Twm Linked In Ppt 1110
description
Transcript of Twm Linked In Ppt 1110
bn
Building Brands At Retail Portfolio + Company Overview
CLIENTS
PORTFOLIO
CONSUMER ELECTRONICS
CONSUMER ELECTRONICS – RETAILER SPECIFIC
LG Consumer Electronics
Certified DealerHH Gregg
DIY / HOME PORTFOLIO
INTERACTIVE
TOUCH SCREEN TECHNOLOGIES
INTERACTIVE
CUSTOM DESIGNED CIRCUITS
FOOD & BEVERAGE
BRANDED RETAIL SIGNAGE
Edge light LED Technology
2 piece - Vacuum Form Slat Wall / Wall Hanging Installation
CONSUMER PRODUCTS
SPORTING GOODS, FOOTWEAR, APPARREL
IN-STORE ENVIRONMENTS
CUSTOM STORE-IN-STORE PROGRAMS
RETAIL STORE PROGRAMS
STAPLES/OXO LAUNCH
COMPANY OVERVIEW
• Leading retail marketing corporation with 40+ year history of success
• Clients include Fortune 500 brands, their agencies & retail partners
• Strategic, shopper centric retail solutions based on in-store observations & data-driven intelligence:– Permanent and semi-perm
displays & custom fixtures– Store-in-Store programs– Branded store environments– retail signage & way-finding– Category management systems– Concept shops & test programs
FACILITIES & LOCATIONS
• Corporate: East Rutherford, NJ
• Regional Offices - Stamford CT, Orlando FL
- Los Angeles, CA - Design: Phoenix AZ
• Full service business model– Extensive in-house resources– Domestic and global sourcing
• Two company-owned facilities– 140,000 square feet– Concept design & engineering– Prototyping– Production– Assembly– Warehousing & inventory mgnt.
INDUSTRY LEADERSHIP
• Point-of-Purchase Advertising International (POPAI)
- Embrace POPAI standard industry practices
- 2006 through 2010 OMA Committee Chairman
- 2009 President’s Award Winner
- 2010 Chairman’s Advisory Board
• In- Store Marketing Institute
- 2007 Gold Benefactor Women in POP Benefit to fight Breast Cancer
- 2008 Design of Times Winner – 4 Categories
- 2008 Gold Benefactor Women in POP Benefit to fight Breast Cancer
- 2009 Gold Benefactor Women in POP Benefit to fight Breast Cancer
• Association for Retail Environments (A.R.E.) – Member since 1996
AWARDS
• Only company in the industry with six POPAI Display-of-the-Year Awards
- Kid City Kiosk (entertainment)
- Camel CTS Display (tobacco)
- Nike Air Program (athletic footwear)
- Pepsi-Cola Impact Vending Program
- Sarah Coventry Interactive Kiosk (jewelry)
- Coty Omnibus Event (cosmetics)
AWARDS
• Only company in the industry with six POPAI Display-of-the-Year Awards
- Kid City Kiosk (entertainment)
- Camel CTS Display (tobacco)
- Nike Air Program (athletic footwear)
- Pepsi-Cola Impact Vending Program
- Sarah Coventry Interactive Kiosk (jewelry)
- Coty Omnibus Event (cosmetics)
• Over 200+ POPAI Outstanding
Merchandising Achievement
Awards (OMA), including European OMA
• Design of the Times Awards
EXECUTIONAL SERVICES
• End-to-end service offering supports merchandising rollouts
– Global, national and regional
– Test stores
– Store openings
– Phased releases
• Experienced in complex program management
• Value-added services optimize program execution and performance
– Value engineering
– Managed inventory
– On-line communications
VALUE ENGINEERING
GOAL OF VALUE ENGINEERING
Maximize product functionality
Reduce cost
Improve product quality
Simplify product execution
Enhance product utilization
The process of developing a
product’s engineering
design and manufacturing
method based on a defined
criteria or strategy
MANAGED INVENTORY
GOAL OF MANAGED INVENTORY
Decrease finished goods inventory
Eliminate obsolescent inventory
Decrease warehousing costs
Increase speed to market
Optimize retail sales opportunity
Enhance resource management
The strategic inventory
management system
which optimizes program
performance and increase
customer satisfaction
GREEN RETAIL
• TWM Green Committee is committed to establishing and communicating
Green best practices
– Conduct Green audits of new and existing displays
– Source Green production materials, processes, printing and lighting
– Use environmentally-friendly cartons, packing materials and pallets
– Label entire display, components and packaging for store-level recycling
– Support client Green initiatives with thought-leadership and solutions
– Manage TWM facilities in an environmentally-friendly manner
For more information, ask about our Sustainability Presentation
Trans World Marketing
360 Murray Hill Parkway
East Rutherford, NJ 07073
Peter Hext, IDSA
Vice President, In-Store Strategy + TransitionPhone 201.559.2006Mobile 310.722.9116
Thank you