Type Classification

GILL SANSBASKERVILLEFUTURA

UNIVERSTREET IGN

TRADE GOTHIC

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ZZZ

Baskerville was used very often in the 1700s. It was created by a typographer, John Baskervillebased on an existing typeface, Caslon. Caslon was created by William Caslon at 1722. Based on Caslon, Baskerville was created in 1757. The typeface, Baskerville, is still used in Logo Design in modern era. Company such as, Alexander McQueen, Habitat for Humanity, Pentagram and even on your iPhone.

Characteristic:Fine and Bold Lines/Serif/ wavey tail for Upper case Q/

BASKERVILLE baskerville

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Think and Thin Lines

Leg StrokeThink and Thin Lines

StemArmBracketed Serif

BeakCross Bar

SerifTitto

Category: SerifClassification: TransitionalDesigner John BaskervilleCreated: 1757Based on:Caslon

Baskerville Bold

Baskerville Italic

Baskerville Regular

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GILL SANS gill sans



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Gill Sans is a very common typeface used in our daily life. It is used in many famous Logo Design such as, BBC, Tommy Hilfiger and the Penguin Publisher. It was created by a Typographer, Eric Gill in 1926. Gill Sans was originally influenced by the typeface, Johnston Underground which was famous for the Underground Signs created by Edward Johnston who was Eric Gill’s teacher at Central School in London. Gill Sans has a clear characteristic which are describe as follow:

Gill Sans Regular

EarChin

San Serif

Symitry

EarSan Serid

Spur

Gill Sans Bold

Gill Sans Light

Characteristic:Round/Geometric/straign x-height/big-round ditto/consistancy in weight of lines/

Category: San SerifClassification: HumanistDesigner Eric GillCreated: 1926Based on: Johnston

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Futura Condensed ExtraBoldFutura Medium

Futura Medium Italic

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Futura is a very commonly used typeface in modern days eventhough it was created in 1927 by Paul Renner. The typeface was influenced by Bauhaus geometrick typeface by Herbert Bayer. What make Futura obvious is the “i” and “j”, the solid round titto with the same width down stroke. Futura is used in many logo design such as, Domino Pizza, Redbull, Ebay, Lewisham Coucil and Louis Vuitton.

Characteristic:Bold Lines consistancy/ Geometric/ influenced by circles/

Category: San SerifClassification: GeometricDesigner Paul RennerCreated: 1927Based on:Bauhaus

FUTURA futuraSan-Serif

Cross Bar

San-Serif

Thick Lines

Thick Lines

High Mean Line

High Ascender Line

SymitrySymitry

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universUNIVERS

Univers is a san serif typeface created by Adrian Frutiger in 1954 and it is widely used in modern society. The typeface was based on Akzidenz-Grotesk which is also a base for many typefaces such as, Folio and the most used typeface around the world, Helvetica. Univers is also used in Logo design such as, Motorola, CNN and Audi also based there typeface on Univers.

Univers Regular

Univers Bold

Univers Italic


Category: San SerifClassification: Neo-grotesqueDesigner Adrian FrutigerCreated: 1954Based on:Akzidenz-Grotesk

Uniform Line

San Serif

San Serif

TittoEyeStem

Shoulder

High Mean Line

Th

ere

are

n

ow

ab

ou

t

as

man

y

dif

fere

nt

v

ari

eti

es

o

f le

tte

rs

as

the

re

are

dif

fere

nt

k

ind

s o

f f

oo

ls.

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c G

ill

trade gothicgg

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1

2

Ear Titto

Descender

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TRADE GOTHIC trade gothic

Trade Gothic was design in 1948 by Jackson Burke. Trade Gothic might not be recognisable in the modern world but it is sure that everyone have made an encounter with Trade Gothic. The typeface are used in mostly publishing such as magazines and books. The typeface is influenced also by Akzidenz-Grotesk due to the fact that it was designed during the end of 40’s to beginning if 50’s which a lot of typefaces were influenced by.

Trade Gothic Regular Trade Gothic Italic

Trade Gothic Bold


Category: San SerifClassification: Neo-grotesqueDesigner Paul RennerCreated: 1927Based on:Akzidenz-Grotesk


gg

SpurSymitry

LegSan Serif

San Serif

SpurCounter

Mean Line

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TREET IGN BOLD

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TREET IGN REGULAR

TREET IGN

RR The Modern day street sign which we see everyday around London uses an amulgamation of two similar typefaces, Univers and Trade Gothic. Most characters uses Trade Gothic except, G,R and S, which uses Univers. For example, the “G” on Trade Gothic contain a leg, however, Univers doesn’t. The “R on Trade Gothic contain an arc on the leg, however univers contain a straight leg.


Category: San SerifClassification: Neo-grotesqueDesigner Transport For LondonCreated: UnknownBased on:Univers and Trade Gothic

HOMELEIGH ROADLONDON BOROUGH OF SOUTHWARK

HOMELEIGH ROAD SE15LONDON BOROUGH OF SOUTHWARK

Baskerville, 1757

This book explore six different typefaces and connection between different typefaces, creating what we use in modern day in many different application such as: Logo Design, Street Signs, Magazine, Internet, Poster and absolutely everything. Most typefaces are influenced by existing typefaces, but what makes it a good typeface is the funcrionality of it. As Eric Gill said:

“There are now about as many different varieties of letters as there are different kinds of fools.” -Eric Gill

Unit 2: Type Classification Postgraduate Diploma Design for Visual CommunicationUniversity of the Arts London London College of Communication

Special Thank you to the Following for helping me accomplish this Project:

- Tony Pritchard- All the students in PG Dip Design for Visual Communication- Daisy Carolina Dominguez Johnson

Printed by: Newspaper Club Paper: NewsprintDimension: 289mm x 380mm

Design by: Hiroyuki Suzuki

鈴

Gill Sans, 1926

Futura, 1927

Univers, 1954

Trade Gothic, 1948

Type Classification

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