UAP  A  company  that  distributes  

locksmith  supplies,  with  a  focus  on  customer  service  and  ethical  

considera;ons.  

Key  Aspects:   Values:   Personality:  

-­‐Quality  Products    -­‐Friendly  Service    -­‐Reasonable  prices    -­‐Security  in  your  own  home    -­‐  ‘Quality  Products  that  don’t  cost  the  earth’  

-­‐Aimed  at  Locksmiths    -­‐Wholesale  and  logis;cs    -­‐Ethical  approach    -­‐Informa;ve  customer    services    

-­‐Friendly    -­‐Helpful    -­‐Personal    -­‐Professional    -­‐Strong    -­‐Proud  

Mission  Statement  

 To  provide  high  quality  products  to  locksmiths  at  a  reasonable  price  and  helpful  customer  service  with  full  considera;ons  to  the  ethical  running  of  the  company.  

Exis;ng  Branding  

Changes  to  be  made:  

Not  Instantly  obvious  what  they  did    

Too  cold  and  impersonal  (In  actual  fact  they  were  very  helpful  and  personal  in  their  approach.)  

 Confusing  number  of  different  areas  with  no  unifying  branding  

   

Con;nuity