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UAE Exchange Mission Zero Suicide campaign ends on a successful note

The six-month campaign, across the UAE, counselled thousands of distressed expatriates, branding

the initiative a success. The message reached out to over 1,000,000 people.

If we could positively influence at least a few desperate expatriates from taking that extreme step, we

would consider Mission Zero Suicide campaign, a success. said Mr. Y. Sudhir Kumar Shetty, COO

Global Operations, UAE Exchange. He was speaking on the occasion of the culmination of the Mission

Zero Suicide, the UAE Exchange campaign for counselling those expatriates, who had a tendency to

resort to suicides due to financial, emotional and psychological issues. The brainchild of the leading

global remittance and foreign exchange brand, Mission Zero Suicide campaign was conducted, across

the UAE, for a period of six months.

Expatriates leave their homeland in search of better options for livelihood. Though foreign land

promises prosperity back home, it also offers loneliness and unnecessary indulgences for an expatriate,

who takes the path to depression, ultimately taking that extreme step. As per various surveys, this

tendency was more prevalent among distressed expatriates in the UAE. Many Embassies and the UAE

Government were taking various measures to address the issue. Aligning with their vision, UAE

Exchange too contributed its bit with Mission Zero Suicide. So far the results have been quite impactful

for us to take this campaign to the next level. added Mr. Sudhir Shetty.

Mr. Promoth Manghat, Vice President Global Operations, UAE Exchange, said, Propagating the

message of good mental health and physical well being of every expatriate is our aim through thiscampaign. To achieve it we took the help of expert counsellors, who counselled those, who had those

extreme tendencies. We are thankful to the UAE Government, various consulate officials and

professional counsellors for their support and guidance in making our efforts effective. The encouraging

results go on to show the sincerity of the initiative and the trust the expatriates bestow on the brand UAE

Exchange.

Mission Zero Suicide campaign was initiated in answer to the rise in the expatriate suicide rate in the

UAE. This global money transferrer ran a signature campaign in which over 200,000 people, including

celebrities and eminent personalities, participated by signing up their support to this unique initiative

which reached over 1,000,000 people. As part of the campaign, inspiring videos were screened in 4800labour camps, 8000 shops, 380 corporate offices reaching its 16000 staff members, public gatherings

etc., bringing awareness on personal finance management and stress management, since financial

troubles and stress were cited as the reasons for most of the suicides or attempts to suicide.

The global money tranferrer has always been trusted for its various initiatives, be it for better service

offerings, promotions or corporate citizenship initiatives. The remittance brand has always strived to

reduce the hassles of the expatriate community living in the UAE.

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About UAE Exchange

UAE Exchange is a leading global remittance and foreign exchange brand, based in UAE, with over 630 direct

offices in 30 countries across five continents. With correspondent banking relationship with more than 150 global

banks, and associations with leading global brands, UAE Exchange provides unmatched service to over 3.5million customers, worldwide. In UAE, the brand has a leading presence with a network of over 122 branches

covering all the Emirates. For more information visit,www.uaeexchange.com/http://blog.uaeexchange.com, and

to join our online social community and to participate in exciting contests to win fabulous prizes, log ontowww.facebook.com/uaeexchange.bahrain

Contact Details:

UAE ExchangeLahcen ATERTA

Manager Media Relations

Al Saigh Building, Hamdan Street,

PO Box 170, Abu Dhabi, UAETelephone: +971-2-4945480

http://www.uaeexchange.com/http://www.uaeexchange.com/http://www.uaeexchange.com/http://blog.uaeexchange.com/http://blog.uaeexchange.com/http://blog.uaeexchange.com/http://www.facebook.com/uaeexchange.bahrainhttp://www.facebook.com/uaeexchange.bahrainhttp://www.facebook.com/uaeexchange.bahrainhttp://www.facebook.com/uaeexchange.bahrainhttp://blog.uaeexchange.com/http://www.uaeexchange.com/

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