Twitter While You Work - Retail Merchants · all small business owners should be on it. It’s...

Continued on page 15

2nd Quarter 2009

A new marketing tool is getting a lot of coverage and I think all small business owners should be on it. It’s called Twitter.

Now if you’ve heard of it but have brushed it off as pointless, stay with me. Those of you who don’t know what it is, Twitter is a social networking Web site that allows users to send and receive 140 character updates to and from their friends. These updates are called “tweets.” It was designed to be read on a cell phone, though many people read it on their PCs, too.

Twitter was originally created to let friends know what you are up to. But it’s not about chatting with your friends -- it’s about promoting yourself. And that’s why you need to be on it.

Twitter is growing exponentially, we aren’t sure exactly where it is headed but one thing is clear, businesses that are on it are meeting with success. Dell sold $1 million worth of computers on

Twitter While You Work By Bob Phibbs, the Retail Doctor

Twitter alone last year! Richmond area businesses like Lumber Liquidators are tweeting. Heck, I even got a speech from Twitter last month!

How do you use it?

First thing, sign up for an account. It’s free. http://twitter.com/account/create

Your next stop should be to the twitter help guide. http://help.twitter.com/portal.

This is where you get all your basic how to questions answered. Read it, it will save you some time and anguish. After you’re done, go here and download your FREE twitter handbook.

Once you create an account you will be given a home page and a profile page. My profile page can be found here: http://twitter.com/theretaildoctor. From these pages you can find other twitter streams to follow, post your own messages and even watch the entire public stream of comments flow by.

Not sure what to post? Just post something about what you are doing,

“New to Twitter, hoping to learn its secrets before lunch today.” It doesn’t matter, just do it. Don’t worry, you can’t do anything wrong.

So the big question you may ask at this point is why would I need to use this? Here are a few reasons:

Do you want to connect and network with others in your industry either locally or across the nation? This might do you some good but it might take awhile to build your network.

Are you looking for what’s going on in the world from people who share your interests? Twitter is good at that since many people publish links, content and other resources in their tweets.

Promoting your business to new people is not a good use of Twitter. In fact, DON’T make all of your posts “$50 off

Slamming is when you have been switched to another local or long distance telephone provider without your permission. Cramming is the process of having unauthorized 3rd party charges added to your telephone bill. This article covers the more frequent and we feel prevalent problem of cramming.

Consider this…Your telephone service has been with Vista Communications

forever. ABC directory guide sells a telephone directory that is mailed each month. ABC contracts with Vista to bill you $6.00/mo for ABC services you purchased. Vista does the billing for ABC and takes a 10% billing commission!

Yet, you did not purchase the ABC directory! Thus, the charges on your VISTA bill for ABC product are fraudulent. You’ve been crammed!

Slamming vs. Cramming By Chuck Brodersen, Infotel Systems

To eliminate cramming, you can tell Vista to stop billing the charge. By law, they must comply. You can also put cramming blocks on your account. A completed three part form, 2 or 3 phone calls, and then a review of your next three bills should complete the process.

Ok! Now let’s get mad. We feel that given the technical expertise of major carriers, cramming should be impossible. We recommend a permanent approach. Move off of VISTA. Switch to another telephone company that does not handle 3rd party billing. Problem solved!

2 | www.RetailMerchants.com | 2nd Quarter 2009

Published by:

Retail Merchants Association5101 Monument Avenue

Richmond, VA 23230(804) 662-5500

Toll free (866)750-2532www.RetailMerchants.com

For information, contact [email protected]

Mailing Courtesy of:

Produced by:

ADVERTISE IN RETAIL PARTNERS QUARTERLY NEWSLETTERFor advertising information or to

publish any news about your business:Contact Pat Vitsky 804-662-5500, toll-free 866-750-2532

[email protected]

3 Richmond.com

4 In Brief

5 Retailer’s Tool Chest

6 RMA Country

7 CEO to CEO

8 Steve Strauss - Q&A

9 Social Networking 10 SEEN at RMA

12 Member Profiles

13 Welcome New Members

14 Tips for Small Business

15 Research

16 Security

17 Smart Marketing

18 RMA Event Calendar

19 Member to Member

Contents

For more events, meetings, chapter dates, see calendar on page 18 or visit www.retailmerchants.com for complete calendar and

to register for all events.

From Your PresidentDear Member,

As you’ll see, we are focusing our newsletters on a variety of areas of interest. This quarter, the overall theme is “Hot New Trends.” Inside you’ll find several articles on social networking and some summaries of recent research data. Extreme thanks to our article contributors and advertisers. If you have an idea for an article that you’d like to write, please let us know.

On page 4, you’ll see the ‘In Brief’ listings – if you have news for this column, please tell us! You can simply e-mail your news to Pat Vitsky at [email protected]. Member news and events can also be sent to Pat for the weekly e-mail blasts. (Do we have your most current e-mail address?) Put RMA on your press list! We want to know what you are doing, what you want to brag about, and help you promote it.

Please look at page 19. These coupons are little gifts to you from fellow RMA members. Accept their gift…and make use of the discount or special offer. Supporting each other is the name of the Association game. Shop Local, Buy Local!

I hope you plan to take advantage of some of the new programs and events we have scheduled. These are specifically geared to inform you and to give you inexpensive ways to network and gather more ‘fans and followers’ for your business.

As always, the RMA staff is here to assist you. Please do not hesitate contacting any of us at any time.

The next Retail Partners issue focuses on the Retail Marketing Expo on August 4. We’ll be featuring Exhibitor Show Specials, and there are special advertising rates for Exhibitors.

Until later,

Nancy Thomas, President/CEO

Shop Local. Buy Local.

2nd Quarter 2009 | www.RetailMerchants.com | 3

Richmond.com’s recent makeover makes it the perfect online venue to network with businesses and reach new or existing customers with its amped up business directory and Yellow Pages.

The new business directory is a huge improvement in functionality. Listings now appear on Richmond.com and TimesDispatch.com, bringing nearly 8 times the traffic as on the old Richmond.com.

As an RMA member, you get a free listing with a RMA logo enhancement. In addition, you are eligible to enhance your free listing with your images, description, keywords, and location. Other upgrades include the option to add up to 3 pictures.

The website link is especially valuable as search engines assign higher rankings to sites linked from high-traffic sites like Richmond.com and TimesDispatch.com. Our most recent statistics suggest that the business directory received more than 60,000 page views in one month.

The new site has fewer ad positions and the majority is

Expand Your On-Line Presence – Free (a $420 value)

Member Service

reserved for local businesses, which increases the impact of each ad. Other new advertising options include Yahoo! Behavioral Targeting – the ability to get your ad in front of the

right targeted audience based on their content and search patterns – and Text Mobile Solutions – interacting with customers through their cell phones with coupons, product specs, service reminders, or loyalty programs.

Other strategies for the new site include aggregating news, events and classifieds to give Richmonders an online

experience unlike anything else. From entertainment features and the most comprehensive events calendar in Richmond to local government and unofficial communities of interest, Richmond.com is your place to find out what’s going on, what people are talking about and how to live better.

We are proud to partner with the Retail Merchants Association, and we look forward to helping you grow your business. For help with your business directory listing, please contact Lauren Andrews at 804.649.6449.


New MembersFEbruarY 27 – MarCh 27, 2009 DoswellEddie Davenport Builder, LLC. Katherine C. Miller, Eddie Davenport

MechanicsvilleMechanicsville Local, Melody Kinser

richmondClarus Water & Coffee Services, Aaron LeapJoe Lisi’s Quality Painting, Joseph LisiGraphic Presentations, LLC. Porter Smith-ThayerUrban Views Weekly, Ervin B. ClarkeFunDAZ-Richmond, Dave BodmanDISC, Henry DeLongTerri L. Jones, LLC, Terri JonesLivingWell Healthcare of Virginia, LLC, Heath Thomas and Harry Morrow

SaLES Tax hOLiDaY MaY 25 – 31-- hurriCaNE PrEParEDNESS EquiPMENT. During this seven-day period, purchases of items designated by the Department of Taxation as hurricane preparedness equipment, including portable generators, will be exempt from the Virginia sales tax. Portable generators must be priced at $1,000 or less, and other eligible items must be priced at $60 or less for each item. For additional Sales Tax Holiday information: http://www.tax.virginia.gov/site.cfm?alias=BusWhatsNew#salestaxholiday Questions? Contact George Peyton, [email protected] or call 804-662-5500.

big ‘LiTTLE’ NEWS!King William Miniatures & Collectibles, recently held their Grand Opening at 6114 Lakeside Avenue, Richmond, in the shops at Lakeside Towne Center They stock a full line of dollhouses, dollhouse miniatures, and are a premiere dealer of the high quality miniature furniture Bespaq. They also specialize in hard to find items & scales such as 1:6 and large and Japanese scrapbooking punches. www.kingwilliamminiatures.us

OFFiCEMax MuLTiPLiESOfficeMax opened a new store at Westchester Commons on April 30th. Westchester Commons is at the corner of Midlothian turnpike and 288: 141 Perimeter Drive, Midlothian. This is one of the new prototype stores, bright and colorful, featuring technology,

similar to the one on Staples Mill and White Oak that open last year.

PET PrOjECTFin and Feather, Melvin Major’s Lakeside Ave based store, has recently opened a second location at 8818 West Broad St. 804-527-2008 www.fin-feather.com

TO MarkET!Lakeside Farmers Market, at Lakeside Towne Center is open Wednesdays and Saturdays until November. Market offers only produce & processed foods regulated by the Va. Dept. of Agriculture. For more information or to join the e-mail list, contact: [email protected]

MiDaS OF riChMOND bLOOD DrivESMay 30, June 27 and August 29Donate a pint of blood – get a FREE oil change!11463 W. Broad St10160 Hull St. Rd.1400 Boulevard – Colonial Heights5527 Mechanicsville TnpkFor more info: www.vablood.org or call 360-2211.

PaTiENT FirST PrODuCES aWarD-WiNNiNg COMMErCiaL

Patient First recently received a Platinum Ava Award for its “Olivia” television commercial. Animated with over 650 individual frames drawn by hand, the feature has been running in both Virginia and Maryland. “We are flattered by the recognition, which places our creative into elite marketing circles on a national scale. This commercial was conceptualized to tell a story, to be noticeable, and to make a personal connection with a broad audience,” said Jim Schulenberg, Director of Marketing and Public Relations at Patient First. www.patientfirst.com

NEW MEDia ParTNErShiP Richmond Media Group’s Targeted Solutions team has formed a new and exciting partnership with Urban Views Weekly, and they are now welcoming advertisers looking to broaden their market share by reaching thousands of new readers. Urban Views Weekly is the foremost authority on lifestyle, events and trends enjoyed by African-American consumers. They currently offer a special discount for Retail Merchants Association members—buy 4 weeks and get the 5th week FREE!

In BriefFor more information, please call 804-441-6255 or your Times-Dispatch representative.

PrO-DEuCE MarkETiNg iS ON ThE MOvELocated in Market Square by Brandermill for over two years, PRO-Deuce Marketing is moving from the retail location to an office suite near the intersection of Midlothian Turnpike and Courthouse Road. “We are very excited about the new location. With our growing client base, it offers more space and private meeting rooms,” says president Dana H. Matheny. As of May 1, 2009, our new address is: 831 Grove Road, Suite E, Midlothian, Virginia 23114. For directions, call 804-595-1070 or visit www.pro-deuce.com.

grOWTh COaCh “ThirD FriDaY’S” NEW LOCaTiONAs of April, the Third Friday Forums are being held from noon to 1:30 p.m. at The Marquee, a beautifully restored 1939 Art Deco building, 3015 Cutshaw Ave, Richmond. You are invited for a bit of learning, a lot of networking, and a tasty lunch – no charge! To register or for more information, call 601-2482. Please bring a non-perishable food item to support the Central Virginia Foodbank.

rETaiL MarkETiNg ExPO - Marketing For econoMic recovery August 4, 2009 Greater Richmond Convention Center Exhibiting at retail Marketing Expo?Free preview for your company in Retail Partners newsletter! There’s no cost to promote your Show Special in the 3rd Quarter Retail Partners. Send a brief paragraph with your contact info to Pat Vitsky no later than June 4. Advertising discounts are also available for Exhibitors. Email [email protected] or call 804-662-5500. Keynote Speaker Announced! Hugh Gouldthorpe, Owens & MinorFor exhibitor info, contact Jenny Price, [email protected] or call 804-662-5500.

Title sponsor:

The Business Resource For Media, Advertising & Technology

advertisin

g m

edia technolo

gy

Retail MarketingEXPORetail Merchants Association

The Business Resource For Media, Advertising & Technology

advertising m

edia technolo

gy

Retail MarketingEXPORetail Merchants Association


A few years ago, a student criticized me for not including enough discussion of online and information system-based topics in my MBA Marketing class: “Information systems have changed everything!” he said. It’s true that good old utilitarian e-mail has been joined by electronic store fronts, blogs, online communities, MySpace, Twitter, YouTube and other exciting opportunities to put ourselves and our wares in front of customers. Electronic data interchange (EDI) techniques also provide unprecedented opportunities for cooperation between retailers and vendors. The bursting of the dot com bubble within a couple of months after my student made his remark, however, brought home the fact that doing business online is doing business first and online second. As I watch and study the emerging models, I am struck by the fact that the old is new again. Thoughtless use of these potentially wonderful tools can destroy relationships as quickly (or maybe more quickly) than build them.

We have all probably been tripped up by the fact that the clues we use to soften the literal meanings of our words, like tone of voice and facial expressions, are almost totally missing from email <:-0 Who among us has not wished we could recall an email we just sent? Regardless of the medium, courtesy and respect for our partners never goes out of style. Omitting the greeting or complimentary close, writing in all caps or with no caps, improper spelling, grammar or punctuation can signal a lack of respect for the addressee to the same extent that it would in hard copy. Poor grammar also tends to lead to ambiguity and other sources of misunderstanding. Given the “casual” standards online, proper usage in communications might well mark you as a stand-out professional. And when the message is important or could be even slightly misinterpreted, might a personal phone call be more appropriate?

Production standards serve some of the same functions in visual or audio postings. For example, compare RMA postings on YouTube with some of the other offerings, and you can readily see which party people are likely to trust in a business relationship. But don’t neglect the titles, metadata, tags and key terms that are really integral parts of the communication package. The material advantages of making it easy for people to find your offerings gets a lot of attention, but clear, professional descriptions of the content is a form of online courtesy that pays.

Finally, many online tools are great for keeping in touch with customers & suppliers, but don’t underestimate the

value of the old-fashioned handwritten note. Even if your handwriting as bad as mine, the fact that you took the time to write a thank-you note, congratulations, or response to an invitation, rather than peck out a quick e-mail makes it special and memorable.

If you are interested in learning more about this topic, or about other useful money-making tactics, please consider Longwood’s Retail MBA program. Dr. Gaskins is an Assistant Professor of Marketing and Retailing in the College of Business and Economics at Longwood University. His articles appear in such outlets as the International Journal of Forecasting, the Journal of Health Care Marketing, FIU Hospitality Review, Journal of Selling and Major Account Management, and the Journal of Business and Behavioral Sciences. He can be reached at (434)395-2216 or by e-mail at [email protected].

The Retailer’s Tool Chestr u Presenting Your Most Professional Face? ;-}By Dr. John Gaskins

Thoughtless use of these

potentially wonderful tools can

destroy relationships as quickly

(or maybe more quickly) than

build them.

125 S. 14TH ST. RICHMOND | FREE PARKING | 804.648.6210 | TUE-SAT 10-6 SUN 12-5 | WWW.LADIFF.COM

Now this is what we call retail therapy.

You work hard all day. Show yourselfsome love & appreciation with a Stressless®

chair from Ekornes of Norway. Availablein Richmond, only at LaDifférence.


By Laura BeckRMCVB Marketing CoordinatorThe Richmond Metropolitan Convention & Visitors Bureau (RMCVB) is pleased to announce the launch of VisitRichmondVa.com, its new interactive Web site that simplifies travel planning for visitors and welcomes usage by area businesses such as Richmond Region hotels, restaurants and attractions.

“VisitRichmondVa.com is a great resource not just for visitors, but for everyone who lives and works in the Richmond Region,” said RMCVB President & CEO Jack Berry. “Visitors and residents alike will gain from the site’s interactive tools. Area businesses such as hotels, restaurants and attractions will benefit from exposure to potential visitors.”

To assist users in finding activities unique to the Richmond area, the site features a custom “Vacation Matcher” tool that allows users to create a virtual family, or any combination of travelers, input their interests and receive instant matches to activities in the Richmond area that appeal to both the individual and the travel party.

The Web site also features a built-in booking engine, making it a one-stop-shop for users to research, plan, and book their entire trip to the Richmond Region. Additional booking capabilities will be added in the coming months that will allow users to purchase packages with multiple travel elements. Additionally, in the coming months, area businesses will have the ability to edit and update their own information on the site. This will provide the most up-to-date content for site visitors.

The new Web site incorporates Web 2.0 technologies to allow for a constant flow of new, organic content. Posts from RMCVB’s user-generated Web site, RichmondInsideOut.com appear on the VisitRichmondVa.com site and provide users with insiders’

RMA CountryrMCvb introduces visitrichmondva.comNew user-Friendly, interactive Web Site Simplifies Planning for Potential visitors and

Serves as a valuable resource for richmond region businesses and residents

perspectives about the Richmond Region.

The design of VisitRichmondVa.com ties in creatively with RMCVB’s “History” creative campaign, which launched in 2007. The campaign uses distinctive headlines that include the word “history” along with compelling images that demonstrate the Region’s many attributes – top-notch shopping, world-class dining, class IV rapids, authentic architecture, NASCAR racing and more.

“This comprehensive new Web site goes far in showcasing the qualities that make the Richmond Region such an attractive destination,” said Berry. “Our accessibility, affordability and especially our authenticity shine through at VisitRichmondVa.com and potential visitors will be able to see these attributes.”

VisitRichmondVa.com was developed in partnership with and is being hosted by Chevy Chase, Maryland-based company TIG Global. It replaces RMCVB’s former Web site visit.richmond.com.


Summer Classics has introduced a new line of fire pits and are working to have the ability to provide great custom outdoor kitchens. We have introduced the new 2009 fabric line complete with fringes and cording, as well as newly designed cushions with a waterproofing layer and zippered opening. Any cushion with welting now can be contrast welted, or in place of welting can add fringe, caterpillar, or fringe. We are in the process of launching the Summer Classics indoor/outdoor rug collection line to compliment our fabric

line. We have introduced six new furniture lines and made improvements and additions to many other lines. Summer Classics is offering fresh new accessories,

wall art and lamps. We are happy because every day brings new things.

We are working to shorten the delivery time from the time of order. We are shooting to have all products to the customers in three weeks. We have also changed our QA standards and programs to insure that the customer is getting the best, highest quality product from us. We have also made our

lines more customizable that ever.

Behind the scenes we have teamed up with three other companies to form a consortium of high end outdoor living experts that can help the customer from the very beginning of the outdoor planning experience. We have a landscape designer, a landscape installer, an outdoor kitchen expert, and we, of course, are the outdoor furniture experts. This is to allow the homeowner have a seamless experience from the very beginning of planning, through the end of the project.

www.summerclassics.com

CEO to CEOWhat are the new trends in YOur industry?

Our Industry, custom picture framing, is closely related to the home furnishing industry, so we watch the hot trends

that spring up in home fashion and in the design community. Along with design trends and color forecasting, one of the many trends is the move toward sustainable and renewable materials for frame making. What was a trend in the 1970s has now become an essential part of our lives reaching into every facet.

Our leading suppliers are now making is easier for framers to offer these ”green” products to our eco conscious customers, of whom now include a larger percentage of our base and growing. Sources of sustainable woods include bamboo and New Zealand Pine. NZ pine is newer to the frame market and offers a wide range of colors and shapes. Even the finishes are organic, using water-based stains without oils or chemicals. So the choice to go green now includes great style too!

One local way Frame Nation is contributing to the sustainable trend is by offering Recycle Style. This framing technique uses reclaimed architectural salvage along with vintage images of Richmond to create a frame sculpture. The results are truly unique and are actual pieces of our city history.

Along with the sustainable trend is the concept of “less is more“. This translates to people investing in higher quality that will last instead of a throw-away mentality. Picture framing itself has a long life cycle and many pieces become heirloom or collectable and are past down through families or sold to someone new to enjoy. Creating an appropriate frame design with high quality materials = Doing it right the first time.

To learn more about sustainable frame materials and Recycle Style visit www.FrameNation.net

JonAthAn WilliAMS

Summer Classics Richmond

MAry Fender MCPF, GCFPresident

Frame nationRichmond


Q: Steve, I appreciate all of the low-cost marketing methods you have been sharing lately. For my business, we have found that doing a lot of online social networking makes a big difference. But most of my friends who are self-employed are not doing this. I think it’s a mistake.

– MikeA: I couldn’t agree with you more. Did you know that more than half of all small businesses in this country do not even have a website? Not having a great website, not having a robust Internet presence, and not marketing and selling online constitute business malpractice in the 21st Century. Beefing up your online presence is like getting in shape.

Here’s how:

1. Build website muscles. The only thing worse than no website is having a bad one. We all know what those look like, don’t we? It’s the site where the homepage scrolls on for about five minutes, where the graphics are jarring and ugly, it has too much copy and slow loading graphics, and it says “© 2004” at the bottom. In short, the bad site looks like no one has attended to it in several years. What a mistake.

To me, there are two exceptionally great things about the Internet, from a small business perspective:

It allows you access to markets you otherwise could never reach, and

It allows you to look every bit as big and professional as the Big Boys.

So where do you get that great website? There is no shortage of online options.

Example: Last week, my brother (no Webhead) had to build a site for one of his clients. So he surfed over to Microsoft Office Live and built his client an elegant, great looking site – for free. With a simple point and click graphic interface, and pre-loaded templates, here is one way to get and grow online easily and affordably. The important thing is to take advantage of such tools.

2. Find some “workout” partners: The Web is a social medium, so it behooves you to take advantage of everything that it offers. Doing so will help you create advocates, find new customers, locate strategic partners, and drive increased sales.

There are several ways to do this:

Get social: It’s not called “social media” for no reason. Sites like Facebook and Twitter enable you to connect with other small business owners and potential customers.

A pal created many significant and lucrative business deals via LinkedIn. He will have a project and need to tap some business for sales or partnering or whatever. He almost always gets to the right person through LinkedIn connections.

Be Web 2.0 friendly: This era of the Internet, the Web 2.0 era, is distinguished by interactivity; people want to do more than just read about your business on your site. They expect some level of interaction. So that is what you must give them; such as forums, videos, blogs, comments, and podcasts. Making and posting a video, for example, explaining who you are and what you do is not difficult.

Help people find you: Your site also needs to be search engine optimized (SEO). SEO will allow your site to be found by people who share your interests, who are looking for what it is you sell. Having keywords sprinkled throughout your site will, like Jerry Maguire, help them help you.

The point is, the more professional, social, and interactive your site, the more you will be able to grow your business, easily and affordably, and thus allow you to get in ‘Webtastic’ shape.

Q & A for Small business

by Steve Strauss

Steve Strauss is one of the world’s leading business experts, a popular speaker on the business lecture circuit, and is sure to leave and audience thrilled. A columnist for USA TODAY, lawyer and author, his latest book is the best-selling Small Business Bible: Everything You Need to Know to Succeed in Your Small Business.

You can sign up today for his free newsletter, “Small Business Success Secrets!” at his web site: www.MrAllBiz.com


Still thinking Facebook is for kids? Linkedin is for people just looking

for jobs? Social Networking is just a fad?

Well, consider this: The average age of a Linkedin user is 41 and has an average income of $110,000. Over fifty percent of Facebook users are above 34 years of age and average income above $50,000!

So you still think Facebook are for kids? Now, the bigger question: Will they help me gain business?

Consider this: Last month I had a colleague get an $80,000 national contract from Linkedin using the groups feature. I have a restaurant that increased traffic and sales, attributed to Facebook. I have a realtor client get four closings or listings because of Social Networking.

The key to Social Networking is a concept I call “being R.A.W.” You need to build Relationships, Add Value & Work 2.0. Social Networking is all about relationships. R.A.W. is the key

to success in Social Networking.

1. Relationships - Build your network with people who already know like and trust you. These social sites allow you to keep the conversation going between Hi-Touch contacts through a Hi-Tech method.

2. Add Value – Recommend, suggest and introduce people. This gives you value as a “source of the source” as my friend and client Keith Kreuer of Exit Realty would say.

3. Work 2.0 – It does take time and effort. But you can do this anytime

Special InterestSocial Networking for businessBy Nhat Pham, SUCCESSWERKS

after the kids go to bed, in your PJ’s and over your phone.

The best part about these social tools is it’s FREE! It allows you to stay top of mind, build relationships and sustain them in a non-intrusive way. Still think it’s just for kids?

If you want to learn more, check out my Blog http://blog.successwerks.com where I talk about tools and tips on how to leverage Social Networking and Web 2.0. www.successwerks.com

Nhat is a New Media Advocate & Strategist who simplifies technology in a clear & entertaining way. Nhat helps entrepreneurs grow & develop business using Social Networking & Online tools

through WERKShops, Webinars, & private coaching. Nhat conducts a weekly interactive video internet program, “The Road Warrior Show” (www.roadwarriorshow.com), talking & answering questions on tips, tools, & technology for success. Follow him on Twitter. http://www.twitter.com/nhatpham

The average age of a Linkedin user is 41 and has an average income of $110,000. Over fifty percent of Facebook users are above

34 years of age and average income above $50,000!

Teens are a powerful consumer group and researchers are constantly

trying to calculate how many billions of dollars they will spend each year. Such spending power has garnered the attention of virtually every brand. Despite the attention, important questions remain. Whose money are teens actually spending – is it theirs, their parents’ or both? How much influence do teens have over others’ purchases?

National Research Network (NRN) conducted a study of over 700 teenagers between 13 and 17 years of age to explore these questions in areas such as food, beverage, apparel, and electronics and found:

Teens spend as much of their own

understanding the Economic Power of TeensBy Lucinda Hudson, Ph.D., Senior Analyst, National Research Network

earnings as they do the allowances and “hand-outs” they receive from their parents. Working and/or receiving an allowance does not preclude teens from asking their parents for extra money.

A high percentage of teens influence the purchasing of many household goods and services including food and beverages, electronics, apparel and décor and technology services. Yet the influence of teens is not attributable to their paying for any of the goods or services directly since very few of them do so.

Teens spend almost $1,180 a year on online purchases. Yet the data also show that teens help their parents shop online and assist them with spending

the same amount of money as they (the teens) do.

Clearly, we must not only focus on the money that comes directly out of teens’ pockets, but recognize that their influence over their parents’ money is just as significant. National Research Network (NRN) is a full service consumer research company focusing on the design, execution, and analysis of consumer research studies. For more information, contact Rick Kronenburger at (312)960-5158 or [email protected]. All comments and inquiries about this article should be directed to the author via email at [email protected].


SEEN at RMA


Member Profiles

Keith Gastrock, Owner, Dominion Sign Company, Richmond

I moved to Virginia from Lenoir, NC in 1987 to begin a career as a Furniture Manufacturer’s Representative, and moved to Ashley Furniture after a few years. Since being affiliated with Ashley, I’m very proud of my sales awards including, 5, 10 and 15 Million Dollar Clubs, plus being recognized as Ashley Furniture Salesman of the Year in 1995 and 2001. As career milestones, I would have to add

opening three new Ashley Furniture HomeStores in 2002, 2006 and 2008. Opening an Ashley Furniture HomeStore was the best business decision I ever made.

Currently, as a Managing Member of Fairway Partner’s LLC, the operating entity for Ashley Furniture Stores, my role is CEO and CFO with Advertising and Merchandising duties. I use the Retail Merchants Association for the continuing education opportunities it provides.

I think our biggest challenge is this: As print media declines, and traditional electronic media continues to fragment, how do we market effectively on the internet?

My inspiration comes from my father Jack Moehling Sr., who has been my mentor, my entire career. My lovely wife Rose keeps me grounded when I start moving too fast. Rose and I enjoy entertaining family & friends at home, traveling and dining, are also favorites. I play golf with the guys as much as possible.

If I could have a 2nd career, I have to tell you I’d choose exactly what I’m doing today, I grew up in the business and I love what I do!

Not sure who I’m quoting but nothing could be truer. “Retail is Detail.”

www.ashleyhomestores.com

JACK MoehlinG Jr.

Ashley FurnitureRichmond


Although a graduate of the University of Texas, I fell in love with a Virginian and I always believed in following your heart.

Among my career highlights: I developed a second tier distribution level as a Account Rep at Kraft Foods, During my tenure at Henrico Schools I developed the flagship program ‘Sportswire,’ a high school sports

highlight show. Most recently, I established my own production company.

Richmond Corporate Video’s talent has depth and diversity. We have experience and formal training in digital video production, events coverage and broadcast. We understand how to produce imagery that creates a mood, evokes an emotion and generates a feeling that influences consumer behavior or differentiates a company’s image. All this diversity means we pursue a wide range of innovative approaches to all our video assignments.

My involvement with the Retail Merchants Association includes looking forward to the advantages and opportunities for strengthening my business and community involvement through proactive membership in the organization.

My energy comes simply from loving what I do…it’s been my career, vocation and occupation since high school. In my opinion, the best business decision I ever made was to start my own business and to employ the sage old adage,”half up front, half upon delivery”

Making it through this recession will be a feather in my cap! However some of my best and nationally - recognized work has come under the worst of pressures and limited time constraints, though I can work quite well with plenty of time and easy-going clients!

I travel with my teenage daughters, enjoy a night out on the town with good friends, and I manage my city league soccer team. As a second career, I‘d be in a rock band with my daughters playing alternative rock…but I’d have to be the lead singer, on that alone my kids won’t join the band! I’m very proud of my daughters, but also to having been successful in every facet of my career.

My favorite quote: “I know that you know that I know.”

www.Richmondcorporatevideo.com

ivAn AlzuroOwner

richmond Corporate videoHenrico


Welcome New Members



(Left to right) Front Row: Melissa Smith, Divaris Real Estate; John Wingfield, Divaris Real Estate; Porter Smith-Thayer, Graphic Presentations; Lisa Neault, King William Miniatures & Collectibles; Joe Lisi, Joe Lisi Quality Painting; Bart Levy, Strategy By Design. Middle Row: Mollie Willey, Divaris Real Estate; Debbie Wake, Divaris Real Estate; Brett Womack, Divaris Real Estate; Ann Estes, ClearPoint Credit Counseling Solutions; Rod DeBord, New York Life Insurance Company; Jonathan Nadolski, Nadolski’s Fine Meat & Seafood. Back Row: Ivan Alzuro, Richmond Corporate Video; Dave Bodman, FunDAZ Richmond; Alan Bedell, Northwestern Mutual; Garth Callaghan, 127tech; Bryan Miller, Syrinx Technologies

(Left to right) Front Row: Sandy Sizemore, Adsinmalls; Samantha Bean, Aloft Richmond West; Amy Talley, All Fired Up; Henry DeLong, DISC; Harry Morrow, Living Well Healthcare of VA; Kathy Miller, Eddie Davenport Builder; Eddie Davenport, Eddie Davenport Builder; Heath Thomas, Living Well Healthcare of VA; Roy Lambertson, Susan’s Selections. Back Row: Larry Jones, Urban Views Weekly; Judy Kelley, Vistage; Shannon Harton, Bella Rosa Inc.; Heather Harton, Bella Rosa Inc.; Christine Podlesny, Bella Rosa Inc.; Ervin Clarke, Urban Views Weekly; Aaron Leap, Clarus Pure Water Services; Paul Van De Putte, Clarus Pure Water Services; Gail Yoss, TRF Auctions


economic trendsThe authors report five trends that will have an economic impact in 2009.

The recession will drive innovation compelling businesses to focus on cash flow, customer retention and survival. The recession will also drive businesses to improve productivity and increase customer value. Businesses will re-evaluate, re-design and refine their products. Consequently the recession will create new opportunities for many businesses.

Governments will become more active in regulating their economies. The regulatory failures that contributed to the recession will result in more government control and oversight. Businesses will need to be aware of how the legal, regulatory and policy changes will affect their business.

Billions of dollars will be spent through the stimulus package passed by Congress. Many businesses will benefit from the investment in infrastructure, energy, transportation and education. Businesses that serve these providers will also benefit.

Small business will increase. Job losses will result in more businesses forming. While business failures will also increase

there should be a net gain at the end of the year. In Virginia it’s relatively easy to form an LLC. It takes even less to operate as a sole proprietor. This may further contribute to an increase in business formations.

Globalization and exports will continue to shrink. While the short term picture is sobering the long term prospects are still strong.

demographic trendsBaby boomers retirement issues will increase business formations. The current recession and the loss of asset value may compel baby boomers to stay employed even longer. Combining that with the continuing decline of traditional jobs may result in boomers forming various small or personal service businesses.

Generation Y, those born between 1978 and 2000 may also react to the economy by becoming more entrepreneurial.

technology trendsMobile Computing will continue to grow. In the second half of 2008 notebooks outsold desktops; smart phones continue to claim more market share, while the sales of net books also increased. These trends will continue to have a significant impact on businesses in 2009.

Tips for Small BusinessTop business Trends for 2009This post summarizes an article by Steve King, Carolyn Ockels and Anthony Townsend that appeared in Small Business Labs in December.

By J.C. Cancelleri

Cloud Computing will increase. Cloud Computing refers to accessing software stored on some else’s server versus your own server. Cloud Computing helps to lower capital costs which should help every businesses’ bottom lines, particularly in a recession.

Businesses will increase their on line marketing tools. Online marketing is not just a trend but a sea change. Online marketing is cheaper and becoming more effective than traditional methods. Competition and the economy will compel businesses to develop a greater online presence.

For more information about Small Business Labs and Steve King, Carolyn Ockels and Anthony Townsend visit: http://genylabs.typepad.com/small_biz_labs/2008/12/2009-top-10-small-business-trends.html. JC Cancelleri is a business coach with Advicoach, is a lawyer, and has a PhD in Organizational Leadership. JC helps owners of privately held businesses grow their profits while also building a team. Advicoach is a network of coaches & advisors to small & mid-sized businesses. Advicoach’s strategic partnership with E-Myth Worldwide is destined to make it one of the premiere global business coaching partnerships. JC can be reached at 804-677-7807 or [email protected].

We all dream of free publicity for our business. The cost of advertising can be staggering and deciding the right place at

the right time, is just a good guess. So how do you get your message out?

Press Releases are used little by small businesses. Some think the media will not use an article unless it is produced by a PR professional at a big company. Truth is, the media is always looking for news from any source.

Here are some simple steps to start the process:

Look on-line for tips in creating an acceptable press release. Make sure the format is correct and use a clear concise writing style. Remember that it is news and not an advertising piece.

Create your own Publicity By Stephen W. Story

Pick topics that are interesting. Human interest stories (that happen to include your business) are very appealing to the media. Normal business announcements (openings, new products, awards) work too, they just may not get as much attention or preferred placement. Include a photo when practical.

Divide your media list into categories. Trade publications, the general public, print and instant media (radio/TV) are some examples. Planning schedules vary from months for some magazines to hours for radio/TV. Coordinate your news with their schedule. Determine how each contact wants their release delivered (mail, e-mail or fax).

Send a release, get input from the editor and learn from their comments. If your releases do not get published at first, do not give up. Frequent press releases will keep your name familiar. Maintain a list of ideas so when the timing is right your message will be ready

for delivery.[Editor’s note: Smaller, local newspapers and community newsletters are often hungry for local stories. Send out releases on staff changes, company anniversary date – with an interesting historical note, a good deed done by an employee or a customer, a profile of the business pet, any award or recognition you or an employee has received, your most recent charity or community project, etc.]

Stephen W. Story is the president of James River Bus Lines. The previous positions he has held since 1978 include: James River Bus Lines - Vice President / General Manager, Safety Supervisor, Shop Foreman, Travel Consultant, Mechanic, and Utility. While at James River Bus Lines, Story has successfully directed the company through three recessions, two fuel crises, two insurance crises, one war, “9/11” and the current recession. During this time, Story initiated additional services to assist James River in its growth. His consistent Press Release activity has kept James River “in the news.”


Research

“Understanding the customer is far less complicated than many realize, and failure to

understand the customer is far more expensive!”

Today, where consumers choose to shop is very dependent on whom they believe offers the greatest value. The key, however, is to recognize that shoppers’ definition of Value has changed - as have their definitions of Quality, Service, Selection, Store Conditions, Convenience and even Low Prices.

HOW HAS THE CONSUMER’S VALUE EQUATION CHANGED?

PriCe

Yesterday: 60% of shoppers “ID’ed”correct prices on 50% of the top 100 food store items Today: 14% of shoppers “ID’ed “correct prices on 50% of the top 100 food store items Tomorrow: From Every Day Low Pricing to Targeted Loyalty Incentive Rewards - Providing the lowest prices on items or reasonable alternatives that the shopper wants and needs - while saving on shopping related expenses, including time and resources

ServiCe

Yesterday: “Hi, Bye, Thanks, Did You Find Everything?” Today & Tomorrow: “Agenting” is key – Acting as the trusted buying agent of the shopper

ConvenienCe

Yesterday: Location

vaLuE: The New Consumer DefinitionBy William “Mac” McDonald

Today: One Stop Shopping for products Tomorrow: One Stop Shopping for services and solutions

Store ConditionS

Yesterday: Neat, clean and orderly Today & Tomorrow: Interactive experiences & technology

QuAlity

Yesterday: Branded merchandise and made in USA/How long it lasts vs. throw-away society Today: A Branded Store (not necessarily selling branded products) Tomorrow: Service + Trust

vAriety

Yesterday: Selections of brands, products and departments Today: “Always have what I want” Tomorrow: Selection of solutions and services

eMotion

All great art - prose, poetry, music, painting, sculpture, architecture - has one element in common: its communication strikes an emotional response. The most successful retailers will COMBINE ALL of these elements to move people in a three dimensional world.

SO…WHAT IS THE KEY?

Consumers’ “where to shop” decision drivers can be divided into two major categories. First are the Rational drivers (price, quality, convenience, etc.). The second category is Emotional which includes, but is not limited to, the following:

truSt

ConCern For FAMily

Fun And exCitinG

StreSS reduCtion And SAFety

Today, research shows that many shoppers are driven by the Emotional factors, with the Rational factors being of secondary importance.

Understanding the Consumer Value Equation, to the target shopper of today, is vital. A business must turn information and knowledge into action that will generate an enhanced customer relationship. It all begins with a clear recognition and definition of VALUE in the mind of today’s consumer – who is seeking a retailer they can trust in an increasingly untrustworthy world.William D. “Mac” McDonald is a nationally recognized expert, specializing in consumer marketing & advertising. His expertise focuses on providing strategic marketing services and counsel to a wide variety of retail-related businesses. For the last 20 years he has served as a consultant, developing marketing strategies, advertising programs and promotional tactics. Mac is currently a member of the Board of the Retail Advertising & Marketing Association. He has also served as a senior marketing advisor to the National Retail Federation for over 15 years. As a nationally recognized retail consumer marketing expert his topics have included: Innovation: The Need for New Ideas, The Emotional Retailing Revolution, and Connecting With the Customer

This article reflects the results of several different studies over the last two years. Some additional information can be found at: www.sirsinc.com. For more information: Stacy Jobe-Dye, 859-547-3330,[email protected]

“Twitter” Continued from Cover

this weekend only” or followers will drop you like a rock.

Got a blog that needs publicity? Twitter can be a good way to do it. Just give the headline and link.

Are you a retailer looking for new ways to connect with your customers? Get them on Twitter and they can follow you. Make sure you post both relevant things like new products and links to your online newsletter. At left is one of my favorites: pufferbellies. They

post new products and other things going on at their toy store that draws people to them. That is the future of advertising.

Again, it isn’t the begin-all and end-all, but you’re going to hear more and more about how to use it and the results Twitter can offer you. Don’t make the assumption it is only kids on the big cities using it, people around Richmond are tweeting right now.

Shouldn’t you find out what it’s all about?

Best-selling author and speaker Bob Phibbs, the Retail Doctor has helped thousands of independent businesses compete by using his sales approach and not discounting. His Book, You Can Compete: Double Sales Without Discounting is the backbone of several companies training programs and teaches his methods for making over a business. Visit his blog at www.bobphibbs.wordpress.com and download more free tips at his website.


SecuritySecurity & Loss Prevention for Small businessAre you doinG All you CAn? Stay informed on current trends in security, be knowledgeable on loss prevention measures, network with crime prevention specialists, and find answers to your concerns & fears.

reCent toPiCS:

“GANGS – Alive & Well in YOUR Workplace & Business Community” April D.R. Crawford, Gang Awareness Coordinator, Special Prosecutions & Organized Crime Section, Office of the Attorney General

“Crime in a Down Economy - What’s Different & How Do You Protect Your Business” Officer Mike Catron, Chesterfield Co. Police Dept and Deputy Jim McLaughlin, Hanover Sheriff’s Dept.

“Workplace ID Theft & Employer Liability” Laura Millen, Certified Identity Theft Management Specialist

“How Electronics Can Help Manage Your Store & Protect Inventory” Ed Klimas, Panasonic Corporation

“Hiring Practices: Looking for Red Flags” Doug Mann & Steve Martin, Ukrop’s Human Resource Specialists

“Grand Larceny Threshold Legislation” George Peyton, Virginia Retail Federation

BallroomSwingLatinCountry WesternGeneral Social

Private ClassesGroup ClassesDance Parties

Newly Expanded & Renovated

OURLAW ENFORCEMENT

PARTNERS

The Ashland Police Department

The Chesterfield Police Department

The Hanover Sheriff’s Department

The Henrico Division of Police

The City of Richmond PoliceDepartment

The Federal Bureau of Investigation

The U. S. Secret Service

The Virginia Capitol Police

The Virginia State Police

5101 Monument Avenue, Richmond, VA 23230Ph: 804-662-5500 # Fax: 662-5507

[email protected]

The Organization for

Security & Loss Prevention

Personnel

a sub-association of

The Retail Merchants Association

Meetings are held the last Tuesday of each month and are open to anyone who wants to know more about protecting themselves, their businesses, their employees and their customers. No cost for law enforcement or SLPA members; all others, just $5. For membership information or upcoming topics, visit www.retailmerchants.com & click on SLPA. Questions can be directed to George Peyton, [email protected] or call 804-662-5500.


Marketing

Robert Thomas PhotographyFor all of your photography needsPersonal or ProfessionalStudio and/or Location

5809 Lakeside Avenue, Suite G1-CRichmond, Virginia 23228(804) [email protected]

SMarT MarkETiNg TO MakE MONEYExecutive Dialogue Series iiaCTiONS DO SPEak LOuDEr ThaN WOrDSStarting this new Executive Dialogue series, moderator Tom Blue will focus on ways you can ACT on some of his marketing principles, such as

Reduce your marketing budget without damaging business•Track your marketing ROI - Identify marketing waste through •results trackingRedirect focus & resources to the customer experience & word •of mouthRe-allocate marketing dollars for this economy•Stop buying traffic & start generating referrals•

CASh in on exPertiSeTom Blue, well-known & respected for his approach to effective marketing, is making himself available to RMA once again. This time, when you sit down with Tom and a few of your peers, you’ll be brainstorming and finding new answers to marketing efficiently in this economy. With shared insight and experience, you’ll leave with answers to some of your most pressing marketing questions.Tom Blue is an entrepreneur, writer, marketing innovator and frequent speaker on the subjects of online and traditional marketing, business development, and new product launches. Having worked on both the agency and client sides of the advertising fence, he brings substance, candor, and objectivity to any marketing conversation. Tom has appeared on the Fox Morning Show, ABC News, CNet Live Radio, The New York Times, Industry Standard, Wired, WebProNews, and numerous other news programs and publications in connection with his work. His blog,www.MarketingRevisited.com ranked #6 in the 2007 Blogger’s Choice Awards for the best marketing blog on the web.

jOiN uS!12:00 -1:30 pm (includes lunch)

May 27June 24July 29

September 30october 28

november 25Limited to 20 per session.

RMA members: $79 per session

Non-members: $99 per session

(Non-members who join after the second session will receive a $50 discount on

membership.)

loCAtion:RMA office

5101 Monument Ave.Richmond, VA 23230

reGiSter on-line:www.retailmerchants.com

QueStionS:Call Len at 804-662-5500 or email [email protected]

Sponsored By

Targeted Solutions Groupa Richmond Times-Dispatch organization


Event Calendar

MAY13 Petersburg Chapter

13 Fredericksburg Chapter

14 Richmond Area Chapter

18 Crime Stoppers Golf Tournament, Willow Oaks Country Club

19 “on point FREEBIE” with Michael Guld

20 Goochland Chapter

20 SCORE Mini-Workshop“Legal Issues and Tools for Businesses in the Recession”- Nobody likes surprises. Make sure that you don’t have any by joining this interactive workshop with an experienced attorney: identifying legal risks in a downturn, your business structure liability shield, managing receivables and debt collection, avoiding and managing payables risks. Presenter: Marty Rowan, Esq. Attorney at Law, Law Office of Marcia A. Rowan, PLC, and past President of Health Management Corporation. 8:30 – 10:30 a.m. with coffee & refreshments at RMA, No Cost

26 SLPA – Security & Loss Prevention for Small Business “Violence in the Workplace”

27 Powhatan Chapter

27 Smart Marketing – Tom Blue (page 17)Sit down with Tom and a few of your peers, to brainstorm & find new marketing angles for this economy. With shared insight & experience, leave with answers to some of your most pressing marketing questions, Members: $79 per session, Non-members: $99, with lunch, at the RMA office.

28 Amelia Chapter

JUNE5 First Friday Forum Breakfast Gayle Turner, Catch Your Limit Consulting

“Managing Change in the World Today”, 7:45-9:15 a.m. The Westin Richmond, RMA members $25; non-members, $30.

17 Petersburg Chapter24 Charlottesville Chapter

24 Smart Marketing – Tom Blue (page 17)

30 SLPA – Security & Loss Prevention for Small Business

JULY15 Petersburg Chapter Meeting

15 Fredericksburg Chapter Meeting

16 Goochland Chapter Meeting

21 Member Power HourA networking morning with coffee & refreshments for members, non-members and other business friends & associates, no cost, at the RMA office.

21 Powhatan Chapter Meeting

22 Amelia Chapter Meeting

22 SCORE Mini-Workshop“Small Business Marketing & Advertising” - EVERY business is unique. Do you know the most cost-effective and powerful marketing and advertising tools for your business? This detailed workshop will help you develop a “Marketing Plan” for BIG sales with little money. Presenter: Bruce Goldman, owner, Bright Orange Advertising and multiple advertising award-winner. 8:30 – 10:30 a.m. with coffee & refreshments at RMA, RMA members, $39; Non-members, $49

28 SLPA – Security & Loss Prevention for Small Business

29 Smart Marketing – Tom Blue (see page 17)

AUgUST 4 - RETAIL MARKETINg EXPOGREATER RICHMOND CONVENTION CENTER

TITLE SPONSOR: LONGWOOD UNIVERSITY

uPCOMiNg

REgISTRATIONMake reservations for any upcoming event and charge to your credit card in a secure environment at:

www.retailMerchants.comPlease check the website for changes, additions and more information.



Member-to-Membermore beans

beansat Good Foods Grocery

for yourBRING IN THIS COUPON FOR

$3 off Blanchard’s Coffeeper pound

Locally Roasted Daily!Find it in our bulk department

Stony Point & Gayton Crossing Shopping Centerswww.goodfoodsgrocery.com

This year we purchasedthousands of trees fromthe Virginia Departmentof Forestry and gavethem to the 4-H Club.They will plant them

as they see fit.Our goal is to plant twotrees for every one weuse in the printing

process, making us anet tree producer.

Not many printers canmake that claim.We are proud to.

Please help us growVirginia’s forests!

804.798.7885Fax 804.798-5482305 England Street • Ashland, Virginia [email protected] • wethinkinink.com

We Create • We Print We Deliver • We Replenish

Includes Plates, Napkins, Utensils, Ground Beef and Shredded Chicken, Spanish Rice, Refried Beans, Lettuce, Tomatoes, Cheese, Sour Cream, Jalapenos, Hard and Soft Tortillas, our famous homemade Salsa, and Sopapillas for dessert.

Contact Kara Plasket, 804-239-3484

Regular price: $500.00

Offer Valid until Aug. 1st. 2009

www.NachoMamasVA.com

Put YOUR Member-to-

Member Coupon Here!Retail Partners will be offering another full page of coupons – just 6 spots are available!

The cost? Only $200. And PRO-Deuce offers a special fee of $55 to design your coupon if you need help.

Want in? Contact Pat Vitsky ASAP to reserve your space. [email protected] or call 804-662-5500. This is a member-only offer.


“I want to thank you for helping us to have a very successful Grand Opening. This is the first time that I have really tried to put advertising dollars to work and “BAM” did it work. We have double digit leads to follow, of which I know most are due to the marketing guidance, design and placement you provided.”

Samuel A. McCrackenSenior Vice PresidentDeFoggi Development & Construction Company, Inc.

804-595-1070www.PRO-Deuce.com Offer valid through 7/15/09

at participating locations.

$25 off any service

www.Tuffy.net

$25 off

www.MsTuffy.com

Advertising Concepts, inc. (RMA Resource and Membership Directory)Ms. Kathrine Montanz-ParkerMr. Josh Stoffan(804) [email protected]@advertisingconceptsinc.com

elman Packaging & design(Bags and Gift Boxes)Mr. David Bortz(301) [email protected]

landmark Publications(Tourist Hardcover Book)Ms. Debbie Knotts(804) [email protected]

Merchants’ Services, llC(Insurance)Mr. Gene BerghMr. Jimmy Shelton(804) [email protected]@retailmerchants.com

officeMax(Office Supplies and Furniture)Ms. Vickie Pethtel(804) [email protected]

Paychex, inc. (Payroll Processing)Ms. Allison Bloor(804) [email protected]

rBS WorldPay(Credit Card Processing)Ms. Mary Baldoni(804) [email protected]

richmond.com(Internet Marketing)Ms. Lauren Andrews(804) 649-6449

rMa ENDOrSED MEMbEr / vENDOrSOffering You Special Pricing and Stellar Service

Do Business with an RMA Endorsed Vendor

PRSRT STDUS POSTAGE

PAID RICHMOND, VAPERMIT #2254

Twitter While You Work - Retail Merchants · all small business owners should be on it. It’s...

Documents

Transcript of Twitter While You Work - Retail Merchants · all small business owners should be on it. It’s...