Type in context: Gosport

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Captailising text for more urgent instructions for perdestrains. The kerning is very low most likely because they needed to fit it within the

width of the path.

This sans serif type is clear but the white is hard to read on the light grey so black would

be more legiable for all public audience.

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This square formed capitalised type represents strong high authority with it being a military place the type shows the stereotypical hard hitting, stone

cold atmosphere.

Boldness of the ‘AFI’ makes a statement of heavy equiment which matches the fact it is a

plane warehouse for sales and hires.

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The black, sans serif bold uppercase type almost as if it’s stamped on the stone gives a less emotional attachment it’s military related, for many people it’s

engraved for all to remember.

The serif type on the metal plate makes the statement of a sad situation elegant rather than a depressing one, something thats sad but appreciated the person who has passed.

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I like the aged effect of the crosses lasting the days, the ‘Rememberance’ stands it’s grounds with it being in captials. When taking the photo I was taken in by the support, although the type is significally smaller it’s needed to define the purpose.

This signage is promoting the small rustic litte town by the seaside, the san serif font influences the whole sign to be more modernised. It flaunts the town with there being more than one around

the town.

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I noticed this sign for the house by it being on a separte bit of wood, and the ‘R’s enlongated leg caught my eye, adding to the descending idea of it drifting away. Also the rough aesthetic the paint chipping away makes the sign to be believed as a piece of

driftwood.

This sign is denoting danger but at a less urgent level as the groynes and outfalls are obviously dangerous. So the uppercase black

lettering is more of an urgent reminder, not using danger colours such as red suggests this.

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This referbished cafe’s branding I found was really mordern andexcited the atmosphere by suiting the towns asethetic, blue, wave, bird for the sea side. The type for ‘CAFFE’ is in serif and ‘LEE’ in san serif isn’t consistant, but it works because the logo is

so simple.

Going along with the rutsic theme not even on purpose the missing ‘A’ doesn’t look out of place. However, the ‘U’ and ‘E’ are more

slanted than the rest of the lettering. The serif makes the letters flow and makes the sign agin more old fashioned than mordern.

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Different street signage around Gosport was very interesting, boxing the letters individually in serif typeface so that it can be placed around the curved surface, as typical street plates

would not be suitable for the surface.

The same street but on one plate the san serif black type with the brick work and white background, stands out to passing by people for navigation. But however, there’s more around gosport that are on the pavement on poles.

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Hand renedered chalk signs are typical for cafe resturants sometimes difficult to read so captailising it makes it more legiable. This cafe being right on the sealine makes the walk by easy to read what’s going on at the cafe

from day to day as it can be changed.

The script font makes this shop sign very dated, but it’s aesthetic of the shop has old bits and bobs so the sign is suitable. The title has a back drop so it

stands out for the title of the shop is prominant.

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Interesting that vintage bikes were parked up around Gosport, and the script type on the bike ver much like calligraphy suits as it wraps around the bikes pole and makes the old antique look all

the more fashionable.

Although small the colour choice of the box makes the text clear and legiable for owners

to recognize their beach shed.

Created by Laura Harris