Typical Audience Members

White, British Males

• 100% of White British People had seen a Short film. 90% watched at least every month. 35% were unemployed students, 15% were employed part time and 45% were employed full time. Only 5% were unemployed and not looking for a job.

• A group that emerged as people watching either for general interest or for their job was White, British males with full time jobs. They typically are married with a child (not normally more than 2 children average 1.5), have at least a BSc/Ba Hons degree and live in either the South East or South West. They are not normally religious but a small group of them were Christians as opposed to any other religion.

White British Males

• Married• 2 Children• BSc Homs Degree• Full time job• Likes spending time – family• Likes Watching Films• Short Films – every month• No Religion• From South East

White British Females

• Women like this, but with part time jobs also said they watched films at least every month, but mainly every week or day, for interest.

• Average 1 child.

• Part –time job or full time job.

White British Females

• Married

• 1 Child

• Part Time Job

• Ba Hons Degree

• Watches for job

• From South West

• Christian

Students

• Those that wrote that they were unemployed students or watched short films for student research came from a variety of backgrounds, races, religions, with different Sexual Orientations, marital status' and hobbies viewed short films as research for their studies.

Students

• Never Married

• Likes watching films and cooking.

• Muslim

• No Children

• From outside of UK

• Has AS/A Levels

• Watches for student research every week

• Part-time job

Students

• Has AS/ A Levels

• 1 Child

• Not Married

• From North East

• Likes going out with friends and watching films

• Unemployed Student

• Homosexual

Does not watch Short Films

• Unemployed

• 3 Children

• Has 4 GCSEs

• Likes going out with friends

• No religion

• From North West

• Hetrosexual