Two major elements of branding
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Transcript of Two major elements of branding
brandingTWO MAJOR ELEMENTS OF
Free Brand Yourself eBook & Work Journalwww.BrandYourselfBlueprint. comRead more: www.RachelQuilty.com
YOUR PERSONALBRAND IDENTITY
A GOOD PERSONALBRAND:
YOUR PERSONAL BRANDNAME AWARENESS
THE PURPOSE OFYOUR PERSONALBRAND IS TO:
A GOOD BRAND PRESENCE
1.
2.
These include brand name,brand associations, messages,image, environment, symbolism
What exists in the minds andhearts of your customers,employees, and suppliers
• gives a good first impression• is easy to remember• evokes positive associations• delivers your brand message & story.
• differentiate yourself, and• achieve your desired results
Your personal brand is the result of acombination of impressions heldabout your name, expertise andprofessional image.
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