UBER - BTO 2014 - Perchè UberPop, perchè Sharing Economy - Tomaso Rodriguez
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Transcript of UBER - BTO 2014 - Perchè UberPop, perchè Sharing Economy - Tomaso Rodriguez
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BTO – Florence Dec 2nd 2014
Tomaso Rodriguez, Head of Expansion
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WHAT’S UBER
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REQUESTTap to select location
RIDESit back and relax, tell your
driver your destination
RATEHelp us maintain a quality service
by rating your experience
Uber is everyone’s Private driver.
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LAUNCH PARTY
Simple.
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Riders love us.
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OUR STORY
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• Founded by Travis Kalanick and Garrett Camp
at Le Web in 2009
• Paris taxis!
• First cars on the roads of San Francisco by
Summer 2010
Travis Kalanick + Garrett Camp, Le Web 2009
Early Beginnings.
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One tweet.
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One reply.
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Our 1st weekend.
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A few months later.
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Uber’s Early BeginningsLondon…
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240+ CITTA’
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240+ CITTA’
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CELEBRATING CITIES
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70% DEGLI UTENTIUSA UBER IN
PIU’ DI UNA CITTA’
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London…
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London…
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EMEA
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PERCHE’ uberPOP, PERCHE’
SHARING ECONOMY
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Questa presentazione contiene informazioni confidenziali. NON DISTRIBUIRE
Un po’ di matematica
Auto Privata Car Sharing a Milano
• 1,769,680 auto nel 2013
• 790,000 spostamenti al giorno
• 1,244 auto
• 7,200 spostamenti al giorno
• Ogni auto è usata in media 8
ore al giorno
• Spostamenti all’ora per
auto = 0.02
• Spostamenti all’ora per
auto = 0.24
• Spostamenti all’ora per
auto > 1.25
• Durata media di uno
spostamento = 25 minutes
• Utilizzo auto: 11
minuti/giorno
• Durata media di uno
spostamento = 10 minuti
• Utilizzo auto 60 minuti/day
• Durata media di uno
spostamento = 17 minutes
• Utilizzo auto ~3 ore/day
• Se l’auto è guidata da più di
una persona si arriva a 8.5
hours / day
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Questa presentazione contiene informazioni confidenziali. NON DISTRIBUIRE
Il problema delle auto in Italia
40 milioni di Auto in Italia
In media un’auto è occupata da 1.4 persone
Mediamente un’auto percorre 7000 km/anno
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Questa presentazione contiene informazioni confidenziali. NON DISTRIBUIRE
L’opportunità della sharing mobility
40MM auto x 7,000km x 1.4 persone
15MM auto x 13,000km x 2 persone
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Questa presentazione contiene informazioni confidenziali. NON DISTRIBUIRE
Un’alternativa sostenibile
*Corsa media su auto personale di 25 minuti come calcolato precedentemente. *Costo benzina basato su €1.831/Litro; 10 Km al Litro e un viaggio medio di 19km.*Altri dati da l sito di federconsumatori
L’auto privata costa in totale mediamente 7,000 €/anno
Se fai 2 spostamenti di 25 minuti al giorno con la tua auto privata ogni corsa mediamente ti costa €9.10
Una corsa con uberPOP mediamente costa €7.00
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Regulated.
UBER QUALIFIED
Uber only partners with drivers
who have a keen eye for
customer service and a
passion for the trade.
RIDER RATED
Tell us what you think. Your
feedback helps us work with
drivers to constantly improve
the Uber experience.
LICENSED & INSURED
From insurance to background
checks, every driver meets or
beats local regulations.
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Questa presentazione contiene informazioni confidenziali. NON DISTRIBUIRE
THE NEXT STEP: uberPOOL
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Questa presentazione contiene informazioni confidenziali. NON DISTRIBUIRE
Lo studio di MIT sui Taxi di New York
Every year in NYC taxi make 170M trips… sharing them would have a huge impact
5,430,288$ saved
1,308,369 less miles travelled
553,440 kg of pollution avoided
* Carlo Ratti – direttore per la ricerca di HubCab – progetto di MIT
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Questa presentazione contiene informazioni confidenziali. NON DISTRIBUIRE
Ottimizzando il tragitto e le persone per auto
• Inefficient routes with subsequentpickup and dropoff
• Avg Only 2 people per car
• Connecting trips increments efficiency in routes
• Trips are even cheaper
Il vantaggio di UberPOOL
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#WHATSTHEFUSS
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Funding
Date Round $ Amount of funding Participants
08/09 Seed $200K Garrett Camp and Travis Kalanick, Founder Collective
10/10 Angel $1.2M First Round Capital, and others
02/11 Series A $11M Benchmark, Alfred Lin, First Round Capital, and others
11/11 Series B $37M Menlo Ventures, Jeff Bezos, Goldman Sachs, Benchmark, and others
08/13 Series C $258M Google Ventures
06/14 Series D $1.2B …
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BRAVI A DISTRARCI
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#OMGUBERCHOPPER
UberChopper
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#OMGUBERICECREAM
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#ICANHASUBERKITTENS
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The future.Global ambition
• Re-inventing in-city transportation & logistics
• Be in every major city by the end of 2014
• Wherever you are Uber will be there
• Global premium brand
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500 CITIESTomaso [email protected]