Introduction to The Private Bank 2How to use this guide 3

The Private Bank strategy 5Value proposition 6Creative platform 7

Verbal identity 8Audiences 9What is messaging? 10Introduction to our messaging 11Messaging platform 12Communications tactics 13Communications process 14Communications checklist 15Word bank 16

Visual identity 17The Private Bank visual identity 18Logo 19Logo versions 20Logo specifications 21Incorrect logo use 22Color 23Color palette 24Secondary color palette 25Color usage 26Typography 27Typeface 28Typography standards 29Graphic device 31Graphic device specifications 32Graphic device usage 34Photography 37Primary photography style 38Secondary photography style 42

Touchpoints 44Website homepage 45Website secondary page 46Core brochure 47Rack brochure 48Signage 49Flyer/slick 50LIFE Wealth Cycle icon 56Print ad 59Poster 63PowerPoint template 66

5Union Bank The Private Bank Style Guide | The Private Bank strategy

As part of our evolved affluent strategy, we have clarified the unique value we provide clients as The Private Bank. Our refined strategy helps us more clearly articulate what is authentic, relevant, and differentiated about our offering.

Use this section to understand the “why” behind everything we say and do.

The Private Bank strategy


At the heart of The Private Bank experience lies our value proposition. It is a concise articulation of what the Private Bank is, and why clients should choose us. Everything in this guide has been created with this statement in mind.

Value proposition

We are driven to build lasting relationships by creating and actually implementing objective and customized strategies to help our clients achieve their goals and dreams.


Our value proposition inspired our creative platform. The creative platform shares how we capture who we are in our expression—both visual and verbal. This idea should be evident in everything we create.

Creative platform

The Private Bank is: A partner that challenges you to realize your future.

Making clients feel:• Challenged, and therefore

empowered

• Informed

• Serviced and special

8Union Bank The Private Bank Style Guide | Verbal Identity

Our verbal identity lends consistency and clarity to our communications at The Private Bank. It also allows us to set ourselves apart from competitors. Our verbal identity covers what we say and how we say it, so use it to organize and inspire your creativity.

Verbal identity


Before we look at our messaging, we want to put ourselves in the mindset of the clients we’re talking to. It helps us anticipate and address their wants, needs, and desires, so that we show we’re listening, and that we care about them. This approach is central to our brand.

So before you write, think about our clients. They:

• Have substantial assets that create a great deal of complexity and thus require individually tailored solutions

• Demand that advisors address immediate and long term objectives, specifically wealth transfer concerns and generational implications on family capital preservation

• Spread their wealth across several different advisors

• Vary considerably across the age and demographic spectrums

• Want to insure consistent returns while maintaining financial flexibility and liquidity; and, in general, need much more sophisticated financial services offerings

• Are time-starved and are looking for simple but effective ways to simplify their financial lives

Audiences


Messaging is one piece of our verbal identity; it is the bridge between our strategy and our expression. Our messaging is our foundation; it captures the key concepts we want to convey to our audiences and helps us ensure a living and flexing expression that is aligned with our strategy.

What is messaging?

Foundation (internal-facing)

Living and flexing expression (for internal and external audiences)

CopyStrategy Messaging Campaign

The authentic, relevant, and differentiated elements of our brand that drive everything we create, communicate, and do.

Culminates in our brand value proposition

The larger ideas that inspire what we communicate, informed by our strategy.

Not the actual copy used in our communications

A unifying concept that expresses our messaging across multiple touchpoints.

Designed to achieve a specific organizational objective; runs for a defined period of time

The actual words our audiences will read across communications and touchpoints.

Whether tied to a campaign or not, copy should always express our messages


Introduction to our messagingOur messaging for The Private Bank is built from the three key messages of the MUFG messaging platform: strength from discipline, dynamic relationships, and propelling positive change. These three ideas link directly to our strategy and should be the foundation of everything we write and say.

The next page outlines specific examples of how we can use these messages to communicate.

Foundational messages These messages highlight our distinguishing factors and describe our unique value and the environment we provide. You can use them alone or to ground our forward message.

Forward message This message captures our larger purpose, why we go to work every day, and what drives us collectively. It can be used with a foundational message, but may take the lead in some communications.

Strength from discipline

Foundational message 1 (What makes us different)

Dynamic relationships

Foundational message 2 (How we work together)

Propelling positive change

Forward message (Why we do business)


For each of our messages, we have outlined key considerations to keep in mind when you are communicating. These ideas can guide you in everything you write and say.

Remember, you don’t have to use every example. In fact, you don’t have to use every message, every time. Instead, choose your messages based on the immediate needs of your audience and communication channel.

Messaging platform

Strength from discipline• Use this message as the backbone to claims

about service and personal goals

• Bring clients into our process so they see the intentional, strategic way we work, but make sure to explain every step clearly

• Reference our LIFE Wealth Cycle and other planning and gap identification tools as the fundamental processes we use to deliver custom solutions

Dynamic relationships• Start with our service differentiators: “actually implementing,”

“professionally challenging”

• Show how today’s efforts impact the long term

• Showcase how we professionally challenge clients so they feel empowered

• Share how we use gap analysis tools to ensure all of their financial dots are connected

• Back up communications with client stories as proof points of commitment and enduring relationships

• Focus in on our role as a trusted advisor

Propelling positive change• Elevate this message to stand out amongst

competitors’ communications around service

• Acknowledge that change is personal, and make sure that the “positive change” we reference is always relevant to the audience

• Showcase stories that highlight how our service differentiators (challenging, implementing) lead to success


Communications tacticsJust as our messaging considerations guide us in what we say, our communications tactics tell us how we say it. Use these three key principles to build our brand in every conversation and communication.

1. Professionally challenging conversations

2. Show, don’t tell

3. Clear and concise

We provide a personal level of service, but we make sure our clients feel confident that we are not just a friend, we are a trusted advisor with sophisticated thinking, valuable guidance, and the prerogative to challenge them to reach their ambitions. This approach allows us to ask tough questions, and activate meaningful results.

Instead of simply talking about drivers of personalization and customization, use your understanding of our audiences to inform your communications approach. Remember that clients at different ends of the spectrum will have different needs, so tailor your approach accordingly.

Think of transparency and authenticity as your hallmarks, and let them inform every interaction. Be straightforward, treat your clients like peers, and add value by clarifying areas of complexity based on the sophistication level of your audience.

• Don’t shy away from making a confident claim or sharing a focused point-of-view

• Use respect and tact in targeted conversations, reinforcing our discreet service

• Avoid overly informal and conversational language

• Use details relevant to personal lifestyle and goals; think about core affluent vs. high-net worth

• Avoid generalizations whenever possible

• Match frequency and content of communications to the client’s unique needs

• Be honest about abilities, options, and advice

• Make decisions easier with clear layouts of pros/cons, risks vs. rewards

• Balance credibility with clarity by using relevant industry terms and adding explanation as needed

• Try using punctuation in headlines to express a sense of confidence, concision, and precision


Follow these key steps before you write:

1. Identify your communication goal

Are you writing an advertisement? Website copy? Product specs? Some pieces are more informational, and some are more emotional. Defining your goal will help you choose the right message.

2. Keep your audience in mind

Imagine who will be reading your piece—review page 9 and think about what matters most to them. Use the audience overview to gain a deeper understanding and to get in the right mindset before you write.

3. Choose the message(s) to highlight

Which message from the platform on page 12 is most relevant based on the audience and goal? If you are leading with one message, try supporting it with another to create a richer communication. We typically pair our forward message with one or both of our foundational messages to balance fundamentals and forward thinking.

4. Write with our communication tactics in mind

Use the checklist on the next page to make sure that your communication supports our creative platform and reflects the brand.

Communications process


Ask yourself these questions as a final check to make sure you are on brand:

Connecting with audiences:

• Did you think about who our customers are and what they want?

• Did you connect what differentiates The Private Bank to what’s most top-of-mind for your audience?

Using our verbal identity:

• Will your audience walk away with an understanding of one or more of our brand messages?

• Did you convey our personality in your writing through the communication tactics?

Communicating our brand strategy:

• Did you support and suggest the idea that The Private Bank is “a partner that challenges you to realize your future”?

• Did you leave audiences feeling challenged and therefore empowered, confident, serviced, and special?

Communications checklist


If you need inspiration, use the following words and phrases to get started:

Word bank

Strength from discipline

Dynamic relationships

Propelling positive change

empowering decisions

intention

purposeful

reason and confidence

strategic advice

matching moves with ambitions

preparation and forward thinking

mapping

planning

LIFE Wealth Cycle for a lifetime of advice

active

deep experience and expertise

insights on investing

objectives

deliberate

challenging conversations

identify financial gaps

focus and follow-through

partnership

always on your side

ongoing interaction

input and feedback

enduring relationships

responsive

there with you

actual implementation

work side-by-side

be open

engage and guide

together

steps forward

specific goals

target

achieve

wealth ambitions

financial future

on track for tomorrow

align and advance

financial health

positive results

reach

wealth in reach

daily decisions for lifelong performance

smart, thoughtful wealth plans

17Union Bank The Private Bank Style Guide | Visual Identity

Our visual identity has a simple, elegant look and feel that is expressed through our logo, color palette, photography, and more. It reinforces our brand strategy and creative platform, differentiates The Private Bank offering from Priority Banking, and connects us to the MUFG and Union Bank brands.

Visual identity


Our visual identity is one of the first elements of our brand that clients notice. It conveys the elevated experience we provide, and reinforces our connection to MUFG and Union Bank. By building from our creative platform, we know that our visual identity helps us instill a feeling of confidence, a sense of empowerment, and the understanding that they are receiving special service as clients of The Private Bank.

We have several assets in our visual identity to create a rich and inviting world in every communication at every touchpoint. (Refer to pages 40 on to see how it comes to life.)

The following section informs what you create, and makes sure that you are communicating what is most compelling for our clients. Consistent, deliberate use of our assets emphasizes these points and supports what we stand for.

The Private Bank visual identity

You’ve spent your life accumulating wealth. And, no doubt, that wealth now takes many forms, sits in many places, and is managed by many advisors. Unfortunately, that kind of fragmentation creates gaps that can hold your wealth back from its full potential. The Private Bank can help.

The Private Bank uses a proprietary approach called the LIFE Wealth CycleSM to find those gaps—and help you achieve what is important to you.

To learn more, contact Elaine Cramer, Vice President and Private Banker, at [email protected] or 415-380-6081, or visit unionbank.com/private.

My wealth. My priorities. My partner.

W E A LT H P L A N N I N G I N V E S T M E N T S 1 R I S K M A N A G E M E N T 1 T R U S T & E S TAT E S E R V I C E S B A N K I N G

1 Clients requiring investment management, brokerage or insurance services will work directly with one or both of the following MUFG Union Bank, N.A., subsidiaries: HighMark Capital Management, Inc., an SEC-registered investment adviser; or UnionBanc Investment Services LLC, a registered broker-dealer, investment adviser, member FINRA/SIPC; or its insurance division, UnionBanc Insurance Services, California State Insurance License No. 0817733. Non-deposit investment and insurance products: • Are NOT deposits of or guaranteed by the Bank or any Bank a� iliate • Are NOT insured by the FDIC or by any other federal government agency • Are subject to investment risks, including the possible loss of principal invested.Wills, trusts, foundations, and wealth planning strategies have legal, tax, accounting, and other implications. Clients should consult a legal or tax advisor.

©2016 MUFG Union Bank, N.A. All rights reserved. Member FDIC. Equal Housing Lender. Union Bank is a registered trademark and brand name of MUFG Union Bank, N.A.

Disclaimer

Photography

Graphic device

Typography

Logo

Advertising example


Our logo is our unique signature and is one of the most recognizable assets in our visual identity. It connects us to our parent brand, Union Bank, and reflects the premium and client-focused nature of our offerings.

Consistent use of the logo, both on its own and within communications, builds awareness and understanding of The Private Bank among our clients.

Logo


Primary logo

Our logo uses metallic gray to add elegance to our communications. However, depending upon the particular application, the use of metallic may not be possible (on screen, for example), so other forms of the logo can be used. See below for guidance for use in these instances:

• Spot: Use in print applications, particularly high-end brochures, invitations, stationery, signage, etc. Pantone 877 (Metallic) is the preferred spot color. Pantone Cool Gray 8 may be used as a non-metallic alternate

• CMYK: Use in print applications where the use of spot ink is not possible or would not reproduce correctly

• RGB: Use in all on-screen applications, such as websites, digital apps, etc.

Our logo includes the registered trademark symbol (®) in most uses. The registered trademark symbol may be cropped off when the logo is used on permanent signage, stationery, business cards, and invitations— or when the logo is used below its preferred minimum size. Refer to the next page for more information about the minimum size for our logo.

Alternative logos

Occasionally, we will be unable to use the primary logo. For those applications, the logo may be used in black or reversed out white:

• CMYK: Use in all print applications

• RGB: Use in all on-screen applications, such as websites, digital apps, etc.

Other uses

Metallic gray may be approximated in print production with the use of foil or metallic substrates. In environmental applications, you may use stainless steel to achieve a metallic look in your signage or in-branch installations.

Note that we do not use gradients to approximate that look. It is counter to our brand to change or fill The Private Bank logo with a gradient.

Logo versions

Primary logo Alternative logos

SPOT: PANTONE 877 C ALTERNATE NON-METALLIC SPOT: Cool Gray 8 C CMYK: K 50 RGB: R 146 G 148 B 150


Clear space

We use clear space to maintain the clarity and integrity of our logo. Clear space refers to a zone free of graphics, imagery, or typography that surrounds the logo on every side.

We use the height of the letter “B” in Union Bank to determine clear space, as demonstrated below:

Minimum size

In order to retain legibility, the logo may not be scaled below its preferred minimum size of 2" wide. When not using its registered mark the logo may be scaled to a minimum size of 1.5" wide.

Logo specifications

X = height of “B”

Clear space

X

X

X

X

Minimum size without registered mark

1.5"

Minimum size with registered mark

2"


Do nots

Incorrect use of the logo creates brand confusion and inconsistency. The examples on this page describe what not to do with our logo.

Most importantly, you should never alter or manipulate our logo. It’s one of our most valuable, necessary assets, and we always protect it.

Incorrect logo use

UnionBank

Do not alter the size of the elements in relation to each other

Do not distort the logo Do not modify the logotype

Do not outline the logo Do not use shadows, 3D effects, or other treatments on the logo

Do not alter the colors of the logo

Do not apply a gradient to the logo Do not place the logo on a pattern or image that inhibits legibility

Do not place the logo on background colors that inhibit legibility


Our color palette has been carefully chosen to evoke a sense of affluence and high-quality service. The use of black, supplemented with accents of gray, metallic gray, and a powerful use of red, suggest a rich and unmistakably premium experience.

Our color palette has been inspired by the MUFG Global color palette, visually reinforcing our relationship with MUFG while also communicating qualities that are unique to The Private Bank.

Color

The Private Bank color palette


Color specifications

Our color palette is part of every brand communication. It consists of black, red, and gray. The palette also includes tints of gray. By using our color palette thoughtfully and expressively, we provide uniformity for our brand and welcome clients into our world. Please use the color specifications as indicated below.

We use spot and CMYK specifications in all printed materials, and RGB and Hex for screen-based applications (PowerPoint, mobile, website).

When printing large, continuous areas of black such as backgrounds, the alternate “rich black” specification should be used. Text, however, should always use the standard black specification of 100% K.

We recommend applying a coating to all printed pieces, particularly those with a large amount of black ink. Coatings protect against

fingerprints, as well as scratches or other minor damage to pieces that may be handled frequently or roughly.

Other colors

We have two additional colors in our color palette which are used only in certain circumstances.

• Gray gradient is used in only in our graphic device; for more information on it and its uses, see page 33

• Metallic gray is used only in The Private Bank logo. This color should not be used for other elements in a layout

Color palette

PANTONE: Cool Gray 11 CMYK: K80 RGB: R90 G90 B90 HEX: 5A5A5A

Gray

PANTONE: 877 CMYK: K50 RGB: R146 G148 B150 HEX: 929496 ALTERNATE NON-METALLIC PANTONE: Cool Gray 8

Metallic Gray

Black

CMYK: K100 RGB: R0 G0 B0 HEX: 000000 ALTERNATE RICH BLACK: CMYK: C60, M30, Y25, K100

PANTONE: 1797 CMYK: C10, M100, Y100, K0 RGB: R230 G0 B0 HEX: E60000

Red

Instead of the color(s) listed on this page, you may use the Pantone® colors cited, the standards for which can be found in the current edition of the PANTONE formula guide. The colors shown on this page and throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE® Color Standards. PANTONE® is a registered trademark of Pantone, Inc.

Specifications for the gray gradient are shown above. Note that a –45° angle should be applied to the gradient. To ensure consistency, do not adjust the values or locations of the swatches in the gradient.

Gray Gradient

Location 38%K:35% K:75%

75% Tint RGB: R131 G131 B131 HEX: 838383

50% Tint RGB: R173 G173 B173 HEX: ADADAD

25% Tint RGB: R214 G214 B214 HEX: D6D6D6

Gray Tints


Secondary color palette

75% Tint RGB: R 138 G 141 B 199 HEX: 8A8DC7

50% Tint RGB: R 177 G 179 B 217 HEX: B1B3D9

25% Tint RGB: R 216 G 217 B 236 HEX: D8D9EC

75% Tint RGB: R 221 G 180 B 64 HEX: DDB440

50% Tint RGB: R 232 G 205 B 127 HEX: E8CD7F

25% Tint RGB: R 244 G 230 B 191 HEX: F4E6BF

75% Tint RGB: R 150 G 179 B 167 HEX: 96B3A7

50% Tint RGB: R 185 G 204 B 196 HEX: B9CCC4

25% Tint RGB: R 220 G 230 B 225 HEX:DCE6E1

75% Tint RGB: R 151 G 96 B 128 HEX: 976080

50% Tint RGB: R 185 G 149 B 170 HEX: B995AA

25% Tint RGB: R 220 G 202 B 213 HEX: DCCAD5

75% Tint RGB: R 216 G 131 B 83 HEX: D88353

50% Tint RGB: R 229 G 172 B 140 HEX: E5AC8C

25% Tint RGB: R 242 G 214 B 197 HEX: F2D6C5

75% Tint RGB: R 84 G 120 B 158 HEX: 54789E

50% Tint RGB: R 141 G 165 B 190 HEX: 8DA5BE

25% Tint RGB: R 198 G 210 B 222 HEX: C6D2DE

For use in charts and graphs

The secondary color palette contains six primary colors, along with their respective tints. These colors are available for use in charts and graphs. It is recommended to implement the colors in the order demonstrated here, from left to right. Tints are applied in the same order, in descending tint depth (75% followed by 50% and so on).

For simpler charts and graphs (requiring up to four contrasting colors), utilize the primary color palette; red with tints of gray (gray tints are shown on the previous page). Do not mix the primary palette colors with the secondary palette colors when creating charts and graphs.

Green PANTONE: 5565 C CMYK: C 54, M 8, Y 47, K 14 RGB: R 115 G 154 B 137 HEX: 739A89

GreenViolet

Violet PANTONE: 7456 C CMYK: C 70, M 50, Y 0, K 0 RGB: R 99 G 103 B 180 HEX: 6367B4

Gold PANTONE: 110 C CMYK: C 2, M 22, Y 100, K8 RGB: R 210 G 155 B 0 HEX: D29B00

Gold

Plum PANTONE: 689 C CMYK: C 24, M 89, Y 5, K 37 RGB: R 116 G 43 B 86 HEX: 742B56

Orange PANTONE: 159 C CMYK: C 0, M 73, Y 87, K 0 RGB: R 203 G 90 B 25 HEX: CB5A19

Blue PANTONE: 647 C CMYK: C 100, M 56, Y 0, K 23 RGB: R 27 G 75 B 125 HEX: 1B4B7D

Plum Orange Blue

Instead of the color(s) listed on this page, you may use the Pantone® colors cited, the standards for which can be found in the current edition of the PANTONE formula guide. The colors shown on this page and throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE® Color Standards. PANTONE® is a registered trademark of Pantone, Inc.


Color usage

Certain secondary communications, particularly those with a large amount of copy, may require the use of a white background color. In these cases proportions of the use of color will change:

• White should be used for backgrounds

• Black should continue to be used prominently

• Red, gray gradient, and gray should continue to be used less prominently as secondary accent colors

Using color in a layout

To convey a premium and sophisticated look, we use color thoughtfully and strategically. So in everything we create, we consider prominence and proportion in the way we use color:

• Black should be used most prominently, primarily as a background color

• Red, gray gradient, and gray should be used as secondary colors, in accents or to give communications more richness

Use the chart below as a guide to the proper prominence of elements, keeping in mind that the exact proportions may vary slightly from layout to layout:

Color prominence: primary layouts Color prominence: secondary layouts

Red: 5% Red: 5%

Black: 20%Gray: 10% Gray: 15%

White: 30%

Gray gradient: 10% Gray gradient: 15%

Your Financial Partner for Life

A heritage of strength and stability you can trust

As a member of one of the world’s

largest financial organizations,

Mitsubishi UFJ Financial Group

(NYSE:MTU), MUFG Union Bank, N.A.,

has the breadth of capabilities expected

from a global organization and the

personal relationships and service our

clients have come to expect.

The Private Bank is an exclusive part of

Union Bank and is built around teams of

wealth professionals focused on enabling

our clients to reach their unique goals

and dreams. The outcome is a higher

level of service and a discreet experience

that we believe is second to none.

Contact your relationship manager for more information or visit us at unionbank.com/theprivatebank

At The Private Bank, we are driven to build lasting relationships by creating and actually implementing objective and customized strategies to help our clients achieve their goals and dreams

Clients of The Private Bank work with a relationship manager who is responsible for leading a team of wealth specialists to help our clients achieve their goals. Together, this team will deliver customized solutions across five key wealth management disciplines:

Wealth planning. Two levels of planning that provide a road map to help our clients identify, prioritize, and achieve their goals and dreams.

Investments. Includes both discretionary investment management and brokerage services through our subsidiaries, HighMark Capital Management, Inc.,1 and UnionBanc Investment Services LLC.1

Risk management. Offers strategies such as insurance solutions for estate-planning or asset protection, available through UnionBanc Insurance Services.1

Trust and estate services. Helps you fulfill the ambitions you have for your wealth, both during your lifetime and beyond.

Lending and deposits. Includes a full range of customized liquidity and credit solutions with preferred pricing.

Our beliefs guide client relationshipsOur business beliefs are founded on years of experience helping clients manage their wealth. At The Private Bank, we believe that:

1. Achieving wealth is one thing, sustaining it is another.

2. Wealth can provide significant opportunities and, at the same time, create significant challenges.

3. Successful people often fail to address the complexity of their wealth.

4. You need to be professionally challenged to take action.

5. Ultimately, actions speak louder than words.

We challenge our clients to take action and recognize that our actions as their advisor will define the success of our relationship.

UNIONBANK.COM/THEPRIVATEBANK

(continued)

Black: 25%

Photography: 50%

Photography: 15%









We use the MUFG Global typeface: Graphik. A modern, geometric, sans-serif typeface, the use of Graphik creates layouts that are fresh, compelling, and also maintain legibility. Graphik works well in large and small sizes, and contains a number of weights to allow great flexibility in various communications.

When we use our typographic style consistently—following the simple principles on the following pages—we can craft messages that clearly express the qualities of our brand.

Typography


Font

Graphik is our recommended typeface. Consistent use of Graphik ensures the legibility in all our communications, while also helping to establish the clean, elegant look and feel of our visual identity.

In some instances, such as Microsoft Office and on-screen applications, Graphik may not be available. For these applications, we use the Helvetica typeface as a substitution. If neither are available, we use Arial.

The Graphik font can be purchased here: https://commercialtype.com/typefaces/graphik

Typeface

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890&$¥€£%?!/”.,

Graphik Bold


Graphik Semibold


Graphik Semibold Italic


Graphik Regular Italic


Graphik Light Italic


Graphik Regular


Graphik Light



Helvetica

Arial


Typography standards

Type hierarchy

Our typefaces are most effective when we consistently follow a hierarchy in our communications. It standardizes the way we treat headlines and subheads.

Sizing is flexible and dependent on the piece you’re creating and the length of copy. The following guidelines should be used for most communications:

• Headlines should be set in sentence case in Graphik Light, ranging from 16pt to 35pt

• Headline leading should range from 1.05 to 1.25 of the copy size. For instance, a 20pt headline should have 21 to 25pt leading (20 x 1.05 = 21; 20 x 1.25 = 25)

• Subheads may be set in sentence case in Graphik Semibold, ranging from 8pt to 12pt

• Body copy should be set in sentence case in Graphik Light, ranging from 8pt to 12pt. When used at sizes below 10pt while on a black background, body copy should be set in Graphik Regular

• Disclaimers should be set in sentence case in Graphik Light, 8/9pt. Graphik Condensed Light may be used when space is limited

• Disclaimers that are on a black background use Graphik Regular 8/9pt. Do not use Graphik Condensed on a black background.

Note: Throughout this document type specifications are given as (point size)/(leading), so Graphik Light 7/9pt signifies seven-point type with nine-point leading

Headline

Headline

Subhead

Body copy

Body copy

Disclaimer

Advertising example Collateral example

Custom financing options that are right for you:

• Secured and unsecured personal loans and lines of credit

• Commercial real estate loans for private real estate investors

• Innovative jumbo mortgages

• Home equity lines of credit with built-in flexibility and competitive pricing

• Tailored financing for professional service firms and their partners

For more information, speak to your relationship manager or visit us at unionbank.com/theprivatebank

At The Private Bank, we’re dedicated to providing our clients with comprehensive tools and solutions to help manage the complexities of their financial life

A Portfolio Access® Line of Credit lets you borrow money using your eligible marketable securities, held at Union Bank® or one of our subsidiaries, as collateral. With a higher advance rate and lower costs than a margin account, it is a smart solution for your liquidity needs.

A Portfolio Access Line of Credit allows you to:

• Satisfy your cash needs without selling assets and potentially disrupting your long-term investment plan or creating tax consequences.

• Prepare for unexpected opportunities with immediate access to funds whenever a need arises.

• Enjoy greater liquidity, now and in the future, with terms up to three years.

For added convenience, we offer a streamlined approval process with no financial disclosure requirements for loan amounts up to $2,000,000 with advances up to 65% of eligible collateral. Higher loan amounts and customized advance rates are also available.

Y O U R F I N A N C I A L P A R T N E R F O R L I F E

Portfolio Access Line of Credit

A minimum loan amount of $250,000 is required. Proceeds cannot be used to purchase securities.Financing subject to credit and collateral approval. Restrictions may apply. Terms and conditions subject to change.

©2016 MUFG Union Bank, N.A. All rights reserved.Member FDIC. Union Bank is a registered trademark andbrand nameof MUFG Union Bank, N.A. unionbank.com 83199 (01/16)









Advertising example








Typography (continued)

Type principles

Since we use text in almost every application, we’ll want to refer to these principles often for direction and guidance. The general principles for typographic use within The Private Bank visual identity are as follows:

• Type should be set in black on white backgrounds, and white on black backgrounds and gradients

• All type should be flush left

• Typography in the layout should always use an underlying grid system: align elements to the grid and to each other

• Type should be clean, simple, and functional: do not create overly stylized type layouts

• Use proper weights of Graphik to communicate the appropriate content hierarchy

• The variety of font weights for headings, subheads, and body copy should be kept to a maximum of three in collateral items; additional type styles should be used sparingly for the purposes of additional hierarchy only

• Use negative space to balance out content; heavy amounts of text can overwhelm the reader

• When Graphik is not available (e.g., for online use or in Microsoft applications), the substitute font of choice is Helvetica; if neither is available, we use Arial

White type on black backgrounds and gradients

Use of negative space balances content

Type aligns flush left


One of the most prominent assets in our visual system is the graphic device. Inspired by the MUFG Global look and feel, the graphic device serves as a focal point, a signal, and a cue, highlighting headlines and elevating prominent information in our communications.

The graphic device consists of two parts: a red vertical bar which brings immediate attention to the messaging, and a translucent gradient box which frames our text. When overlaid on photography, the graphic device helps us connect our brand to our clients and their lives.

Graphic device

The Private Bank graphic device

Graphic device


Elements of the graphic device

The graphic device consists of three discrete elements that are positioned together to achieve a singled unified effect: a vertical bar, an upper level object and a lower level object.

The upper level object and the lower level object should be sized to the same dimensions and placed one over the other. The vertical bar should abut the upper level object and the lower level object, without overlapping them.

Graphic device specifications

Vertical bar Upper level object

Graphic device elements

Lower level objectUpper and lower level objectsVertical bar

The lower level object should be placed under the upper level object. The vertical bar should abut the upper and lower level objects without overlapping.


Graphic device specifications (continued)

Upper level object: Gray gradient, Gradient feather

Lower level object: White, 40% Opacity

Vertical bar: Red

Graphic device

Gray gradient specifications

Gradient feather specifications

Opacity: 100%

Opacity: 85%

Location: 45%

Location 38%K:35% K:75%

Access the Gradient Feather dialog box in InDesign by navigating to the menu bar and selecting Object > Effects > Gradient Feather

Specifications for the gray gradient are shown above. Note that a –45° angle should be applied to the gradient. To ensure consistency, do not adjust the values or locations of the swatches in the gradient.

Note that if the dimensions of the graphic device are changed, the angle of the gradient will also change and must be manually reset to –45°.

Constructing the graphic device

• The graphic device consists of a vertical bar filled with 100% red, an upper level object filled with gray gradient and a lower level object filled with white set to an opacity of 40%*

• The translucent quality of the graphic device is achieved by adding a gradient feather effect to the upper level object (gradient feather specifications are detailed below and on page 34)

• It may be necessary to adjust the opacity of the gradient feather, depending upon the particular elements that appear behind the graphic device; make any opacity adjustments only to the gradient feather effect

• Do not adjust the colors of the gray gradient or apply additional effects to the graphic device

• The vertical bar should be attached to only the left side of the graphic device, and the lightest of the two colors in the gradient of the translucent box must be nearest to the vertical bar

• The graphic device should always retain a horizontal orientation and should never be rotated to be used vertically or at an angle

• One edge of the graphic device should always bleed off of either the left or right side of the layout, except in magazine layouts, in which the device may bleed only on the right

Care should be taken to effect a consistent appearance for the graphic device across all communications.

* When the graphic device overlays a solid background (as is the case with collateral) the opacity of the lower level object is set to 100%


Graphic device usage

Using the graphic device across similar touchpoints

When the graphic device is used as a common element across similar touchpoints, a single size for the graphic device should be used for all occurrences, regardless of the size or number of lines in the text.

• Construct the graphic device that holds the largest amount of type first

• Base the size of the other graphic devices off of the first one

• For subsequent graphic devices that hold a lesser amount of copy, center the text vertically in the graphic device

• Maintain the same spacing to the left of the text for each graphic device

• The font size of the text in the graphic device may be increased slightly to more adequately fill the available space (keeping in mind they should look consistent overall)

Using the graphic device with type

The graphic device will most often contain headlines or other prominent messaging. In these instances, to ensure optimal legibility, sufficient space must frame the copy.

• The space above and below the type should be one cap height (1X) but can be as much as two cap heights (2X). The space above and below the type is equal, which means the type is always vertically centered within the graphic device.

• The space to the left of the headline is at least one cap height (1X) but can be as much as two cap heights (2X)

• The space to the right of the text should be a minimum of two cap heights (2X)

• Some layouts may require additional space to the right of the text

• It is recommended to keep headlines to two lines or fewer

• The width of the red vertical bar should equal ⅓ to ½ of the height of the capital letters used in the headline

• The width of the red vertical bar should be equal to ⅓ to ½ of the height of the capital letters used in the headline

• Type used in the graphic device should be reversed in white

Graphic devices across similar touchpoints

X

X

Headline Graphik Light

1–2X

Centered verticallyHeadline Graphik

1–2X

Centered verticallyHeadline

1–2X

X = Cap height

Headline example




⅓X– ½X 1–2X 2X (or more)

1–2X

1–2X









Using the graphic device with photography

Our graphic device is often used with photography, but we have specific guidance to help you use it most impactfully.

• The graphic device should be positioned asymmetrically over photography, allowing part of the image to show through the translucent portion of the graphic device

• The graphic device should continue to bleed off either the left or right side of the layout

• Care should be taken that the cropped edges of photography do not inhibit the legibility of headlines within the graphic device

• Never divide the graphic device in half evenly over an image, either vertically or horizontally

Graphic device usage (continued)

Advertising example

Asymmetric positioning of graphic device—note how the graphic device is not vertically centered to the bottom edge of the photo

Asymmetric positioning of graphic device—note how the graphic device is not horizontally centered to the page


Adjusting the opacity of the graphic device

Depending on the elements that appear behind the graphic device, it may be necessary to adjust its opacity to achieve a consistent appearance.

• Only make adjustments to the Gradient Feather effect on the graphic device, never to the gray gradient fill

• Adjust the opacity of only the gradient stop furthest to the right

• Do not alter the locations of any of the gradient stops

Opacity ranges have been established for the elements most likely to be placed behind the graphic device.

• When the graphic device appears over elements with solid colors of high contrast, set the opacity of the lower level object to 100%. All instances of a solid background must follow this standard.

• Use an opacity of 90%–95% for graphic devices that appear over elements with solid colors of high contrast

• Use an opacity of 80%–85% when the graphic device appears over photography that contains more intricate detail

• An opacity of 90%–95% should be used with photography with a lighter tone

• An opacity of 80%–85% should be used with darker photography

Graphic device usage (continued)



Lighter photography backgroundRight opacity: 90%–95%

Darker photography backgroundRight opacity: 80%–85%

Opacity: 100% Opacity: 90%Location: 45%

Detailed photography backgroundRight opacity: 80%–85%



Solid backgroundLower level object opacity: 100%




To tell the richest story possible, our visual identity contains two distinct photography styles. Use of both styles allows for maximum flexibility and keeps communications visually interesting and fresh.

A third additional style of photography is reserved specifically for PowerPoint.

Using our photography styles consistently establishes an eye-catching, trademark look and feel that sets us apart and reinforces our strong client focus.

Photography


Primary photography style

Portraiture

Our primary photography style is portraiture. The focus of the primary photography style should be our clients themselves: showing a range of ages, lifestyles, and ethnic diversity. The photography should portray our clients as empowered, confident, and special.

• Images should be desaturated and distinctive

• The photography should feature a dark, rich tone to emphasize premiumness and authenticity

• Models/subjects should be wearing solid color clothing—distracting patterns should be avoided

• Backgrounds should be a neutral, seamless gray; the gray tone may be varied beyond our color palette for flexibility and visual interest

We lead with portraiture in almost every application. It should be used consistently to establish our distinct look and visually reinforce our strong client focus.

Portraiture photography can be used in:

• Advertising

• Website homepages

• Rack and Core brochures

• 1- and 2-page flyer collateral

• Tradeshow exhibits

Primary photography style

Aischa_0015

Barry_0067

Ben_0036

Aischa_0081

Barry_0100

Betty_0034

Aischa_0163

Ben_0004

Betty_0059

Barry_0028

Ben_0031

Brennan_0059


Primary photography style (continued)

Brennan_0115

Carlos Casado_0061

Deborah Gear_0124

Harry_0088

Kay_0235

Carlos Casado_0019

Chris_0086

Deborah_0035

Judy_0064

Kay_0306

Carlos Casado_0022

Chris_0110

Deborah_0143

Judy_0155

Kay_0338

Carlos Casado_0054

Chris_0154

Deborah_0147

Kay_0171

Laura Norman_0106



Laura_0072

Nehal Joshi_0177

Peter_0060

Seiji_0079

Laura_0081

Nico Salem_0008

Peter_0095

Laura_0110

Nico Salem_0020

Seiji Kakazaki_0009

Nehal Joshi_0131

Nico Salem_0153

Seiji_0063


Choosing the right image

Care should be taken to choose photography that is powerful and visually distinctive. Following certain principles when selecting images will elevate the overall quality of photography and adhere most closely to The Private Bank visual system.

• Images should be professional in-studio portraits

• Photography should contain a range of light and shadow, particularly on the face of the subject


Don’t use non-professional snapshots or “employee headshot”-style images

Don’t use images that are blurry or have a noticeably soft focus

Don’t use images that are overly saturated with color

Don’t use images that have completely even or flat lighting, with little or no contrast between light and shadow

Don’ts

• The subject should be lit with a direct in-studio light source that doesn’t flatten out the portrait

• The subject should be sharply in focus

• The color in the images should be toned down and desaturated


Objects and tools

Our secondary photography style centers around the personal and intimate effects and items that our clients use in their daily lives. The use of the secondary photography style gives us more flexibility and choice in creating visually diverse, interesting communications.

• Similar to the primary photography style, images should be desaturated and distinctive, and feature a dark, rich tone emphasizing premiumness and authenticity.

• Images should feature small, personal objects that our clients use in their daily lives. The items should be high-end and modern, and should include objects both technological and traditional.

• Backgrounds should show a sense of place, but be as simple as possible, including both professional and casual settings.

• Photography, particularly images that include a technology-related object, may feature a person interacting with the object, however the object should remain the focus of the image.

We only use the secondary photography style to supplement our portraiture photography style and give our storytelling greater flexibility so our client communications can be more targeted and relevant. This includes longer narratives and larger, multi-page touchpoints.

Secondary photography should supplement primary photography in:

• 8+ page brochures

• Website sub-pages

• Long-format customer testimonial videos

• PowerPoint presentations

• Other situations where the length and volume of content calls for more flexibility

Secondary photography style

Secondary photography style


Secondary photography style (continued)

Choosing the right image

The type of item featured in an image combined with the dark, rich tone of our secondary photography style should communicate the personal relationship between the object and our client.

• Photography should contain a range of light and shadow, particularly on the face of the subject.

• Images should feature a dark, rich tone emphasizing premiumness and authenticity.

• The subject should be sharply in focus.

• The color in the images should be toned down and desaturated.

• Items should be small, personal effects and accessories. They should be high-end and modern items a client may be holding, wearing, or have recently set aside.

Avoid images that communicate wealth in a way that is cliché or metaphorical

Don’t use images that feature objects that may come across as too showy or seem like a flaunting of wealth

Avoid objects that are too large or impersonal

Don’t use images that contain objects that may seem like antiques or heirlooms

Don’ts

Objects that fit the secondary photography style could include:

• Cufflinks, fountain pens, high-end wristwatches, pearl earrings, tablets or smartphones, financial newspapers

Objects that are improper for the secondary photography style include:

• Champagne, caviar, wallets or money, jets, cars, ornate jewelry

44Union Bank The Private Bank Style Guide | Touchpoints

Touchpoints

Our brand is brought to life in the touchpoints that we share with the world. In this section we illustrate those touchpoints and provide advice on how to approach creating them.

Additionally, prescriptive guidance is included for certain key touchpoints, in which illustrative images are paired with clear, instructional guidance and details: from how to write a headline to color choice.

45Union Bank The Private Bank Style Guide | Touchpoints 45Union Bank The Private Bank Style Guide | Touchpoints

Homepage hero banner and carousel tile

On an interface, our first thought should always be user experience. We don’t need to say or show a lot, but everything on our homepage should be purposeful and clear. Headlines should deliver against our key messages and entice audiences with benefit-oriented copy that speaks to the future. Navigation should be clear and straightforward.

All graphic elements in our visual toolkit should be used in a purposeful manner. Color should be used thoughtfully: The Private Bank red for important navigation items and The Private Bank black for the background of the homepage. The homepage should incorporate the primary portraiture style of photography.

Website homepage

FPO


Website secondary page

Hero banner, carousel tile, right rail, get started now box

Secondary pages should support copy on the homepage with further explanation. They should always deliver unique and detailed information, and serve a clear and specific purpose within the full website. Visually and verbally, they may differ from the homepage, but the connection should be evident so that clients feel like they are in the same experience. Abrupt transitions can be confusing and off-putting. Headlines do not need to explicitly reference “wealth” as audiences will already have navigated to know the context.

Secondary pages may also include in-situation photography, to provide a richer visual language. A light background with black text should be used for secondary pages that include more content.

FPO


The Core brochure serves as a premium piece—something clients can walk away with that reflects our brand and explains our offering. From a copy perspective, we should reflect all our messages, and actively think about narrative, pacing, and tonality. From a visual perspective, we want to provide the copy with an elegant and sophisticated backdrop, and use both types of photography to reinforce with moments of humanity.

Core brochure

1

Exceptional personalized service backed by global strength and stability

At The Private Bank, we believe that managing wealth goes well beyond providing financial services. It’s about contributing ideas and innovations that help you achieve your financial goals and live a deeply rewarding life.

As a subsidiary of the Mitsubishi UFJ Financial Group (MUFG), one of the world’s leading financial networks, The Private Bank at Union Bank® is uniquely suited to help you manage the complexities wealth can bring. MUFG has an expansive international presence that includes more than 1,100 offices in over 40 countries and over 140,000 dedicated employees.

Empowered by MUFG’s reach and strength, The Private Bank offers global capabilities delivered by a local team of wealth management experts focused on enabling our clients to reach their unique goals and dreams. The outcome is exceptional service and an experience that we believe is second to none.

We invite you to learn more about The Private Bank.

It’s not just about building a relationship; it’s about building one that lasts

2 3

At The Private Bank, we are driven to build lasting relationships by creating and actually implementing objective and customized strategies to help our clients achieve their goals and dreams.

As a client of The Private Bank, you have a relationship manager who is responsible for driving a team of wealth specialists to put a plan into action to help you achieve your goals. Together, they will deliver customized solutions across the five key wealth management disciplines:

*Investment management services off ered by MUFG Union Bank, N.A. in conjunction with its subsidiary, HighMark Capital Management, an SEC-registered investment adviser. Brokerage and investment advisory services off ered by UnionBanc Investment Services LLC, a registered broker-dealer, investment adviser, member FINRA/SIPC, and subsidiary of MUFG Union Bank, N.A. Insurance services off ered by UnionBanc Insurance Services, a division of MUFG Union Bank, N.A., California State Insurance License No. 0817733. Insurance and annuities are products of the insurance carriers. Non-deposit investment products:

• NOT FDIC insured • NO Bank Guarantee • May Lose Value

Wealth Planning

This is a key part of our client relationships. It provides a road map to help you and your family identify, prioritize, and achieve your goals and dreams. With a wealth plan, you get objective advice and actionable recommendations that we can help implement.

Investments

We provide access to both discretionary investment management and brokerage services through our subsidiaries, HighMark Capital Management, Inc.,* and UnionBanc Investment Services LLC.* Discretionary investment management is guided by an experienced portfolio manager who will make investment decisions on your behalf. Brokerage services allow you to work with an experienced advisor while having a greater voice in your investment decisions, if you prefer.

Risk Management

Strategies to manage risk are essential to long-term growth and preservation. In addition to providing insurance solutions for estate planning or asset protection, available through UnionBanc Insurance Services,* we can help you identify and strategically manage risks associated with fluctuations in foreign currency, interest rates, commodity prices, and equity prices.

Trust and Estate Services

For nearly 100 years, our trust specialists have helped clients fulfill the ambitions they have for their wealth, both during their lifetime and beyond. With services that include trust administration, estate settlement, custody services, charitable and gifting strategies, and management of non-traditional assets, such as real estate, closely held companies, and oil, gas, and mineral rights.

Lending

The Private Bank offers a full range of lending options for personal and business needs, ranging from relationship-priced mortgages with flexible rates and terms to more sophisticated custom credit solutions. Clients also have access to convenient deposit and liquidity management accounts, preferred pricing, and exclusive client service.

A solid foundation that empowers you

4

After decades of helping a wide range of clients successfully manage their wealth, we’ve developed a core set of beliefs.

Rest assured that everything we do on your behalf at The Private Bank is guided by our firmly held beliefs:

1Achieving wealth is different than sustaining it. Managing and maintaining your wealth now and for generations to come requires a true partnership and an experienced team of diverse professionals.

2Wealth can bring wonderful opportunities—and significant challenges. Your success is well-deserved, but can lead to unexpected issues such as the expectations of others and newly complex dynamics in various relationships.

3Many people don’t address the complexities of wealth. Successful individuals often have many demands on their time. We help you clarify and focus on your needs and goals—and help you actually implement your wealth plan.

4Being challenged to move forward is a good thing. Many people become paralyzed by the complexities wealth can bring. Know that we will thoughtfully ask the tough questions—and respectfully challenge you to take action.

5Actions speak louder than words. After making our strategic recommendations, we will encourage you to implement your wealth plan—and will provide all of the tools and assistance you need to do so.

5 6

A sound approach for accomplishing your goals

At the heart of The Private Bank experience is a deliberate and disciplined process we use to help our clients achieve their version of financial success. Our approach is the LIFE Wealth Cycle,SM through which we Listen, Interpret, Formulate, and Evolve with you.

Through this process, we gain a deep understanding of what is important to you and develop an appreciation of your unique circumstances. This in-depth knowledge allows us to interpret your unique situation and formulate a customized strategy based on your prioritized goals. We evolve as your life unfolds, so you will feel confident that your plan is aligned with your changing needs.

Once we understand your specific priorities and long-term view, we will personally challenge you to implement your plan and provide you with the tools needed to do so.

L

I F

Eto you, gaining a deep understanding of where you are, where you want to be, and how you want to get there.

Listen

your unique circumstances to identify and analyze opportunities that can best meet your goals.

Interpretand implement a highly customized strategy grounded in the expertise of an integrated, experienced team of professionals.

Formulate

by growing with you and adjusting your financial plan as life changes.

Evolve

7

W E L C O M E T O T H E P R I V A T E B A N K

Welcome to an elevated

experience that’s focused

on your goals and

financial well-being

We welcome the opportunity to discuss how The Private Bank can become your financial partner for life


Deposit products offered by MUFG Union Bank, N.A., such as checking accounts and CDs, are FDIC insured within permissible limits. Loans subject to credit and collateral approval. Other restrictions may apply. Terms and conditions subject to change. NMLS ID #539249. Wills, trusts, foundations and wealth planning strategies have legal, tax, accounting and other implications. Clients should consult a legal or tax adviser.

©2016 MUFG Union Bank, N.A. All rights reserved. Member FDIC. Equal Housing Lender.Union Bank is a registered trademark and brand name of MUFG Union Bank, N.A. unionbank.com 84116 (01/16)

NOTES: • Magenta type and rules indicate dieline and do not print.• Blue (cyan) logos and type indicate foil stamped elements.

14

An invitation to take the next step

We invite you to experience unparalleled service and customized solutions that take into account your unique goals and dreams.

As a client of The Private Bank, you can expect that:

We will professionally challenge you to take action to achieve your goals.

We will proactively communicate with you in good times and bad.

We will always look out for your best interests.

Your priorities are our priorities. We take the time to understand where you are, where you want to be, and how you want to get there.

And we do all of this by challenging you to actually implement your unique strategies that enable you to achieve your goals not just today, but across generations.

As is stated in our business beliefs, “actions speak louder than words.” This may sound old-fashioned, but at The Private Bank, we recognize that our clients’ satisfaction is ultimately the best measure of success. It would be our privilege to demonstrate that and become your financial partner for life, so you can turn success well earned into a life well lived.

W E L C O M E T O T H E P R I V A T E B A N K

Welcome to an elevated

experience that’s focused

on your goals and

financial well-being

We welcome the opportunity to discuss how The Private Bank can become your financial partner for life


Deposit products offered by MUFG Union Bank, N.A., such as checking accounts and CDs, are FDIC insured within permissible limits. Loans subject to credit and collateral approval. Other restrictions may apply. Terms and conditions subject to change. NMLS ID #539249. Wills, trusts, foundations and wealth planning strategies have legal, tax, accounting and other implications. Clients should consult a legal or tax adviser.

©2016 MUFG Union Bank, N.A. All rights reserved. Member FDIC. Equal Housing Lender.Union Bank is a registered trademark and brand name of MUFG Union Bank, N.A. unionbank.com 84116 (01/16)

NOTES: • Magenta type and rules indicate dieline and do not print.• Blue (cyan) logos and type indicate foil stamped elements.


With the Rack brochure, we need to first think about storytelling. How might we use the pages and spreads to walk our clients through a narrative of The Private Bank with photography, infographics, and copy? Just because we have more room doesn’t automatically mean more words; we need to be strategic about what we put on the page and be clear about its purpose. We think about every unfold as part of the journey, from the fundamentals to the enduring benefits of a relationship with us.

Rack brochure

Welcome to The Private Bank

Enter a world where your goals and financial well-being are aligned— now and across generations.


1 Investment management services offered by MUFG Union Bank, N.A. in conjunction with its subsidiary, HighMark Capital Management, an SEC-registered investment adviser. Brokerage and investment advisory services offered by UnionBanc Investment Services LLC, a registered broker-dealer, investment adviser, member FINRA/SIPC, and subsidiary of MUFG Union Bank, N.A. Insurance services offered by UnionBanc Insurance Services, a division of MUFG Union Bank, N.A., California State Insurance License No. 0817733. Insurance and annuities are products of the insurance carriers. Non-deposit investment products:

• NOT FDIC insured • NO Bank Guarantee

• May Lose Value

Deposit products offered by MUFG Union Bank, N.A., such as checking accounts and CDs, are FDIC insured within permissible limits. Loans subject to credit and collateral approval. Other restrictions may apply. Terms and conditions subject to change. NMLS ID #539249.Wills, trusts, foundations and wealth planning strategies have legal, tax, accounting and other implications. Clients should consult a legal or tax adviser.

©2016 MUFG Union Bank, N.A. All rights reserved. Member FDIC. Equal Housing Lender. Union Bank is a registered trademark and brand name of MUFG Union Bank, N.A. unionbank.com 84600 (01/16)

Welcome to The Private Bank

Enter a world where your goals and financial well-being are aligned— now and across generations.



• NOT FDIC insured • NO Bank Guarantee

• May Lose Value

Deposit products offered by MUFG Union Bank, N.A., such as checking accounts and CDs, are FDIC insured within permissible limits. Loans subject to credit and collateral approval. Other restrictions may apply. Terms and conditions subject to change. NMLS ID #539249.Wills, trusts, foundations and wealth planning strategies have legal, tax, accounting and other implications. Clients should consult a legal or tax adviser.

©2016 MUFG Union Bank, N.A. All rights reserved. Member FDIC. Equal Housing Lender. Union Bank is a registered trademark and brand name of MUFG Union Bank, N.A. unionbank.com 84600 (01/16)

Focused on you, now and in the future

At The Private Bank, we believe that managing wealth goes well beyond providing financial services. It’s about contributing ideas and innovations that help you achieve your financial goals.

The Private Bank is an exclusive part of Union Bank® and is built around teams of wealth professionals focused on enabling our clients to reach their unique goals and dreams. Clients of The Private Bank work with a relationship manager and a team of specialists who deliver customized solutions across five key wealth management disciplines:

At the heart of your experience is a deliberate and disciplined process we use to help you achieve financial success. Our approach is the LIFE Wealth Cycle,SM through which we Listen, Interpret, Formulate, and Evolve with you.

Through this process, we are able to gain a deep understanding of what is important to you and develop an appreciation of your unique circumstances. This in-depth knowledge allows us to formulate a customized strategy based on your prioritized goals and develop a plan that will evolve with your ever-changing needs.

Wealth planningProvides a road map to help our clients identify, prioritize, and achieve their goals and dreams.

InvestmentsIncludes both discretionary investment management and brokerage services through our investment advisory and brokerage subsidiaries.1

Risk management Offers strategies such as insurance solutions for estate-planning or asset protection.1

Trust and estate services Helps you fulfill the ambitions you have for your wealth, both during this lifetime and beyond.

Lending Includes a full range of credit solutions, including jumbo mortgages with preferred pricing.

An invitation

We invite you to experience our customized solutions that take into account your unique goals and dreams. As a client of The Private Bank, you can expect that:

• We will professionally challenge you to take action to achieve your goals.

• We will proactively communicate with you in good times and bad.

• We will always look out for your best interests.

• Your priorities are our priorities. We take the time to understand where you are, where you want to be, and how you want to get there.

We believe that actions speak louder than words. This may sound old-fashioned, but at The Private Bank we recognize that our clients’ satisfaction is ultimately the best measure of success. It would be our privilege to demonstrate that and become your financial partner for life.


L

I F

E

to you, gaining a deep understanding of where you are, where you want to be, and how you want to get there.

Listen



Formulate


Evolve


Context is key here as well. Ask yourself whether the sign needs to play a role in navigation, or whether messaging is appropriate in this environment. Generally, simple is best. We often use this opportunity to invest in a metallic finish that suggests a premium experience.

When possible, place signage on a black background to signal the premiumness of the brand.

Signage

Signage material should be stainless steel.

Design 1

Stainless steel laser cut channel lettering mounted on a black background

Stainless steel plaque with engraved light gray lettering mounted on existing wall

Stainless steel panel with channel lettering mounted on existing wall

Light gray adhesive vinyl applied onto existing glass or window

Design 3

Design 2

Design 4


While flyers need to be comprehensive, that doesn’t necessarily mean more content. Think about our messages and the three things we always want to convey: strength from discipline, dynamic relationships, propelling positive change. Reflect these messages and use visual and verbal elements to package the information. The back of this piece should outline the details of how we do business. We should try to end our piece with a positive future-oriented message, and provide a specific call-to-action and/or contact information.

Flyer/slick


































(continued)




















Design options

We have diverse content needs for The Private Bank flyers and slicks. The three layout options below are flexible to allow for customization based on the needs of every individual communication. Follow the guidance to know which to use, when:

Flyer/slick (continued)

1. Option A: The 2-page (front/back) layout with oversized photo will be used for our Capabilities Overview slicks (Wealth Planning, Investment Solutions, Trust and Estate Services, and Banking Solutions). The two-column structure, similar to the Financial Focus touchpoint, allows space for an image to accompany the content.

2. Option B: The black header/no photo layout will be used for 2-page (front/back) support pieces developed to cover specific products and capabilities. It is similar in layout to the market commentary.

3. Option C: The last exhibit below demonstrates a slick layout that includes a gray sidebar. The sidebar calls out specific content, and makes the layout more visually interesting. Content within the white area can be formatted in different ways to establish hierarchy and make it easy to navigate. This option will be used on a limited basis for overview pieces or for special circumstances.

B

C

A




















































(continued)

F I N A N C I A L F O C U S

Solving the Succession Puzzle


How to ensure a successful transition for your business

Perhaps the most significant risk to the future of any business is one that is often overlooked: what will happen when the ownership or leadership changes? It’s only natural to delay planning for an eventuality that may seem years or decades away. Many business owners put off succession planning—to the detriment of family, employees, and the business itself.

Much can happen without an effective, up-to-date succession plan. One recent example is a company that had an outdated buy-sell agreement when a majority shareholder unexpectedly died. The agreement provided for the deceased shareholder’s estate to receive an amount that far exceeded the actual market value of the business, which had declined due to economic conditions. Unfortunately for the remaining shareholders, the company did not have sufficient liquidity to pay off the deceased shareholder’s estate, and it was forced to obtain a business loan just to meet the obligation.

Unfortunately, this scenario is not rare. Only 30 percent of family businesses pass successfully to the second generation, according to the Family Business Institute. Still fewer—only 12 percent—survive to the third generation.

With such negative potential consequences, why would business owners delay succession planning? Several barriers and misconceptions are commonly to blame.

• Many entrepreneurs fear that succession planning will require relinquishing control of the company they’ve spent their lives building. The opposite is true: a well-designed, properly implemented plan can ensure that the business owner maintains control, both now and in the future. You can transfer as much as 99 percent of the stock of a company, and if the 1 percent you retain is the voting stock, control is still maintained. There are many strategies that can ensure the owner continues to enjoy the desired level of control.

• In some cases, business owners become deeply engaged in negotiating the terms and conditions of the sale of a business and wait until after the sale or transition to consider its personal and tax implications. There are a number of planning techniques that can help business owners minimize the tax consequences in advance of the sale.

• Many business owners are so intensely focused on running their business today, especially in challenging economic times, that future planning takes a backseat.

Only 30 percent of family businesses pass successfully to the second generation.

Planning a successful successionThe most important step in the process is clarifying objectives and determining whether they are attainable. An experienced succession planner can help business owners envision what they feel is the ideal situation for the future. Many business owners have a strong desire to have their business continue into the future, but complexity may increase if the transfer is to family members, as issues of control, compensation, ownership percentages, and personal relationships come into play.

Family meetings can be productive. Often, the offspring have conflicting interests. Some want to sell the business to monetize their share, while others want to keep the business going. Because the business is often the primary source of income for the immediate family, a detailed cash flow projection and an up-to-date estate plan are also essential, especially given the constant legislative proposals impacting estate taxes. Retirement plans also should be revisited to ensure that provisions meet the lifestyle expectations of the owner and his or her spouse.

(continued)



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(continued)

Verbal guidance

1. Headline: Use the headline to deliver a real-world benefit, and reflect our understanding of our clients’ needs.

2. Subhead: Use to provide explanation: who we are and how we are uniquely positioned to deliver the benefit outlined in the headline. Take advantage of length; so if they read nothing else, they’ll still have an understanding of The Private Bank based on the headline and subhead.

3. Rest of page: We use visual elements to break apart different points we want to make on the flyer. Section headlines help us set up what we’re about to explain, so that clients can quickly navigate through and find what they need. On the back, we use a similar approach, expanding on our differentiators and elements of service in clearly defined sections.



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Verbal guidance

1. Rest of page: On the back, we use a similar approach, expanding on our differentiators and elements of service in clearly defined sections.


• NOT FDIC insured • NO Bank Guarantee • May Lose Value

Deposit products offered by MUFG Union Bank, N.A., such as checking accounts and CDs, are FDIC insured within permissible limits.Loans subject to credit and collateral approval. Other restrictions may apply. Terms and conditions subject to change. NMLS ID #539249.Wills, trusts, foundations and wealth planning strategies have legal, tax, accounting and other implications. Clients should consult a legal or tax adviser.

©2016 MUFG Union Bank, N.A. All rights reserved. Member FDIC. Union Bank is a registered trademark and brand name of MUFG Union Bank, N.A. unionbank.com 84610-18 (01/16)

A sound approach for helping clients accomplish their goalsAt the heart of The Private Bank experience is a deliberate and disciplined process we use to help our clients achieve their version of financial success. Our approach is the LIFE Wealth Cycle,SM through which we Listen, Interpret, Formulate, and Evolve with our clients.

Through this process, we gain a deep understanding of what is important to our clients and formulate a customized strategy based on their prioritized goals. Real follow-through to help your wealth reach its full potential.

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Formulate


Evolve

An invitation to take the next step We invite you to experience The Private Bank’s unparalleled service and customized solutions that take into account your unique goals and dreams. As a client of The Private Bank, you can expect that:

• We will professionally challenge you to take action to achieve your goals.

• We will proactively communicate with you in good times and bad.

• We will always look out for your best interests.

• Your priorities are our priorities. We take the time to understand where you are, where you want to be, and how you want to get there.

It would be our privilege to become your financial partner for life.



Your business’ future is integrally tied to what you do today. Get started with these simple steps that show you how to plan for a seamless transition when the time comes.

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F I N A N C I A L F O C U S

Prepare for a successful business succession.


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8.5" x 11"; 10 columns; 0.1667" gutters

Visual guidance

1. Grid: 10 vertical columns with 0.1667" gutters; 60 horizontal rows; gutter width may be adjusted depending on layout dimensions

2. Bleed: 0.125"; size dependent upon vendor requirements

3. Margins: Top/Sides: 0.5", Bottom: 0.75"; all text and logos, apart from the website, should be placed inside the margins

4. Financial Focus Identifier: Graphik Regular; 40% gray; 8/9pt; all caps; 400 tracking; top-aligns to margin

5. Graphic device: Gray gradient fill, –45°;* red bar bleeds off left side; graphic device does not align to margin or baseline grid: its size is based on size of headline; styling for graphic device can be applied by using “Graphic Device” object style; refer to page 35 for information about adjusting the opacity of the graphic device

6. Headline: Graphik Light; white; 24/27pt; sentence case; aligns to margin and first line aligns to baseline grid

7. Subhead: Graphik Medium; black; 13/16pt; sentence case; first line aligns to baseline grid

8. Body copy: Graphik Light; black; 9/12pt; sentence case; aligns to baseline grid

9. Pull quote: Text: Graphik Light Italic, black, 12/15pt, sentence case; Rule: 0.5pt, 30% black, 0.22" offset above, 0.14" offset below

10. Body heading: Graphik Medium; red; 10/12pt; sentence case; aligns to baseline grid

11. Website: Graphik Regular; 40% gray; 6/12pt; all caps; 0.125" below margin

12. Black bar: 100% black; 1.667" tall (without bleed)

13. Logo: Metallic gray; placed in top right corner; 3 columns wide

14. Photo: 4.1667" x 3.5"; bleeds off right side

15. Bullets: Graphik Light; black; 9/12pt; sentence case; align to baseline grid

Front

* Note: If the dimensions of the graphic device are changed, the angle of the gradient will also change and must be manually reset to –45°.

FPO



Visual guidance


2. Bleed: 0.125"; size dependent upon vendor requirements

3. Margins: 0.5" all sides; all text and logos should be placed inside the margins

4. Horizontal rule: Red; 1pt; aligns to top margin

5. Body heading: Graphik Medium; red; 10/12pt; sentence case; aligns to baseline grid

6. Pull quote: Graphik Light Italic; black; 12/15pt; sentence case

7. Body copy: Graphik Light; black; 9/12pt; sentence case; aligns to baseline grid

8. Call-to-action: Graphik Light; white; 13/15pt; sentence case;

9. Disclaimer: Graphik Regular; black; 7/8pt; sentence case

10. Website: Graphik Regular; 40% gray; 6/12pt; all caps; 0.125" below margin

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Case Study

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In hac habitasse platea dictumst. Aenean tincidunt ipsum sit amet mi accumsan dapibus eget sit amet mi. Mauris dapibus, nunc vel gravida vestibulum, tellus mauris interdum felis, a vul-putate velit est quis neque. Morbi in velit quis turpis semper ulla-mcorper pulvinar at magna. Integer libero ante, lacinia quis arcu

vestibulum, dui vitae hendrerit viverra, ex sapien venenatis ante, eu maximus nulla dolor a leo. Morbi lobortis lorem vel neque lobortis auctor. Etiam posuere rutrum turpis vel luctus. Phasellus at justo quis orci vulputate hendrerit non nec eros. Fusce conse-quat, ligula ac tincidunt pellentesque, ipsum tortor euismod velit, at commodo velit odio a est. Cras lorem erat, semper et turpis non, dignissim lacinia leo. Quisque eu tortor lorem.

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Sed cursus hendrerit mauris, ut tincidunt turpis consequat ut. In pretium maximus est ac vulputate. Sed suscipit nisi nec dui posuere, nec tincidunt lorem ultricies. Sed tristique lorem nulla, sit amet tincidunt magna dapibus a. Vestibulum non velit libero. Cras in consectetur ante, in bibendum lacus. Aenean non neque porttitor, vestibulum dolor et, pretium justo. Morbi diam dolor, rutrum sed eleifend vel, lacinia sit amet tortor. Donec ut velit dic-tum, posuere erat ut, consectetur erat. Sed sem nisl, lacinia eget

Integer at ex enim. Morbi ac tellus id est porta aliquam. Mauris varius ligula eu orci dapibus suscipit. Quisque tempus hendre-rit mollis. Suspendisse et ullamcorper augue, eget consequat enim. Duis id iaculis augue. Morbi ac laoreet lorem. Quisque vehicula scelerisque quam et lobortis. Cum sociis natoque pe-natibus et magnis dis parturient montes, nascetur ridiculus mus. Aliquam a nibh ac purus fermentum dignissim ut in nibh. Integer ac aliquam tellus.

In volutpat elit nisi, id tristique sem luctus eu. Curabitur in sem ipsum. Donec pulvinar consectetur sapien, vel sodales nunc bibendum dapibus. Donec imperdiet posuere magna. Pellen-tesque elementum aliquet pulvinar. Suspendisse eget semper ex, id malesuada mauris. In eget metus tincidunt, luctus est sed, vestibulum sem. Morbi tristique ligula libero, sed tempus turpis imperdiet vel. Vivamus dictum dapibus elit, non laoreet lectus rutrum eu. In vitae eros quam.

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est quis purus scelerisque aliquet. Proin laoreet eleifend lacus, ut egestas diam pretium vitae. Nunc congue et nibh. non vehicula. Suspendisse sodales dolor non leo convallis, id eleifend augue mattis. Suspendisse maximus suscipit sagittis.


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pretium mauris elementum ac. Aliquam vitae est quis purus scelerisque aliquet. Proin laoreet eleifend lacus, ut egestas diam pretium vitae. Nunc congue et nibh non vehicula. Suspendisse sodales dolor non leo convallis, id eleifend augue mattis.

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8.5" x 11"; 10 columns; 0.1667" guttersBack

FPO


LIFE Wealth Cycle icon

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Formulate


Evolve

Our infographics should support and reinforce our visual system for The Private Bank. Clean, simple, and able to fit seamlessly into a layout, our infographics help us visualize important content, illustrate our process, and clearly convey how we do things differently.

The design, which is based on the currently existing LIFE Wealth Cycle, incorporates the new color palette used by The Private Bank.


Icon configurations

The LIFE Wealth Cycle icon is available in three configurations, depending on the amount of space available and the depth of information the communication is intended to express. Follow the guidance to know which to use, when:

1. Full icon: The full icon should be used in most instances as long as the icon can be displayed large enough for the text in the paragraphs to remain legible.

2. Headers icon: This version of the icon excludes the paragraphs found in the full icon, but retains their headers. This icon may be used in instances where the icon is displayed at sizes in which the paragraphs may be illegible, or when the information in the paragraphs already appears in accompanying copy.

3. Icon: This version of the icon excludes both the paragraphs and their headers. The gradations emanating from the graphic are also removed. It may be used in instances where the icon must be displayed at a small size, or when the explanatory paragraphs are unnecessary.

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LIFE Wealth Cycle icon (continued)

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Listen



Formulate


Evolve

L

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EListen

Interpret Formulate

Evolve


LIFE Wealth Cycle icon (continued)

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Formulate


Evolve

Visual guidance

1. Drop shadow: Mode: Multiply; Opacity: 75%; X-Offset: 0"; Y-Offset: 0.01"; Blur: 0.03"; the drop shadow may become pixelated if the placed file is scaled up outside of Illustrator. If the icon will be reproduced larger than the size of the actual artwork, increase the size of the icon within Illustrator and then save as a new Illustrator file. Always make sure that the Document Raster Effects Settings in Illustrator are set to your desired resolution (typically 300 dpi for print) before re-saving.

2. Icon type: Graphik Semibold; white; 50pt; uppercase; aligns to circular path around icon

3. Header: Graphik Medium; red; 25/30pt; sentence case

4. Paragraph: Graphik Light; black; 14.63/16pt; lowercase

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Print adPrint ads have limited real estate; the main objectives are to immediately create interest in The Private Bank (with our words and design) and clarify who we are and what we stand for. We often use testimonials as a way to stand apart in this touchpoint and relate to our clients.









Print ad (continued)

Verbal guidance

1. Headline: This example shows a first-person testimonial-style ad. Though this is a tactic we should use to engage and share stories, it isn’t our only approach. We can also use second-person if we want to draw potential clients in and speak directly to them (e.g., Your wealth. Your way.). In either option, the headline should convey our key messages and overarching creative platform. Often, we lead with “propelling positive change” for print ads: speaking to a benefit, or the promise of tomorrow, connecting with our clients’ ambitions immediately when we have limited space. We may flex to other messages if the context demands targeting.

2. Rest of page: Again, follow suit with the first-person or second-person perspective as appropriate. Here, pull in proof points from the messages you haven’t hit yet in the headline or subhead: strength from discipline, dynamic relationships, propelling positive change. Because this is the first time the client may have heard of us, they should feel they have a good picture of who we are, what we do, and how we’re different after reading the full ad. Close with clear guidance on how to get in touch.

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W E A LT H P L A N N I N G I N V E ST M E N T S R I S K M A N AG E M E N T T R U ST & E STAT E S E RV I C E S B A N K I N G

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More than advice, real follow-through.

Visual guidance

• For magazine advertising, the red bar shouldn’t sit at on the edge of the piece because of potential production issues

• Ratio of image to black space to graphic device: 60/30/10

• Tonality should aim to convey feelings we want to inspire: challenged and therefore empowered, informed, serviced and special


2. Bleed: 0.125" all sides

3. Margins: 0.625" top and sides; 0.375" bottom; all text and logos should be placed inside the margins

4. Graphic device: Gray gradient fill, –45°;* bleeds off right edge; graphic device does not align to margin or baseline grid: its size is based on size of headline; styling for graphic device can be applied by using “Graphic Device” object style; refer to page 35 for information about adjusting the opacity of the graphic device

5. Headline: Graphik Light; white; 35/36–39pt;† sentence case; aligns column and baseline grid

6. Body copy: Graphik Light; white; 10/13pt; sentence case

7. Lines of Business: Graphik Light; white; 8/9pt; uppercase

8. Disclaimer: Graphik Regular; white; 8/9pt; sentence case

9. Photography: Aligns to baseline grid

10. Background: 100% black

11. Logo: Gray (50K) with larger ®; placed in bottom right corner; 3 columns wide

8.5" x 11"; 10 columns; .1667" gutters

*Note: If the dimensions of the graphic device are changed, the angle of the gradient will also change and must be manually reset to –45°.

†Note: The leading for Headlines may be any value within the specified range, depending on the copy.

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Clients requiring investment management or brokerage services will work directly with one or both of the following MUFG Union Bank, N.A., subsidiaries: HighMark Capital Management, Inc., an SEC-registered investment adviser; or UnionBanc Investment Services LLC, a registered broker-dealer, investment adviser, member FINRA/SIPC. Non-deposit investment products: • Are NOT deposits of or guaranteed by the Bank

the possible loss of principal invested.Trusts have estate-planning and tax consequences. Consult a competent attorney or tax adviser.©2015 MUFG Union Bank, N.A. All rights reserved. Member FDIC. Union Bank is a registered trademark and brand name of MUFG Union Bank, N.A.

W E A LT H P L A N N I N G I N V E ST M E N T S R I S K M A N AG E M E N T T R U ST & E STAT E S E RV I C E S B A N K I N G

You have dreams. Goals you want to achieve during your lifetime and a legacy you want to leave behind. The Private Bank can help. Our wealth management experts will lead you through our LIFE Wealth CycleSM to get you where you want to go. Plus you’ll get the ongoing support you need to implement your strategies

More than advice, real follow-through.

Sample

Detailed below is a sample of how the Print ad template could be employed. Measurements are provided for the spacing between elements.

0.225"0.12"

0.3534"

0.3534"

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FPO


Not just advice, action.


Alternate layoutsPrimary layout

Partners in planning.

Layout 1

Layout 2

Layout 3

PosterPoster series are flexible to accommodate campaigns; so our first step is always to establish what we want our clients to do (or employees, if this is an internal campaign). Do we want to educate them, motivate them, or thank them? There are many possibilities, and once we determine our objective, we can focus our messages and visuals to support it. We should always aim for clarity, brevity (the format requires it), and visual interest.

FPO

FPO

FPO



Verbal guidance

1. Headline: Our posters should serve to create intrigue and awareness. Because posters may flex with campaigns, we need to refer to our messages and communication tactics, and make sure that they are represented in the final copy. For The Private Bank, we use punctuation to show our precision and concision.

2. Subhead: We may or may not include a subhead based on where the poster is located and space constraints. Typically, poster series are installed in locations where people pass by quickly, and may only catch the headline. They might not take the time to read the subhead. However, in a few exceptions, you may want to provide further content to support, clarify, and explain the headlines.




Layout 1

Layout 2

Layout 3

Poster (continued)

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FPO FPO

FPO


Poster (continued)




Layout 1

Layout 2

Layout 3

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Visual guidance

• For posters housed in frames or other hardware that may extend into the image area, the red bar shouldn’t sit at the edge of the piece because of potential production issues

• When posters appear together in a series, common elements should align

• Tonality should aim to convey feelings we want to inspire: challenged and therefore empowered, informed, serviced and special


2. Bleed: 0.25"; size dependent upon frame, hardware, and other vendor requirements

3. Margins: 1.875"; all text and logos should be placed inside the margins

4. Graphic device: Gray gradient fill, –45°; red bar bleeds off left side; graphic device does not align to margin or baseline grid: its size is based on size of headline; styling for graphic device can be

applied by using “Graphic Device” object style; refer to page 35 for information about adjusting the opacity of the graphic device

5. Headline: Graphik Light; white; 140/157.5pt; sentence case; aligns to margin and baseline grid

6. Background: 100% black

7. Photography: Aligns to column and baseline grid

8. Logo: Metallic gray; placed in bottom right corner; 3 columns wide

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30" x 40"; 10 columns; 0.25" gutters

*Note: If the dimensions of the graphic device are changed, the angle of the gradient will also change and must be manually reset to –45°.

FPO FPO

FPO


PowerPoint templatePowerPoints are a real, necessary part of our day; it’s essential that they reflect our brand. Often, the PowerPoint is a leave-behind, so it should also have a clear verbal and visual story. Some of the most successful presentations are ones that lead viewers through a narrative, rather than just a series of information-dense pages. We can use the assets in our visual identity—infographics, visual devices—to highlight important themes and support our story.

©2016 MUFG Union Bank, N.A, Member FDIC. All rights reserved. Union Bank is a registered trademark and brand name of MUFG Union Bank, N.A.

The Private Bank Presentation title here (17 pt.)

Day month year Presented by name Title

Presented to:

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Level 1 •  Level 2

•  Level 3 •  Level 4

Level 5

Content placeholders may contain text, a table, a picture, a chart, a movie, etc.

Callout title

[Slides that use this red and gray treatment should not have titles above.]

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Content slide

The bold subhead is optional. Use this layout for text slides with no subhead.

First level text has no bullet. First level text is useful for introductory statements.

First level text is Arial Regular 16 pt. •  Second level text. Use the “Increase Indent Level” button to access text levels; do not use

the bullet button to indent levels. •  Second level text has a bullet; second level text is Arial Regular 16 pt.

•  Third level text is Arial Regular 14 pt. •  Fourth level text is Arial Regular 12 pt.; the fourth level is rarely used.

Fifth level text is formatted in red Arial Italic 16 pt.; use as a highlight statement if needed.

First level text; use the “Decrease Indent Level” to get back to the first level. Sixth level text is only used when identifying a source; Arial Regular 8 pt.

Seventh level text is used as a caption; Arial Italic 10 pt.

21 Source: Arial Regular 8 pt.

Column chart

Column head

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Focus 1 Focus 2 Focus 3 Focus 4 Focus 5 Focus 6

Series 1

Series 2

Series 3

Series 4

Series 5

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Cover

Callouts and divider

Content

Color palette and charts


PowerPoint template (continued)

Using the graphic device in PowerPoint

In order to reproduce correctly, the graphic device is constructed differently in PowerPoint than in InDesign.

• The graphic device consists of a vertical bar filled with 100% red and a horizontal object filled with a gray gradient

• The translucent quality of the graphic device is achieved by increasing the transparency of the left stop of the gray gradient

• For slides that include a graphic device overlapping an image, it may be necessary to adjust the transparency of the graphic device; make any transparency adjustments only to the right stop of the gray gradient

• The vertical bar should be attached to only the left side of the graphic device, and the lightest of the two colors in the gradient of the translucent box must be nearest to the vertical bar

• The graphic device should always retain a horizontal orientation and should never be rotated to be used vertically or at an angle

• One edge of the graphic device should always bleed off of either the left or right side of the layout

• In order for the pre-printed cover page to interact correctly with the cover slide, never alter the size or position of the graphic device on cover slides

Care should be taken to effect a consistent appearance for the graphic device across all communications.

Horizontal object: Gray gradient

75% Gray, 0% Transparency 100% Gray, 15% Transparency

Vertical bar: Red

Graphic device Graphic device specifications






Presented to:

©2016 MUFG Union Bank, N.A, Member FDIC. All rights reserved. Union Bank is a registered trademark and brand name of MUFG Union Bank, N.A. ©2016 MUFG Union Bank, N.A, Member FDIC. All rights reserved. Union Bank is a registered trademark and brand name of MUFG Union Bank, N.A.

Projected cover only; do not print; non-photo version


©2016 MUFG Union Bank, N.A, Member FDIC. All rights reserved. Union Bank is a registered trademark and brand name of MUFG Union Bank, N.A. ©2016 MUFG Union Bank, N.A, Member FDIC. All rights reserved. Union Bank is a registered trademark and brand name of MUFG Union Bank, N.A.

Projected cover only; frame and type must be arranged on top of photo


For use with printed presentations For use with digital presentations

Cover overview

There are two methods for constructing the cover for a PowerPoint document:

• Presentations that are meant to be printed and distributed physically should use the white cover option paired with a pre-printed cover page. The pre-printed cover pages contain a die-cut window allowing the presentation title to show through. In order for the pre-printed cover page to interact correctly with the cover slide, never alter the size or position of the graphic device on cover slides.

• Presentations that will be projected or otherwise distributed digitally should use one of the black cover options as their cover slides.



Visual guidance

1. Margin: 0.5" top/sides; 0.35" bottom

2. Logo: Metallic gray; placed in top right corner

3. Horizontal rule: 9" wide; 0.75pt; black

4. Graphic device: Gray gradient fill, 315°; 6.6" wide; 1.83" tall; refer to page 67 for information about adjusting the opacity of the graphic device

5. Headline: Arial; white; 30/32pt; sentence case

6. Date/Name/Title: Arial; black; 11/14pt; sentence case

7. Disclaimer: Arial; gray, 7/8.5pt, sentence case




Presented to:

6.

1.

7.

2.

3.

Cover slide

4.

5.



7

Content slide

The bold subhead is optional. Use this layout for text slides with no subhead.








10

Two-column content slide



Level 5




Level 5


8

Content slide with column head

Column head here; Arial Bold 16 pt.; one line maximum








11

Two-column content slide with column head

Column head Column head

If subheads are not needed, change layouts using the Layout pull-down menu.

Reset a slide to its original formatting by using the Reset button.



Level 5


12

Three-quarter content slide

Column head



Level 5


9

Content slide with special subhead








Special subhead treatment with vertical red bar – select this table and paste it to other slides. Use the “Content Subhead 2” master layout.

Content overview

Several slides allowing different configurations of content are included in the PowerPoint template. Take care not to overload a slide with too much information and make sure to choose the slide layout best suited to the content that is presented.

Content

Two-column content

Content with column head

Two-column content withcolumn head Three-quarter content

Content with special subhead



Visual guidance

1. Margin: 0.5" all sides

2. Headline: Arial; gray; 18/24pt; sentence case



5. Subhead: Arial Bold; black; 14/18pt; sentence case

6. Body copy and second-level bullet: Arial; black; 14/18pt; sentence case

7. Third-level bullet: Arial; black; 12/16pt; sentence case

8. Fourth-level bullet: Arial; black; 10/14pt; sentence case

9. Highlight: Arial Italic; red; 16/20pt; sentence case

10. Attribution: Arial; black; 8/10pt; sentence case

11. Caption: Arial Italic; black; 10/14pt; sentence case

12. Disclaimer: Arial; black; 8/9.5pt; sentence case

9

Content slide with special subhead








Special subhead treatment with vertical red bar – select this table and paste it to other slides. Use the “Content Subhead 2” master layout. 5

6

7

9

8

10

11

1

2

12

3

4

Content slide



14

Summary of content or quote should be placed here; six lines maximum



Level 5



17

Quote slide

Large quote style is first level text. Second level text is an optional column head. Third level text is for optional body copy. Use the “Increase Indent Level” button to access text levels; do not use the bullet button to indent levels.

None of the levels on the quote slide have bullets.

15



Level 5


Callout title


13

Divider title here Arial Regular 36 pt. Three lines maximum

Section subhead Arial Bold 16 pt.

16

Callout slide with picture

Type on top of graphic device; frame exists on slide on top of photo

Callout and divider overview

The PowerPoint template contains several callout slides and a divider slide to help structure presentations in an informative and compelling way. The callout slides each feature the graphic device and contain options that can include photography or other content.

Callout with content

Quote

Callout

Divider

Callout with picture



Visual guidance

1. Margin: 0.5" all sides

2. Headline: Arial; gray; 18/24pt; sentence case



5. Graphic device: Gray gradient fill, 315°; 5.19" wide; 3.75" tall; refer to page 67 for information about adjusting the opacity of the graphic device

6. Callout text: Arial; white; 36/38pt; sentence case

7. Content area: 3.88" wide; 3.78" tall

14

Summary of content or quote should be placed here; six lines maximum



Level 5



1

23

4

75

6

Callout slide



31

Union Bank Theme Colors

[These swatches can be used to color objects with the Format Painter tool. Use these tints to color charts and tables.]

Gradients Secondary Red 230/0/0

Equity Red 130/0/0

172/172/172 Equity Gray 90/90/90

Use the equity colors found in the Theme Color palette to stay “on brand”

255/255/255 0/0/0 230/0/0 90/90/90

Secondary palette

Primary palette

99/103/180 203/90/25 115/154/137 116/43/86 210/155/0

Tertiary palette

27/75/125

[The Union Bank brand equity colors are contained in the top Theme Colors row of the color palette as well as the Custom Colors row. Use only these colors and the tints immediately below for your color choices.]


Pie chart

Column head

This is an example of the two-column layout. One placeholder box contains pre-formatted text while the other contains a pie chart.

For new charts, it will be necessary to change the chart style to use the primary palette with no gradients, shadows or outlines. Manually color the series to be highlighted.

Complex charts with many series should use the tertiary palette since that palette provides more color options.

Ensure there is enough contrast between chart series to be legible when projected.

8.2

3.2

1.4 1.2

Chart title

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

[Use secondary and tertiary colors in charts and graphs. Do not use the primary red which connotes a financial loss.]


Column chart

Column head

0

10

20

30

40

50

60

70

80

90

100


Series 2

Series 1

Series 3

25

0

10

20

30

40

50

60

70

80

90

100

110

120

130

140

Series 1 Series 2 Series 3 Series 4

Series 5 Series 6 Series 7

Source: Arial Regular 8 pt.

Line chart

Column head

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec


Area chart

This is an example of a text box that could be added to a chart page. Do not crowd text and charts onto a slide. The two-column layout may also be used if text is needed.

0

1

2

3

4

5

6

7

8

9

Focus 1 Focus 2 Focus 3 Focus 4 Focus 5


Bar chart

Column head Column head

0 200 400 600

Data point 1

Data point 2

Data point 3

Data point 4

Data point 5

Data point 6

Data point 7

Data point 8

Data point 9

Data point 10

Data point 11

Data point 12

Data point 13

Data point 14

Data point 15

Data point 16

Data point 17

Data point 18

Data point 19

Data point 20

Data point 21

Data point 22

Data point 23

0 20 40 60 80 100 120

Data point 1

Data point 2

Data point 3

Data point 4

Data point 5

Data point 6

Data point 7

Data point 8

Data point 9

Data point 10

Data point 11

Data point 12

Data point 13

Data point 14

Data point 15

Data point 16

Data point 17

Data point 18

Data point 19

Data point 20

Data point 21

Data point 22

Data point 23

Color palette and charts overview

Detailed are the primary, secondary and tertiary palettes that can be used in PowerPoint slides. The tertiary colors are only to be used in charts and graphs.

Color palette

Pie chart

Column chart

Line chart

Area chart

Bar chart



Pres. # 21

Column chart

Secondary palette

0

10

20

30

40

50

60

70

80

90


Series 1 Series 2 Series 3 Series 4 Series 5 Series 6 Series 7

Pres. # 24

Table

Data Data Data Data

Category A1 Category A2 Category A3 Category A4 Category A5

Line item 1

Line item 2

Line item 3

Line item 4

Line item 5

Line item 6

Line item 7

Category B1 Category B2 Category B3 Category B4 Category B5

Line item 1

Line item 2

Line item 3

Line item 4

Line item 5

Line item 6

Line item 7

Pres. # 22

Pie charts

Secondary palette

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

Group 1 Group 2 Group 3 Group 4

Pres. # 25

Three-section table with text

Table subhead here

First level text is Arial Regular 12 pt.

•  Bullet point

•  Bullet point

•  Bullet point

Title Title

Table copy is Arial Regular 8 pt. Table copy is Arial Regular 8 pt. Table copy is Arial Regular 8 pt. Table copy is Arial Regular 8 pt. Table copy is Arial Regular 8 pt. Table copy is Arial Regular 8 pt. Table copy is Arial Regular 8 pt. Table copy is Arial Regular 8 pt. •  Second level

•  Third level


•  Third level

Source: Arial Regular 6 pt. Source: Arial Regular 6 pt.

Title


•  Third level

Source: Arial Regular 6 pt.

Pres. # 23

Line chart

Secondary palette

0

10

20

30

40

50

60

70

80

90

100

110

120

130

140

Series 1 Series 2 Series 3 Series 4

Series 5 Series 6 Series 7

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Column chart with secondary palette

Table

Pie charts with secondary palette

Three-section table

Line chart with secondary palette

FPO

FPO

FPO

FPO

FPO

UB_The Private Bank style guide

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Transcript of UB_The Private Bank style guide