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DORELDOREL

JUVENILEJUVENILE

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Hani BasileHani BasileHani Basile

•• Dorel Industries Inc.Dorel Industries Inc. 2003 2003 -- PresentPresent

–– 20032003--Sept. 2004; VSept. 2004; V--P Corporate Management P Corporate Management

–– Oct. 2004Oct. 2004--Nov. 2006; CEO, Dorel Distribution CanadaNov. 2006; CEO, Dorel Distribution Canada

–– Nov. 2006Nov. 2006--April 2008; Corporate VApril 2008; Corporate V--P Juvenile & RecreationP Juvenile & Recreation

–– May 2008May 2008--Jan. 2009; Chief Operating Officer, Juvenile Jan. 2009; Chief Operating Officer, Juvenile GroupGroup

–– Feb. 2009Feb. 2009-- Present; Interim Group President, Juvenile Present; Interim Group President, Juvenile GroupGroup

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Juvenile Consolidated FinancialsJuvenile Consolidated FinancialsJuvenile Consolidated Financials

Dorel Dorel

JuvenileJuvenile 20042004 20052005 20062006 20072007 20082008

SalesSales $776,370$776,370 $846,856$846,856 $888,534$888,534 $1,016,645$1,016,645 $1,109,174$1,109,174

Gross ProfitGross Profit $224,081 $224,081 $248,638 $248,638 $263,502$263,502 $309,236$309,236 $323,901$323,901

Earnings From Earnings From

OperationsOperations

$65,682$65,682 $99,400$99,400 $92,000$92,000 $113,285$113,285 $128,223$128,223

EBITDAEBITDA $93,240 $93,240 $131,015 $131,015 $121,849$121,849 $145,459$145,459 $161,123$161,123

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Home Safety

Travel Safety

Infant Health

Nursery Monitors

Feeding

Soft Infant

Carriers

Car Seats

Global Leadership Across CategoriesGlobal Leadership Across CategoriesGlobal Leadership Across Categories••Dorel Juvenile is the largest juvenile company with sales in allDorel Juvenile is the largest juvenile company with sales in all categories categories

except for feeding, toys and diapersexcept for feeding, toys and diapers

••Dorel Juvenile 2008 PerformanceDorel Juvenile 2008 Performance

• $1.1 Billion in Sales

••Dorel Juvenile is comprised of the 4 following categories:Dorel Juvenile is comprised of the 4 following categories:

Large Furniture

Strollers

Walkers / SACs

High Chairs

Play Yards

Travel Systems

Bassinets

Swings

Small FurnitureSafety

Bath Seats

Bathtubs

Bedrails

Feeding Booster

Seats

Potties

Bath Accessories

Bouncers

Diaper Pails

Gates

Booster Car Seats

Convertible Car

Seats

Infant Car Seats

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Dorel Juvenile’s Leading EdgeDorel JuvenileDorel Juvenile’’s Leading Edges Leading Edge

•• Strong BrandsStrong Brands

•• FactoriesFactories

•• Understanding of regulationsUnderstanding of regulations

•• Relationship with our retail accountsRelationship with our retail accounts

•• Product differentiationProduct differentiation

•• Exceptional relationships with Domestic Exceptional relationships with Domestic

and International suppliersand International suppliers

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Dorel EuropeDorel EuropeDorel Europe

• Very strong presence with independents.

• Major brand portfolio:– Maxi Cosi

– Quinny

– Bebe Comfort

– Safety 1st

• Short term performance will be affected by currency.

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DOREL UK

DORELFRANCE

DOREL

PORTUGAL

DOREL HISPANIA

DOREL JUVENILE SWITZERLAND

DOREL ITALIA

DOREL BELGIUM

DOREL NETHERLANDS

DOREL GERMANY

DOREL EUROPE HQ

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European Juvenile Market Overview

5.2 Million Births Annually

European Juvenile Market OverviewEuropean Juvenile Market Overview

5.2 Million Births Annually

Sources : Interconnec tion data 2006 & extrapol ation of Nielsen Panel 2007 for small nursery

26 % OPP26 % OPP “Opening Price Point”

14 % MPP14 % MPP“Mid Price Point”

60 %60 % HPPHPP “High Price Point”

Top 8 European Top 8 European

Countries Market Countries Market

4.64.6 BB €€

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European Juvenile ChannelsEuropean Juvenile ChannelsEuropean Juvenile Channels

Sources : Interconnec tion data 2006 & extrapol ation of Nielsen Panel 2007 for small nursery

Expected 3 year Expected 3 year

TrendTrend

Expected FutureExpected Future

WeightWeight

70 %70 %

Specialized Specialized

StoresStores~~ 65 %65 %

30 %30 %Mass Mass

MarketMarket

~ ~ 35 %35 %

4.64.6 BB €€

TTop 8 European op 8 European

CountriesCountries

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Europe’s Growth StrategyEuropeEurope’’s Growth Strategys Growth Strategy

1.1. Organic GrowthOrganic Growth

– OPP/MPP

• Mass Merchants

– Large Furniture, Small Furniture, Feeding,

Safety 1st Peg Items

– Scandinavia, Old Eastern Bloc Countries, Export

Countries

2.2. Explore acquisition opportunities, started Explore acquisition opportunities, started

by Hoppop in 2009by Hoppop in 2009

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Mila & AxissMila & AxissMila & Axiss

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Quinny Products Quinny Products Quinny Products

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Quinny SenzzQuinny SenzzQuinny Senzz

•• InnovativeInnovative

•• Competitive Price PointCompetitive Price Point

•• September 2009 LaunchSeptember 2009 Launch

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European Safety 1st 2009 Product LaunchEuropean Safety 1st 2009 Product LaunchEuropean Safety 1st 2009 Product Launch

+ + +

TRITRI--SAFESAFE

Gr. 1/2/3Gr. 1/2/3

Easy 1Easy 1stst TRIOTRIO

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Hoppop Integration Hoppop Integration Hoppop Integration

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BrandBrand PositioningPositioning Price RangePrice Range

“Your Child Comes First” MPP

HPPClassic, All American Style with

Unmatched Quality

Solid Value, Smart Design OPP

Magical InternationalEntertainment

MPP

Always ahead in Baby Mobility

The Original European Brand Synonymous

with Safety, Quality and StylePPP

PPP+

Smart Solutions for Today's Active Parents HPP

Dorel Juvenile Group USADorel Juvenile Group USADorel Juvenile Group USA

• Goal to improve profitability by 2011

• Brand portfolio & Strategy:

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3 Primary Operating Locations

DJG USA Internal StructureDJG USA Internal StructureDJG USA Internal Structure

Columbus, INCorporate Office, Manufacturing Facility and Distribution Center

Ontario, CAWest Coast Warehouse

Foxboro, MADorel Design and Development Center

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U.S. Juvenile Products IndustryU.S. Juvenile Products IndustryU.S. Juvenile Products Industry

•• $2.85 Billion Market $2.85 Billion Market

•• 4.3 million births annually4.3 million births annually

•• Average annual growth rate 3%Average annual growth rate 3%--4%4%

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PIP – Profit Improvement PlanPIP – Profit Improvement Plan

1.1. Sales RetrenchmentSales Retrenchment

2.2. Concentrate on more profitable itemsConcentrate on more profitable items

3.3. Going forward; establish profit targets by Going forward; establish profit targets by

product category product category

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PIP OutlookPIP OutlookPIP Outlook

•• Tempered growth of top lineTempered growth of top line

•• Substantial profit improvementSubstantial profit improvement

•• Which will lead us to consider further Which will lead us to consider further

acquisitionsacquisitions

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POPPOPCarton GraphicsCarton Graphics

A signature series logoA signature series logo

BLACK LABELBLACK LABEL

With a StoryStoryStoryStory…With a With a StoryStoryStoryStoryStoryStoryStoryStory……

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Pro-GradeProPro--GradeGrade

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3/24/200924

Carseats ~ What’s in the category?Carseats ~ WhatCarseats ~ What’’s in the category?s in the category?

Infant Car Seats

Convertible Car Seats

Combination Boosters

Belt-positioning Boosters

Convertible

Car Seats

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3/24/200925

3/24/2009 25

Large Furniture ~ What’s in the category?Large Furniture ~ WhatLarge Furniture ~ What’’s in the category?s in the category?

Highchairs Play yards

Travel Systems

Swings Walkers

Travel Systems

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Small Furniture ~ What’s in the category?Small Furniture ~ WhatSmall Furniture ~ What’’s in the category?s in the category?

Bedrails

Stepstools

Feeding Boosters

Safety Gates

Potties Bathtubs

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Health & Safety ~ What’s in the category?Health & Safety ~ WhatHealth & Safety ~ What’’s in the category?s in the category?

MonitorsMonitors

Travel SafetyTravel Safety

Home SafetyHome Safety Infant SafetyInfant Safety

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Scenera Carseat SuccessScenera Carseat SuccessScenera Carseat Success

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“Green” Product Initiatives ““GreenGreen”” Product Initiatives Product Initiatives

BioBio--plastic collection: stepstool, tub, potty & boosterplastic collection: stepstool, tub, potty & booster

EarthEarth--friendly Bamboo Booster & Bamboo Gate w/ Recycled Plasticfriendly Bamboo Booster & Bamboo Gate w/ Recycled Plastic

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Dorel Distribution Canada - DDCDorel Distribution Canada Dorel Distribution Canada -- DDCDDC

• Currency has significantly affected DDC’s performance in 2008.

• DDC, As Dorel’s first distribution platform, sells products from all three segments in the Canadian market place.

• DDC can seek other non-Dorel products to represent in Canada.

• DDC adapts products from other divisions to meet Canadian regulations but also adapts Asian off-the shelf products to augment its product offering and revenues.

• Because of the relatively small population base, it is essential that DDC carry a large SKU count to support its revenue stream.

• DDC’s financial results for the foreseeable future will be affected by the weakening of the Canadian currency.

• Locations: Montreal (Warehouse) and Toronto (Sales), Canada

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MonitorsMonitors

Canadian Specific Initiatives

Angel care, Digital 1 and Baby Figure, all sourced outside of US core listing. Retaining higher price point options.

Schwinn Branded Car Seats

Licensed Schwinn brand car seats exclusively to Canadian Tire to retain placement and offer market differentiation.

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Bottle & Diaper BagsBottle & Diaper Bags

Canadian Specific Initiatives

Sourced through existing suppliers

Car Accessories

Sourced through existing suppliers

30708 – wipe warmer

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Total Fitness Market $325 Million

Fitness FirstFitness First

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In Good Care – IGC / Dorel AustraliaIn Good Care In Good Care –– IGC / Dorel AustraliaIGC / Dorel Australia

• Dorel’s first partnership.

• Along with the brands previously identified, IGC owns and operates these additional Australian principal brands:

– Mother’s Choice

– Bertini

• Australia car seats regulations require seats to meet side impact standards. At this time, Australia is the only territory requiring such a standard, which limits our ability to introduce new car seat platforms.

• Dorel Australia performance will also be affected by its weakening currency.

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• Australia’s birth rate in:

• 2007: 285,254

• Based on historical Australian birth rates, the current economic situation in

Australia has the potential to flat line this upward trend resulting in a slight

down turn.

Source: ** Aust ralian Bureau of St atistics -www.abs.gov.au

Quick Facts – Australian Birth RatesQuick Facts Quick Facts –– Australian Birth RatesAustralian Birth Rates

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BRAND PRODUCT

CATEGORY

IMAGES

• Hardgoods

• Softgoods• Wood

•Hardgoods• Softgoods

• Wood

• Auto

Brand Categories Brand Categories Brand Categories

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Product Development Product Development –– 2009 Outlook2009 Outlook

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� New hardgoods (wheelgoods) ranges.

� Travel system to hit independent market in

June/July.

� Pressing forward with monitors, scales and traditional Safety 1st offerings not previously

available in Australia.

� Further expansion of Car Seat/Booster Seat

offerings.

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Product Development Product Development –– 2009 Outlook2009 Outlook

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Developed and modify the Mico Developed and modify the Mico

Infant Car Seat to meet the Infant Car Seat to meet the

AS/NZS1754/2004 Safety StandardAS/NZS1754/2004 Safety Standard

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Dorel BrazilDorel Brazil

• Our latest partnership.

• No activities in 2008.

• 2009 activities - just been launched.

• Focus on car seats and strollers.

• Significant growth is projected in the next few years due to a compulsory car seat regulation recently implemented.

• We will be transferring assets and technology to capitalize on the changing regulatory environment.

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Quick Facts - BrazilQuick Facts Quick Facts -- BrazilBrazil

DOREL BRAZIL:DOREL BRAZIL:

• Established on 01/ 07/2009

• Offices are located in Rio de Janeiro and São Paulo, manufacture & warehouse

based in Campos dos Goytacazes (RJ)

• Warehouse size: 1,000m2

BRAZIL:BRAZIL:

• Brazil Population: 186 million (world’s fifth largest)

• Brazil Land mass: 8.5 million km2 (world’s fifth most dense)

• Brazil GDP: US$1.3 trillion (2007)

• 52% of population economically active is middle class

• 11 million households with assets of over US$1 million

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Brand PositioningBrand Positioning

OPP

MPP

HPP

HPP

SuperPremium

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Brazil Product Line Brazil Product Line -- OPPOPP

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Brazil Product Line Brazil Product Line -- OPPOPP

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Brazil Product Line Brazil Product Line –– MPP / HPPMPP / HPP

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Brazil Product Line Brazil Product Line –– MPP / HPPMPP / HPP

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Brazil Product Line Brazil Product Line -- HPP / Super PremiumHPP / Super Premium

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Potential AcquisitionPotential AcquisitionPotential Acquisition

• Opportunity Focus: – Shore up weaknesses we may have in certain

territories – relevant in Europe.

– Seek opportunities which compliment our product lines (innovations/brands) where we currently do not occupy a leadership position.

– Allows us to enter new sales channels where we may not have a strong foothold.

– Defensive in nature.

• Continue to examine potential emerging markets as we have done in Australia and Brazil.