Ten simple rulesof good typography

Ten simple rulesof good typography

10 rulesof good typography

Unknown edition

KSADA2011

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English translation - D. Andrieieva,P. Tanatarov

© Copyright, D.Andrieieva, 2011

The main part of text should be set in type in the range of 9 to 12 points. Use the same type family, font size, and line spacing for the design of all the main text. 

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Don’t make line too long or too short. The optimal length line contains from 30 up to 70 characters. 

Clearly separate one paragraph from an-other. There are some different methods (in-dentation, the additional space before the new paragraph and so on), but don’t use different methods in one document. 

After a full stop, use only one space.

When text is properly justified, the use of hy-phens is required. 

Use a large enough line spacing, adjacent lines should be clearly separated from each other, so that white gap between the lines ex-ceed the word spacing space. Typically, the line spacing value should be 1-2 points more than the font size. For example, if you use 10 points font size, the line spacing should be 12 points.

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Do not set large parts of the text with bold or italics or uppercase characters, it impairs the readability of text.

Ensure that the white space above the title is more than the one below it. 

10. When you select a typeface to accented text ask yourself:

- Who is going to read the text (age, educa-tion, culture, etc.)?

- What is he/she going to read (what format edition, how short or long text)?  

- When (day, evening, tired or rested)?- Where (at home, at work or while

commuting)?- With what purpose (business, entertain-

ment, education, etc.)?- How (holding in the hands, putting on the

table, from a distance)? 

To accent words in the text, use italics or bold style of your typeface, but don’t use un-derlining or letter spacing. 

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10 rulesof good typography

Senior editor O. Kvitka

Designer D.Andrieieva

No license. Digital printing. Edition fomat 60x84/32.

Printer paper. PT Sans typeset.Single copy.

Daria Andrieieva,dashca.ne@gmail.com.

Printed one day somewhere. For non-commercial use only.

KSADA, 2011