C* Summit 2013: Dude, Where's My Tweet? Taming the Twitter Firehose by Andrew Noonan
Twitter: Where's the ROI?
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Transcript of Twitter: Where's the ROI?
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Service Measures
On-Brand ServiceOn-Brand Marketing
Financial Measures
Balanced Scorecard–Reinforce the Brand
Live the Brand!
©2005 EverythingCU.com and Denise Wymore
TWITTER:WHERE’S THE ROI?
Morriss Partee
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Our new World 2.0
The Social Media Revolution
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I was once reluctant to try “Twitter”
Tweet? Twit?
Why would I want to see everyone’s tweets?
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A little bit about me
@mmpartee
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WINNING OVER
NEWCUSTOMERS!
ROI?
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BUSINESS STRATEGY
MARKETING STRATEGY
ONLINE/SOCIAL MEDIA STRATEGY
TWITTER STRATEGY
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Where the conversation used to take place
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Where the conversation now takes place
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WHAT ARE THE BUSINESS USES OF TWITTER?
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WINNING OVER
NEWCUSTOMERS!
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FIND LOCAL TWEEPS
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DRIVE TRAFFIC
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CREATE AWARENESS
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PROFESSIONAL DEVELOPMENT
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SELL PRODUCTS
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CUSTOMER SERVICE
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PR/MARKETING
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SUPPORT & ENCOURAGEMENT
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TIPS YOU CAN USE
NOW
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http://twitter.com/mmpartee/westernma
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NAMES, NAMES, NAMES, NAMES
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CASE STUDIES FOR FURTHER REVIEW
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@delloutlet
$6.5 million in revenue
http://en.community.dell.com/blogs/direct2dell/archive/2009/12/08/expanding-connections-with-customers-through-social-media.aspx
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@lesleylambert
15% of revenue75% of new leads
http://lesleylambert.com/
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TIME TO JUMP IN!
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Want more
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PodCamp WesternMass
Saturday, February 6, 2010
$20
Westfield State College
Info: http://podcamp.pbworks.com/PodCampWesternMassTickets: http://pcwm2-efbnen.eventbrite.com/
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Social Media/Networking
Morriss ParteeChief Experience Officer
EverythingCU.com
[email protected]·535·0621
http://everythingcu.wordpress.comFriend me on EverythingCU, Facebook, Twitter, LinkedIn
Today’s slides will be on Slideshare.net