UA&P Media and Entertainment Management (MEM) Brochure

The currency is content. The motivations are

entertainment, information, education.The means are

digital media platforms and technologies.

Media and Entertainment Management (MEM)

Pearl Drive, Ortigas CenterPasig City, PhilippinesPhone: (632) 637-0912 to 26 loc. 232E-mail: [email protected]: www.uap.asia

The emblem of the School of Communication shows a lion sounding a trumpet.

The lion is the King of the Beasts, the leader of the pack. We want to develop communicators who are leaders, pace setters. The lion’s roar is used to arouse themselves before the night’s hunting. We want to develop communicators who can express themselves clearly and persuasively. Lions are sociable animals: They live together in parties of twelve or more. This characteristic of the lion represents public communication.

The trumpet represents the channels of communication. A trumpet, is used properly, produces distinct and penetrating sounds—just the way we want our messages to be.

UA&P School of CommunicationOur Identity

A new breed of minds, a new stock of talents


UA&P_MEM_Brochure_INSIDE_PGS_FA.indd 1 9/3/13 3:58 PM

web entrepreneurs,not just web developers


new media-savvynot justmarketing-savvy


creative managersnot justcreative specialists


Media and Entertainment Management (MEM) The University of Asia & the Pacific’s School of

Communication once again holds the distinction of being a pioneer in communications education in Asia as it offers a new program: Media and Entertainment Management (MEM).

MEM is a response to emerging global trends that have been reshaping ICT and the media and entertainment landscape. These trends are commoditization, convergence, the rise of social networks, and participation economy.

MEM draws from the disciplines of strategic business management, digital media management, entertainment culture, interactive marketing, and integrated marketing communications to develop media professionals who can adapt and respond to the demands of a dynamic media and entertainment environment.

MEM has organically sprung from an older and internationally recognized program, namely the Integrated Marketing Communications (IMC). Thus, it manifestly intersects with IMC in a number of points.

The MEM Program


The MEM Program Goals

The MEM Management program aims to produce professionals who know how to:

links between content, media platforms, and business goals

relevant, strategic, and effective media content

current and emerging media platforms

produce

optimize

create


The MEM Curriculum

MEM integrates the discipline of communications and management and uses marketing principles for value-creation and value-delivery. Its core and specialized subjects include:

Understanding Media and its Content Business Communication Introduction to Management Communication Research Methods Marketing Management Human Insight Entertainment Culture & Society Convergence (Culture, Communities & Connectivity) Communication Ethics and Law Media Management & Leadership Creativity for Multi-media Media & Integrated Marketing Media Economics & Technology Digital Media Management Entertainment Marketing Financial and Managerial Accounting Electives:

Journalism and The Print Media Film Business & Executive Production The Business of Broadcasting (TV & Radio) Advertising Management Public Relations Principles and Practice

With these subjects, students will learn to:

RESPOND to evolving media trends with an enterprising mindsetCREATE relevant contentBRAND products and services using emerging tools in media and entertainmentCONNECT one medium to another seamlesslyDESIGN revenue streams using new mediaMANAGE business systems to encourage artistic/creative pursuitsSYNERGIZE traditional and emerging platforms to deliver customer value


Students who obtain a GWA of 2.0 or higher after their senior year qualify for the one year Professional Residency Program. They will have the opportunity to work with our corporate partners as 5th year students and graduate with a Masters Degree in MEM*.

The option to do a summer international residency is also open to 5th year graduate students.

The residency is a hands-on application of theories and concepts learned in the classrooms. It is called residency rather than internship because students are expected to function and perform as full team members of business units within their assigned firm.

*Permit in process

MEM Professional Residency and Summer International Residency Programs


The core subjects are taught by full-time faculty members while the specialized subjects are taught by industry practitioners. These two groups work closely on research and consulting projects in order to foster a work-and-study approach to learning that delivers a real-world experience and insights to MEM majors.

The MEM Faculty


TV networksradio networkspublishing housesfilm networks/distribution companiesfilm productionmusic productionadvertisingPRdigitalactivationother marketing communication agencies

Future of MEM graduates


TV networksradio networkspublishing housesfilm networks/distribution companiesfilm productionmusic productionadvertisingPRdigitalactivationother marketing communication agencies


The emblem of the School of Communication shows a lion sounding a trumpet.

The lion is the King of the Beasts, the leader of the pack. We want to develop communicators who are leaders, pace setters. The lion’s roar is used to arouse themselves before the night’s hunting. We want to develop communicators who can express themselves clearly and persuasively. Lions are sociable animals: They live together in parties of twelve or more. This characteristic of the lion represents public communication.

The trumpet represents the channels of communication. A trumpet, is used properly, produces distinct and penetrating sounds—just the way we want our messages to be.

UA&P School of CommunicationOur Identity


The currency is content. The motivations are

entertainment, information, education.The means are

digital media platforms and technologies.


Pearl Drive, Ortigas CenterPasig City, PhilippinesPhone: (632) 637-0912 to 26 loc. 232E-mail: [email protected]: www.uap.asia

UA&P Media and Entertainment Management (MEM) Brochure

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