Type Booklet
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Transcript of Type Booklet
![Page 1: Type Booklet](https://reader031.fdocuments.in/reader031/viewer/2022020423/568c355b1a28ab023593eabf/html5/thumbnails/1.jpg)
Exploration of Type
A Look Behind The Process of Logo Design. By: James L Patterson
![Page 2: Type Booklet](https://reader031.fdocuments.in/reader031/viewer/2022020423/568c355b1a28ab023593eabf/html5/thumbnails/2.jpg)
Logo Development
Stroke Analysis
![Page 3: Type Booklet](https://reader031.fdocuments.in/reader031/viewer/2022020423/568c355b1a28ab023593eabf/html5/thumbnails/3.jpg)
Micro-aesthetic & Counterforms
![Page 4: Type Booklet](https://reader031.fdocuments.in/reader031/viewer/2022020423/568c355b1a28ab023593eabf/html5/thumbnails/4.jpg)
Partial letter forms & New Letter forms
![Page 5: Type Booklet](https://reader031.fdocuments.in/reader031/viewer/2022020423/568c355b1a28ab023593eabf/html5/thumbnails/5.jpg)
Free Form
![Page 6: Type Booklet](https://reader031.fdocuments.in/reader031/viewer/2022020423/568c355b1a28ab023593eabf/html5/thumbnails/6.jpg)
Final Design
Front
![Page 7: Type Booklet](https://reader031.fdocuments.in/reader031/viewer/2022020423/568c355b1a28ab023593eabf/html5/thumbnails/7.jpg)
Business Card
My first card i tried to keep really simple by keeping out any unnecessary shapes. Once i really looked at it i noticed that the background didn’t need any color. It took away from the text . I also found it was unnecessary to have text and the logo on the back of the card. On the front i didnt like how the text was centered. It made it look to symmetric. To throw off the symmetry I tried the main text in different alignments and positions on
the plain. I found it to work best with the text aligned to the left with the logo in the bottom right corner. To add color and direction i added lighter green circles across the page. To make sure they didnt take away from the text i made smaller then the text. Out of all the designs for the back of the card i felt the logo worked best placed inside a circle. To get the viewers attention to go to the text first i made sure make my name.
James Patterson567 Cross Ct
Akron, Oh 44311(440)645-1182
JLPatterson Design
James Patterson567 Cross Ct
Akron, Oh 44311(440)645-1182
[email protected] James Patterson
567 Cross CtAkron, Oh 44311(440)[email protected]
James Patterson567 Cross CtAkron, Oh 44311(440)[email protected]
Front Back
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