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M.M FATHIMA NASEELAEU/IS/08/MS/40

MGT306310:01:50 AM

Structured Semi- structured

Unstructured

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Structured InterviewsQuantitative ApproachDefinition

Interviewer gives a set of predetermined questions to the interviewees

AimMeasures facts, attitudes, knowledge, behavior

Finding accurate information without influences from the researcher

to ensure that each interviewee is presented with exactly the same questions in the same order.

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Relationship between interviewer and intervieweeMinimize interactionNo distractions

No flexibilitystrict control over interview

Close ended questionTypes of Interviews

TelephoneFace-to-faceMail (usually associated with survey research

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Strengths and weaknesses of structured interviews

Strengths

ControlReliabilitySpeedEfficient use of

time

Weaknesses

Limit freedom to talk

Miss what interviewees

think is important

Does not allow complexity of answers10:01:51

AM

Structured Semi- structured

Unstructured

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Semi-Structured Interviews

qualitative studies.Everyone gets the same questions asked, but there is flexibility in how they are asked.Particularly useful for exploring the views of a subject

towards somethingmost useful when one is investigating a topic that is very personal to participants.Use open-ended questions

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Strengths and weaknesses of semi-structured interviews

Strengths

• Not confirming the same information, but also learning more.

• Easier to talk about sensitive issues.

• Large amount of detail

• Fairly flexible10:01:52 AM

Weaknesses

Flexibility of interview may lessen reliability.

Open-ended questions are difficult to analyze.

Difficult to compare answers.

Structured Semi- structured

Unstructured

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Unstructured InterviewsQualitative interviewingDefinition

“neither the question nor the answer are predetermined and rely on social interaction between the researcher and informant.”

Non-directive interviewing Non-standardized interviewing Open-ended questions Types of Interviews

in-depth interviewingfocus group interviewingnarratives

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Strengths and weaknesses of unstructured interviews

StrengthsRich dataextremely flexibleProvides highly

detailed and valid data

It is more like a conversation and the interviewee is relaxed.

WeaknessesPeople say and do different things in different situations

Time consuming

Attention not focused on a given issue

Very little factual information provided

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