1“A Portfolio for ART3325 Typography Troy University Department of Art and Design Spring 2013”

Jonathan Guice

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2 3 Table of Contents

1. Kerning/Leading quotation/s p. 4-5 2. “100 Wishes” posters p. 6-9 3. “ADP Logos” (American Democracy Project) p.10-13 4. Developmental “Wayfinding” files p. 14 5. Stylized type posters p. 16

Bio

My is Jonathan Guice I am a DTI ma-jor. I wanted to expand my knowledge on what is typography exactly? From taking this class, I learn that we used typogra-phy through just about every aspect of lives without evening know it. For exam-ple typography is used not only on logos, but on street wayfinding signs, books, websites, and etc. The placement of type is also a very important key facter on the reader’s view of your design. Bad type placement can cause bad design. I real-ly enjoyed watching the moive “Helveti-ca”,before watching this movie I had no idea that we see this font the most often in design. I also enjoyed seeing differ-ent illustration of type for our last assig-ment. I really enjoyed this class and my knowledge on typography has expand since taking this class.

4 5Kerning

I decided to use a qoute from one of my favorite rappers Tupac Shakur. This quote that I used from him was very personal. I learn how to kern type and also create flow for better creative design.

6 7“100 Wishes”

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In this poster I wanted to express my feeling of bullying in schools.I drew a face that look like a typical school bully. I use centered type to make the design flow with the illustration.

I wanted readers to understand about how a hyner-sexual culture and socitey have an impact on American youth. I tired to pick a font that match the illustrationto try to make the whole peice seem unified.

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A D P

“ADP Logos”

This is my final design for the AASCU American Demoracy Project logo design contest. As you can see this design differents from the design on the right. The design on the right stars are connected through postive space, however the final logo design is separated through a outline of the star in the middle. The design is then completed with AASCU’s trademark in Palatino font for a professal design.

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On this logo design I also used the negative space of the background to corporate white ribbons except, this time the ribbons are straight. Even the postive space of the star seem straighter than the one on the left.w

On this logo design I used the negative of the background to corporate white rib-bons.

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“Wayfinding”

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These are the base black and white logo designs for the Way-finding Project. I wanted to used simple, but yet complex designs as well. Each logo design represents a different department in the Learning Center. I went and to design them with color to make them more appealing to the viewers eye on the page. I also used different arrows and type layout to desribe excatly each logo’s department location.

208 Writing Center

105 Math and Science

108 Computer Room

1 108 First Year Studies

103 Adaptive Needs

208 Writing Center

105 Math and Science

108 First Year Studies

108 First Year Studies105 Math and Science

Posters

My final type posters for typography. I illustratedthe ty-pon both photoshop. The one on the left as glowing flames to visually describe the poster meaning. The right the is exactly hand drawn and colored in grayscale. This final project was so fun to learn how to stylize and edited type with this porject.

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