U of U Undergraduate IMC Class
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Transcript of U of U Undergraduate IMC Class
WE’Z IN UR CLASS, P0WNIN’ UR BRAINZ #UOFUIMC
Who here is L33T?
Social Media... Wha?U of U Undergraduate IMC ClassNovember 17, 2009
David BlainExecutive Vice [email protected]
@dblain
Chris CarlstonSolutions [email protected]
@chriscarlston
Shifting Gears
• broadcast (traditional media, brochure websites)• communication (email, video conferencing)• socialization (blogs, the statusphere)• applications (SaaS, "the cloud")• Monolithic service providers (Google, Micro$oft)• Closed ecosystems (Facebook, Apple)• Geolocation, Hyper-locality• Decentralization & Democratization of publishing
power (open source)
Then
Now
Ahead
YOU NEED TO BE HERE?
You need to be here
Success• Simple• Mobile enabled• Open & Remix-able• Dramatic Adoption• Zeitgeist • Geolocation (coming)
Failure• Fail Whale (Overload)
The Rise of the Personal Brand
• The Internet enables YOU as a publisher
• As a Publisher, You ARE a Brand!
• The Modern Brand is the collective external perception of many factors;a logo, touchpoint messaging, sub-brands, and personal brands.
Rare Method Brand Map
Brand EmotionHow customers feel about you.
Facts, features and benefits.Brand Logic
Brand PersonalityUnderstood traits and
characteristics.
Shared Ownership
Customer Owns
Company Owns
Becoming a Publisher
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P.O.S.T. Methodology
PeopleObjectivesStrategyTechnology
Get a freakin’ job / Who we’d hirePRACTIONERS• Less resumes, more websites/profiles• Experience in:
• Coding• User Experience Design• Advertising: Key Word, Display• Analytics & Optimization• Content & Promotion Creation• Email Campaigns• Social Media: Monitoring & Engagement
What are you teaching YOURSELF?!• Academia struggles to keep up• THINK!
www.raremethod.com