Ubicabs online taxi booking platform including apps
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Transcript of Ubicabs online taxi booking platform including apps
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A presentation from http://www.ubicabs.com
Integrated taxi & private hire online booking platform
July 2013
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Update on ubiCabsThe platformProposition
Summary
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UK taxi market is worth £5 billion a year Taxis are a mass consumer service, similar to
supermarkets, mortgages and of course mobile networks.
Currently 18 million taxi bookings/year at Tesco serviced by 800 towns across the UK, 1,500 cab companies, totalling 85,000 taxis.
Addison Lee has been bought for £350 million. There is opportunity to change the business by
owning the consumer.
Taxi Business – some background
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ubiCabs wants to be the leading consumer and corporate facing taxi booking solution
◦ Focused on increasing bookings for our customers, through superb User Experience and Design
◦ Focused on increasing bookings through understanding user experience through analytics and conversion analysis
ubiCabs will continuously improve its app products and enable our customers to receive bookings
◦ Future Proof Technology: Web based Open Source technology, RESTful APIs and personalised configuration
The service would be available to corporate customers booking cab journeys on the web, via mobile native apps or mobile web apps
The ubiCabs service is white-labelled, it would totally integrate into the customers’s brand.
The proposition
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A global distribution system for car servicesG
loba
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(200
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Onl
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Trav
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Travel Agencies
Corporates
Travel Suppliers Travel Bookers
11/04/2023 Confidential 5
Local trips/companies
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ubiCabs Timeline
Summer 2010Founded as an
LBS start-up
2011Technology & cab network
created, product in BETA
Spring 2012: B2C product launched in
London
Autumn 2012Platform
extended to other publishers
with white labelled
solutions
Winter 2012B2B offering
live; UK roll-out, international pilots and 3rd
party publisher deals agreed
January 2013All 3rd party apps begin to go live & more deals enter
the pipeline
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Basic flow synoptic
Online Booking or APP
Cab company sets pricing and service
area in extranet.Cab companies notified there is a booking. (eg. 5)
Cab fulfils booking.
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Platform overview
customers mobile app or site
customers network?
xyz website
CabCo1Cab
customers
CabCo3National Network
…
abc contract customer
customers App userxyz customer
Affiliate / Publisher
commission
Platform commission
Supply commission
ubiCabs
Fulfilment network
ubiCabs orOther party
COMMISSIONS SPLITPLAYERS
CUST
OM
ERPL
ATFO
RMCO
VERA
GE ubiCabs network
Other
network
CabCo
Other website
Other customer
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Product lines
B2CubiCabs
Web
iPhone and Android
Mobile web apps
B2B2CWhite labeled
(powered by ubiCabs)3rd party websites (publishers)
3rd Party apps
3rd Party Call centre
B2BWhite labeled
Taxi Industry Apps and Web Bookers
Drivers App
3rd party booker
Corporate
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Products
• Native Apps – Android and iPhone
• Desktop Booker – website widget
• Mobile Web App – HTML 5 on mobile browser including:
• Chrome, safari, IE• Windows/ Nokia
Phones• Blackberry Phones
• Call Centre Booker• Corporate Booker
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APPS and Website booker
http://m.ubicabs.com
Mobile Web App HTML5
Website booker
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Native Apps
Native Android and iPhone Apps
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ubiCabs is partnering up with 118118 to provide taxi transfer bookings across the UK
Convert directory calls to digital customersTurn directory call centre enquiries into long
term online taxi bookers.Earn revenue based on bookings Add 118 enhanced taxi listings (Advertisers)
onto the platform creating a a 118 cab network and add new revenues
118118 Case Study
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App experience1. BOOKING
Enter Address (from & to) & Time of booking
6. RATECustomers rate their
journey for quality control
5. RECEIPTCustomers receive a
PDF receipt
2. QUOTE & BOOKCustomer gets a quote (when applicable) and selected
payment type (Card or Cash)
3. DRIVER TRACKINGCustomers can track their drivers
coming to pick them up
4. PAYMENTSCustomers easily pay by
credit card or cash directly - (Works with Taxi Co’s
Merchant account)
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UK #1 phone based directory UK #1 taxi network
White labelled solutions for partners
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iPhone and Android App
Includes 118 customer Referral System
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User refers a friend and gets £5 referral credit when friend books.
On referral , the friend get £5 credit on first booking.
The user gets a token everytime friend books eg £1
The user can user one token per booking moving forward in time.
Logic Image
The 118 referral scheme.
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Give the choice to the users◦ Vehicles
◦ Service levels
Website Integration using ubiCabs Booking Widget
Offer “point to point” car services nationwide
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Branded according to customers requirements
Fast implementation timeBest in class appIf a car company cannot pick up booking, it
can be passed on to others in the network
Potential Product Features for customers
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Integration possible
Instant quote £
Driver location
Real-time update of price, car availability &
locations as well as customer profile.
Dispatch
Customer picked up by Driver
DISPATCH SYSTM
Car company data system, or ubiCabs cloud based data system
In car terminal / PDA
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Everything is already built, it’s a quick win
It’s an additional revenue stream for customers
It will enhance customer experience and convenience
It’s possible via apps (Android or iPhone) as well as website integration
Corporate taxi services bundled into customers business
.
Benefits of adding an NCC app
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customers has a great brand with millions of consumers ubiCabs would like to work together for providing taxi transfers nationwide
ubiCabs has a great website cab booker, which can be rebranded
ubiCabs has fabulous apps which customers can rebrand
ubiCabs takes care of app maintenance and the App would be very quick to market
customers can earn from this new revenue stream
customers as well as having another product to sell, it can provide its Corporate customers with a branded app
ubiCabs can increase the booking channels for customers with any type of solution, including kiosks and integration with external sites
Summary
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Thank you for your attention, for further information.
Email: [email protected]
Mobile: 07790 391118
Appendices in the next slides
Next Steps
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Other products: “Call Centre booker”
Web based application for a call centre “booker user”, placing bookings for other people◦ This is especially targeted at
corporate clients and call centres.
◦ The application uses the most recent design patterns to be responsive and be usable on desktop clients as well as tablet (iPad, Android)
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Customer profiling: Passenger Rule Base – Passenger
must use one type of vehicle (car) at a certain time of day. E.g after 9pm.
Reporting – Analyse corporate usage and reduce cost through changing ‘rule base’ policy.
Via PointsMultiple bookings
Corporate Booker
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NFC placed in Poster detailing cabs from club or Bar.
Place phone on Poster.Phone re-populates bar pick-up
address.Quick booking
NFC Booker – Walkabout Pubs
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Works on iPhone and Android phonesIs available for free in the app storeEnables real time tracking and dispatch of jobs
.
Other products: drivers app (Android or iPhone)
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Technology: application architecture
Booking serverPricing, availabilities,
commissions, etc.
Shared servicesScheduling, Messaging
and notifications, E-payments
Integration layer
All solutions are white labeled and will be adapted for corporate accounts
Mobile appsiPhone, Android,
HTML5 mobile web
Desktop web widgetsConsumer and corporate
solutions
Operator consoleOrders, pricing,
resources, reports
Drivers serverManagement and
tracking server
External FMSDA, Diplomat, ThinkFleet
Drivers devicesiPhone and Android drivers applications
More to come, such as: bb app, kiosks, travel
agent booker, etc.
CLO
UD
BAS
ED
PLAT
FORM
BOO
KIN
G
SOLU
TIO
NS
SUPP
LY
SOLU
TIO
NS
Solutions built by external developers
using our platform APIs
Back officeMonitoring, e-
commerce, configuration
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E-COMMERCE
PAPERLESS RECEIPTS
Technology: rich solution via integrations
EMAILS
PUSH NOTIFICATIONS
…
MAPS & ADDRESSES
CLOUD PLATFORM
SMS