The Graphic Concept Of Ukrainian Tourism Brand

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The smile graphic shape is a cut form of the basic logo and is used as a connector of options in a graphic

constructor, which reflects the concept that Ukraine connects alternative options in a manner "as well as"

instead of "either...or".

Firm graphic elements from the national design and "pysanka's"

elements based on two opposite forms - the rhomb and the circle

Branded icons of images "as well as ", based on two opposing graphic forms

of logo - square and circle.

Constructor pattern of the images "as well as " (simultaneous peaceful coexistence of opposites)

Constructor pattern of the images "as well as" for creating images of Ukrainian cities.

Gesture

The gesture has simple meaning "everything is OK", where two hands are used to emphasize the positive emotion. Within the brand concept this gesture resembles the "U" letter shape of the logo, where two big fingers correspond to vertical strokes of the letter, which symbolize options connected in a manner "as well as".

Your feedback is very important to make the brand more visible and attractive.We kindly invite you to share with us your thoughts, associations, emotions, when you see this. Is the graphic system original, nice, memorable? Do you like it? Does it represent Ukraine, in your opinion? Do you recommend any changes or additions?

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