Uber Case Comp
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Transcript of Uber Case Comp
U B E R
Consultants:Jonathan Beatty, Yasmine Creese-Brown, Nkem Chukwuma, Heidi Friedrich
Your Everyday Ride
Current Process
Recommendation
Value Proposition|
Organic Growth
Gain | Quality Drivers &
Client Reach
Resonate | Launch Price
TrackerRetain |
Launch Loyalty Reward System
Critical Issues
|Liability|
|Regulation|
|Driver Requirements|
|Pricing|
|Client Retention|
Recommendations
Gain - Enhance Customer Service
Resonate - Implement Price Tracker
Retain - Create Loyalty Program
New Process
5 Year Plan
‘15 Gain | New Drivers
Resonate | Launch Price Tracker
Retain | Launch Loyalty Reward System
Evaluate | Assess Outcomes of 3 Step Plan
Results | $4+ Million Saved Annually
‘16
‘17
‘18
‘19
QUESTIONS?
Financial DataFinancial StatementsRevenue Generated in One Month5 Year Revenue Projection
Credits + PromoCustomer Acquisition CostReferral Credit ExpenseApp Redesign Budget
Loyalty ProgramLoyalty Program ExpenseLoyalty Program Level QualifiersNew Program Savings
Surge DataSurge Rides Per Week
AppendixRidership DataAverage Mileage Calculation
Active Weekly Users
Average Weekly Trips
Other Strategic AnalysisUberMove Revenue
UberMove Capacity Constraint
Internal ControlsInformation Controls
Uber’s Flow Chart
COSO Pyramid
Competitor Analysis
References
Financial Statements
Revenue Generated in Month
Business Insider
5 Year Revenue Projection
Customer Acquisition Cost
Referral Credit Expense
Application Redesign Budget
Position Adjusted Hourly Wage
Intern $24
Full Time Employee $69.70
Hire Top-Tier Information Technology InternsSavings• 3 Interns for 16 hr/wk• Total Cost: $4,608/mo
Loyalty Program Expense
Calclulated:Adjust. 9.8% Growth Per YearRate Differental Among Levels
Loyalty Program Qualifiers
New Program Savings
Surge Rides Per Week
Business Insider
Average Mileage Calculation
Active Weekly Users
Business Insider
Average Weekly Trips
Business Insider
UberMove Revenue
UberMove Capacity Constraint
Bellhops Partnership
Information Controls
Uber’s Flow Chart
Distrust of DriversControl Environment
Risk Assessment External | Market ResearchInternal | Analytical Procedures
Information & Communication External | Fare Quotes
and Split FareInternal | All Electronic
Monitoring Feedback within appOperational Audits
COSO Pyramid
Competitor AnalysisFeature Uber Lyft Hailo
Commercial Auto Liability/Comprehensive
✓ ✓ ✓
Inspection/Background Checks ✓ ✓ ✓Two Way Reviews ✓ ✓Surge Pricing ✓ ✓Easily Calculable Pricing ✓ ✓Luxury/Family Vehicles ✓Referral Credit ✓ ✓
ReferencesAmerican Express and Uber Launch First-of-Its-Kind Mobile Loyalty Program. (n.d.). Retrieved February 5, 2015, from http://about.americanexpress.com/news/pr/2014/amex-uber-mobile-loyalty-program.aspxBadger, E. (2015, January 22). Now we know how many drivers Uber has - and have a better idea of what they’re making . Retrieved February 5, 2015, from http://www.washingtonpost.com/blogs/wonkblog/wp/2015/01/22/now-we-know-many-drivers-uber-has-and-how-much-money-theyre- making /Beatty, J., Creese-Brown, Y., Kast, J., & Hughes, E. (2014). Accounting Information Systems Presentation - Uber. Fall 2014 Accounting Information Systems Course.Chalmeton, S. (2015, February 4). Disrupt Or Be Disrupted. Retrieved February 5, 2015, from https://www.linkedin.com/pulse/disrupt-disrupted-sebastienchalmetonDelo, C. (2014, January 17). In Quest for Ride-Sharing Supremacy, Uber Takes on Lyft with Facebook Ads. Retrieved February 5, 2015, from http://adage.com/article/digital/uber-takes-lyft-facebook-attack-ads/291158/ Eliminating Ridesharing Insurance Ambiguity. (2014, March 14). Retrieved February 5, 2015, from http://blog.uber.com/uberXridesharinginsurance Frizell, S. (2014, September 27). Uber Driver Arrested in San Francisco for Hammer Attack. Retrieved February 5, 2015, from http://time.com/3436848/uberhammer-attack/Griswold, A. (2014, September 11). How Uber and Lyft Stack Up in the United States. Retrieved February 5, 2015, from http://www.slate.com/blogs/moneybox/2014/09/11/uber_vs_lyft_futureadvisor_study_compares_revenue_users_growth_at_the_companies.h tml MacMillan, D. (2015, Jan 26). Corporate news: Uber touts its employment opportunities for drivers. Wall Street
Journal Retrieved from http://search.proquest.com/docview/1648007805?accountid=8285 MacMillan, D., & Fleisher, L. (2015, Jan 30). U-turn: Hard-driving uber gives compromise a try. Wall Street
Journal Retrieved from http://search.proquest.com/docview/1649045476?accountid=8285 Noble, A. (2014, October 28). D.C. Council approves rideshare regulations as taxi drivers protest. Retrieved February 5, 2015, from http://www.washingtontimes.com/news/2014/oct/28/dc-council-approves-rideshare-regulations-as-taxi-/ Rusli, E. M., & MacMillan, D. (2014, Jun 07). Uber fetches $18.2 billion valuation --- car-service app worth more than hertz. Wall Street Journal Retrieved from http://search.proquest.com/docview/1533546527?accountid=8285 Shontell, A. (2014, November 20). LEAKED: Internal Uber Deck Reveals Staggering Revenue And Growth Metrics. Retrieved February 5, 2015, from http://www.businessinsider.com/uber-revenue-rides-drivers-and-fares-2014-11?op=1#ixzz3QoavvF36 Social tracker: What effect has upstart cab service uber's use of social media had on consumer sentiment? (2014, 10). Marketing, , 18. Retrieved from http://search.proquest.com/docview/1568314153?accountid=8285 Taxi Dreams - Facts & Figures. (n.d.). Retrieved February 5, 2015, from http://www.pbs.org/wnet/taxidreams/data/ Uber Software Developer Salary. (n.d.). Retrieved February 5, 2015, from http://www.glassdoor.com/Salary/Uber-Software-Developer-Salaries-E575263_D_KO5,23.htm Transportation Statistics - Licensed Drivers - Total Number (Most Recent) by State. (2004,). Retrieved February 6, 2015, from http://www.statemaster.com/graph/trn_lic_dri_tot_num-transportation-licensed-drivers-total-numberZauzmer, J., & Aratani, L. (2014, July 9). Man visiting D.C. says Uber driver took him on wild ride. Retrieved February 5, 2015, from http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/07/09/man-visiting-d-c-says-uber-driver-took-him-on-wild-ride/