EDM711COMMUNICATION AT THE WORKPLACE

FACULTY OF EDUCATION, UNIVERSITI TEKNOLOGI MARA

Chapter Twelve

Types of Business Presentation

INFORMATIVE PRESENTATIONSBriefingsReportsTraining

PERSUASIVE PRESENTATIONOrganizing Persuasive MessagesTypes of Persuasive PresentationsStrategies for Ethical PersuasionTraining

GROUP PRESENTATIONApproaches to Organizing a Group PresentationPlanning Introductions, Conclusions, and Transitions in Group PresentationsDelivering a Group Presentation

SPECIAL-OCCASION SPEAKING Welcoming a Guest Introducing Another SpeakerHonoring a Person or an InstitutionGiving a ToastPresenting an AwardAccepting an AwardTraining

Types of Business Presentation

Short talks that give already interested and

knowledgeable audience the specific information they

need to do their jobs

Some briefings: to update listeners what has

happened in the past;e.g: briefings for nurses &

police officers before each shift

Some briefings: to focus on the future;

e.g: executive chef of a restaurant brief waiters about

the day’s menu specials

Briefings

Status/Progress Reports (“How’s the project going?”) Brief, clear summary of the

situation accordingly to the format as follow:1.Review the project’s purpose2. State the current status of the project (performed tasks, relevantly give credits to the people involved)3. Identify obstacles & attempts made to overcome obstacles (ask for assistance when appropriate)4. Describe your next milestone (explain steps to be taken & when)5. Forecast the future of the project (focus on ability to finish the job as planned within allocated time)

Investigative Reports“Was a customer’s complaint

justified?”“Why has our firm’s turnover

rate increased 10% in the last year?”

“Is there gender bias in our hiring and promotions?”

Final Reports

-Length & formality depending on the scope of

the tasks/projects

Feasibility Reports

Evaluates potential action steps and recommends how

the organization should proceed

“Would a bonus system increase profitability and

retain employees?”

Consists of elements as follow: 1. Introduction

(Briefly define problem & explain

consequences)

2. Criteria (Standards to be used in evaluating alternative actions) e.g: Will the course of action do what’s desired?

Can we afford it?

3. Methodology (Describe approach &

process)

4. Possible solutions (Detailed explanation of

each solution)

5. Evaluation of the solutions (Measure suitability of each solutions against the listed

criteria)

6. Recommendations (Solution that best fit

criteria)

7. Conclusion (Summarize

findings)

WHY NEED TRAINING?

Tips for delivering the training

• Link the topic to the audience (intrinsic interest)• Start with an overall picture (clear preview)• Emphasize your material’s organization (repetitions)• Cover only necessary information

• Avoid jargon• Link the Familiar to the Unfamiliar

Ministry of Finance Malaysia, The 2013 Budget, http://www.treasury.gov.my/images/pdf/budget/bs13.pdf.paragraph65

1. Define the training goal (Aim to change the way audience acts>identifying who to teach &

target results)• Train students to deliver presentation more

effectively in class (vague)• Everyone in the EDM705 will know how to

develop & organize presentation, use visual & verbal support in presentations, and agreeing to practice other presentation skills to deliver presentations more effectively (better)2. Develop a schedule &

list of resources (Design the training)

• Figure out time allocation• Identify needed staff &

physical resources • Create/purchase training

materials3. Involve the audience

(the L- factor; refer Figure 12.1)

4. Organize your presentation

(Chapter 9)

Planning a Training Program

Problem- Solution

Comparative Advantages “insurance”

Criteria Satisfaction

Motivated Sequence“closing”

Organizing Persuasive Messages

Motivational Speeches

Goodwill Speeches

Proposals

Sales Presentations

Types of Persuasive Presentations

Strategies Key ActionMaximize your credibility Demonstrates your competence

Earn the trust of your audienceEmphasize your similarity to the audience

Use logical arguments (x fallacies)

Ad hominem Reduction to the absurdEither-orFalse CauseBandwagon Appeal

Use Psychological Appeals Appeal to the needs of your audienceMake your goal realisticFocus appeals on critical audience segmentsDefer thesis with hostile audiencePresent ample evidence to support claimConsider citing opposing ideas

Strategies for Ethical Persuasion

Organizing a GPOrganizing by topic

Organizing by task

Planning a GPMini-introduction & conclusion

Delivering a GP

Prepare, prepare, prepare

• Welcoming a Guest or Group (Video 1)

Introduce yourselfIdentify group-thank themState the significance of the occasion

• Introducing Another Speaker

Briefly preview topicGive reasonsEnhance credibility

• Honoring a Person or an Institution

Tribute-chronological/topicalAccuracy of names/sensitivity

• Giving a ToastTime/be preparedBrief/inclusiveVisible/audible

• Presenting an Award

Name & nature of award/criteria of selection

• Accepting an Award (Video 2)-Sincere gratitude-Appreciation & acknowledge to

contributors-How the award would make a

difference-THANK YOU.

Video 3 (to end it)

Thank you for your time as well as attention;

Thank you.

Prepared by: Nur Afifi Binti

Zulkifli 2013669808