T Y P E F A C E S F O R W E B & P R I N T

Dosis Bold

Primary Font Used for Headlines, Omni Earum Core Lat Ser Consequibus Maiori Volo Ommodi Quam.

Dosis Light

ALTERNATE FONT USED WHEN VARIETY IS NEEDED

Droid Serif Regular

Primary font used for text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus rutrum nulla sit amet quam vulputate ornare. Integer varius mi metus.

Alternate font used for text.

Aliquam erat volutpat. Aenean quis

lacinia velit, et gravida metus.

C O LO R PA L E T T E PAT T E R N S

I C O N S T Y L I N G

7706 2975 7412 1235 2311 2246

All fonts used are for print and digital.

PT SANS Regular

L O G O S P E C I F I C A T I O N & U S A G E G U I D E L I N E S

U N I V E R S I T Y PA RT N E R S S T Y L I N G

In Collaboration With

Pantone 7706 Reversed Black

COLORS

3/4 inch

SIZE CLEAR SPACE

INCORRECT LOGO USAGE

Minimum reproduction size of the logo is 3/4” wide

Clear space needed to give the logo proper prominence. The minimum amount of clear space is in proportion to the logo size.

It is equal to the width of the letter “G” within the wordmark.

These examples represent the most common mistakes that can compromise the integrity of the Sea Grant logo.

DO NOT use multiple colors

DO NOT rearrange elements DO NOT rotate

DO NOT stretch

DO NOT place over complex backgrounds

DO NOT skew DO NOT remove any elements

In Collaboration With

B R A N D A R C H E T Y P E

Based off Carl Jung’s archetypal theory, your Brand Archetype helps uncover the voice, values and personality of your organization.

THE SOURCE

BRAND MANTRA I’M A THOUGHT LEADER

I SOLVE PROBLEMS BY CONNECTING EXPERTS AND FORMING PARTNERSHIPS

I’M A HUB OF INFORMATION

I CREATE CONNECTIONS, ENABLING DISCOVERIES

BRAND EXAMPLES

Well-known brands that encompass “The Source”

› Harvard› Google› CNN› National Geographic › Disney› United Way

CHARACTERS/CELEBS

Famous people who embody “The Source”

› Ryan Seacrest› Pharell› Pope Francis› Michelle Obama› E. O. Wilson

VOICE

Tone used to communicate on behalf of the brand

› Collaborative› Trustworthy› Expert› Intelligent›Confident› Helpful› Passionate› Networker

AUDIENCE PERCEPTIONS

How your target audience feels about your brand

after an interaction

› Enlightened› Supported› Inspired› Understood›Confident› Connected› Motivated › Energized

PROFESSIONAL POSITIONS

Jobs with “Source-like” responsibilities

›ChiefOperatingOfficer›OfficeAdministrator› Matchmaker› Hospital Administrator› Career Counselor › Headhunter› President’s Chief of Staff

PITFALLS

Potential negative perceptions

› Necessity› Role Confusion› Under-valued› Gatekeeper› Know-it-all

All-Knowing • Audiences Look to The Source for Expertise, Advice & Connections