UBERization of Search

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The UBERization of Search, from first step to the last mile. [email protected]

Transcript of UBERization of Search

The UBERization of Search, from first step to the last mile.

[email protected]

History of Commerce

Photo Credit:Wayne S. Grazio, Shop of Good Fortune

Role of Search in Different Stages of Commerce

Validate availability

Decrease cost of travel

Optimize benefit of travel

Photo Credit:Wayne S. Grazio, Shop of Good Fortune

Compare Price

Offer Variety

Crowd Validation of Quality

Convenience

Guarantee Access

Record of Transaction

Convenience

Variety

Simple Pricing & Payment

The Race to UBER-ize the world

Version 1

Version 2

Version 3

Product Service Experience

3 first-order implications of UBER on Local Search

Meet your largest customer base.Meet you largest user base

Photo SourcE: http://screencrave.com/wp-content/uploads/2013/01/terminator.jpg

Answers Recommendations

Complex Vertical Value Chain Integration as Business As Usual

Roger Do [email protected]

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