B U S I N E S S M O D E L SE - C O M M E R C E

E-commerce will replace brick and mortar, face to face in 10 years. - Marc Andreessen

Source: http://pando.com/2013/01/30/andreessen-predicts-the-death-of-traditional-retail-yes-absolute-death/

H Y P E O R N O T, E - C O M M E R C E I S G R O W I N G

B 2 B E - C O M M E R C E : U . S S A L E S I N 2 0 1 4 : $ 1 T R I L L I O N - 1 9 % G R O W T H S O U R C E : F O R R E S T E R

B 2 C E - C O M M E R C E : U . S S A L E S I N 2 0 1 4 : $ 3 0 4 B I L L I O N - 1 5 . 4 % G R O W T H S O U R C E : U . S . C E N S U S B U R E A U

S O W H AT A R E S O M E C O M M O N E - C O M M E R C E B U S I N E S S M O D E L S ?

I N F O R M AT I O N A L

I N F O R M AT I O N A L

• The original brochure or billboard website

• Information is provided to drive a transaction offline (i.e. lead is generated for sales follow up)

• For some businesses and industries this can avoid channel conflict and pricing disparities.

• Some don’t see this as “e-commerce”

A D S & A F F I L I AT E S

A D S & A F F I L I AT E S

• Content and niche sites

• Revenue derived from a “click” or “impression transaction with an ad or affiliate offer

• Often used by bloggers, industry experts and those with content to develop an audience that can be monetized through offers

• Not a significant source of revenue until audience is large and optimization methods in place

S T O R E F R O N T

S T O R E F R O N T

• The traditional e-commerce model, products offered on a site with cart checkout

• Revenue comes from the sale of products, your own or via wholesale, tangible or digital through a virtual store

• Replaces the overhead of a brick and mortar store, retailer often bears shipping responsibility (dropship and fulfillment options exist. For B2B, storefronts can reduce the cost of sale for entire supply chain.

S U B S C R I P T I O N

S U B S C R I P T I O N

• Site or program of recurring content (weekly, monthly annual

• With a recurring revenue model, the accounting takes a different focus, looking towards churn and more software-as-a-service metrics

• Works with content other digital products, niche or collections of common products

F U T U R E

F U T U R E

• Social Buy Now

• Mobile Buy Now

• Wearables

• Other connected devices

• Data driven - recommended products on all screens