1. Overview

2. What is TwoChop? 2 3. Content Games not integrated into content as a part of primary customer experience 3 Text Images Video Music Social Media Games Online content is a multimedia experience but games are treated as separated experience 4. Example of game non-integration The book, Hip Hop, a Cultural Odyssey, has incorporated a trivia game as a part of its web content Trivia game not a core part of the content experience Does not include multimedia that is a part of the books experience Excludes leaderboard to further engage players 4 5. Content TwoChop integrates games into the content experience 5 Text Images Video Music Social Media Games 6. Product 7. Play Button 7 Leaderboard Play Buttons 8. Game Module 8 Publisher ad units TwoChop game module sits on top of a post page 9. Post Game 9 Links to other pages with games 10. Results October 2011 11. User participation increased as games available increased 11 0 1 2 3 4 5 6 Week 1 Week 2 Week 3 Week 4 3.1 2.5 3.5 5.6 1.9 2.5 3.6 4.7 Daily Plays per Player CBS Launch Campaign 12. 0% 25% 50% 75% 100% 1 2+ 4+ 6+ 8+ 10+ 12+ 14+ 16+ 18+ 20+ 22+ 24+ 26+ 28+ %ofReturningUsers # of Days a Player Returns Pop Monsters CBS Users return over multiple days to play 12 51% of players return at least for 2 days 10% of Players return for at least 10 days 13. Games continue to grow 13 - 200 400 600 800 1,000 1,200 1,400 1,600 9/26 10/03 10/10 10/17 10/24 10/31 17 435 679 895 1,084 1,264 161 161 227 304 315 315 Organic Launch Promo There are over 2,500 games now 14. Key Results 14 Increased time on page by 288% Incremental local monetization 2.5K games created