Type in 1-2-3
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Typography?typog… what?
Typography is the art and techniques of arranging type, type design, and modifying type glyphs.
http://en.wikipedia.org/wiki/Typography
Type historythe quick and dirty version
Cave painting 30000 BC
From figures/symbols to characters/letters
Demotic
Greek
Ancient Egyptian
Rosetta stone discovered in 1799, it was the key for the decryption of the old Egyptian Hieroglyphic code.
Roman inscriptional capitals on the base of Trojan's Column, ca 113.
Sample of Carolingian writing from the Carolingian Gospel Book produced between 820 and 830 AD
Invention and technology of movable type in the 1430s
The systems involved were first assembled in Germany by the goldsmith Johann Gutenberg.
Classical 1450-1800
Industrial 1800-1880
Modern 1880-1960Bauhaus -- the radically simplified forms, the rationality and functionality, and the idea that mass-production was reconcilable with the individual artistic spirit -- were already partly developed in Germany before the Bauhaus was founded.
Swiss Modern 1945-1970
Postmodern 1970
Digital 1985, Neville Brody art director at Face
Raygun and Wired magazine mid 1990’s
David Carson, art director of Raygun
Spread from Raygun magazine, 1997
Digital use of characters and symbols, back to the cave painting…
Type classificationthe elevator version
Palatino
Old Style
Old style fonts have the following characteristics:
* Based on pen drawn forms * Little contrast between thick and thin strokes * Bracketed serifs * Small x-heights * Counters with a diagonal stress
Garamond was introduced in 1541, and is known as the first Old Style Roman. It remained popular for hundreds of years. Caslon was introduced in 1734. Caslon was used in the first printings of the Declaration of Independence and the United States Constitution.
Old Style typefaces were designed to imitate handwriting. They are good book types, being highly legible
Example fonts: Bembo, Palatino, Trajan, Garamond, Caslon
Times
Transitional
The transitional typefaces bridged the Old Style and Modern periods, and took design elements from both styles. Transitional typefaces have the following characteristics:
* Greater contrast between thick and thin strokes * More vertical counters * Very sharp serifs
Baskerville introduced the transitional typefaces in 1757.
Transitional typefaces are often used in text-heavy designs.
Examples: Baskerville, Caslon, Times
Bodoni
ModernModern typefaces are distinctive: they employ strong vertical elements and very fine hairlines for a very contrasty look.
* Strong vertical elements * Contrast between thick and thin strokes * Very fine hairlines
Modern roman typefaces were introduced in the 1780s.
Modern typefaces are well suited to headings and title pages.
Examples: Bodoni, New Century Schoolbook
Courier
Slab SerifSlab serif typefaces use heavy, squared off finishing strokes — hence the name "slab" serif. They have the following characteristics:
* Heavy, square serifs * Few or no thin strokes * Few or no delicate curves * Lack contrast
All of this makes slab serif typefaces ideal for low quality printing: faxes and newsprint. They also read well on screen, and look good in presentations.
Examples: Clarendon, Courier, Memphis, Rockwell
Helvetica
Sans SerifIronically, it was William Caslon IV (great-grandson of the "original" Caslon, who produced the first type without serifs in 1816. Sans serifs were not embraced at first, and in fact, in Great Britain the common term for them is still Grotesque.
It is hotly debated whether or not sans serif is suitable for text. Most will say that it isn't, because it's the serif that leads the eye and makes type readable. Others will argue that sans serif type, when properly set, is perfectly suited to text.
Examples: Franklin Gothic, Univers, Helvetica, Futura, Frutiger
Brush Script
ScriptBased on had drawn lettering
Examples: Kunstler Schrift, Comic Sans
DingbatIllustrative symbols
Examples: Zapf Dingbat, Webdings
Type rulesthe 10 dont’s
Do not use every font you own in one document
DO NOT USE ALL CAPITAL LETTERS
Capital letter were not designed to stand next to one another
We read words not letters
We read words not letters
Da er det bare å glemme stavekontrollen: En visktenpaleig unsdelrøkese gjort ved et untivseriet i Enlgnad har vist at desrom de to føsrte- og to siste botsvkeane i alle oredne i en tekst er riktig plessart, spllier det liten rolle hvkilen reføkkelge de øvirge boskvetane i oredne kommer. Tektsen er fullt lesbar selv om de andre bokeastvne kommer huilbtertlulter! Dette er fordi vi ikke leser hver eneklt botksav, men ser bidlet av ordet som hehleet.
Ha en fin dag!
This text is in norwegian, sorry…
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Do not center large amounts of text
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Do not leave colums with one word.
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Don’t make rivers flow through your colum.
type!LOVE
Type on screen?more rules...
Size
Amount of textLine length
Color contrast
What font is at the other end?
HTML vs FLASH
HTML use CSS (Cascading Style Sheets)
FLASH embedsfonts, images, video, sound
Type where?Links and resources
Type and community:http://www.typophile.com/
Type and motion:http://www.smashingmagazine.com/2007/11/19/monday-inspiration-typography-in-motion/
Experimental type:http://www.smashingmagazine.com/2008/05/12/sexy-bold-and-experimental-typography/
Type posters:http://www.smashingmagazine.com/2008/02/25/breathtaking-typographic-posters
Type management:http://www.linotype.com/fontexplorerX/
Type recognition:http://new.myfonts.com/whatthefont/
Type posters:http://www.smashingmagazine.com/2008/02/25/breathtaking-typographic-posters/
Type love:http://ilovetypography.com/