Typeface research for poster masthead, text and creditsI have researched many different fonts for my poster masthead, text and my production credits which will appear on my poster, I have also taken my primary research into account so that I can find the perfect font as this is what the audience will see first and will subconsciously remember. All of the fonts I researched appeal to both male and female audiences so that my publications can be more successful as more people will buy them. I used dafont.com to research my fonts as they have a large collection of various fonts, to gain a better understanding of how my masthead will look I typed ‘withheld’ to see a preview of the text.

Possible Masthead #1

This font is called ‘Plane Crash’, while looking through many fonts this one caught my eye straight away as a possible masthead for my publication, it is bold and highly memorable. Furthermore the letters are distorted as they are patchy in some areas which gives the title a distinctive look and immediately gives a sense of how the film will be. Moreover this is a perfect representation of what my target audience are looking for.

Possible Masthead #2

This font is called ‘All Ages’, similarly this font is also distorted but in different ways, for example the letters are bold in white however there small black lines throughout the word, this makes it look as if the letters are cracked which is negative word and could show danger therefore perfect for a horror poster. Moreover there is a black background which connotes evil and mysterious, again perfect for a horror masthead, the black and the white contrast well.

Possible Masthead #3

This font is called ‘Pulse Sans’, although not as bold as the other fonts I have researched this one is unique and stands out as an individual due to the fact that it looks like there is a pulse going through the middle. The pulse is small which signifies someone is close to death, this portrays the horror genre well. Furthermore the fact that not all characters are on one level represents strangeness which is a typical convention in horror film and publication.

Possible Masthead #4

This font is called ‘Face Your Fears’, the characters look smudged which gives the title a horror effect. Furthermore even though this font is not bold it is still eye catching due to how unique it looks. Moreover as this type of font is not usually used on a poster it will give the audience a clear indication that the film is a horror film. Additionally this font could be easily edited to make it more creepy and disturbing.

Possible Masthead #5

This font is called ‘Shlop’, the characters look as if there is blood dripping off them, this instantly represents my genre to my key demographic and gives the audience a strong visual look to how the film will be. This font could also be easily edited by changing the font a dark red which also represents blood as well as danger. The characters are bold and would stand out, however the problem with this font is that it is not professional enough to be used.

Chosen masthead

This is the masthead I choose as I think it is most suitable for my publication, Furthermore it stands out well while still producing the distorted and eroded effect I am after.

Possible text

This font is called ‘Coolvetica’, it is simple, bold and easy to read however the only problem is that it does not portray my horror genre at all.

This font is called ‘Steelfish’, I like this font as it is bold however the characters are not spaced enough and this can make it hard to read.

This font is called ‘Designosaur’, It is plain, bold and easy to read, this is the font that I will be using for any text in my horror poster.

Possible credits

This font is called ‘Apple Garamond’ It is simple and easy to read however I have noticed in credits the writing is usually long and thin therefore this is not a good choice.

This font is called ‘Edition’, the writing is thin, long and bold, this would be a good font however credits are usually not in bold as this would take attention away from the poster. This font is called ‘Movie

Letters’, the characters are thin and long, they are also easy to read, this is the font I will be using for my credits.