Typography

by

Siriporn Peters

• Pictograph• Symbols

• Letter Mark

• Logotype

• Combination mark

• Pictograph

• Symbols

• Letter Mark

• Logotype

It was designed by Herb Lubalin and Tom Carnase in 1965.

• Combination mark

• Combination mark

Paul Rand

Paul Rand

• Paul Randﾕs design of the IBM logo was modified in 1960, and thestriped logo design was unveiled in 1972. Rand also designedpackaging materials for IBM from the early 70s to the early 80s.

Paul Rand

In 1961, Paul Rand designed a new logo for ABC (The AmericanBroadcasting Company). Now used for over 40 years, it is thecurrent ﾒABC Circleﾓ corporate identity design, with a circleencompassing the three lowercase letters ﾔabcﾕ. Thetypeface/font used in the ABC logo is a simple geometric designinspired by the Bauhaus school of the 1920s.

Paul Rand

Designed in 1961, the UPS logo displayed an iconic packageand shield, in black and white.

Paul Rand

When Steve Jobs created NeXT, the new education computer company,he also realized and understood the purpose and power of a logo. Thisrealization was made obvious by a payment of $100.000 for thecorporate identity design/logo created by Paul Rand in 1986.

Paul Rand

What is a Trade Mark?

A trade mark can be a word,phrase, letter, number, sound,smell, shape, logo, picture, aspectof packaging or a combination ofthese.

What makes a trade markregistrable?

1. Your trade mark needs to be somethingthat other traders don't need to use in thenormal course of their trade.– Descriptive words and phrases on their own

･STRAWBERRY for drinks ･WARM for heaters ･TOMATO for sauce ･GLOBAL for freight shipping services ･Geographical names on their own

What makes a trade markregistrable?

- Short combinations of numbers orletters on their own

Short combinations of numbers andletters (such as QL 9 or F-55 etc) areoften used as serial numbers.Combinations of two letters (such as VPor HS) are commonly used as initials.

What makes a trade markregistrable?

- Common surnames such as SMITH orJACKSON would have problems achievingregistration, as there are many Smiths andJacksons in the Australian population whoneed to be able to use their name in relationto the goods or services they are providing.

- Combination with other unique words orsymbols can help

What makes a trade markregistrable?

2. Your trade mark needs to be differentfrom the trade marks of other traders

Source: http://www.ipaustralia.gov.au/trademarks/what_index.shtml

Advertising Elements

1. Headline

2. Sub-headline

3. Copy Block

4. Art

5. The Logotype

6. Peripheral elements

Layout stage

1. Thumbnail

2. Rough Layout

3. A Finished layout

4. A comprehensive is a layout that is perfectin every detail.

Basic Formats1. Mondrian Layout2. Picture-Window Layout3. Copy-Heavy Layout4. Frame Layout5. Circus Layout6. Multipanel Layout7. Silhouette Layout8. Big Type Layout9. Rebus Layout10. Alphabet-Inspired LayoutSource: The Design of Advertising by Roy Paul Nelson

Basic Layout Formats

1.Mondrian Layout

Basic Formats2. Picture-Window Layout

Basic Formats3. Copy-Heavy Layout

Basic Formats4. Frame Layout

Basic Formats5. Circus Layout

the design comprises a wide variety of contrasting elements.

Basic Formats6 Multipanel Layout

Basic Formats7. Silhouette Layout

Basic Formats8. Big Type Layout

Basic Formats9. Rebus Layout

Basic Formats10. Alpabet-Inspired Layout