1923This was the era of the Ziegfeld Follies and Vaudeville. Who was lead by their leading lady Ms. Fanny Brice. She was one heck of a broad with and amazing voice. She sang Rose of Washington square and Second hand rose. Irving Berlin, Jerome Kern and Oscar Hamerstein were popular play writers. Kern and Hammerstein created the great play Showboat.

Erasmus

Recorda Script

Corbert

Neuesbauen

Bookman Old Style

New Gothic Extra

Garamond

Renner

Parsons

Bauhaus

1923

Morris Fuller Benton

Morris Fuller Benton (November 30, 1872 – June 30, 1948) was an influential American typeface designer who headed the design de-partment of the American Type Founders (ATF), for which he was the chief type designer from 1900 to 1937. Benton was America’s most prolific type designer, having completed 221 typefaces, rang-ing from revivals of historical models like ATF Bodoni, to adding new weights to existing faces such as Goudy Old Style and Chelten-ham, and to designing original designs such as Hobo, Bank Gothic, and Broadway. Benton’s large family of related neogrotesque sans-serif typefaces, known as “gothics” as was the norm at the time, includes Alternate Gothic, Franklin Gothic, and News Gothic. These typefaces better anticipated and were more similar to later realist sans-serif typefaces such as Helvetica than the other early grotesque types of his contemporaries.

1923

1923

here is the deepest secret nobody knows(here is the root of the root and the bud of the budand the sky of the sky of a tree called life;which growshigher than the soul can hope or mind can hide)and this is the wonder that’s keeping the stars apart

I carry your heart I carry it in my hearte.e. cummings

1933

Gil Sans

Didoni

Rockwell

Gotham

Art Deco Gothic

Albers

Eagle Bold

FuturaBank Gothic

Cooper

W.A Dwiggins

William Addison Dwiggins (June 19, 1880 Martinsville, Ohio December 25, 1956 Hingham Center, Massachusetts), was an American type designer, calligrapher, and book designer. He attained prominence as an illustrator and commercial artist, and he brought to the designing of type and books some of the boldness that he displayed in his advertising work.

TypefacesMetro seriesMetrolite + Metroblack (1930, Linotype)Metrothin + Metromedium (1931, Lino-type)Metrolite No.2 + Metroblack No.2 (1932, Linotype)Metrolite No.2 Italic + Lining Metrothin + Lining Metromedium (1935, Linotype)Metromedium No.2 Italic + Metroblack No.2 Italic (1937, Linotype)Metrolight No.4 Italic + Metrothin No.4 Italic (Linotype)Electra seriesElectra + Electra Oblique (italic) (1935, Linotype)Electra Bold + Italic (Linotype)Electra Cursive + Italic (1944, Linotype)Charter (Designed 1937-42, used only for one book, never released, Linotype)Hingham (Designed 1937-43, cut in 7 pt. but not released, Linotype)

1943Headliner No 45Packard Old StyleBellVanderlekJeevesD.K P.IDusty RoseMagnetoDynatypeMorgan Poster

Headliner No 45

Packard Old Style

Bell

Jan Tschichold

Jan Tschichold (2 April 1902 Leipzig, Germany – 11 August 1974 Locarno, Switzerland) was a typographer, book designer, teacher and writer. Tschichold had converted to Modernist design principles in 1923 after visiting the first Weimar Bauhaus exhibition. He became a leading advocate of Modernist design: first with an influential 1925 magazine supplement; then a 1927 personal exhibition; then with his most noted work Die neue Typographie. This book was a manifesto of modern design, in which he condemned all typefaces but sans-ser-if (called Grotesk in Germany). He also favoured non-centered de-sign (e.g., on title pages), and codified many other Modernist design rules.

Transit (1931)Saskia (1931/1932)Zeus (1931)Sabon (1966/1967) - [1], named after Jacques Sabon.

1953

HelveticaEgyptienneUniversMeridianPlatinoOptima MicrogrammaCourierSistinaRubik

Jackson Burke

Jackson Burke (San Francisco, California 1908 - 1975) was an American type and book designer. After studying at the Univer-sity of California, Berkeley, he succeeded C.H. Griffith as Director of Typographic Development at Mergenthaler Linotype from 1949 until 1963, where he designed several type faces. He was also responsible for a number of other achievements at Mergenthaler-Linotype including: development of fonts for native American languages development of the TeleTypesetting System (TTS) for magazine use development and implementation of the first phase of Linotype Group’s photocomposition library

TypefacesTrade Gothic series (Linotype), considered by some to be a knock-off of M.F. Benton’s News Gothic.Trade Gothic Condensed Bold (1948)Trade Gothic Extra Condensed Bold (1948)Trade Gothic Bold (1955)Trade Gothic Extended Bold (1959)Trade Gothic Light Italic (1962)Majestic Bold (1955, Linotype), some sources credit this face to Burke, while others simply list it as being created by “staff designers”.Aurora Italic (1960, Linotype), only made in 8.5 point.

1963

AirportGroovyHappy DaysMetroMagic SoundsOne LoveShifty ChicaScreen GemsSpicy Rice

Bell bottom Laser

Herman Zapf

Hermann Zapf (born November 8, 1918) is a German typeface designer who lives in Darmstadt, Germany. He is married to calligrapher and typeface designer Gudrun Zapf von Hesse. Zapf ’s work, which includes Palatino and Optima, has been widely copied, often against his will. The best known example may be Monotype’s Book Antiqua, which shipped with Microsoft Office and was widely considered a “knockoff ” of Palatino. In 1993, Zapf resigned from ATypI (Association Typographique Internationale) over what he viewed as its hypocritical attitude toward unauthorized copying by prominent ATypI members.

TypefacesAldusAldus nova (with Akira Kobayashi)AMS EulerAureliaComeniusEdisonHunt RomanKompaktMarconiMedici ScriptMeliorMichelangeloNoris ScriptOptimaOptima nova (with Akira Kobayashi, 2002)Orion

1973

LubalinRevuePumpLacy BonesAmerican TypewriterTangoStillaPlazaAvant GuardGlaser Stencil Bold

Olt Aicher

Otl Aicher (May 13, 1922 – September 1, 1991), also known as Otto Aicher, was a German graphic designer and typographer. He is best known for having designed pictograms for the 1972 Summer Olympics in Munich that proved influential on the use of stick figures for public signage, as well as designing the type-face Rotis. Aicher also co-founded the Ulm School of Design. In 1953, along with Inge Scholl and Max Bill, he founded the Ulm School of Design (Hochschule für Gestaltung Ulm), which be-came one of Germany’s leading educational centres for design from its founding until its closure in 1968. Faculty and students included such notable designers as Tomás Maldonado and Peter Seitz.Aicher was heavily involved in corporate branding and designed the logo for German airline Lufthansa in 1969.

1983

TriniteMatrixStoneRotisTriplexBenguiatZapf renaissanceProformaToday sansFormata

Matthew Carter

Carter’s career in type design has witnessed the transition from phys-ical metal type to digital type. Carter eventually returned to London where he became a freelancer as well as the typographic advisor to Crosfield Electronics, distributors of Photon phototypesetting ma-chines. Carter designed many typefaces for Mergenthaler Linotype as well. Under Linotype, Carter created well known typefaces includ-ing the 100-year replacement typeface for Bell Telephone Company, Bell Centennial.An early example of his work is the logo he designed for the fort-nightly British satirical magazine Private Eye in May 1962, still used today. Previously the lettering had been different for the masthead of each issue. The logo has also appeared books, memorabilia and mer-chandise.

1993InterstateAkzidenzOfficinaThesisMetaZapfinoArnhemMyriadLexiconHands

Robert Slimbach

Robert Slimbach is a type designer, who has worked at Adobe Systems since 1987. He has won many awards for his digital typeface designs, in-cluding the rarely-awarded Charles Peignot Award from the Association Typographique Internationale, and repeated TDC2 awards from the Type Directors Club.In 1987 he joined Adobe Systems. Since then, he has concentrated pri-marily on designing typefaces for digital technology, drawing inspiration from classical sources. He has developed many new fonts for the Adobe Originals program. His time at Adobe Systems in California has seen the production of, among others, the Utopia (1988), Adobe Garamond (1989), Minion (1990) and Poetica (1992) font families. In 1991, he re-ceived the Charles Peignot Award from the Association Typographique Internationale for excellence in type design. More recently, Slimbach’s own roman script calligraphy formed the basis for his typeface Brioso.Since 2000, the rate of Slimbach’s new typefaces has slowed, as he has tak-en advantage of the new linguistic and typographic capabilities offered by the OpenType format. Where in the 1990s a given typeface design might be instantiated in one or two fonts, with 200-500 glyphs, a typical new Slimbach work post-2000 has 1500-3000 glyphs.In 2004, Adobe released Garamond Premier Pro, a new take on the Gara-mond designs, which Slimbach had been working on for 15 years, since he first completed Adobe Garamond in 1989.

2003

GothamFreightYaleAmplitudeMagmaMinisculeBelloDallianceClear viewRetina

Akira Kobayashi

2013

RBNo2.1SalineLampionHalis roundedFiesoleCroissantMantekaJohannaSignikaPrime

Michael Cina