1. Age• 11 - 15• 16 - 20• 21 - 25• 26 - 30• 31 - 35• 36 - 40• 40 and above

2. Gender• Male• Female

3. How much is your weekly allowance?• P250 and below• P251 - P500• P501 - P750• P751 - P1,000• P1,001 and above

4. What is your current occupation?• Student• Employed• Self-Employed• Unemployed

5. Are you regular coffee drinkers?• Yes• No

6. Do you drink tea often?• Yes• No

7. Do you enjoy drinking smoothies and/or fruit shakes?• Yes• No

8. Are you health conscious?• Not at all• Not so much• Neutral• Somewhat health conscious• Very health conscious

9. Which of these stores are you aware of?• Starbucks• CBTL (Coffee Bean and Tea Leaf)

• Tully’s Coffee• Figaro• Dunkin Donuts• Chatime• Moonleaf• Serenitea• Jamba Juice• Fuzion Smoothie Cafe• Others

10. How often do you go to any of these stores?• Weekly• Every 2 weeks• Every month• Occasionally• Never

11. Which do you normally go to?• Starbucks• CBTL (Coffee Bean and Tea Leaf)• Tully’s Coffee• Figaro• Dunkin Donuts• Chatime• Moonleaf• Serenitea• Jamba Juice• Fuzion Smoothie Cafe• Others

12. Why do you normally go to these shops?

13. How much do you normally spend per visit to any of the shops listed above?• P50 and below• P51 - P100• P101 - P150• P151 - P200• P201 and above

14. What keeps you busy inside a coffee/tea/smoothie shop?• Drinking the beverages• Studying• Meeting• Passing time• Other

15. What factors do you consider when going to a coffee/tea/smoothie shop?• Taste of the products

• Freshness of the products• Variety• Price• Ambience• Friendly Atmosphere• Convenience

16. Would you be willing to try out coffee/tea/smoothie beverages that uses healthier alterna-tives (sugar substitutes, antioxidants, energy boosters, etc.)? • No• Maybe• Yes