Ubiquitous web2.0, Life Web. Issues and Trends
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Ubiquitous web2.0
February 2011
@JoSanKu
Life WebWeb as Life Platform
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Mobile Internet Computer
Personal Computing
Desktop Internet Computing
Mobile Internet Computing
Mini Computing
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Mobile Internet
Computing
web2
Me & We
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• 24H PC: Anywhere Participation
• Web in Pocket
• RealTime Interaction
• Sensors: Eye, Ear, Location, Motion
• SNS+Communication
Mobile Internet Computer
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Mobile Only
http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
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?
Personal Computing
Desktop Internet Computing
Mobile Internet Computing
GoogleAOLeBayYahoo!Yahoo JapanAmazon.comTencentAlibabaBaiduRakuten
Naver
MicrosoftCiscoIntelAppleIBMOracleEMCDellHPCompag
Winners Winners Winners
Source: Mary Meeker 2009 Web 2.0 Summit Presentation
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The First Wave
web2.0
(1990~2009)
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web 2.0 is all about harnessing
collective intelligence using the web as a Platform
October 2004
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Data Inside
Collective intelligence applications depend on managing, understanding,
and responding to massive amounts of
user-generated data in real time.
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What is Next? What is web3.0?
The Semantic Web?Virtual reality?
The social web?The mobile web?
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Smartphone Revolution24 H PC
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It is all of those, and more.
Web Squared
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The Web becomes more closely integrated with the real world via sensor-based
smart phone applications. Web Squared is another way of saying
"Web meets World”
June 2009
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How Does Web Meet World?
Web
World
Web1.0 Web2.0 Web2
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web2
web2.0web1.0
1990 2005 2010 2013
web2 Web Square, Mobile web2.0
by @josanku 2010
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web2.0
web2
Life, Business, Culture…
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How Fast?
2013 2014http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
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iphone was a byproduct
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Before After
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Mobile +
Pad
web2
Me & We
web2+2
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Mobile Computer Anywhere
Pad Computer Everybody
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Web meets World
WebOn-line
WorldOff-line
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Ubiquitous web2.0
web2.0 + (mobile + pad) Web2.0 + Anywhere + Ev-
eryoneWeb = Life (World)
Online=OfflineWeb as Life Platform
Life Web
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Ubiquitous web2.0
web2.0
1990 2005 2012
web1.0
web2
PEOPLE
Life Webubiquitous web2.0
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web2
Ubiquitous we-b2.0
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The Second WaveBig Big
Ubiquitous we-b2.0
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web squared
SOCIAL
REALTIME
LOCATION
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Page to People
Social WebWeb for People’s Social Interaction and Community
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Friends Colleagues Customers
Anyone
Conversation & Interaction
Implicitly, Explicitly
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Page to People
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http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
Social Networking > Email Usage…
Users Time
July 2009 November 2007
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http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
More Time for SNS
YouTube
Google.com
Msn.com
Yahoo.com
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Web1.0
Read
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Web+SocialInterest Focus
Read/Write
Relationship: Community
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Social WebPeople Focus
Relationship: Social GraphOpen PlatformConversation
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Facebook Open Graph
Open Social GraphSocial Plug-insSocial Utility
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PCService/Information Desktop
Internet Bandwidth ISP
1995 2000 2005
Value
PeopleMobile
2010~
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Entertainment
Advertising Information Learning Shopping
Search
Social Web As A Platform
Media
Busi-ness
Market-ing
Politics Govern-ment
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Social Utility Connecting You with
People
f8, Connect, Open Graph
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500K Apps80K Web Sites
Facebook Connect
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Open Graph50,000 Web Sites A Week
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• Registration + Login
• Engagement
• Growth
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Mobile Facebook
100K Mobile Users
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Platform for Mobile Apps
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SNSFast Growth + Low Penetration
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Ads on mobile phones
Web banner ads
Search engine ads
Branded Web sites
Ads in magazines
Ads on radio
Ads on TV
Ads in newspapers
Requested email updates
Consumer opinions posted online
0% 20% 40% 60% 80% 100%
Recommendations from friends/family
Trust Based FilterWisdom of Crowd, Friendsourcing
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Growth
Time
Information and knowledge
Human absorptive capacity
Social Filter
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Evolution of Filter
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Social Web Trends• Mobile
• Light & Casual
• RealTime
• Location
• Game
• Commerce• Marketing• Enterprise• Convergence • Data• Social Computing
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Convergence: Mobile SNS Devices
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Facebook + Skype
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Mobile
Social
Mobile Social Web
24H Participation
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Social Web in Korea
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http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
SNS: Cyworld -12% Y/YGlobal Phenomenon, Facebook Leading, Though Many Regional Strongholds
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Twitter & Facebook in Korea
Twitter: 430K May2, 2010
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無主空山
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Page to Stream
Realtime Web
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From Pages to Stream
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24H ParticipationLight and Casual
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Collective Mind
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Thread, Pipe, ChannelNot Social Network, But Information Net-
work
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Twitterverse: Twitter Open Plat-form
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Information Creation & CirculationBefore/After Twitter
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@josanku
Conversation FlowFollow
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Twitter Platform• RealTime Web
• Light Relationship
• Casual Conversation as Contents
• RT: Social Filter, Distribution, Creation
• RealTime Interest Graph. Collective Mind
• Viral Spreading
• New Ecosystem: Twitterverse
• Link as Simplest API
• Privacy vs Publicacy
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Geolocation
Location Web
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6,000 location-based iPhone apps, 900 Android apps and 300 BlackBerry apps
http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php
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Popular Location-Sensitive Apps
UrbanspoonLoopt
BrightKite
Gowalla
AroundMe
Foursquare
Yelp
Moxim-ity
Whrrl Bliquo
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SocialSNS: Communication & Conversation
GameCompetitionChallengeReputation
LocalLocal InformationLife LoggingReward
Funny
Informative
Friendly
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Mayor Specials
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Foursquare Platform
• Check-in: Presence
• Local+Social+Game
• Online+Offline: Social Media for Real Life
• Revenue Models
• Expand to Other Social Objects: People,
Book, Songs, Location
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Tweet or Checkin @Pusan+
Single+
House at Seoul
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User, Sensor, Ar-chive
Data Web
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More Data OpenSensor Generated User Generated
1. Data Web
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Redefining Collective Intelligence: Sensory Input
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User generated content
Sensor generated data
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Information Shadow
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Fun, Race, Inter-active
Gamification
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Social Game
We Rule
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Top 10 Social Games in Facebook Apps
Source: AppData.com
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Frontierville, has 650,000 same-sex marriages
10 major games1,300 employees
13 studios across 6 countries6 acquisitions in the last 6 months
320,000,000 people have engaged 400 people focused on new IP
Market Value: EA < Zynga
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Playing for High Stakes in the New App Economy
Mark Pincus (Zynga)
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Social Game Dialtone: “In Five Years, Connections Will Be To Each Other, Not The Web;
We’ll Be Dial Tones”
Gamification
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New Time & SpaceAugmented Real-
ity
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Time and Space Redefined
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Internet of Things
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M2M: Machine to Machine ?
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Enterprise2.0
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The use of social media marketing?
http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdf
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Marketing
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web2.0 GenerationEmployee, Partner, Customer, Anyone
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Company2.0
Made in/for/by People
Fast Innovation Flat Communication
Learning by Doing
People Value
Culture
Vision Market
Biz Models Services
Strategy
Risk
Customer Relationship
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Company1.0web2.0
Security
Static, stable
Systemic Process
Company2.0
Hierarchical
Closed
Top Down
Control & Command
Enterprise2.0BizModel2.0
Participate
Open
ShareCollective Intelligence
Social MediaAttention Economy
New Money?????
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Hierarchy to Flat Creative Network
Command & Control
Creative Collaboration:
Communication and Decision Making
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Email Overload toWiki Collaborative Intelligence
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Ad as Content
Ad
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Global MarketMobile App
Store
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Global App Economy
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is .
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Social, OfflineeCommerce
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Future Online is Offline
2~5% vs 20~80%
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Challenge
Local ServicesTrust System
Social Interaction OverloadPrivacy and Security
Data OwnershipRevenue Models
Digital GapDigital Smog
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iPhone/Apple
TGIF: We, Audience
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. - /History of the Internet
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Social Computing
Mobile Computing
Pad Computing
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CChange
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Matter of Recognition?
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돌리고 돌리고 ~ Start Small
Think Big, Start Small, Move Fast
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Move!
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EmpowerPeople
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Life Web Enabler
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http://www.scribd.com/doc/48589047/Top-Mobile-Internet-Trends-2011-from-KPCB
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