u10 target audiences -...
Transcript of u10 target audiences -...
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TARGET AUDIENCES
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Why is it useful to understand your target audience?
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Imagine you are a burglar. How would you decide which house to break into?
Top ten deterrents for burglars
1. CCTV camera2. Sound of a barking dog3. Strong heavy doors4. TV the has been switched on5. Locked UPVC windows6. Cars parked on drive7. Overlooking property8. Surrounding fences9. Gates outside property10. Motion-activated security lights
Source: Co-op Insurance/the Guardian
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How do media producers define target audiences?
Demographics: • Age• Gender• Income• Occupation• Education• Ethnicity• Sexuality
Socio-economic classifications
A – higher managerial or professional i.e. surgeon or company directorB – middle manager or professional i.e. teacher, solicitor, accountant.C1 – supervisor, junior manager administrator.C2 – skilled manual workers i.e mechanics/plumbersD – semi-skilled and unskilled manual workers i.e postal workers/van driversE – low-paid or non-working i.e. pensioners/students/part-time workers
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Psychographics: • Activities• Interests• Opinions• Attitudes• Values• Behaviour
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How do you research target audiences?
Secondary research Primary research
YouTube viewsIMDBBox office revenueiTunes salesFacebook ‘likes’Twitter statisticsGoogle trendsMagazine and newspaper reviewsBlogs
SurveysInterviewsFocus groups
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How do you evaluate target audiences?
Qualitative Quantitative
ReviewsCommentsOpinions
StatisticsViewsTicket sales
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LO1 tasks:
You need to research the potential target audience for your product using a range of techniques; primary and secondary, qualitative and qualitative. This research needs to be detailed and valid.
You need to analyse and present your findings to create a persuasive presentation for your product. Use infographics where appropriate.
You need to evaluate your research. Is your data accurate? Is it robust?