Unions, Social Media and You:

A Recipe for Building Power

UAW Women’s Conference

August, 2012

Beth Becker

@Spedwybabs

#uawwomen

Unions and Women Under Attack

Case Study: Wisconsin

Case Study: Planned Parenthood vs. Komen

Why Being an Online

Advocate is Important:

Peers are #1

trusted source of

information

Organizations

have limited

capacity

Organizations

are seeking to

engage,

not broadcast

Share the power

of your

network

Facebook

TutorialCover Photo

Avatar

Profile Info

Say Something

Comment on Posts of Others

Send Private

Message

Photo Albums

Introduction to Twitter

Hey @ChuckGrassley read our report on repealing

#DADT (http://bit.ly/dadt) & vote FOR Defense Auth

Bill. FYI @desmoinesdem @OneIowa #IA #p2

Publicly

talks to a

person

Clickable

Trackable

Link

Targets

Hashtags

Geographic &

Community

Alerts

other

people

Anatomy of a Tweet

Twitter TutorialProfile

Avatar Follow

Private

Message

Tweet

Something

Timeline

Shortened

URL (Link)

MentionHashtag

Now What?How does MY social media

help the Union build power?

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On Facebook

Like

Comment

Share

On Twitter

Retweet

Talk to

Generic Tactics Occasionally Used

21

Custom Avatars/Twibbons

In Support or

Against

Power in Numbers

If they delete

posts, not

necessarily bad

Bomb a Facebook Page

Power in Numbers

Defined Time Span

In support or against

Via Mentions

or Hashtags

Twitter Bombs