UA Presentation

10
UNDER ARMOUR DIGITAL STRATEGY By Rebecca Lue+ke

Transcript of UA Presentation

UNDER ARMOUR DIGITAL STRATEGY By  Rebecca  Lue+ke  

Brand personas

Give  It  My  All   Exercise  &  Fitness  Guru   The  Newbies  

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You can do it!

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Brand awareness

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Brand loyalty

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blogging

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Social media

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GOOGLE ADWORDS

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BUDGET

SUMMARY

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